01945 Spring 2021

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06 | <strong>01945</strong> A man about town BY ANNE MARIE TOBIN Left, real estate agent Jack Attridge is surrounded by photgraphs from his All Marblehead Facebook page mirroring Marblehead faces and places. ATTRIDGE PHOTO — JULIA HOPKINS ALL OTHER PHOTOS COURTESY OF JACK ATTRIDGE Jack Attridge is a 13th-generation Marblehead resident, principal of the Attridge Group at William Raveis Real Estate, and the founder of All Marblehead, a social media initiative created as a place for people who are interested in the town of Marblehead to learn about local events and discuss town topics in a positive and constructive way. The platforms also promote Attridge's real estate business. In 2009, Attridge launched the All Marblehead Facebook page as a place to "put my real estate going forward and to share a lot of community information. "It started organically and just grew," Attridge said. "The platform is there for everyone to use and we decided to leverage it to connect the community. Really the mission, outside of the 5 percent that supports my business, is to support Marblehead, Marblehead people, Marblehead businesses and nonprofits." The All Marblehead Facebook page has more than 17,000 followers, while Instagram has about 8,600. Both platforms feature anything and everything happening or about to happen in Marblehead as well as thousands of some of the most beautiful photos you will ever see. From amazing sunsets to Christmas trees in dinghies in Marblehead Harbor to historical sites and places, the photos bring out Marblehead's unique charm and give people plenty of reasons to
SPRING <strong>2021</strong> | 07 smile. There's even a photo of a moose dog-paddling his way across the harbor. The photo generated more than 1,100 likes on Instagram. The platforms also feature many contests, including photo contests and "Guess the Depth" snowstorm contests, one of which raised more than a $1000 for the town, as well as food drives and other community services, including posting important emergency notices and messages. "For that contest, we pledged to donate $10 for every inch of snow in the first storm of the year and we asked people to match it," Attridge said. "It's just a fun way to promote the community and engage people while supporting local businesses by giving away gift cards to contest winners. We are also active in helping keep the community informed about things like snow emergencies and other things that people need to know." Attridge feels that Instagram is so much more friendly than Facebook, but Facebook allows people to post links while Instagram does not. Both allow posts to be automatically shared. Attridge said he read an article in a real estate publication that the Los Angeles Times was getting rid of its real estate classified section. "That was the beginning of the decline in real estate print advertising, at the same time the Marblehead Reporter and The Salem News began publishing their articles online," Attridge said. "They were allowing anonymous-type postings in blog-like settings and I saw that as incredibly community busting. Sadly what used to be okay to do anonymously is now okay to do even when you have your name on it." Attridge said the model for All Marblehead is about 95 percent community-based and 5 percent real estate. "I'm part of a 13th generation Marblehead family and a lot of us have been in business for ourselves and helping out in the community so a lot of this information comes my way naturally," Attridge said. "It's worked phenomenally for the community and my business where we are able to leverage our social channels for our business as well." Attridge has sold more than 400 homes representing $400 million in sales. He said the past two years he has sold more real estate in Marblehead than any other competitor. He said he has been approached many times by others to sell his Facebook account and others have suggested he incorporate a paywall. He has done neither. "It's all free and we would never monetize the platform," said Attridge. "I think it all goes back to the goal, which is to promote Marblehead and my love for the town and making it a better community," said Attridge, a past president of Marblehead Museum and two-time president of Marblehead Rotary. "It's totally free and worth it as we are able to follow a lot of organizations and share what other people have posted." Attridge said he used to have an All Marblehead Happenings Facebook group that also has about 18,000 followers but has had to archive the group on two occasions when "people started to talk about crazy stuff, like killing coyotes because there were too many, instead of promoting the good in Marblehead, especially last April with the pandemic. People would start getting online after dinner and were basically keyboard warriors. The thing is that a lot of times people try to lift themselves up by bringing others down, so we took it down again so we can focus on doing Michael Clough Family Photography 781-589-8835
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