HSA May 2021

Coopers Releases Australian IPA
Australia’s largest independent
family-owned brewery, Coopers, is
releasing a distinctly Australian IPA
to tantalise the tastebuds of craft
beer drinkers across the country.
And one of the most iconic voices
of Australian rock is getting behind
it. Coopers Australian IPA is a new
limited edition release available in
kegs and 375ml can format.
Managing Director and Chief Brewer,
Dr Tim Cooper, said the brewing
team had spent many months
honing the unique hops blend to
develop a distinctly Australian take
on the traditional IPA.
“IPAs continue to grow in popularity
among craft beer drinkers,” Dr
Cooper said.
“Australians are also turning to
local brands they know and trust.
So while there is a large number of
overseas styles in the market, we
saw demand for a great tasting IPA
with a distinct local touch.
“We’re very mindful about when
to bring out a new beer and an
enormous amount of time goes into
getting it right. We’ve come up with
a great tasting Australian IPA that
will suit any occasion.”
The full flavoured beer uses a blend
of Australian exotic hops with citrus
notes of mandarin and orange
as well as piney and passionfruit
characteristics. While Australian
IPAs have similar characteristics to
American IPAs, it’s these local hops
that provide a unique and authentic
taste.
True to the IPA style and created on
a foundation of Coopers pale malt,
this Australian IPA delivers a full
mouthfeel, while Coopers traditional
form of ale brewing and natural
conditioning maintains the beer’s
distinctive flavour.
Legendary Australian singer
songwriter James Reyne is helping
launch the beer by featuring in an
upcoming creative campaign shot
at the iconic Silverton Hotel in
Broken Hill (where Mad Max was
originally filmed) and performing at
a series of trade events being held
across the country in April.
“Australian beer goes hand in hand
with live Australian music,” James
said. “As a long-time fan of Coopers
beer I was happy to get on board
with the Australian IPA, and it tastes
great.”
James was one of the first artists
to take part in the current Coopers
Live, Loud and Local series,
started last year to support pubs
and musicians recover from the
COVID-19 shutdowns.
Coopers Australian IPA is the latest
addition to the sixth-generation
family brewery’s growing portfolio
of craft beers that includes XPA
(released in 2019) and the limited
edition Hazy IPA (released in 2020).
Coopers Australian IPA has an ABV
of 6.5% and a bitterness level of 40
IBU.
Being a Coopers ale, the Australian
IPA has a distinctive roundel label
set amongst an eyecatching
landscape design inspired by
Australia’s iconic red desert core
landscape symbolising our nation’s
natural strength and resilience.
Coopers Australian IPA will be sold
in four packs and cartons through
bottleshops from late April.
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