ITB Berlin News 2021 - Day 3 Edition

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DAY 3

THURSDAY 11 TH MARCH 2021

ITB BERLIN NOW 2021

TARGETING

100-MILLION

WTTC @ ITB BERLIN NOW

UNDERLINES CAMPAIGN TO GET

100 MILLION TRAVEL INDUSTRY

WORKERS BACK ON THE JOB

NEWS

THE ITB BERLIN

NOW CAFÉS #08

REGION

#12

#10

EXCLUSIVE

INTERVIEW

GLORIA GUEVARA

President & CEO,

WTTC

AFRICA

& MIDDLE EAST

SPECIAL FEATURE

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TOURISM

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I NEWS I

EDITORIAL

Richard Barnes

Editor-in-Chief,

ITB Berlin News

ITB takes you to… Mars?

Today, we are well into the ITB Berlin NOW

adventure. We choose the word “adventure”

carefully, as here, we are referring to a leap

into the unknown – a journey into uncharted

territory. It seems fitting that while we are

sitting around virtual tables drinking virtual

coffee in cyberspace as a direct response

to our current human condition, we are also

marvelling at the landing of a huge new

rover on Mars, tens of millions of kilometres

away. Yet again, humankind ventures into

new, undiscovered territory.

Don’t be fooled. Spaceship ITB was not

thrown together in a Silicon Valley garage.

It is the fruit of a huge amount of work,

thought and expertise over the past year, by

a team of highly dedicated people. And just

like a spaceship, it was rather important to

ensure that “failure was not an option”. With

tens of thousands of people all flocking

to the same server at the same time this

week, countless video streams and faceto-face

meetings, it just couldn’t fail. Thus,

amongst other things, an ultra-heavy-duty

AWS Amazon Server has been ensuring

that people from the farthest corners of

the earth could take part without any

issues. And it was essential that this new

platform be as “user friendly” as possible.

The organisers have conceived an intuitive

user interface for the activities, functions

and key elements that one is used to at

in-person events, in the knowledge it

cannot be an adequate replacement. They

therefore made a conscious decision not

to use 3-D animation, avatars or digital

trade fair stands. The platform is a new and

independent design.

One could say that as a purely digital event,

the World’s Leading Travel Trade Show has

already received exceptional feedback,

thanks to the extension of the reach and

interaction with those who were unable to

travel to Berlin.

At ITB Berlin NOW, the focus is clear. Its

key elements are business, networking,

content and news. And it does that all

exceptionally well.

ITB BERLIN NEWS is a CLEVERDIS Publication.

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CONTENTS

#04 DAILY BRIEFING

#05 NEWS

#09 TRADE TALK

#10 EXCLUSIVE

INTERVIEW

#12 REGIONAL SPOTLIGHT

AFRICA

& MIDDLE EAST

#16 GERMAN REGIONS

MECKLENBURG-

VORPOMMERN

SPECIAL FEATURES

#17 SMART TOURISM

#17 FAMILY DESTINATIONS

& RESORTS

#20 CYCLING TOURISM

ITB BERLIN NEWS • THURSDAY 11 TH MARCH 2021 3


I NEWS I

Daily

Briefing

By David Ruetz,

Head of ITB Berlin NOW

Hello, and welcome back to ITB

Berlin NOW. Today, I think the “key”

word is probably “resilience”.

Indeed, the feedback we’re getting from all

those taking part in this year’s event is that

despite the heavy knock-out punch that has

been received by the global travel industry,

hope springs eternal and all are confident

there will be a strong comeback over the

next two years. To this end, today’s keynote

interview at 10:15am with the Honourable

Edmund Bartlett – Minister

of Tourism of Jamaica, by

CNN’s Richard Quest,

will be very timely. Titled

“Resilience and Recovery

of Tourism Destinations”,

its content will be of vital

interest to each and every

person attending the show.

Following this, at 11:20, the

ITB Resilience Roundtable

(with Jacobs Media and

the Resilience Council)

will see thought leaders

from the public and

private sector discussing

policies that have been or

will be launched… and their impact. With

Government Ministers from Kenya and

Bosnia-Herzegovina, along with the CEO

of Global Rescue and WTTC President &

CEO Gloria Guevara all taking part, this will

be a not-to-miss session.

TODAY’S KEYNOTE

INTERVIEW AT

10:15AM WITH THE

HONOURABLE

EDMUND

BARTLETT –

MINISTER OF

TOURISM OF

JAMAICA, BY CNN’S

RICHARD QUEST,

WILL BE VERY

TIMELY.

This morning at 10:35am, Charuta Fadnis,

Senior Vice President, Research and

Product Strategy for Phocuswright, will

share the organisation’s projections for key

markets through 2024 and delve into the

trends and technology that will influence

post-pandemic travel in “Looking ahead:

travel market projections and technology

trends”.

In the afternoon – at 5pm, European Capitals

of Smart Tourism - The Road to Recovery

will see representatives

of the 2020 European

Capitals of Smart Tourism -

Gothenburg (Sweden) and

Málaga (Spain) presenting

how they address the

current challenges in the

tourism sector, how they

see the road to recovery

and how they became

European Capitals of

Smart Tourism.

LGBT+ tourism is very

much under the spotlight,

with a high point being

the LGBT+ Leadership

Summit at 5:15pm.

And for DMOs, the ever-changing travel

landscape, and how to keep up with the

new traveller will be the key topics of the

DMO Masterclass by Google at 6pm.

So just where is the industry headed? Pentup

demand will drive a recovery in travel

and tourism over the next few years. But,

the shape of the recovery will vary across

countries and regions, and by segment.

Don’t forget to drop by the ITB Berlin NOW

cafés for a chat afterwards. I look forward to

seeing you there!

4 ITB BERLIN NEWS • THURSDAY 11 TH MARCH 2021

www.itb-berlin-news.com


ADVERTORIAL

I NEWS I

Lata Berkoh, Taman Negara, Pahang

Getting back

to real nature

Malaysia's national parks offer unparalleled

experiences for families or adventure lovers

Malaysia's nature is one of its key draw-cards, with pristine

jungle and wildlife unlike anywhere else on the planet. Its

dozens of national parks are just breath-taking. Here is just

a selection...

TAMAN NEGARA,

PAHANG

Among the oldest rainforests in

the world – 130 million years old

– covering around 4,343 square

kilometres and located in the

Malaysian state of Pahang, the

name Taman Negara has become

known to nature lovers around the

globe ever since it was established

in 1938. This humongous park

hosts around 150 mammal species

as well as almost 500 species of

birds.

Filled with magnificent wonders

throughout, it exhibits a wide

range of places to explore... from

refreshing waterfalls, tortuous

rivers with rushing rapids, to

40-metre canopies, plush valleys

and a majestic mountain range

with the vivid landscape of Mount

Tahan. Visitors experience a

breathtaking view even before

scaling the 2,187m mountain

itself... Just some of the awesome

activities available in Taman

Negara.

KINABALU PARK,

SABAH

As the habitat of more than 4,500

species of flora and fauna, Kinabalu

Park is a pristine land, and an

extraordinary wildlife experience

for all nature enthusiasts.

Established as Malaysia’s first

World Heritage Site by UNESCO,

the park offers visitors a premium

experience, interacting with the

endemic and unique creatures

of Sabah. The park surrounds

the well-known Mount Kinabalu

and covers nearly 754 square

kilometres.

The park consists of numerous

activities for nature lovers and is

also the "Centre of Plant Diversity

for Southeast Asia". The dense

rainforest is also the home for

the world’s largest pitcher plant,

Nepenthes Rajah. Although the

biggest attraction in this area will

surely be the towering Mount

Kinabalu, there are still numerous

other nature-based activities to

enjoy. Eight different trails await

jungle-trekking fans, with all trails

providing a unique portrayal of the

green landscape around the park.

