Construction Monthly Magazine | Atlanta 2021 Build Expo Show Edition

JULY 2021 EDITION | CONSTRUCTIONMONTHLY.COM

877-219-3976

ATLANTA

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expo

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ATLANTA BUILD

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JULY 21-22, 2021

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SPECIAL ATLANTA SHOW EDITION 2021 3

Table of

CONTENTS

ATLANTA 2021

14

Seriously, you

couldn’t call

first?

10

Construction costs are high but not a

roadblock for new projects

EXHIBITOR LIST

18

FLOORPLAN

19

SEMINARS +

WORKSHOPS

20

SPECIAL ATLANTA BUILD EXPO SHOW EDITION

4 CONSTRUCTIONMONTHLY.COM

July 21 & 22, 2021

COBB GALLERIA CENTRE | Hall C & D

2 Galleria Parkway, SE.

Atlanta, GA 30339

Exhibit Hours: 10am - 3pm

Classes start at 9:30 am

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ADVERTISING & SALES

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CONSTRUCTION COSTS

ARE HIGH BUT NOT A

ROADBLOCK FOR NEW

PROJECTS

By Mary Scott Nabers

It has been a very long time since construction

opportunities were as plentiful as they are now. Upcoming

opportunities of various sizes and types are abundant. But,

the price of materials required for construction projects has

escalated significantly. That could cause the demand to slow

even though supply shortages are expected to ease in the

coming months.

Lumber prices, like every other commodity, fluctuate based

on supply and demand imbalances. While demand is at an

all-time high, supply has been negatively impacted by mill

closings, labor shortages, wildfires that have destroyed

thousands of forests, a beetle infection which has killed

millions of trees, and slowdown at lumber mills as a result

of COVID-19. Trucking and transportation issues – higher

gas prices and too few drivers –also are impacting supply.

For all these reasons, the country is experiencing a surge in

construction costs that is historic. Not since shortly after

World War II has the U.S. seen such an escalation in the

price of lumber. Just recently, lumber experienced its largest

price drop in history, which reflects the volatile futures

market. Although demand for new homes and other private

sector construction projects will continue, some believe that

construction opportunities in government marketplaces

will be greater for the next few years. Thousands of

construction projects in government marketplaces are

currently ready to launch in every state. Examples follow.

Iowa

A $23 million bond package was approved by voters in

March of this year for a new Early Childhood Center at the

Boone School District.

The new facility will include a day-care area, preschool

classroom space, a transitional kindergarten, regular

kindergarten classrooms, and an area for first grades. The

new building will replace two other school facilities. The

project is scheduled for a completion date of fall 2023, and

solicitation documents will be released in 2021.

Louisiana

A new $36 million building for Slidell Memorial Hospital has

been announced. The planned three-story facility will house

seven new operating rooms, a COVID, section and space for

patients with infectious diseases. Hospital officials plan to

break ground this year, and a projected opening date for the

completed facility is spring 2023.

Maryland

Hartford County Public Schools is currently in the study

stages for the Homestead-Wakefield Elementary School

Rebuild project, which proposes replacing three existing

buildings with a single 120,000-square-foot building to

house more than 1,100 students. The project timeline

targets June 2022 as the construction start date. District

documents show a total project cost of approximately $45

million.


Kentucky

The University of Kentucky board of trustees recently

approved the design phase for construction of a new $30

million College of Medicine facility. The new construction

is part of the university’s overall growth plan. It will be a

380,000-square-foot facility with classrooms, simulation

suites, conference rooms, offices, and support space for

staff.

Texas

City leaders in Huntsville are working on a plan to demolish

and rebuild the City Hall at its current site. This project is

on a fast track because the existing facility has structural

beam and foundation issues. A future police building also is

planned, and that construction project will be located in an

area that adjoins 40 undeveloped acres.

The construction project was envisioned as a two-story

32,500-square-foot building, but adjustments are being

considered that could add approximately 13,000 square

feet. Solicitation documents are expected before the end of

2021.

