FEATURED EXHIBITORS VISIT THE <strong>ITB</strong> BERLIN NOW SHOW FLOOR: Click on the logo to go to the Brand Cards
I NEWS I EDITORIAL Richard Barnes Editor-in-Chief, <strong>ITB</strong> <strong>Berlin</strong> <strong>News</strong> The best way to weather the perfect storm In the midst of a perfect industry storm, <strong>ITB</strong> <strong>Berlin</strong> NOW this year has become a guiding light. Proof of the fact that industry players actively need such guidance and assistance is evidenced quite simply by the number of participants – over 3,500 exhibitors. The show got off to an illustrious start yesterday, and there is no denying the success of this “virtual” edition, which, by necessity, remains “THE place to meet”. The focus of <strong>ITB</strong> <strong>Berlin</strong> NOW is clear. The key elements are business, networking, content and news. One can think of it as a platform where ALL industry players can actively participate in the discussion, listen and speak up, ask and learn, influence and reflect, in a “tailored” way. <strong>ITB</strong> <strong>Berlin</strong> NOW again have strong partners at their side. For example, Saxony is the Official Culture Destination. At <strong>ITB</strong> <strong>Berlin</strong> NOW, the German federal state is promoting itself as an outstanding destination for culture and city tourism as well as offering a unique nature experiences and adventure holidays. And the country of Georgia has this year been secured as Digital Adventure and Sustainability Partner – another debut to celebrate at this event. Georgia has entered into a 3-year partnership with the organisation. They will be <strong>ITB</strong>’s Official Cultural Destination in 2022 and the Official Host Country in 2023. Just more proof of the power of the <strong>ITB</strong> network as catalyst for getting business done - come rain or sunshine <strong>ITB</strong> BERLIN NEWS is a CLEVERDIS Publication. 65 av. Jules Cantini - Tour Méditerranée, 13006 Marseille, France • Tel: + 33 442 77 46 00 • SARL capitalised at €155,750 • VAT FR 95413604471 • RCS Marseille 413 604 471 • info@cleverdis.com • www.cleverdis.com • info@itb-berlin-news.com • www.itb-berlin-news.com • Publisher: Jean-François Pieri • Project Manager: Bettina Badon • Editor-in-chief: Richard Barnes • Editorial team: Luc Citrinot, Simon King • Art Director: Hélène Beunat • Web Designer: Guillaume Vinrich • With the participation of: Benjamin Klene, Ekaterina Morozova >>> To contact them: first name.last name @itb-berlin-news.com Cover: © Ministery of Tourism and Creative Economy of the Republic of Indonesia © CLEVERDIS <strong>2021</strong> - Registration of Copyright March <strong>2021</strong>. 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If any of these risks or uncertainties materialises or any of these assumptions proves incorrect, actual results could differ materially from the expectations outlined in these statements. Cleverdis assumes no obligation and does not intend to update these forward-looking statements during the period of publication. Photo Credits and Copyright: All Rights Reserved. CONTENTS #04 DAILY BRIEFING #05 NEWS #10 CONVENTION #11 TRADE TALK #12 EXCLUSIVE INTERVIEWS #18 REGIONAL SPOTLIGHT ASIA #23 GERMAN REGIONS BAVARIA SPECIAL FEATURES #24 NATURE TOURISM #25 GASTRONOMY & WINE TOURISM #28 CRUISES #30 LUXURY ACCOMODATION & TRAVEL 32 GOLF TOURISM <strong>ITB</strong> BERLIN NEWS • WEDNESDAY 10 TH MARCH <strong>2021</strong> 3
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