BAKO NATIONAL

PARK, SARAWAK

Bako National Park is the oldest

and one of the most frequented

attractions in Sarawak, depicting

the unrivalled biodiversity of the

magnificent Borneo Rainforest.

Bako was officially made a national

park in 1957 and, spanning only 27

square kilometres, is one of the

smallest national parks in Malaysia.

Albeit small in size, the park

houses diverse flora and fauna

species, including approximately

600 flower species and 267 wildlife

species which casually roam the

park’s compound such as silver leaf

monkeys, long-tailed macaques,

slow loris, flying lemurs, mouse

deer, wild boars, pangolins, and

the pinnacle of the park; the rare

wild proboscis monkeys. Bako

National Park also takes pride in

its white sandy beaches, providing

a relaxing shift for a short rest

throughout your journey in the

jungle.

ROYAL BELUM

STATE PARK,

PERAK

Deep in the lush greenery of Gerik,

Perak, lies 454 sq km of pristine

jungle. A destination dedicated to

all outdoor enthusiasts, a spot to

escape from the hustle of life and

get in touch with one's adventurous

side: lo and behold – The Royal

Belum State Park!

Surrounded by the Royal Belum

Rainforest, Lake Temenggor

– Malaysia’s second-largest

man-made lake – is a haven for

passionate anglers, dotted with

countless small islands to visit.

By boat, one can venture into and

explore all the nooks and crannies

of this lake, among which are

the Pulau Tujuh Waterfall, Pulau

Talikali Lookout Tower, Temenggor

Dam, Kampung Chuweh, the White

Rocks and the Salt Licks

VISIT

BR AND CARD

RAFFLESIA

FLOWERS IN

ROYAL BELUM

STATE PARK,

PERAK

ONE OF THE

MANY TRAILS IN

BAKO NATIONAL

PARK - A

STONE'S THROW

FROM KUCHING

IN SARAWAK

MOUNT

KINABALU,

SABAH

ITB BERLIN NEWS • THURSDAY 11 TH MARCH 2021 5


I NEWS I

© Mar Cerdeira / Unsplash

Hot air ballooning in Turkey

AIRLINE BOSSES

PREDICT

AIR TRAVEL

COMEBACK

Both the President of Emirates and CEO of Air

France-KLM foresee a sharp bounce-back of

passenger demand, most probably by the third

quarter of the year or latest by early 2022.

Turkey forecasts

strong tourism

rebound

Turkey Tourism Promotion and Development Agency

spokesperson, Erkan Yağcı, says his country is planning to

“outperform the rest of the world” when it comes to a post-Covid

tourism rebound.

In an ITB Berlin NOW press

conference, Mr Yağcı said Turkey

has been one of the most disciplined

and successful countries in the fight

against the Covid-19 pandemic.

“The Safe Tourism Certification

Program launched in June was one of

the first examples of its kind globally

and came to be accepted rapidly

by the tourism industry”, said Yağcı.

“Tourists are able to have a healthy

vacation in Turkey with peace of mind

thanks to the effective measures

we take under The Safe Tourism

Certification Programme.”

With 300 sunny days per year and a

sun, sand and sea concept, a new ad

campaign has been launched in over

50 countries.

Turkey’s Ministry of Culture and

Tourism has set a goal for 2021 of at

least 32 million visitors and almost

€20bn in revenue. “We believe Turkey

will outperform the rest of the world

in tourism regrowth after the Covid

crisis,” said Yağcı, adding: “Product

diversity will be one of the main

pillars of promotion of the next five

years”

VISIT

BRAND CAR D

They may fight each other

for market share, but for

once, they both agree. The

President of Emirates, Sir

Tim Clark and the CEO of

Air France-KLM, Ben Smith,

see passengers returning by

year end or in early 2022.

Although both believe that

numbers seen prior to the

Covid crisis would not be

possible before 2023.

"It hangs a lot on the

global roll-out of vaccine

programmes. Although some

countries face difficulties in

its implementation, I am quite

bullish about the future," said

Tim Clark from Emirates.

The airline predicts that the

pace of recovery will vary

according to countries and

market segments. Clark

sees a stronger rebound

of the leisure market than

the corporate market. For

Ben Smith, 2021 will be

characterised by a number

of uncertainties although

they are a few positive hot

spots: "Beyond 2021, a lot

of demand from consumers

willing to travel will need to

be answered.

For Smith, the first segment

to return to the skies will be

VFR travellers, followed by

leisure and then corporate

travellers. "The latter will

need probably three to four

years to be back to 2019

levels," Smith stressed

Screen shot of

ITB Berlin NOW

Press Conference

Sir Tim Clark

President Emirates Airlines

Ben Smith

CEO - Air France - KLM

6 ITB BERLIN NEWS • THURSDAY 11 TH MARCH 2021

www.itb-berlin-news.com


I NEWS I

SABA Hospitality

and Knowcross bring

efficient contactless

technology to

Shangri-La Singapore

A not-to-be-missed

session for destination

marketeers

Iva Kutle Škrlec, Global Destination Marketing Partner, Google, will be

speaking today at the session "DMO Masterclass by Google: The Ever-

Changing Travel Landscape and Keeping up with the New Traveller”. We

asked her how the needs of travellers are changing.

Tourism is experiencing a fundamental

shift: People don't know when and where

they can travel and tourism businesses

are dealing with huge uncertainty. People

are searching online to understand the

latest travel guidance, safety precautions

and discover destinations with fewer

crowds. Some traditionally popular travel

categories have lost much of their appeal,

while some others have risen to glory.

More than ever, travellers are looking for

clarity, reassurance and value. The tourism

industry relies on historical data to predict

future demand, but in the current highlyvolatile

environment, this is no longer

adequate.

Google's tools and platforms provide

valuable close to real-time insights on

consumer behaviour and important trends

helping the industry tailor their response

based on the most recent and relevant

Iva Kutle Škrlec

Global Destination Marketing Partner,

Google

changes. We have always partnered with

stakeholders in the industry, including

DMOs and industry bodies, and now

even more closely, on shaping their digital

strategies and guiding them in how to

use Google’s platforms to achieve their

business and communication objectives.

What should DMOs be doing to adapt?

Agility and precision are key. The wellestablished

planning and travel cycle has

been heavily disrupted and there’s still a

lot of instability, so DMOs need to drop

their usual way of researching, planning

and communicating. Data insights are

key for travel businesses to adapt. For

example, as people increasingly search

for local and outdoor tourism, businesses

can react to these changing needs by

doing marketing campaigns that highlight

nature destinations, and they can prepare

for an uptick in last-minute booking

SABA Hospitality Technology Solutions and

Knowcross have integrated their technologies

into hotel operations at the Shangri-La Hotel

Singapore.

The integration allows Shangri-La Singapore guests to

make requests through the SABA Hospitality interactive

guest services platform. Hotel service, amenity,

maintenance, food and beverage no longer require

intervention from house staff or the guest service centre.

The connection with the relevant hotel department can

even take place regardless of the guest’s presence on

the property.

“Hotels of all sizes receive large volumes of requests

on a daily basis. Integrating SABA’s solution with the

Knowcross dispatch system not only automates this

process and significantly reduces the workload on

frontline staff, but it allows the guest’s needs to be

fulfilled in a timelier manner", says Alexander Wessels,

SABA Hospitality’s Executive Director of Accounts &

Partnerships

“Offering contactless solutions that elevate the

guest experience is vital in today’s environment. Our

collaboration with Knowcross provides a humanised

end-to-end virtual guest service solution at a time

when reducing costs and finding greater efficiency is

paramount," he adds.