Iowa

Voters approved a $31 million bond election in March to

fund the following projects at the Marion Independent

School System:

• New auditorium on the high school campus - $7.7 million.

• New outdoor activities complex at the high school

campus - $5.7 million.

• Repairs to the high school exterior walls - $500,000.

• New elementary school at Thomas Park - $15.3 million.

• Renovation and additions at Francis Marion Intermediate

- $6.6 million.

Projects will be constructed beginning with the new

outdoor activities complex, followed by the new elementary

school. The new campus will replace Stary Elementary

School at the same site as the activities complex at Thomas

Park..

Virginia

King George County is struggling with the increase in

the cost of lumber and other materials as it prepares for

construction of a new courthouse. An aging facility will

be replaced with a new 50,000-square-foot building, but

the projected cost has escalated by $4 million to a new

estimate of $17.1 million. County officials may employ costcutting

measures such as design, but time is short as the

completion date has been announced as August 2023.

Alabama

Contractors will not want to overlook the vast number of

upcoming opportunities in Alabama. Voters in Birmingham

recently approved an $11.25 million bond package that will

fund parks and recreation projects. Another $4.74 million is

available from a former bond package and can be tapped.

Voters across the state approved a $1.24 billion bond

package to fund projects at K-12 schools, colleges, and

universities. Approximately 1,600 public schools will benefit

from the funding, and the Alabama Community College

System has another $120 million to distribute among the

state’s 24 community colleges.

The good news is that demand for construction is exceeding

rapidly. The bad news is that construction costs have

escalated as well. The better news is that funding, especially

for public sector entities, is more readily available than it has

been in the past. The number of funding options which can

be tapped is enormous as well as diverse. Federal funding

sources include the American Rescue Act, Pre-Disaster

Mitigation Funding, Community Development Block Grant

programs, Public Private Partnership coalitions and more.

Private sector options include eager investment options

from regional banks, insurance firms, individual investors,

and large private sector investment firms. Municipal bonds

provide another option, and legislative bodies seem to be

willing to allocate funding as well.

If public officials want to move forward with construction

projects, they can certainly do that using one or more of

these options.

Along with contracting opportunities such as these, elected

officials at many jurisdictional levels of government are in

conversations related to large collaborative infrastructure

projects. Expectations are that Congress will pass an

infrastructure bill - one that encourages public officials to

move forward with substantial projects and incentivizes

private-sector investment funding.

Mary Scott Nabers is president and CEO of Strategic Partnerships Inc., a business

development company specializing in government contracting and procurement

consulting throughout the U.S. Her recently released book, Inside the Infrastructure

Revolution: A Roadmap for Building America, is a handbook for contractors,

investors and the public at large seeking to explore how public-private partnerships

or joint ventures can help finance their infrastructure projects.

Booth #421

GENERAL CONTRACTOR

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A flap of excess membrane of the pre-applied

waterproofing must be left exposed above the shoring

wall in the transition area and remain viable so it can be

tied into the podium waterproofing at a later time. That

requirement was ignored. Instead, the transition strip

used to connect the two systems was removed. How

could qualified contractors do this?

The primary reason is that only a handful of people really

understand why that flap of random membrane is so

important. In this case, the concrete contractor did not

understand that the flap was a critical connector for the

two different systems. Because the overarching goal

was to just get the work done, the concrete crew cut the

membrane off at the top of the shoring wall and wadded

up the vertical leg into the corner of the form, making it

completely unusable.

It is at critical junctions like this — better known as

terminations, transitions, and penetrations — that 90

percent of all water intrusion has been documented to

occur. Considering the different contractors working on a

project and the various connections between systems, it

is easy to see why most leaks happen at these junctions.

SERIOUSLY, YOU COULDN’T

CALL FIRST?

