ITB Berlin News 2021 - Day 2 Edition
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I NEWS I<br />
Daily<br />
Briefing<br />
By David Ruetz,<br />
Head of <strong>ITB</strong> <strong>Berlin</strong> NOW<br />
Welcome to day two of the show ...<br />
and what is an absolutely exceptional<br />
<strong>ITB</strong> <strong>Berlin</strong> NOW Convention.<br />
Today, the <strong>ITB</strong> <strong>Berlin</strong> Marketing and<br />
Distribution track awaits you. Topics<br />
will include digitalisation, sales and<br />
developments in the luxury market.<br />
Among the guests will be high-profile<br />
representatives from Booking.com and<br />
Amazon Web Services. In an exclusive global<br />
customer survey, <strong>ITB</strong> <strong>Berlin</strong> and Travelzoo<br />
examined customer confidence trends<br />
during these uncertain<br />
times of Covid-19. Christian<br />
Smart of Travelzoo will be<br />
discussing the findings in<br />
his keynote this morning.<br />
DON’T FORGET<br />
THAT AFTER<br />
THE SESSIONS,<br />
YOU CAN<br />
ACTIVELY JOIN<br />
IN DISCUSSIONS<br />
IN THE VARIOUS<br />
<strong>ITB</strong> BERLIN NOW<br />
CAFÉS.<br />
At 10:15 this morning,<br />
we’ll be seeing the <strong>ITB</strong><br />
Keynote Interview: “From<br />
Mass to Meaningful Travel:<br />
Airbnb shares insights<br />
on Travel Trends and the<br />
Role of Hosting when<br />
travel recovers”. Here, the<br />
co-founder of Airnbnb,<br />
Nathan Blecharzyk, will<br />
be discussing how the<br />
pandemic has changed<br />
travel behaviour, how Airbnb has responded<br />
to the impact of the pandemic, and the<br />
future role of the sharing economy in the<br />
travel rebound.<br />
topic of the Future of Medical Tourism – at<br />
1:35pm – on stage 2. Medical tourism will<br />
also be the topic of a keynote – at 3:25pm,<br />
by Dr Anna Bialk-Wolf, of the Institute of<br />
Research of Medical Tourism, followed by<br />
the <strong>ITB</strong> Medical Tourism Award at 3:40pm.<br />
Philip C. Wolf, founder of Phocuswright, will<br />
be hosting several very important sessions,<br />
including the CEO interview: “The Future<br />
of Global and European Travel Distribution”,<br />
with Booking CEO, Glen Fogel; or “The<br />
Future of Asian Travel Distribution”, with<br />
Deep Kalra, CEO at<br />
MakeMyTrip.<br />
At 6pm, Stefan Leser,<br />
CEO at Langham<br />
Hospitality Group and<br />
Frank Trampert, SVP &<br />
Global MD - Commercial<br />
at Sabre Hospitality, will be<br />
addressing a topic that is<br />
front of mind with anyone<br />
working in or around the<br />
hospitality industry: “The<br />
Evolution of the Guest<br />
Experience – Creating<br />
Opportunities beyond the<br />
Room and beyond the<br />
Crisis”.<br />
Don’t forget that after the sessions, you can<br />
actively join in discussions in the various<br />
<strong>ITB</strong> <strong>Berlin</strong> NOW cafés.<br />
Luxury travel is a sector that has not only<br />
weathered the storm better than others,<br />
but also has big growth potential, and at<br />
1:25pm, on stage 1, our <strong>ITB</strong> Panel Discussion,<br />
hosted by Marc Aeberhard, will address,<br />
“What will the (Luxury) Hotel Industry<br />
look like in a post Covid Future?” There<br />
will also be a very timely roundtable on the<br />
See you there!<br />
4 <strong>ITB</strong> BERLIN NEWS • WEDNESDAY 10 TH MARCH <strong>2021</strong><br />
www.itb-berlin-news.com