Brand Mooks

Preserve the planet and propagate art,
always with elegance and savoir-faire.
Helain is a young French eco-responsible fashion
brand that transforms clothing into an artwork.
The founder, Ruth Morelos, is greatly inspired by
her love for art, nature and fashion. Her desire is to
combine her three passions to create a better world,
full of color and life. At We, we often talk about coloring
our life, more than ever in these last months
due to the pandemic and its tremendous impacts.
What we immediately love with Helain is its concept
to give a new life to cloths, not as second-hand cloth
only, but as a real new cloths, with its new identity,
its unique character.
Each transformation of clothing is a new story that
takes shape like a painting. All illustrations are
handmade and personalized according to your
tastes, and your personality. You will be able to preserve
your work over time, transforming it into a
beautiful artwork.
AN ECO-RESPONSIBLE
BRAND
We are committed to taking care of the planet and
spreading the love of art.
Through their recycling activities, helain is part of a
sustainable development approach and thus contribute
to a positive impact on the environment.
Their jeans and jackets are branded, vintage or second-hand
clothing.
The t-shirts are 60% recycled organic cotton and
40% recycled polyester made from plastic bottles
and recycled pieces of fabric.
Each cloth is a master piece, unique, exclusive,
sustainable.
When Fashion Meets Art wepopup.net 67