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Retailers Forum Feb. 2021 EMAG

Free monthly magazine for independent retailers, online sellers and small business owners. For 40 years we share interesting articles and information on retailing and have the country's best wholesalers advertising all types of merchandise for you to buy and resell at your store or online business. Be sure to visit our full site at: www.RetailersForum.com where you always have free access to 1000's of articles and information!

Free monthly magazine for independent retailers, online sellers and small business owners. For 40 years we share interesting articles and information on retailing and have the country's best wholesalers advertising all types of merchandise for you to buy and resell at your store or online business.

Be sure to visit our full site at: www.RetailersForum.com where you always have free access to 1000's of articles and information!

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FORUM WORKSHOP<br />

forumworkshop<br />

Everyone expects to earn more over time,<br />

as they increase their skills and efficiency<br />

on the job. Large public corporations (not small<br />

companies that have incorporated) have more<br />

capital. They can afford to give cost of living<br />

and merit raises regularly. Small start-up companies<br />

operate on a survival budget. No matter<br />

how deserving an employees, the money may<br />

not be available to give a raise.<br />

THE CORPORATE PICTURE<br />

Traditionally, large corporations<br />

hired employees with the expectation<br />

of getting thirty years<br />

of work from their people. This<br />

attitude is less prevalent today,<br />

with mergers and layoffs and<br />

two-income couples who follow<br />

different career paths. The traditional “wife” who<br />

followed her husband from city to city in pursuit<br />

of his climb up the ladder is harder to find these<br />

days; sometimes the husband chooses that<br />

role.<br />

Small businesses may want to hire lifetime employees.<br />

But that is unrealistic. The factors that<br />

influenced the traditional thirty-year employee<br />

to stay were: salary, benefits, pension plans,<br />

and power. Start-ups will spend one to five<br />

years struggling to pay bills and minimal<br />

salaries, while putting a little cash aside for expansion<br />

or change. There just isnʼt any money<br />

for pension plans. Benefits tend to include employee<br />

discounts on what the company sells,<br />

co-payments on health and dental insurance,<br />

and the annual company picnic or Christmas<br />

party.<br />

continued..<br />

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Page 72 FEBRUARY <strong>2021</strong> |<br />

RETAILERS FORUM MAGAZINE

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