ITB Berlin News 2021 - Day 2 Edition

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I SPECIAL FEATURE I NATURE TOURISM I © photography Sergej Zabijako, © NTO – Montenegro, 2017 © CWS Dr Harald Marencic Deputy Executive Secretary, Wadden Sea World Heritage NTO Montenegro launches new global campaign "Nature & Me" puts the natural environment first in a digital world The National Tourism Organisation of Montenegro (NTO Montenegro) has launched a new global campaign to showcase the natural environment of the country, bringing to life the relationship between nature and people and showcasing its importance in a restrictive digital world. Inspiring travel to Montenegro, when possible, "Nature & Me" focuses on the need for people to embrace nature as a break from the virtual world we have been forced to live in before and during the pandemic. “The months behind us were a challenge, but also a lesson. Maybe it’s time to look with fresh eyes at the world around us. Maybe it’s time to disconnect from some old digital habits and remind ourselves that man and nature are inextricably linked. The freedom provided by the pristine natural beauty of Montenegro is a must for any traveller and we welcome you to be in the company of nature.” Located on the Balkan Peninsula, this is a country that has long been a melting pot of cultures, civilisations and religions. Surrounded by natural beauty, Montenegro offers big experiences in a small and accessible environment. From the Montenegrin hills to the beauty of the Adriatic Coast, nature reserves and national parks, caves and canyons, to 117 beaches along a coastline over 180 miles long, all are embraced by the caring faces of locals and traditional hospitality. Tourism accounted for 32% of GDP in 2019 when Montenegro welcomed 2.5 mil. travellers to the country, an increase of 20% year on year VISIT BR AND CARD Lake Skadar Wadden Sea - UNESCO World Heritage on our doorstep The Wadden Sea is the largest tidal flats system in the world, where natural processes proceed largely undisturbed. It extends along the coasts of Denmark, Germany and the Netherlands. We asked Dr Harald Marencic, Deputy Executive Secretary, Wadden Sea World Heritage, to tell us why this place is so special. For its globally unique geological and ecological values, the Wadden Sea is inscribed on the UNESCO “World Heritage” list. Nowhere else in the world can one find such a coherent unbroken sand- and mudflat system. It is a dynamic landscape with a multitude of habitats, shaped by wind and tides. Global biodiversity is reliant on the Wadden Sea, most obvious for birds, and species living there must adapt to everchanging weather conditions. How is it possible to combine environment protection and tourism growth? How do you work to reach a balance between both? It seems contradictory, but we try to show that it is possible to protect natural resources and develop sustainable tourism. Growth must be sustainable, which means we strive for quality and not for quantity. Wadden Sea nature is extremely fragile, and we work hard for the protection of the area. The Wadden Sea generates 55 million overnights per year with the summer being a real challenge as capacities are full. We are now pushing to attract visitors in spring and autumn, at a time where migratory birds settle. This provides an opportunity to create educational packages around winged migrations. Could you tell more about the Prowad PROWAD Link Project? What is the time frame? Which countries are involved, and how does cooperation work? The PROWAD Link Interreg Project aims to unlock the potential of natural areas as a driver for jobs and sustainable development. We particularly work with small and medium sized enterprises to enable them to integrate the Wadden Sea brand in their business model creating benefits for both SMEs and the nature. Partners in Denmark, Germany, the Netherlands, Norway and the United Kingdom work with selected SMEs around a “naturebusiness-benefit-cycle” concept. The programme officially ends next year, but we are already working on a structure to take over the task Read more VISIT BR AND CARD 24 ITB BERLIN NEWS • WEDNESDAY 10 TH MARCH 2021 www.itb-berlin-news.com