Tane Picken, General Manager at Shangri-La Singapore,

will join the panel discussion “ITB Best Case: Contactless

tools and their impact on reliance in a Post-Covid World”

on Friday, March 12 at ITB Berlin NOW to share more

insights

VISIT

BR AND CARD

Today,

Thursday,

11 March 2021

18:00

ITB SESSION

DMO Masterclass by Google:

The Ever-Changing Travel Landscape

and Keeping up with the New Traveller

ITB Berlin NOW Convention Stage 1

ITB BERLIN NEWS • THURSDAY 11 TH MARCH 2021 7


I NEWS I

Latte or espresso?

Talk around the ITB Berlin NOW cafés…

Had the time to drop by for a coffee? ITB

Berlin NOW’s cafés, while virtual, have

the same role as that of your favourite

corner haunt at the show – where you

can discuss what you’ve seen during

the conference sessions.

This afternoon, don’t miss the ATTA networking

event in the ITB Adventure Travel Café.

At 3 pm in the ITB Responsible Tourism Café,

there will be a Coffee Briefing on responsible

tourism in the age of digitalisation – organised

by Tourism Watch.

Throughout the day, you can find “meet and

greet” sessions at the LGBT+ Tourism Café

& meeting corners, powered by the Italian

National Tourist Board – ENIT.

Today sees a special investors’ “happy hour”

at the Travel Tech & Startup Café, powered by

VIT e.V.

And at the Career Café, there will be a special

discussion this afternoon after the Career

Convention.

All other cafés are of course running

throughout the day, centred around the ITB

Berlin Convention Café – the hub for meetings

after all conventions.

THE BLOGGER CAFÉ

– the community for

communicators: The

Blogger Café is THE placeto-be

for every accredited

travel blogger at ITB Berlin

NOW. Different meeting corners can

be used to connect with one’s peers,

exchange experiences or ask for

help with blog-related topics. There

will be an inspiring and engaging

live programme with, for and from

bloggers.

Don’t miss happy hour at the

TRAVEL TECH

& STARTUP CAFÉ

Every day at 5pm, it’s happy hour,

powered by VIR e.V. It’s a special time

to get together!

CAREER CAFÉ

• a daily rendez-vous: At 5:30pm,

it’s all about effective networking

• with YoungTIC

… Check-out other cafés based

on youth travel, adventure travel,

responsible tourism, LGBT+

tourism and media (two different

cafés), and medical tourism.

Content marketing for

sustainable tourism

recovery

Despite the challenges, this global pandemic has yielded

lessons that can provide a roadmap to a more resilient

future. By employing best practices and exploring new

strategies, content-driven, digital marketing can connect

new audiences to a more sustainable world of travel.

Yesterday, at the ITB Berlin NOW

Convention, Rob Holmes, Founder,

GLP Films, hosted “ITB Best Practice:

Content Marketing for Sustainable

Tourism Recovery”. In the session,

he reviewed best practices to

maximise digital storytelling, reach

a target audience, and increase ROI

as tourism rebuilds towards a more

sustainable industry.

In his presentation, Holmes covered

the many ways in which content

marketing can be optimised not only

as part of a Covid recovery plan, but

also for long-term sustainability.

“As we prepare to emerge from the

worldwide lockdown, I believe that

story-driven content highlighting

the resilient nature of sustainable

tourism providers is a strong

strategy”, says Holmes. “Every

destination has their stories of

survival: the kayaking companies

who have kept the rivers clean; the

chefs who fed their villages during

lockdown; the walking guides who

restored tracks and trails; and

the conservationists who have

protected their local wildlife.”

8 ITB BERLIN NEWS • THURSDAY 11 TH MARCH 2021

www.itb-berlin-news.com


I TRADE TALK I

Out of Africa

The founder of South Africa-based Pearls of Africa gives

his tips and ideas for navigating ITB Berlin NOW

Michael Frauen

CEO of The Pearls of Africa

German-born Michael Frauen is CEO of The Pearls of Africa

– a South African based agency which he founded in 2007,

having lived in South Africa since the mid-80’s. We asked

him what he hopes to achieve at this year’s ITB Berlin NOW.

Most important for me is to get an

overview of who is participating

in this year’s ITB Berlin NOW…

Who has changed to the “digital

mode” and how will the platform

be able to present destinations,

properties, and activities as close

to the physical exhibition? What

I wish to achieve is to exchange

opinions within the industry

and discover how the different

destinations feel about their

recovery plan for reactivating the

travel industry. I most probably will

spend more time on the congress

then in previous years.

Due to our current situation, I kept

contact with partners via video

meetings during the year, as one

can no longer just exchange a

“Hello” or “How are you doing” by

stumbling into each other on the

fairground. A digital exhibition is

much more organised and time

tacked than a physical exhibition.

What are your thoughts about the

way ITB has organised the event?

I can only congratulate the

organisers to the platform ITB

Berlin NOW. From what I have

seen so far, they have put in a lot

of effort and investment. With this

platform and the cost structure,

a large number of smaller

companies have the chance to

participate in this world class

exhibition. I am excited to see all

the hard work paying off at this

event.

Do you feel communication

by exhibiting companies and

organisations is more important

now?

Yes, I believe so. It is important

for buyers to have the newest

and updated information at

their fingertips. Only in that way

can the itineraries and product

portfolios be accurately and

correctly communicated to the

customers. As in these times,

changes can happen so quickly, it

is even more important to be able

to communicate the information

instantly. Again, digitalisation

should be implemented even

more swiftly. It will be of utmost

importance to be in contact with

your clients at any given time. It

is good for your image and gives

the client the security he is looking

for while traveling to different

destinations on the globe

MICHAEL FRAUEN

LESSONS TO BE LEARNED

FROM THE PANDEMIC

The most important lesson that should be learnt

is that a catastrophe can hit at any given time.

Therefore, the digitalisation process must be

enforced further - being it at the check in / check

out or in using robots for simple serving tasks.

We must be aware that we cannot ignore the

developments of technology; that tourism has

been standing behind digitalisation for years and it

shows that the communication channels like Zoom

are playing a very important role. Travellers will

inform themselves more and more on the internet.

Travel agents will have to look into doing digital

consulting and digital customer evenings, instead

of having customers coming to their offices.

Tour Operators and Travel Agents must do their

marketing with more digital and innovative ideas

to be competitive in their markets. However,

personal service and face-to-face meetings will

still play an important role. During a customer’s

trip, he or she must always be able to contact their

agent. For this purpose, communication apps like

WhatsApp or Telegram will play an important role

ITB BERLIN NEWS • THURSDAY 11 TH MARCH 2021 9


I EXCLUSIVE INTERVIEW I

Saving

soldier travel

WTTC leads the

charge in fighting for

the tourism sector

Gloria Guevara

President & CEO, WTTC

WE SEE A LIGHT AT

THE END OF THE

TUNNEL AND WE

BELIEVE THAT VERY

SHORTLY WE WILL SEE A

GREAT DEAL OF

PROGRESS, BUT RIGHT

NOW I FEEL LIKE WE’RE

STILL IN THE MIDDLE OF

THE STORM IN MANY

COUNTRIES

In times that are so challenging and complicated, full of uncertainty, the World

Travel and Tourism Council has been toiling to seek a “light at the end of the

tunnel”. We asked Gloria Guevara, WTTC President & CEO, what her current

thoughts are on the situation.

We are very optimistic. If you had asked me

that question a few months ago, the answer

might have been different. The reason is

that last year was totally unprecedented. We

estimate 174 million jobs have been impacted

globally. When I say impacted, it’s a combination

of people having been let go or dismissed or

made redundant. We have tried to estimate how

many jobs we can bring back this year, and

that’s between 88 And 111 million, which is an

average of 100, but we have been saying that

some conditions need to be in place.

As we see the aggressive rollout of vaccines

in different parts of the world, we believe it is

a great part of the solution, but it’s not the only

solution.

Once a country has vaccinated a large proportion

of the senior population, mortality rates will

drop, consequently reducing the pressure on

hospitals. But it’s very important to continue not

only to vaccinate, but also with the rest: wearing

the masks, testing and so on… and all this will

help us resume international mobility.

