bioplasticsMAGAZINE_0703
bioplasticsMAGAZINE_0703
bioplasticsMAGAZINE_0703
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Special<br />
“Make the difference” reusable carrier bags (Photo: Sainsbury’s)<br />
Photo: European Plastics News<br />
Interview<br />
with Stuart<br />
Lendrum,<br />
Sainsbury‘s<br />
Photo: Sainsbury’s<br />
stands for great products at fair prices.<br />
Our objective is simple; to serve customers well.<br />
“Sainsbury‘s<br />
We continually improve and develop our product<br />
ranges, and work hard to give customers an ever improving<br />
shopping experience. We also aim to fulfil our responsibilities<br />
to the communities and environments in which we operate.”<br />
(Soruce: www.jsainsburys.co.uk)<br />
bioplastics MAGAZINE spoke to Stuart Lendrum, Print and<br />
Packaging Manager of Sainsbury‘s Supermarkt Ltd.<br />
bpM: Mr. Lendrum, when did you start looking into bioplastics<br />
packaging materials? When did you actually start with your first<br />
products packed in biopackaging and which were these ?<br />
Stuart Lendrum: We first launched compostable packaging<br />
in 2002, certainly we were working on it some time before<br />
that. Predominatly that would have been trays based on palm<br />
leaves.<br />
bpM: What were the main reasons for you (for Sainsbury‘s) to<br />
introduce biodegradable packaging?<br />
Stuart Lendrum: The main reason for introducing biodegradable<br />
packaging was to make customers lives easier, we<br />
have a set of packaging brand standards; and the aim of our<br />
packaging brand standards, which is something that we apply<br />
across all our products is that we want to reduce the amount<br />
of packaging we use and make that packaging we do use, either<br />
reusable, home compostable or recyclable. So obviously<br />
different products are differently made and offer different opportunities<br />
but one of the big key strands is to introduce and<br />
to use home compostable packaging.<br />
bpM: How did the introduction start and progress?<br />
Stuart Lendrum: The first step to bring such products to the<br />
market, learn about them and get customers used to them<br />
was through our SO organic produce range. We see that the<br />
opportunity for home copostable packaging is much bigger<br />
than just SO organic produce for example ready meals. Last<br />
year we also launched the world‘s first compostable easter<br />
egg holder. That is a kind of a clamshell made of Plantic material.<br />
Concerning the progress: We have a large number of<br />
organic products across, we have the easter egg and we‘re<br />
16 bioplastics MAGAZINE [03/07] Vol. 2