By David Leslie, RWC

In the world of roofing and waterproofing, rarely does a

day go by when a colleague or client utters the dreaded

phrase, “So I have this situation …” I feel a pit forming in

my stomach when I hear those words, because they are

typically said long after a painless solution to the problem

is possible. After 30 years in the weather-barrier industry

as an installer, consultant, and manufacturer, I have been

involved in countless “situation” conversations and can

assure you they are no fun. Let me offer an example.

My team has a project right now that has Underseal preapplied,

below-grade waterproofing on the foundation

wall of a parking garage that will be tying into the podium

deck waterproofing. In this case, the “situation” occurred

after the concrete contractor had finished placing curbing

around the podium deck (Fig. 1).

The purpose of pre-applied waterproofing is to maximize

efficiency by casting the concrete wall against it,

eliminating the wasted space of a trench. The membrane

from the top of the shoring wall down (which was never

intended to see the light of day) is sandwiched between

the concrete wall and the surrounding shoring wall.


What is the fix for a situation like this one? Unfortunately,

the correction is often demanding and sometimes

completely unreasonable to perform. We see it every

day: Major grade beams cast without waterproofing, large

banks of utility lines running through the waterproofing

without being detailed. Truly, the only way to properly

correct those missteps is to jack out the concrete and

start over. But rarely can a project absorb the additional

cost or delayed schedule to make such extensive

corrections.

In the pictured example, the fill under the podium deck

must be excavated, exposing the membrane to install

a transition membrane. Making this correction after

the fact adds time and expenses that could have been

avoided.

Who’s job is it to prevent this type of situation? While it

is everyone’s responsibility, the general contractor must

take ownership. The problem is that the modern-day

construction method of design-bid-build is fragmented.

All the participants are specialists focusing on a single

task, unaware of how their work impacts the building as

a whole. In fact, the contract documents intentionally

silo the individual disciplines and then isolate the lines of

communication. The general contractor is obligated to the

owner to produce a building that meets the contractual

agreement. Ultimately, coordination between the various

trades as well as verification that the project outlined in

contract documents is constructible are the responsibility

of the general contractor.

One would say, therefore, that the general contractor, in

the situation described, should have done a better job,

ut the issue is not that clear cut. A general contractor

who makes weathertight buildings cannot personally

monitor every inch of a project. One person — an

architect, a foreman or a consultant — is typically made

responsible for critical systems, such as HVAC, structural

and building envelope. That individual’s most important

attribute is knowing what problems to anticipate before

they happen. By being aware of junctions prone to leaks

and water damage, he or she can direct questions and

concerns in advance to the correct advisers.

Booth #429

Underslab waterproofing with non-pesticide termite barrier.

FOUNDATION

SILL

It is hard to fathom how new buildings can leak when

the primary purpose of a building is to provide shelter

from outside elements. While there are actually many

reasons a new building leaks, there are no good reasons.

And sadly, the number-one cause of litigation in new

construction is water intrusion.

To avoid the “situation” conversation, consult the

experts when it comes to terminations, transitions, and

penetrations during construction. This will help keep you

on schedule, on budget and out of court.

Mr. Leslie’s experience includes product development, contracting, and consulting.

His over 30 years of experience has provided him with a unique insight into

numerous aspects of the building envelope. He is a published author, public

speaker, expert witness, and holder of multiple patents. He is an active member

of IIBEC (Registered Waterproofing Consultant #0043), ABAA including a former

Licensed Field Auditor (#10124) and SWRI.

Photo courtesy of hawaii loa ridge subdivision. #HawaiiLoaRidge

TERMITE BARRIER

with your WATERPROOFING ?

Over 1 billion+ sq feet of waterproofing produced since 1970. 20 years of termite barrier testing at 5 universities.

Innovation based. Employee owned. Expect more.