10 ITB BERLIN NEWS • THURSDAY 11 TH MARCH 2021

www.itb-berlin-news.com


I EXCLUSIVE INTERVIEW I

Right now, the question is, “How

do we bring back mobility in a

safe, secure, and responsible way

so that that will allow us to restore

the economy and bring back the

millions of jobs that have been

impacted?” So, yes, we see a light

at the end of the tunnel and we

believe that very shortly we will

see a great deal of progress, but

right now I feel like we’re still in

the middle of the storm in many

countries.

So, what should governments be

doing that they’re not doing well

today?

I think governments need to

do two things. One is that they

should figure out how to share

more. Share knowledge, share

basic experiences and share data.

I understand that we didn’t have

the right platforms for that before,

and there was some lack of trust in

some international organisations,

but we need to get over that. The

second thing is for them to get to

the point where they understand

that this is not going away. We

need to coexist with this virus,

and if they think we’re going to go

back to 2019, that’s not the case.

We need to look forward. How do

we make this crisis an opportunity,

and how do we resume travel

mobility, bring back those jobs?

In order for us to be able to do

that, we need to have the right

policies and the right protocols

from governments. We need to

have that understanding. Right

now, there is still uncertainty, and

part of that uncertainty has been

created because of the lack of

coordination.

For instance, I wish an

understanding or agreement

could be found where it’s clear

what one needs to do to move

from one country to another,

because people of course don’t

want to be stuck in foreign

countries. We would thus like to

see an agreement on collaboration

between governments so that

we can resume mobility in a safe

manner and make it effective, to

have some certainty that would

allow us to resume international

travel.

How essential will vaccination

passports become over the next

year?

We are not in favour of vaccination

passports, so much as “health”

passes, as we believe that

vaccination of everyone in the

world is going to take years.

However, we believe that the

aggressive role out of vaccines

is going to help and is part of the

solution. The challenge in our

mind is “How do you make the

invisible visible?”

How do you do risk assessment

based on the individual and not

based on the country? The answer

is “Testing, testing, testing”. Since

April last year, we have been

insisting that testing should be

included in the journey, supported

by contact tracing and technology.

That’s why health pass apps are

important.

The technology, the apps, create a

seamless experience. As I said, we

need multiple components as part

of the solution: testing, contact

tracing and health apps. Then of

course you have the vaccination

roll-out. You need to have all

these pieces to create the whole

solution.

Today,

Thursday,

11 March 2021

11:20

VISIT

BRAND CAR D

HOW DO WE MAKE THIS CRISIS AN

OPPORTUNITY, AND HOW DO WE

RESUME TRAVEL MOBILITY, BRING

BACK THOSE JOBS?

NOT TO BE MISSED

ITB SESSION

Gloria Guevara will be a panellist

in the ITB Resilience Roundtable

(with Jacobs Media and the Resilience Council)

ITB Berlin NOW Convention Stage 1

EU Ministers Meeting

WTTC CALLS ON EU LEADERSHIP

TO “SAVE THE SECTOR”

At this month’s EU Tourism

Ministers Meeting, the World

Travel & Tourism Council called on

leadership from the EU to save the

Travel & Tourism sector which has

been left in ruin by the COVID-19

pandemic.

During the critical meeting, Gloria

Guevara, WTTC President & CEO,

said: “We have one single request:

we need to see the restoration of

international mobility. We need

clear rules for mobility. Europe

must define protocols, so it’s

clear how mobility can be safely

resumed within the EU, to the EU

and from the EU. We must replace

ineffective quarantines and move

from a country-based assessment

to individual based assessment.

Not entire populations are infected,

and we must not treat them as

such”

ITB BERLIN NEWS • THURSDAY 11 TH MARCH 2021 11


I REGION I AFRICA & MIDDLE EAST I

Middle East

MAIN TRAVEL DESTINATIONS

BAHRAIN

ISRAEL

JORDAN

LEBANON

OMAN

QATAR

UNITED ARAB

EMIRATES

ABU DHABI

AJMAN

DUBAI

FUJAIRAHV

RAS AL-

KHAIMAH

SHARJAH

Africa

MAIN TRAVEL DESTINATIONS

ALGERIA

BOTSWANA

CÔTE D’IVOIRE

EGYPT

ERITREA

GAMBIA

GHANA

ILE DE LA

RÉUNION

KENYA

LESOTHO

MADAGASCAR

MALAWI

MALI

MAURITIUS

MAYOTTE

MOROCCO

MOZAMBIQUE

NAMIBIA

RWANDA

SAINT HELENA

SAO TOME AND

PRINCIPE

SEYCHELLES

SIERRA LEONE

SOUTH AFRICA

SUDAN

TANZANIA

TOGO

UGANDA

ZAMBIA

ZIMBABWE

MIDDLE EAST & AFRICA

DOHA SKYLINE

WITH THE

SHERATON

HOTEL

The Middle-East shows

readiness for post-Covid

tourism

Although many countries in the Middle-East totally

closed their borders last year, some Gulf states worked

hard to stay open. They will likely be among the first to

re-emerge in a post-Covid recovery era. Africa should

rapidly grow again as the pandemic has been largely

kept under control - the southern part of the continent

excepted.

According to the UNWTO,

the Middle-East and Africa

both recorded a drop of

around 75% in arrivals, the

second largest decline among

regions in percentage terms.

Africa recorded 17.8 million

international travellers while the

Middle East had a total of 16.2

million. Borders remained tightly

controlled for most of 2020.

However, by the last quarter of

2020, a few countries started

to again accept international

travellers. These included Jordan,

Lebanon, Oman and the UAE.

Many African countries stayed

open, although restrictions such

as compulsory quarantine were

implemented. There has been the

case for Egypt, Kenya, Rwanda,

the Seychelles or Tanzania.

According to the latest UNWTO

data, some countries in the

region managed to limit losses

under 70%. In the Gulf area,

international arrivals to the UAE

were down by 67% last year,

Qatar by 69.2%, Egypt by 69.5%.

North Africa's popular tourism

destinations also had limited

losses, especially as they opened

over the summer for European

travellers. Morocco recorded a

decline of 57.7% in international

tourist arrivals, just like Tunisia,

also down by 57.8%.

The Gulf looks meanwhile like

bouncing back in 2021 as many

countries in the region started or

will start relaxing entry conditions

as the roll-out of vaccines

ramps-up. The Indian Ocean is

also poised for a rapid return of

travellers. As an example, the

Seychelles just announced to

be welcoming visitors armed

with recent negative PCR tests

(72 hours), with no compulsory

quarantine.

In Dubai, the hosting towards the

end of the year of Dubai World

Expo as well as the UAE’s 50th

anniversary celebrations should

give a boost to international

arrivals. The normalisation of

diplomatic relations between

Israel, Saudi Arabia and the

UAE will give a new boost to

tourism in the region. The lift of

the diplomatic ban against Qatar

by Saudi Arabia, Bahrein, Egypt

and the UAE after three years

will also stimulate business.

