ITB Berlin News 2021 - Day 3 Edition

I NEWS I
Daily
Briefing
By David Ruetz,
Head of ITB Berlin NOW
Hello, and welcome back to ITB
Berlin NOW. Today, I think the “key”
word is probably “resilience”.
Indeed, the feedback we’re getting from all
those taking part in this year’s event is that
despite the heavy knock-out punch that has
been received by the global travel industry,
hope springs eternal and all are confident
there will be a strong comeback over the
next two years. To this end, today’s keynote
interview at 10:15am with the Honourable
Edmund Bartlett – Minister
of Tourism of Jamaica, by
CNN’s Richard Quest,
will be very timely. Titled
“Resilience and Recovery
of Tourism Destinations”,
its content will be of vital
interest to each and every
person attending the show.
Following this, at 11:20, the
ITB Resilience Roundtable
(with Jacobs Media and
the Resilience Council)
will see thought leaders
from the public and
private sector discussing
policies that have been or
will be launched… and their impact. With
Government Ministers from Kenya and
Bosnia-Herzegovina, along with the CEO
of Global Rescue and WTTC President &
CEO Gloria Guevara all taking part, this will
be a not-to-miss session.
TODAY’S KEYNOTE
INTERVIEW AT
10:15AM WITH THE
HONOURABLE
EDMUND
BARTLETT –
MINISTER OF
TOURISM OF
JAMAICA, BY CNN’S
RICHARD QUEST,
WILL BE VERY
TIMELY.
This morning at 10:35am, Charuta Fadnis,
Senior Vice President, Research and
Product Strategy for Phocuswright, will
share the organisation’s projections for key
markets through 2024 and delve into the
trends and technology that will influence
post-pandemic travel in “Looking ahead:
travel market projections and technology
trends”.
In the afternoon – at 5pm, European Capitals
of Smart Tourism - The Road to Recovery
will see representatives
of the 2020 European
Capitals of Smart Tourism -
Gothenburg (Sweden) and
Málaga (Spain) presenting
how they address the
current challenges in the
tourism sector, how they
see the road to recovery
and how they became
European Capitals of
Smart Tourism.
LGBT+ tourism is very
much under the spotlight,
with a high point being
the LGBT+ Leadership
Summit at 5:15pm.
And for DMOs, the ever-changing travel
landscape, and how to keep up with the
new traveller will be the key topics of the
DMO Masterclass by Google at 6pm.
So just where is the industry headed? Pentup
demand will drive a recovery in travel
and tourism over the next few years. But,
the shape of the recovery will vary across
countries and regions, and by segment.
Don’t forget to drop by the ITB Berlin NOW
cafés for a chat afterwards. I look forward to
seeing you there!
4 ITB BERLIN NEWS • THURSDAY 11 TH MARCH 2021
www.itb-berlin-news.com