Bo Young, CSI

byoung@polyguard.com

PH. 404.824.8513

www.PolyguardBarriers.com

FLASHING

and MORE

International Construction Code Evaluation Report ESR 3632

TERM Termite Physical Barrier System: https://icc-es.org/report-listing/esr-3632/

®

Booth #119

Booth #101

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Booth #426

Weather Barrier Coating

Residential Interior and

Exterior Protection

Industrial and Warehouse

Protection

Concrete Walls & Roofs

Roadway Columns & Overpasses

Roadway Bridge Structures

1-888-389-0628 info@thermacote.com

www.thermacote.com

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Booth #415

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EXHIBITOR LIST

BOOTH COMPANY *SPONSORS

423 41 SOUTH CREATIVE

232 ACUITY BRANDS LIGHTING, INC

214 AG-PRO COMPANIES

102 AKINS FORD RAM GOLD

229 ALPOLIC

121 AMERICAN SOLAR & ALTERNATIVE ENERGY SOLUTIONS INC

526 ANDERSON POWER SERVICES

115 APEX DISASTER MANAGEMENT

338 ARC POINT LABS ATLANTA-NORTHEAST

101 ARROW EXTERMINATORS

414 ATLANCO LLC

314 BATH FITTER

131 BCS SERVICES, LLC

116 BLU SOLAR ENERGY (PANELS OF GEORGIA)

615 BRILLIANT SMART HOME SYSTEMS

427 CARDINAL ARCHITECTUAL

132 CARPENTER & COMPANY, CPAS, PC

120 CARPORT CENTRAL

128 CLEAN SURFACE

514 COPPONEX GROUP

521 CRESCENT MORTGAGE COMPANY

545 CUSTOM SIGN FACTORY, INC.

433 CUTCO

110 DELUX RAILING

621 DENYSE COMPANIES

226 DUPREE PLUMBING GOLD

638 FLOOR MAX

228 FONN USA SILVER

529 G FORCE PARKING & STRIPING

420 GAMA SONIC SOLAR LIGHTING

135 GEORGIA FORESTRY COMMISSION

220 GOODMAN AIR CONDITIONING & HEATING

623 GREATER ATLANTA HOME BUILDERS ASSOCIATION

608 GREEN TOUCH FLOORING/ DDCC FLOOR INC BRONZE

522 GROUND PENETRATING RADAR SYSTEMS

339 HB RETROFIT, LLC GOLD

125 HEADRICK INSULATION

139 HI-DOW INTERNATIONAL INCORPORATED

445 HR TESTING SOLUTIONS

221 HUBER ENGINEERED WOODS

328 HUNTSMAN BUILDING SOLUTIONS

333 IMAGE MARKETING BRONZE

235 IMASS ROBOTIC VACUUM SYSTEMS

627 INNOVATIVE DRYWALL TECHNOLOGIES

322 INTEGRATED LIGHTING SYSTEMS

329 INTEGRAX LLC

434 KENNESAW BLUEPRINT

BOOTH COMPANY *SPONSORS

523 LADE-DANLAR LIGHTING AND ELECTRICAL DISTRIBUTION

435 LEEMAN ARCHITECTURAL WOODWORK

119 LIFE WATER MATRIX

122 LSI

508 MC GRANITE COUNTERTOPS

223 METRO LED LIGHT-SIGN-SOLAR

233 MILL CREEK ENVIRONMENTAL, LLC

321 MOEN, INC.

432 MOTION SHADING, LLC SILVER

323 MR COOL HVAC

141 NAWIC ATLANTA

320 NUTECH REFINISHING

622 PANEL BUILT

234 PAY APP PRO

117 PKS PAVING & CONCRETE CONSTRUCTION

429 POLYGUARD PRODUCTS TERM BRONZE

415 PTE INTERNATIONAL BRONZE

523 PURE LIFE WATER

327 QORA CLADDING

335 RACO INTERIOR PRODUCTS

137 RENEWAL BY ANDERSEN

302 RGF ENVIRONMENTAL GROUP

528 RRS INCORPORATED

527 RULON INTERNATIONAL

340 SAFETY CONSULTANT USA

421 SCHOPPMAN COMPANY INC BRONZE

105 SCHULZ OF AMERICA, INC.

422 SEAL SMART

126 SIGN A RAMA

620 SLUSS + PADGETT, INC

202 SMYRNA TRUCK & CARGO

334 SUMMIT FIRE & SECURITY / PROTEC FIRE & SAFETY

222 SUTTER,MCLELLAN & GILBREATH, INC.

103 SWGA WHOLESALE

426 THERMACOTE, INC. BRONZE

515 TORO GRANITE & CABINETRY

210 TRAVIS PRUITT & ASSOCIATES, INC / EGPS SOLUTIONS

111 TREAD TECHNOLOGIES

533 TURNER ASPHALT, INC GOLD

520 UNITED SITE SERVICES OF GEORGIA BRONZE

428 WOODWUDY WHOLESALE FLOORING

326 WOOSTER PRODUCTS

227 WORKRISE SILVER

20 CONSTRUCTIONMONTHLY.COM PRINTED ON 6/30/2021

FLOORPLAN