Meanwhile, the opening midyear

of the Grand Egyptian

Museum, with the world's largest

collection dedicated to Ancient

Egyptian civilisations, will help

in attracting tourists keen on

culture

BRIEFS

5.51 million

Dubai last year recorded a third of the total

number of international visitors registered

in 2019. While the Emirate welcomed 16.73

million tourists from over 233 countries in

2019, last year Dubai received 5.51 million

international guests in 2020. South Asia and

Europe represented the largest share at 21%

each

VISITOR

VISAS FREE OF

CHARGE

Mauritius is the only country in the world

which offers long-term visitor visas free of

charge and a free Covid vaccine to holders

of a Premium visa. Mauritius’ Premium

Visa allows international visitors to stay

in Mauritius for up to 12 months to work

remotely, retire or simply enjoy a longer

holiday. The visa is renewable

MAURITIUS -

MAGNIFICENT CREOLE

HERITAGE

72%

Closing 2020 with a passenger traffic

decline of about 72%*, the Middle East,

which served 405 million passengers in

2019, will probably take until 2024 to return

to pre-Covid passenger levels

*Forecasts released by the Airports Council International (ACI)

© www.mymauritius.travel

12 ITB BERLIN NEWS • THURSDAY 11 TH MARCH 2021

www.itb-berlin-news.com


I REGION I AFRICA & MIDDLE EAST I

ADVERTORIAL

Tamanrasset

Algeria promotes

four seasons of

tourism… in one day

The oft undiscovered desert regions

of Algeria are under the spotlight at

ITB Berlin NOW

VISIT

BRAND CAR D

© ONT-Algeria

With the aim of further promoting the destination Algeria, a

strategy has been put in place to optimise inbound tourism

in the post-Covid era. Faced with the dramatic financial

consequences of the pandemic, an operational steering

committee for the resumption of activities has been created,

bringing together all the players in the tourism chain.

Algeria's strategy for reviving

tourism is based on the following

main areas:

To further support the investment

and support project owners

with the aim of qualitatively and

quantitatively strengthening

the reception capacities of the

destination Algeria;

Improving the quality of the

tourism offering, thanks in

particular to the modernisation

of the training apparatus and the

professionalisation of the activity;

The development of a professional

marketing strategy to improve the

visibility of the destination Algeria

through the generalisation of

the use of digital media and the

digitalisation of promotional

vectors;

Accompanying operators to

conquer international markets;

Involving more players in the

tourism chain in the process

of making the destination a

tourist destination as part of a

participatory approach.

Organising virtual meetings for

the exchange of experiences with

different partner countries.

The end of the pandemic and the

resumption of international tourism

will allow local tourism authorities

to better relaunch destination

Algeria with circuits in Tassili

and Hoggar, which are flagship

products.

“The post-pandemic tourist

will certainly look for outdoor

destinations with wide spaces

to avoid the rush of tourists,”

says Saliha Nacer Bey - General

Manager, National Tourism Board

of Algeria. “Algeria, with its Saharan

destinations, has the right product

for stays of discovery and escape

in the wide-open spaces of our

majestic desert.”

Ms Nacer Bey says her nation’s

participation in ITB Berlin NOW this

year is an opportunity to highlight

the different advantages of the

destination. “In addition to this virtual

Saliha Nacer Bey

General Manager,

National Tourism Board of Algeria

exhibition, we are in the process

of directing our communication

strategy towards new technologies

and social networks in order to

better place our tourism product on

international markets,” she adds.

The Algerian south is considered

an invaluable tourist wealth.

Adventure tourism in Saharan

areas is the spearhead of receptive

tourism. “The aim of the DMO is to

turn the Sahara into the greatest

international attraction of discovery

tourism, but only on the condition

of putting in place the necessary

mechanisms to preserve any

form of alteration or degradation

following uncontrolled tourism,

says Ms Nacer Bey

ALGERIA

THE

ULTIMATE

IN CLIMATIC

DIVERSITY

Algeria is a country where you

can find all four seasons in one

day: skiing on the slopes of the

djurdura mountains in Tikjda in

the morning and skiing on the

fine sand dunes of Taghit in

the evening, swimming on the

majestic blue coast of Tipaza

while visiting the Roman ruins

in the morning and watching the

sunset from Assekrem over the

high mountains of Hoggar.

Algeria’s advantage is to have

remained in a pristine state with

hundreds of natural resorts that

are just waiting to be visited,

like the resort of Ain Ouarka in

Naâma, Zelfana in Ghardaïa, the

traditional resorts of the wilaya

of Djelfa and others

ITB BERLIN NEWS • THURSDAY 11 TH MARCH 2021 13


I REGION I AFRICA & MIDDLE EAST I

Qatar: towards

FIFA World Cup

2022

Berthold Trenkel

COO, Qatar National Tourism

Council

The countdown is on to “the big event” – the soccer world

cup, with a huge number of new hotel rooms set to come

online over the next year. We asked Berthold Trenkel,

COO, Qatar National Tourism Council, to tell us more

about his nation’s plans.

As we countdown to the

FIFA World Cup Qatar 2022,

Qatar National Tourism Council

is undertaking a range of

initiatives to make Qatar a

world-leading destination,

with a number of key tourism

developments underway. For

example, in addition to the

existing hotels, another 117

properties are currently under

construction. This will mean

an additional 18,200 rooms

on top of the existing 37,000,

ready for guests coming to the

World Cup. One particularly

exciting new opening is the

Hilton Salwa Beach Resort &

Villas, a family-friendly resort

with 361 rooms, suites and

beach villas and Qatar’s largest

theme and water park, which

opened earlier this year.

We are also investing in the

improvement of a number

of tourism assets. For example,

a refurbishment project

is currently underway to

restore our traditional Dhow

boats, which are a must-do

experience for any visit to Qatar.

Read more

VISIT

BRAND CAR D

14 ITB BERLIN NEWS • THURSDAY 11 TH MARCH 2021

www.itb-berlin-news.com


I REGION I AFRICA & MIDDLE EAST I

Expo 2020 Dubai:

celebrating human

ingenuity

Exclusive Interview with

Sumathi Ramanathan,

Director, Market Strategy

& Sales, Sales & Analytics,

Expo 2020

With Expo 2020 set to open in

October this year, curiosity is

growing as to just what people

will see at this mega-event. We

asked Sumathi Ramanathan to

give us a foretaste of what’s

set to be the pride of the

middle east for many years to

come.

Expo 2020 Dubai is a destination

where people from around the

world will come to have fun, learn

and be empowered. Our aim for

Expo 2020 is to deliver an inclusive

experience that celebrates human

ingenuity, welcoming more

than 200 participants including

nations, multilateral organisations,

businesses and educational

institutions.

When can travellers start to get a

glimpse of the pavilions, and when

does the "main event" take place?

We have launched a limited-time

opportunity for visitors to preview

the thematic pavilions through our

‘Expo 2020 Pavilions Premiere’, and

the programme provides a glimpse

of what is to come when Expo 2020

Dubai welcomes the world from

October 1st. Guests are currently

being offered an opportunity to be

among the first to experience Terra

– the Sustainability Pavilion, with

the location open to the public from

January 22nd until April 10th. Alif –

the Mobility Pavilion and Mission

Possible – the Opportunity Pavilion

will follow later in the first quarter

of 2021.

What will people see there?

Expo 2020 Dubai will last for 182

days, and every day will offer brand

new experiences for our visitors.

There will be festivals celebrating

everything from outer space to

the future of design, 60 live shows

daily and 190 countries showing

the very best of their cultures,

cuisines and creativity. For the first

time at a World Expo, each nation

will have its own pavilion. Visitors

can also explore Expo 2020’s subthemes

of Opportunity, Mobility and

Sustainability at the three Thematic

Pavilions.

There will be more than 200 F&B

outlets offering dishes from every

corner of the globe – think Peruvian

ceviche and Indonesian nasi

goreng, Spanish tapas and Creole

Jambalaya, French steak frites and

Singaporean street noodles. At the

centre is the 150m-diameter Al Wasl

Plaza, topped by a huge domed

trellis that will act as a 360-degree

projection surface for various shows.

Taking its name from the Arabic

term for ‘the connection’, Al Wasl

Plaza will link the three Thematic

Districts – Opportunity, Mobility

and Sustainability – as well as the

Dubai Metro Route 2020 link and the

falcon-inspired UAE Pavilion.

Why is Expo 2020 even more

relevant during / post-covid 19?

