Retailers Forum Feb. 2021 EMAG

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forumworkshop FORUM WORKSHOP They want a special discount on a camera, a free ad in your magazine, and a lot of your time. Donʼt give anything away without a reason. Be polite. Remember, they have friends, too, and word-ofmouth can work both ways. But assert yourself and tell these people that things that are not broken cannot be fixed. Follow up by saying, “How can I really help you?” In retail, your loss will be time. In service or other businesses that rely on inhouse credit, the chronic complainer will cost you time and money. However, if you make the “sale” correctly, you can avoid a lot of combat. Dealing With Complaints You have to learn to distinguish the chronic complainers from those who complain because they have a misunderstanding. Sometimes a gap in the sales process has created that misunderstanding. Remember, making a “sale” must include establishing worth, value, and agreement to exchange product for dollars. The most frequent complaint we heard at Ednaʼs publishing company was that the client had gotten no calls the week after the ad appeared in our magazine. The food places, selling 50 sent ice cream cones for 25 cents seldom had that problem. The high-end retailers and professionals – jewelers, fur dealers, lawyers, and doctors – complained without fail. People donʼt call the doctor unless they need to. continued.. Page 58 FEBRUARY <strong>2021</strong> | RETAILERS FORUM MAGAZINE
NYC’S BEST EST BLING! CHAINS • PENDANTS • BRACELETS • WATCHES Famous Celebrity Clientele 30 YEARS OF CUSTOMER SATISFACTION • HIGHEST QUALITY • BEST PRICES www.BlingWholesaler.com RETAILERS FORUM MAGAZINE | FEBRUARY <strong>2021</strong> Page 59
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etailers VOL. 40 NO. 10 FEBRUARY 20
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Retailers Forum Feb. 2021 EMAG

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