FOOD COURT

KEYNOTE

SPEAKER

544 545 338 340 339 239 138

534

532

623

621

638

435 334

433 332

335 234

333 232

232 134

233 132

141

139

137

528

526

533

434

432

429 328

427 326

329 228

327 226

229 128

227 126

135

131

125

522

529 428

423 322

323 222

223 122

123

520

527 426

421 320

321 220

221 120

121

119

622

620

627 419

519 418

523 422

521 420

214

116

117

115

615

515 414

415 314

210

110

111

105

608

508

302

202 102

103

101

ENTRANCE

Reserve your Booth ATLANTA for the BUILD 2022 EXPO Atlanta Build Expo

Cobb Galleria Centre

July 21-22, 2022

July 21 & 22, 2021 :: Wednesday & Thursday

Contact 877.219.3976



SEMINARS & WORKSHOPS

All Seminars at the Build Expo are FREE to attend!

Keynote Speakers

(ALL KEYNOTE CLASSES WILL BE IN THE KEYNOTE AREA)

Tom Woodcock

President | Seal the Deal

Sponsored by

Selling in the COVID Era

Wednesday, July 21 | 1:15 p.m. - 2:15 p.m. | Keynote Area

Selling in the construction industry during and post COVID is challenging. Some of the tried and true methods are less

effective and many new ones are not as effective as they were at the onset. How do you adjust your sales strategy to

continue to produce profitable business, increase revenue and even grow in this time period? Giving up on sales is a

mistake and will be realized often when it’s too late. What we’ll cover:

• Is outside sales still relevant • Is Zoom the new normal • Is face to face selling possible

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We will dive deep into all these areas and you will come out with a baseline to build a sales plan. Many construction

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Target Audience: Architects, General Contractors, Subcontractors, Builders & Remodelers

Networking & Association Use

Thursday, July 22 | 1:15 p.m. - 2:15 p.m. | Keynote Area

Many contractors never join relevant associations that can produce revenue for them. Even worse they spend the dues

money and don’t maximize the effectiveness of the association. We will layout how to determine what associations to

join, how to work them and get business from your involvement. The single greatest way to find grouped customers and

network contacts is right in your backyard association!

Work them to the fullest and you’ll never make a cold call again!


Mitch Savoie Hill

CEO, Executive Coach, TEDx Speaker | SavHill Consulting LLC

How To Turn Roadblocks Into Runway To Success

Wednesday, July 21 | 11:00am - 12:00pm | Keynote Area

Audiences will learn:

• The 5 Steps to turn roadblocks into runways to success

• How to gain team cooperation around a common goal

• How to actualize a plan towards even the seemingly impossible goal

• What to do when Shift Happens

Target Audience: Architects, General Contractors, Subcontractors, Builders, and Remodelers


Workshops & Classes | Wednesday, July 21, 2021

Sponsored by

Beating the Price Objection

9:30 a.m. - 11:00 a.m. | Room 102

Tom Woodcock


Stop letting price be the determining factor in winning projects! This topic deals specifically with the pressure to always

be low. Learn the sales tools necessary to get the inside track in the bidding process. The goal being to consistently win

projects and raise profitability on those projects. The most common mistakes made in bidding are revealed and countered.