The theme of the event remains very

much the same, Expo 2020 is about

connecting minds and creating the

future. The world needs this more

than ever: a chance to come together

and achieve a joint solution to the

challenges we face. Every country

has been grappling with the same

challenges – and this will provide an

opportunity to come together. Our

partners have taken the year-long

delay to sharpen their offering and

to work out what is most relevant

to audiences right now. We, as

organisers of Expo 2020, are doing

the same.

What health & safety measures will

we be taken to safeguard guests?

In terms of visitors, we have put

a number of measures in place to

ensure safety. We have worked with

the United Arab Emirates’ health

authorities, as well as the World

Health Organisation to ensure we

meet the correct standards. We

continue to monitor how the world

is coping with the crisis – and health

and safety is of course our top priority.

There are temperature checkpoints

on site, visitors are required to wear

masks, social distancing is in place

and all venues are regularly cleaned.

The site is huge, some 4.38 sq km,

so this gives a great opportunity to

keep people safe.

How important is this event in terms

of placing Dubai on the international

agenda and raising awareness of

achievements in the emirate?

We are very confident we can host

Expo 2020 in Dubai this year. I

am sure you and your readers are

aware that Dubai was one of the

first cities to reopen to international

tourism. Everything is progressing

as planned, and we have more than

190 countries that have committed

to the event. The site continues

to progress beautifully, with

the majority of the construction

completed. There is still some work

to do on individual national pavilions,

but many incredible buildings have

now been completed. World Expos

have brought people together from

around the globe for the past 168

years, and this is the first one ever

to be held in the Middle East, Africa

and South Asia (MEASA) region.

The UAE will welcome the world to

its doorstep for Expo 2020 Dubai, a

once-in-a-lifetime celebration and

the largest event ever staged in the

Arab world

VISIT

BRAND CAR D

ITB BERLIN NEWS • THURSDAY 11 TH MARCH 2021 15


I GERMAN REGION I MECKLENBURG-VORPOMMERN I

MECKLENBURG-VORPOMMERN

Demonstrating exemplary

crisis management

Exclusive interview:

Tobias Woitendorf, CEO at Mecklenburg-

Vorpommern Tourist Board

The Covid crisis has impacted all tourism destinations… some harder than others. We

asked Tobias Woitendorf, CEO at Mecklenburg-Vorpommern Tourist Board whether his

organisation has a plan to navigate “out of the woods”.

Yes, and we indeed need a minimum level of foresight.

There is nothing that would be counterproductive to

making plans subject to certain conditions being

met. Federal and state level politics have promised

people, businesses and also themselves that

they will speed things up. The holiday destination

Mecklenburg-Vorpommern was severely impacted

by the negative effects of the corona pandemic

early-on. We came up with complex strategies and

WE DO WHATEVER WE

CAN TO GENERATE

POSITIVE EFFECTS FOR THE

INDUSTRY IN

MECKLENBURG-

VORPOMMERN

step-by-step plans to manage the crisis as promptly

as possible. For instance, since March 2020 (first

lockdown), a strategic plan to restart tourism, and

based on it a multi-phase model as well as a total

of eleven protection standards for different sectors

of tourism have been developed which were linked

to the Corona Act by the state government. We

received the Special Award for Exemplary Crisis

Management from the German Tourism Association

for these efforts.

Driven by foresight and accountability, with our

partners, we launched a re-start scenario for the

post second lockdown period as early as January

22, 2021. The tourism industry, which employs

every fifth worker in the northeast urgently needs

a perspective. Now we can only wait for the plans

we have made – which also include a test strategy

and a red/yellow/green light function for infectionrelated

measures over the course of the year - to be

heard.

Tell us more about your participation in ITB Berlin

NOW this year. What can attendees see at your ITB

Brand Card?

We are at ITB with the “All in for destinations”

package and have 17 exhibitors "on-site", including

tourism associations and marketing companies,

cities such as Rostock, Schwerin, Greifswald and

Wismar as well as enterprises such as Deutsches

Meeresmuseum, the Fleesensee Feriendorf GmbH

or the Arcona Management GmbH.

What are your thoughts on the organisation of this

year’s ITB Berlin NOW?

It is a gigantic challenge that requires a lot of

coordination between everyone involved. We do

whatever we can to generate positive effects for the

industry in Mecklenburg-Vorpommern and of course

also for ITB. With this year’s virtual performance, the

ITB sends out a clear signal for the future. Let us

hope that in addition to the definitely sustainable

digital elements, actual personal encounters will

once again be possible in Berlin starting in 2022

VISIT

BR AND CARD

NEWS

“KÖNIGSWEG” IS

BEING DEVELOPED AT

THE CLIFF COAST IN

JASMUND NATIONAL

PARK

Likely one of the most attractive

construction projects in Mecklenburg-

Vorpommern is the completion of the

Königsweg on the Island of Rügen. An

accessible scenic viewing platform

is in the making at the Königsstuhl,

one of the Jasmund National Park’s

landmarks. It offers visitors fascinating

views of the cliffs, the Baltic Sea and

the Königsstuhl. Construction work

is scheduled to begin in the first half

of 2021 and ought to be concluded in

2022

REMOVE BARRIERS,

INCREASE

PARTICIPATION:

RESORT STETTINER

HAFF

The construction of Stettiner Haff

Resort in Vorpommern draws attention

to Mecklenburg-Vorpommern when it

comes to accessible holidays. Under the

motto “Designing the Future Together

– Sustainably and Barrier Free,” a new

resort, which will cover 18,000 square

meters, is under construction near the

Port of Altwarp at the Stettiner Haff.

Based on information provided by the

investors, Jana and Uwe Trinkus, its

concept is one-of-a-kind in Germany

16 ITB BERLIN NEWS • THURSDAY 11 TH MARCH 2021

www.itb-berlin-news.com


I SPECIAL FEATURE I SMART TOURISM I FAMILY DESTINATIONS & RESORTS I

GOTHENBURG & MALAGA

– 2020 CAPITALS OF

SMART TOURISM –

Under the spotlight

at ITB Berlin NOW

ADVERTORIAL

Gothenburg and Málaga have been selected as the winners

of the 2020 European Capital of Smart Tourism competition.

In addition, four cities received 2020 European Smart

Tourism Awards for their outstanding achievements in one

of the categories of the competition: Breda (Accessibility),

Gothenburg (Sustainability), Ljubljana (Digitalisation) and

Karlsruhe (Cultural heritage and Creativity).

The European Capital of Smart

Tourism is an EU initiative. It gives

European cities the opportunity

to share their exemplary practices

as smart tourism destinations

and awards the titles of European

Capital of Smart Tourism through

an EU-wide competition to those

cities that implement the most

outstanding measures.

The European Capital of Smart

Tourism initiative recognises

outstanding achievements

by European cities as tourism

destinations in four categories:

sustainability, accessibility,

digitalisation as well as cultural

heritage and creativity. It aims

to promote smart tourism in the

EU, network and strengthen

destinations, and facilitate the

exchange of best practices.

Hotel building in Gothenburg, Sweden

Smart tourism responds to new

challenges and demands in a fastchanging

sector, including the

evolution of digital tools, products

and services; equal opportunity and

access for all visitors; sustainable

development of the local area; and

support to creative industries, local

talent and heritage.

Helsinki and Lyon were the 2019

European Capitals of Smart

Tourism

VISIT

BRAND CAR D

© Linda Tate Wolfbard / Unsplash

JEJU, KOREA

AN IDEAL SETTING

FOR FABULOUS FAMILY

HOLIDAYS

Located southwest of the Korean Peninsula is the

country's largest island, Jeju-do, not only one of the most

relaxing holiday spots anywhere, but also a designated

UNESCO Triple Crown awardee (Biosphere Reserve,

World Natural Heritage, Global Geopark).

Travellers can access the island

easily via ferry or plane from

the mainland. Seoul-Jeju is the

air route with the most flights

in the world with airplanes

plying the 60-minute long flight

almost every ten minutes. It is

also possible to come on an

international flight from many

countries.

