Bikester Magazine EN Summer 2021

”STRAWS AREN‘T THE
BIGGEST PROBLEM“
You can also positively affect your carbon
footprint via your cycling outfits. Pamela
Barclay from Endura knows a thing or two
about this. Responsible for sustainability as
co-founder and brand director, she explains
things in no uncertain terms: ”(Drinking)
straws aren‘t the biggest problem. We have
to focus on global warming now, otherwise
soon we won‘t even be able to consider
things like recycling.“ The one million trees
planted by Endura each year in Scotland and
Mozambique offset the global company‘s
CO2 emissions. The company is very keen to
stress that this is only a temporary solution
until viable methods make global supply
chains completely sustainable.
Endura is also pushing environmentally
friendly production alternatives. However,
this works quite differently to how you might
imagine. At first glance, natural fibres are a
safe bet in terms of sustainability. But cotton,
to take just one example, has a devastating
water balance. For one t-shirt, cotton plants
absorb or pollute up to 4100 litres of water!
Instead, Endura mainly uses partly-recycled
synthetic fibres. This also helps them
guarantee properties such as their almost
legendary durability. So, garments don‘t end
up in the recycling bin after one season; you
can wear them for years and years, and they‘re
easy on your wallet and the environment in
equal measure. Hopefully, by the time you
wear out the jacket you buy today, solutions
for recycling synthetic fibres on a large scale
will be ready for the market.
But durable doesn‘t mean invincible. If
you have an accident or rip a hole in your
favourite trousers, Endura will repair them
for a nominal fee. Many other companies
offer similar services or organise repair
workshops – so you can repair your clothes as
easily as your bike.
© ENDURA
BIKESTER