I SPECIAL FEATURE I GASTRONOMY & WINE TOURISM I Slovenia to promote “green gastronomy” in 2021 ADVERTORIAL © Povrce NTOS With Slovenia named “European Region of Gastronomy” 2021, the country’s tourism board is promoting the unique selling points of its regional cuisine. Slovenia combines a rich natural larder and historic food traditions with influences spanning Italy in the west, Austria in the north and Hungary and Croatia to the east. Pair this with worldclass chefs, a new Michelin guide and world leading wines, and you begin to understand why Slovenia is one of Europe’s most exciting new culinary capitals. The unique advantage of Slovenian chefs is their privileged access to local ingredients. Their culinary philosophy is based on the principle from the “garden to table” and this is a philosophy reflected in the close relationships between chefs and local producers, as well as the deep connections between Slovenian landscapes and traditional culinary experiences. NEW SLOVENIAN GREEN CUISINE LABEL ANNOUNCED To further underpin Slovenia’s dedication to green gastronomy at all levels, the Slovenian Tourist Board are announcing a new ‘Slovenian Green Cuisine’ label which will become part of the Green Scheme of Slovenian Tourism. It is a certification programme that celebrates the destinations and service providers placing sustainability at the core of their activities Read more VISIT BR AND CARD Gastronomy is another motivation to discover the various regions of Serbia SERBIA HIGHLIGHTS ITS DIVERSITY AS AN "EPICUREAN" DESTINATION AT ITB BERLIN NOW Serbia is hot... or in any case, its cuisine is! The nation is stepping out at ITB Berlin NOW as a veritable paradise for food-lovers. An eruption of flavour Serbian cuisine is rich and diverse due to its multicultural history. Serbian flavours are very specific and influenced by the way dishes are prepared. Authentic dishes vary from one region to another, meaning gastronomy plays an important role in highlighting lesserknown internal destinations to travellers. Favourite foods in the north are mainly dough-based, like bread and noodles; in central Serbia, people crave for pies and roast pork; the west prefers cured meats and lamb dishes, while Eastern Serbia enjoys, lamb boiled in milk, polenta and dry shepherds’ pies. For travellers looking for something completely different when it comes to wine tourism, nothing can beat Lanzarote, Spain. Vine-growing on the island is an impressive example of sustainability and adaptation to the natural conditions. The vineyards grown on volcanic sands constitute a startling and fascinating scene: a beautiful landscape which would become a work of art in 1964 in the exhibition of photographs “Architecture without Architects” at MoMA New York. A visit to any of the Lanzarote's wineries brings up many other curiosities about wine production on the island. For example, all the work has to be done by hand, because the planting system does not allow for mechanisation and irrigation. And there are two forms of cultivation, in pits and in trenches, which are both equally ingenious and original. The visit also gives the opportunity to enjoy the different wine varieties made on Lanzarote. Malvasía wines are traditional, mainly white, although there are some reds and rosés VISIT BR AND CARD In the south, dining tables are laden with roasted meats served with typical vegetables of the region, while people of Kosovo and Metohija have a taste for bungur, pirjanice and succulent lamb and mutton dishes. Not to forget the sarma, stuffed cabbage rolls eaten all across Serbia during festivities. Today, wine growing in Serbia is experiencing a renaissance, as old vineyards are replanted and new ones are emerging, while small family-run wineries have protected designated origins. The production remains limited, in only eight regions, but with dozens of different grape varieties. Last but not least, it is difficult not to start or finish a meal without tasting the rakija, a brandy that tourists can even learn to produce themselves VISIT BR AND CARD ITB BERLIN NEWS • WEDNESDAY 10 TH MARCH 2021 25
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Page 3 and 4: I NEWS I EDITORIAL Richard Barnes E
Page 5 and 6: I NEWS I 2020/21 TO DO awards annou
Page 7 and 8: I NEWS I Greece's tourism minister
Page 9 and 10: ADVERTORIAL I NEWS I Redang Island,
Page 11 and 12: I TRADE TALK I The future of Asian
Page 13 and 14: I EXCLUSIVE INTERVIEW I Sandiaga S.
Page 15 and 16: I EXCLUSIVE INTERVIEW I While the p
Page 17 and 18: I EXCLUSIVE INTERVIEW I in tourism
Page 19 and 20: I REGION I ASIA I ADVERTORIAL Fort
Page 21 and 22: I REGION I ASIA I Noredah Othman Ge
Page 23: I REGION I BAVARIA I REGENSBURG WIL
Page 27 and 28: ADVERTORIAL I SPECIAL FEATURE I GAS
Page 29 and 30: I SPECIAL FEATURE I CRUISES I For y
Page 31 and 32: ADVERTORIAL I SPECIAL FEATURE I LUX
Page 33 and 34: I SPECIAL FEATURE I GOLF TOURISM I
Page 35 and 36: Event Program LEARN FROM TOP SPEAKE
Page 37 and 38: SMARTGUIDE Sarawak: a new vision Cu
Page 39 and 40: Datuk Abdul Karim Rahman Hamzah Min
Page 41 and 42: EXCLUSIVE INTERVIEW Datuk Abdul Kar
Page 43 and 44: CULTURE Southeast Asia’s new cult
Page 45 and 46: CULTURE The Antithesis of British c
Page 47 and 48: I ADVENTURE I NATURE Penan woman, s
Page 49 and 50: I ADVENTURE I NATURE © 2019 Parade
Page 51 and 52: I ADVENTURE I NATURE MEETING THE LO
Page 53 and 54: I CULTURE I ADVENTURE I NATURE I FO
Page 55 and 56: FESTIVALS RWMF FRINGE FESTIVAL Date
Page 57 and 58: TRANSPORT & INFRASTRUCTURE Taxi boa
Page 59: From Penang From Kuala Lumpur Kota

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