With its many resort-style

hotels, Jeju-do is an especially

convenient holiday retreat for

families. The island is not only

full of exciting activities like

para-sailing, horse riding, diving

or taking a railbike track. At the

Jeju Big Ball Land, visitors can

feel like an oversized hamster.

Fulfilling its role as a UNESCO

World Natural Heritage, Jeju-do

also has a vast variety of naturelinked

sightseeing. Renting a

car will be the most convenient

way to enjoy the scenic routes

along the coastline and visiting

must-see natural sites like

the Seongsan Ilchulbong Tuff

Cone, Manjanggul Lava Tube

or mysterious Bijarim Forest.

Many places offer educational

programmes for visitors to

learn more about nature and

environment on the island. One

can also visit Korea's largest

aquarium, Aqua Planet Jeju, or

the Eco Land Theme Park in

Gotjawal Forest. The latter is

the only place in the world to

nurture both tropical and polar

plants in one place.

Other family-oriented tourist

attractions include Jeju Maze

Land, with the world’s longest

stonework maze, and the Teddy

Bear Museum at Jungmun

Resort

VISIT

BR AND CARD

ITB BERLIN NEWS • THURSDAY 11 TH MARCH 2021 17


I SPECIAL FEATURE I FAMILY DESTINATIONS & RESORTS I

ADVERTORIAL

Italy spoils families with

thousands of fun activities

From adventure to education parks, theme walks, workshops in

farms or historical experiences, Italy is a like a giant book of tales for

families

ABRUZZO, GET IMMERSED

IN ITALY'S "BIOLOGICAL

LABORATORY"

Known as one of the leading green regions of Europe, Abruzzo

is considered an extraordinary biological laboratory with three

National Parks : the Abruzzo, Lazio and Molise National Park,

the Maiella National Park and the Gran Sasso and Monti della

Laga National Park.

Youngsters will love discovering a large number of flora and

fauna species, including the chamois, the Apennine wolf or

the Marsican brown bear. Within the parks, environmental

education centres and nature museums organise training

programmes for families that encourage a responsible attitude

towards nature. And of course families love Abruzzo's beach

and seaside activities

FUN MEMORIES AT BASILICATA

AMUSEMENT AND NATURE

PARKS

Adrenaline is guaranteed at the adventure parks of San

Severino Lucano and Cirigliano in the Lucanian Dolomites.

With its Tibetan and swinging bridges and its climbing nets, the

Pollino Park offers multiple adventures for children. In Gallipoli

Cognato Park, trails link centennial Turkey oaks through

platforms, bridges, ropes and cables. How about a dip into the

waters of Metaponto aquatic park with its slides, swimming

pool or jacuzzi? Or In Tramutola, where kids can enjoy a long

river flowing into one of the park's swimming pools

Children will love to

observe chamois in

Abruzzo national parks

Families also love the

beaches in Basilicata

FRIULI VENEZIA GIULIA, FAMILY

HOLIDAYS ALONG THE ADRIATIC COAST

Family biking activities

along the Adriatic Coast

In Friuli Venezia Giulia, children are the stars of a holiday. Travellers can choose from

family-friendly beach establishments awarded the Green Flag by paediatricians.

Natural paradises include the lidos along the coast of the Gulf of Trieste with its

pebble beaches and rocky bays.

"Family Experience Mare" accommodation facilities are specialised in welcoming

young guests with services, facilities and entertainment. Guests staying in

participating accommodation receive a free Family Carnet to access the main

attractions along the coast for free or at special prices

18 ITB BERLIN NEWS • THURSDAY 11 TH MARCH 2021

www.itb-berlin-news.com


ADVERTORIAL

I SPECIAL FEATURE I FAMILY DESTINATIONS & RESORTS I

VISIT

BR AND CARD

LOMBARDY, AN INFINITY OF

"MUST-DO" ACTIVITIES FOR

KIDS

Go for the unusual in Lombardy for children. In the Tactile

Museum in Varese, visitors are blindfolded among a threedimensional

encyclopaedia, installations and multi-sensory

trails. At Parco delle Fucine di Casto kids follow a circular

route of 1,700 m of sealed pathways, climbing walls, trekking

and hiking paths, mountain bike trails, Tibetan bridges and a

canyon. In one of Lombardy’s 200 school farms, children can

walk with ducks, cuddle rabbits or ride on donkeys, like in the

good old days

Jungle Raider Park

Xtreme a Caglio (CO)

SAN MARINO, THE

ENTERTAINING REPUBLIC FOR

FAMILIES

The Republic of San Marino welcomes families keen on history

and arts. An extraordinary time travel through history can be

made at the new interactive Titanus Museum. The colourful

uniforms and ritual of the Changing of the Guard are among

the not-to-be-missed attractions for children and are held daily

during summer. For adventure lovers, San Marino Adventures is

the ideal theme park with 30 thrilling paths hanging in the trees,

Tibetan bridges, cableways, tunnels and more

The changing

of the guards

FARMING EXPERIENCES

IN TRENTINO

Families in Trentino should look for an educational farm where

they can discover the local hospitality. Little ones can for example

learn to make yoghurt or ricotta cheese, or to create goods with

felt. Recommended are Maso Pertener in the Adamello Brenta

Nature Park with its animals at pasture; Agritur Solasna, in San

Giacomo in Val di Sole with apple picking and Casolet cheese.

Near Trento, the Agritur La Val welcomes guests in a family-run

facility where the silence is interrupted only by a donkey

LAKE GARDA OR BEACHES?

A FAMILY HOLIDAY IN VENETO

In Veneto, families with children are guaranteed a memorable

time, with many facilities and offers available in all seasons!

A first option are the 120 km long golden sand beaches of the

upper Adriatic coast. The Venice Sands app provides most

information on Veneto’s resorts. Another option is Lake Garda

where all kinds of sports can be practiced. It concentrates

adventure parks, zoos, botanic gardens and much, much more.

Gardaland theme park with its Legoland water park and other

child-friendly attractions guarantee fun and relaxation for the

whole family

© Marco Simonini

Family holidays on

Venice beaches

© Veneto region

Agritur Klopfhof, Valle dei Mocheni

Trentino Marketing/Consorzio

turistico valle dei Mocheni

ITB BERLIN NEWS • THURSDAY 11 TH MARCH 2021 19


I SPECIAL FEATURE I CYCLING TOURISM I

ADVERTORIAL

On your Bicicletta!

Italy, a legendary destination for cycling

Italians love their bikes, as testified by the

numerous sport events celebrating cycling.

No wonder tourists will find thousand of

cycling paths to enjoy Italy on two wheels!

VISIT

BR AND CARD

CYCLING

IN ABRUZZO

EMOTION ON

TWO WHEELS

Abruzzo is perfect for slow

pace rides with hundreds

of kilometres of cycle paths

between hills, mountains

and the coast. The "Bike to

Coast" runs along 130 km of

the national Adriatic Cycle

Route next to beaches and

centuries-old pine forests.

Inland Abruzzo, itineraries

take cyclists to the highest

peaks in the Apennines,

along vineyards or into

the challenging Altipiani

Maggiore d'Abruzzo.

Cyclists should use the

Abruzzo Bike Friendly

brand which identifies

accommodation, F&B,

services and partners.

Cycling along the

Trabocchi coast

EMILIA

ROMAGNA

A NEW

ITINERARY AND

EVENTS IN 2021

Emilia Romagna stands

out for the promotion of

cycling tourism. Circuits

allow one to discover

nature parks, reserves and

historical sites. Visitors

can use Terrabici, a cycling

association of 43 hotels

and tour operators. This

year, the region launches

"Via Romagna", a 512 km

circuit covering exceptional

sites. Emilia Romagna is

also home to many biking

events. One of the largest is

the Nove Colli di Cesenatico

in May (the event must

be confirmed according

the pandemic situation)

which attracts over 12,000

participants from more

than 50 countries.