The Pursuit to 100% Subsurface Damage Prevention

9:30 a.m. - 10:30 a.m. | Room 118

Dave Mulcahey

Sales Manager ‐ Western US | GPRS

The class will focus on data associated with subsurface damage on construction sites … and how to avoid adding to

the statistics. The material will include details on the dangers associated with concrete sawing and drilling, excavating,

directional drilling, and micro and macro trenching. We will also review implementation recommendations during this

presentation to help organizations improve their safety policy for their employees.

Target Audience: General Contractors, Sub Contractors, PM/VP/Exec, and construction safety professionals.

Jobsite Productivity – Streamline Information Sharing

9:30 a.m. - 10:30 a.m. | Room 115

Eric Crawford

Director of Sales for North America | FONN

While many industries have been streamlined and improved by technology advancements, the construction industry has

been characterized as “slow to adopt” or as being unprepared and overwhelmed by the magnitude of new and emerging

technologies. This class will show you the ease and benefits of adopting technology on the jobsite to reduce errors and

increase productivity. You’ll learn:

• The importance of technology in construction

• How technology can improve productivity on the jobsite

• Why real-time communication capabilities are key to reducing costly errors on construction projects

• What to consider as you evaluate the benefits technology can bring to your company and/or projects

Target Audience: Contractors & Developers.

Proper Lot Preparation

9:30 a.m. - 10:30 a.m. | Room 108

Brant Roeming, Andy Iamaio & Mike Kelly

Centricity

Preparing your building pad is important, especially if it is a ground supported slab.

There are a few simple steps you can take that will help you save thousands of dollars in

headaches later.


Design & Specification of MCM in Today’s Architecture - 1 AIA/HSW Credit

9:30 a.m. - 10:30 a.m. | Room 117

Omer Ozbek

Architectural Sales Manager | ALPOLIC

This presentation will cover a wide range of timely topics important to the Architect, Designer, and Specifier of

contemporary interior and exterior metal panels. It will provide an overview of aluminum and metal composite materials as

well address MCM’s attributes, basic design guidelines, attachment systems, specifications, and cost considerations.

Target Audience: Architects, Designers and Specifiers.


Understanding The ADA Standards: Introduction and Construction Aspects

1 AIA/HSW Credit

9:30 a.m. - 10:30 a.m. | Room 101

Ganesh Nayak

AIA, LEED AP (BD+C), Principal | Metier Inc

The Americans with Disabilities Act (ADA) mandated the compliance of most buildings with the requirements of the ADA

Standards for Accessible Design. The session will be an introduction to the broad provisions of the ADA. It will give an

overview of design provisions, and focus on construction issues as they relate to accessibility, including common errors on

site. Emphasis will be placed on reasons behind some requirements, and practical recommendations during construction for

compliance with the ADA Standards.


Mass Timber Termite Barriers & Waterproofing in Warm/Wet Regions

1 AIA/CES HSW Credit

9:30 a.m. - 10:30 a.m. | Room 111

Bo Young

Commercial Development Manager | TERM Barrier Systems Division

With the high growth potential of Mass Timber structures in regions with heavy termite pressure, studies by Mississippi

State University and the US Forest Service point to the possibility of termite damage and water absorption. Termite damage

and water absorption is a concern. However, our purpose today is to inform you of a physical, non-pesticide termite and

water barrier protecting almost the entire building envelope. Research on this termite and water barrier started 21 years

ago with Texas A&M University entomology scientists. The research has since expanded to a total of 7 university and

governmental entomology laboratories. Incremental cost of this physical barrier is minimized because the termite barrier is

built into an upgraded waterproofing barrier.

This course describes the development and use of this waterproofing / termite barrier, which is supplemented by screen

and stone termite barriers which are in use around the Pacific Rim, to create structures with termite barrier around the

building.

