ITB Berlin News 2021 - Day 3 Edition
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I NEWS I<br />
Latte or espresso?<br />
Talk around the <strong>ITB</strong> <strong>Berlin</strong> NOW cafés…<br />
Had the time to drop by for a coffee? <strong>ITB</strong><br />
<strong>Berlin</strong> NOW’s cafés, while virtual, have<br />
the same role as that of your favourite<br />
corner haunt at the show – where you<br />
can discuss what you’ve seen during<br />
the conference sessions.<br />
This afternoon, don’t miss the ATTA networking<br />
event in the <strong>ITB</strong> Adventure Travel Café.<br />
At 3 pm in the <strong>ITB</strong> Responsible Tourism Café,<br />
there will be a Coffee Briefing on responsible<br />
tourism in the age of digitalisation – organised<br />
by Tourism Watch.<br />
Throughout the day, you can find “meet and<br />
greet” sessions at the LGBT+ Tourism Café<br />
& meeting corners, powered by the Italian<br />
National Tourist Board – ENIT.<br />
Today sees a special investors’ “happy hour”<br />
at the Travel Tech & Startup Café, powered by<br />
VIT e.V.<br />
And at the Career Café, there will be a special<br />
discussion this afternoon after the Career<br />
Convention.<br />
All other cafés are of course running<br />
throughout the day, centred around the <strong>ITB</strong><br />
<strong>Berlin</strong> Convention Café – the hub for meetings<br />
after all conventions.<br />
THE BLOGGER CAFÉ<br />
– the community for<br />
communicators: The<br />
Blogger Café is THE placeto-be<br />
for every accredited<br />
travel blogger at <strong>ITB</strong> <strong>Berlin</strong><br />
NOW. Different meeting corners can<br />
be used to connect with one’s peers,<br />
exchange experiences or ask for<br />
help with blog-related topics. There<br />
will be an inspiring and engaging<br />
live programme with, for and from<br />
bloggers.<br />
Don’t miss happy hour at the<br />
TRAVEL TECH<br />
& STARTUP CAFÉ<br />
Every day at 5pm, it’s happy hour,<br />
powered by VIR e.V. It’s a special time<br />
to get together!<br />
CAREER CAFÉ<br />
• a daily rendez-vous: At 5:30pm,<br />
it’s all about effective networking<br />
• with YoungTIC<br />
… Check-out other cafés based<br />
on youth travel, adventure travel,<br />
responsible tourism, LGBT+<br />
tourism and media (two different<br />
cafés), and medical tourism.<br />
Content marketing for<br />
sustainable tourism<br />
recovery<br />
Despite the challenges, this global pandemic has yielded<br />
lessons that can provide a roadmap to a more resilient<br />
future. By employing best practices and exploring new<br />
strategies, content-driven, digital marketing can connect<br />
new audiences to a more sustainable world of travel.<br />
Yesterday, at the <strong>ITB</strong> <strong>Berlin</strong> NOW<br />
Convention, Rob Holmes, Founder,<br />
GLP Films, hosted “<strong>ITB</strong> Best Practice:<br />
Content Marketing for Sustainable<br />
Tourism Recovery”. In the session,<br />
he reviewed best practices to<br />
maximise digital storytelling, reach<br />
a target audience, and increase ROI<br />
as tourism rebuilds towards a more<br />
sustainable industry.<br />
In his presentation, Holmes covered<br />
the many ways in which content<br />
marketing can be optimised not only<br />
as part of a Covid recovery plan, but<br />
also for long-term sustainability.<br />
“As we prepare to emerge from the<br />
worldwide lockdown, I believe that<br />
story-driven content highlighting<br />
the resilient nature of sustainable<br />
tourism providers is a strong<br />
strategy”, says Holmes. “Every<br />
destination has their stories of<br />
survival: the kayaking companies<br />
who have kept the rivers clean; the<br />
chefs who fed their villages during<br />
lockdown; the walking guides who<br />
restored tracks and trails; and<br />
the conservationists who have<br />
protected their local wildlife.”<br />
8 <strong>ITB</strong> BERLIN NEWS • THURSDAY 11 TH MARCH <strong>2021</strong><br />
www.itb-berlin-news.com