La Verna circuit starting

and finishing in Bagno di

Romagna

MULTI-

COUNTRY

BIKING TRAILS

IN FRIULI

VENEZIA GIULIA

Being a neighbour to

Austria and Slovenia

provides Friuli Venezia

Giulia with itineraries where

history matches alpine and

maritime landscapes. The

Alpe Adria Cycle Route

starts in Salzburg, Austria,

to reach Italy. It then passes

the Alpine Tarvisio and

the morainic hills before

reaching the Adriatic Sea.

The Pedemontana and

Collio Cycle Route links

Sacile to Gorizia across the

Pre-Alpine arc. The route

crosses vineyards, art towns

and villages. Finally, the

Plain and Natisone Cycle

Route connects Udine to

Caporetto, passing through

Cividale.

Cycling along the strada

Napoleonica near Trieste

20 ITB BERLIN NEWS • THURSDAY 11 TH MARCH 2021

www.itb-berlin-news.com


ADVERTORIAL

I SPECIAL FEATURE I CYCLING TOURISM I

LOMBARDY

A SENSORIAL

APPROACH

Touring Lombardy by

bicycle means witnessing

destinations with a sensorial

approach. Lombardy has

selected for travellers

10 itineraries offering

authentic experiences.

Among them, the Mincio

Bicycle Path brings

the atmosphere of the

Renaissance between Lake

Garda and the Po River. The

Oglio Bicycle Path goes

from Ponte di Legno in

Brescia to reach the plains,

along traces of ancient

glaciers. And the vineyards

of Franciacorta give an

opportunity to smell roses

or enjoy a glass of wine.

The Barge

Bridge,

Bereguardo

(Pavia)

PIEMONTE

THE LEGEND

BEHIND ITALIAN

CYCLING

Travellers discovering

Piedmont by bike have a

different kind of view of the

rare beauty of the Western

Alps. An adventure on Lake

Maggiore and Lake d’Orta

takes place amidst nature and

culture, or along the rice fields

between Novara and Vercelli.

The VeloViso cycling routes

between Italy and France

allow cyclists to explore the

Monviso and Occitan Valleys

in Cuneo. The Natural Park of

the Maritime Alps, 50 km away

from the French Riviera, is a

real treasure of biodiversity

with 3,000m peaks and more

than 80 lakes.

Cuneo mountains and

sports activities

© Giorgio Perottino/Getty Images for Visit Piemonte

SAN MARINO

FASCINATING

ITINERARIES

FOR ALL

BIKERS

The sector has grown

rapidly in recent years,

with the development

of "cycling stays" in San

Marino. 23 routes of varying

difficulty start from inside

the Republic and spread

out to the surrounding

area. San Marino Cycling

Experience organises

beautiful and surprising

itineraries, and cyclists can

count on bike hotels that

offer all kind of services,

as the organisation caters

specifically for the cycling

community. Completing

the offer are also many

secondary initiatives

related to entertainment,

food & wine, and wellness.

San Marino by bike

TUSCANY

IMMERSE

YOUR BIKING

TIME IN ART,

GASTRONOMY

AND HISTORY

An increasing number of

travellers are finding it fun to

combine a seaside holiday

with cycling activities in

the Versilia area in Tuscany.

Itineraries range from the

promenades of Viareggio to

the Massaciuccoli lake, with

picturesque hamlets along

the way. For those favouring

less crowded beaches and

wilder landscapes, why

not choose the Tuscan

Archipelago? The “Grand

Tour in Maremma” is a route

crossed by greenery and

spectacular panoramas.

For fans of amazing

landscapes combined with

gastronomy, the “Terre di

Siena” covers Chianti, Crete

Senesi, Valdichiana and Val

di Merse.

Biking along the Arno

river in Tuscany

TRENTINO

CYCLING

FOR PASSION,

CYCLING

FOR FUN

Dozens of paths and trails

linking the Dolomites to

Lake Garda testify that

Trentino is at the forefront for

cycling tours. The backbone

of this network is a 100km

cycle path along the Adige

valley, linking Bolzano to

the plain of the Po. All cycle

paths offer GPS tracks. For

those who prefer the thrill of

the descent, “bici bus” (bike

buses) and “bici + treno”

(bike + train) services bring

travellers to the top of peaks

from which they can head

downhill.

Cycling path

in Val di Sole

ITB BERLIN NEWS • THURSDAY 11 TH MARCH 2021 21


I SPECIAL FEATURE I CYCLING TOURISM I

© 2019 Paradesa

Taiwan launches

the “Year of Cycling

Tourism” at ITB

Berlin NOW

Trans-Borneo Road Bike

An epic ride through

Borneo: trans-Borneo

road cycling

The Taiwan Tourism Office is presenting new aspects

of travel to the country every day at ITB Berlin NOW,

including a 30-minute webinar on Tuesday, that

showcased the highlights of Taiwan as a cycling

destination.

Indeed, few countries offer bicycle travellers such a perfect

infrastructure for their cycling vacations. Taiwan is one of the

most cycling enthusiastic nations in the world, and one can for

example discover Taiwan's landscapes and people along the

famous long-distance cycling trail Route No1.

Other presentations are focusing on outdoor activities, cultural

aspects and different kinds of accommodation. Specialists

from a wide range of fields provide webinar participants with

important knowledge modules for successfully selling the

destination.

The Taiwan Tourism Office is promoting cycling and hiking

tours lasting several days and many water sports activities,

including surfing, sailing or diving – with something for all

lovers of outdoor activities.

Today, a 45-minute presentation will focus on hiking holidays as

well as Taiwan’s scenic diversity.

Tomorrow, the Taiwan Tourism Office will look at how 21st

Century lifestyles are as much a part of Taiwan as centuries-old

customs and religions, as well as the ancestral traditions of the

16 indigenous tribes.

To register for the webinars, email s.schwindt@taiwantourismus.

de. Places are available on a first come, first served basis.

Sarawak has traditionally

offered spectacular wildlife

and unique tribal culture in the

heart of Borneo.

For adventurous tourists, who are

ready to explore unusual destinations,

Sarawak is the new kid on the block

when it comes to cycling holidays.

A specialised cycling tour operator

based in the Sarawak capital of

Kuching, Paradesa Borneo, offers

trips on bike ranging from a few

hours to more than 15 days.

The newest one on the list is the

Trans-Borneo Road Cycling – an

epic 15-day adventure across the

Malaysian region of Borneo, as well

as Brunei.

“The newly launched 15-day road

cycling tour across the island of

Borneo opens all new possibilities

to experience a completely new side

of the island,” said Paradesa Borneo

Director JC Chua. “The tour covers

two countries, eight international

crossings and just over 1,300 km

of great riding spread over twelve

amazing days in the saddle. This

ground-breaking journey through

Borneo sees us cycling from the

western state of Malaysia’s Sarawak

and takes us, in style via the Kingdom

of Brunei, to the eastern state of

Sabah.”

Established in 2013, Paradesa Borneo

also offers Multiple Activity Cycling

Holidays that combine bike and

kayaking trips in Semadang River –

as well as great hikes to spot wildlife

in many national parks of Sarawak.

Bespoke road and mountain cycling

programme in Sarawak with the

itinerary taking into consideration

the customers’ experience, stamina,

and interests are part of expanding

portfolio of cycling holidays offered

by Paradesa Borneo

VISIT

BRAND CAR D

The Taiwan Tourism Office says

webinar participants will receive a

Bluetooth speaker after successful

participation. In addition, a

Taiwanese tea set will be raffled off

among all participants after each

webinar

VISIT

BRAND CAR D

LEARN MORE ABOUT

SARAWAK:

READ THE SMARTguide

"SARAWAK: A NEW VISION"

22 ITB BERLIN NEWS • THURSDAY 11 TH MARCH 2021

www.itb-berlin-news.com


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