Target Audience: Architects, Designers, General Contractors, Commercial & Residential Builders, Spec Writers, Design

& Build Contractors


Google Partner Teaching: Intro to SEO & Understanding your Website

(BEGINNERS) - Part 1

9:30 a.m. - 10:30 a.m. | Room 106

Joshua Ramsey

Marketing & Communications Strategist | Strategic Point Marketing

In this class you will learn:

(The starting point for business owners that don’t know

much about online advertising)

• Types of coded websites

• What makes sense for you to use

• What the cost should be

• Basic Building of your website – easiest things to do,

most overlooked

• How to read the basics in Google Analytics

• Google Search Console

• Density of text

• Understanding user experience

• Reading competitors’ strategies

• Identify keywords that will have the most impact

• Understand why all SEO companies have different

strategies


Don’t Kill your Golden Goose-Lawsuit Protection, Tax Reduction & Estate

Planning Strategies to Protect & Perpetuate your Business

9:30 a.m. - 10:30 a.m. | Room 119

Larry Oxenham

Speaker, Trainer | American Society for Asset Protection

Discover the tools you can use to become invincible to lawsuits, save thousands in taxes, and achieve financial peace of

mind.


Indoor Air Quality 2021 An Introduction to IAQ Technologies

9:30 a.m. - 10:30 a.m. | Room 107

James Marsden

Executive Director of Science and Technology

A summary of some of the available air treatment technologies and their applications. What should the user know about

the various technologies.

Target Audience: Anyone interested in Indoor Air Quality and developing a better understanding of the available

technologies and their application.

Google Partner Teaching: Understanding & Training (MID-LEVEL) - Part 1

10:40 a.m.-11:30 a.m. | Room 106

Joshua Ramsey


In this class you will learn: (Bring a laptop and have a good understanding of what SEO already is)

• Writing text with your keywords

• Security strategies

• Writing meta tags (Title, Description, H)

• Ranking Strategies

• Implementing and Following Google Strategies

• Google AdWords – BASIC training

• Bert

• Do’s / Don’ts

• EAT

• HREFLANG Tag


QuickBooks for Contractors

11:00 a.m. - 12:00 p.m. | Room 108

Vanessa Vasquez

This class is an overview of how contractors can utilize the QuickBooks functionality to facilitate job costing, payroll,

receivables and the overall benefits of either the online or desktop applications.

Target Audience: Contractors, Subcontractors, and anyone curious about the features & benefits of QuickBooks

Solar Power in 2021 and why you should be using it

11:00 a.m. - 12:00 p.m. | Room 101

Peter Giroux

Founder | American Solar & Alternative Energy Solutions

This presentation will be an overview on today’s solar systems ( residential & commercial ) and the numerous features

and benefits a system can provide. Will look at modern day solar panels, inverters, batteries and lighting products and the

numerous applications they support along with a few challenges we face in our industry. Will touch on the financial aspects

of installing solar and the benefits a system provides. Solar Power is not new, it has been around for over 40 years and has

evolved into a bankable home or business add-on or improvement that pays generous returns for 30+ years.

Target Audience: Architects, General Contractors, Subcontractors, Builders, Remodelers and Developers that are

considering super energy efficient homes and communities.

Putting Profit First in Construction

11:00 a.m. - 12:00 p.m. | Room 111

Wade L. Carpenter

CPA, CGMA | Carpenter & Company, CPAs, PC

Many contractors find themselves in a reactionary cash flow cycle, borrowing from the next job to pay for the last job. This

presentation focuses on the behaviors and habits behind how we spend and save money, and what we can do to optimize

those behaviors to get clarity about cash flow and take home more at the end of the day.

Target Audience: All builders and contractors looking for common sense ways to improve profit and the cash flow of

their business.


Spray Foam Insulation & Code Changes

11:00 a.m. - 12:00 p.m. | Room 107

Lance Wilson

Real Estate and Business Development | Arrow Exterminators

1 hour class that will expand on the ever growing spray foam industry and how to stay ahead of problems with application

and mitigate termite infestations in homes.

Target Audience: Any residential home builder, purchasing manager, property manager, facilities or maintenance

manager or home owner.

DIY Ductless Mini Split and Inverter Technology

11:00 a.m.-12:00 p.m. | Room 115

Jeff Cummings

Sales Representative | MRCOOL, LLC

Product overview demonstrating how contractors can save time and money installing MRCOOL systems.

Target Audience: Contractors, Electricians, Home Builders, Maintenance Personnel

Selling During COVID - Using Technology

11:45 a.m.-12:30 p.m. | Room 106

Joshua Ramsey


COVID is causing every business frustration when it comes to selling and prospecting. The strategies that you have been

using for years now has completely changed. What can you do? Learn the exact steps of a program that has sold millions of

dollars in the last 12 months. What you can expect to learn:

• How to build an Avatar. Then turn that into a Prospects

Bio.

• Target your Prospects using the information from the

previous step


• How to break through the clutter of the world to GRAB

ATTENTION.

• Putting leads into your sales system as well as nurture

leads that don’t buy immediately.

User-friendly project

management software for

construction teams

From

chaos.

Client

Main Office

General

Contractor

To

control.

Client

Foreman

Engineer

General

Contractor

Foreman

Architect

Main Office

Subcontractors

Engineer

Architect

Sub-contractors

JOBSITE PRODUCTIVITY – STREAMLINING INFORMATION SHARING

Join us in room 115 at 9:30am Wed & Thurs

FONN.COM

VISIT BOOTH 228 FOR A DEMO


Workshops & Classes | Thursday, July 22, 2021

Sponsored by

Common Construction Sales Mistakes

9:30 a.m.-11:00 a.m. | Room 102

Tom Woodcock


Many in the construction industry consistently make the same mistakes that kill their opportunity. There are many common

errors and mentalities that hinder sales success. We’ll put a light on these problems and give the behaviors that counter

them. Make sure your approach to the customer base is the most effective possible. These errors are often made without

the contractor even realizing they’re making them. This cripples their chances of winning profitable projects.


Google Partner Teaching: Intro to SEO & Understanding your Website

(BEGINNERS) - Part 2

9:30 a.m. - 10:30 a.m. | Room 106

Joshua Ramsey


In this class you will learn:

(The starting point for business owners that don’t know

much about online advertising)

• Types of coded websites

• What makes sense for you to use

• What the cost should be

• Basic Building of your website – easiest things to do,

most overlooked

• How to read the basics in Google Analytics


Jobsite Productivity – Streamline Information Sharing

9:30 a.m. - 10:30 a.m. | Room 115

Eric Crawford

Director of Sales for North America | FONN

• Google Search Console

• Density of text

• Understanding user experience

• Reading competitors’ strategies

• Identify keywords that will have the most impact

• Understand why all SEO companies have different

strategies

While many industries have been streamlined and improved by technology advancements, the construction industry has

been characterized as “slow to adopt” or as being unprepared and overwhelmed by the magnitude of new and emerging

technologies. This class will show you the ease and benefits of adopting technology on the jobsite to reduce errors and

increase productivity. You’ll learn:

• The importance of technology in construction

• How technology can improve productivity on the jobsite

• Why real-time communication capabilities are key to reducing costly errors on construction projects

• What to consider as you evaluate the benefits technology can bring to your company and/or projects


Adding Value with Home Warranties

9:30 a.m. - 10:30 a.m. | Room 108

Julie Lohmeier, Matt Hobbs, Andy Iamaio & Mike Kelly

Centricity

Beyond builder warranties, you can enhance the sale of your homes with a home warranty, providing

added value, competitive advantage, and greater homebuyer satisfaction. Learn how you can package

home warranties with the sale of your homes.



Design & Specification of MCM in Today’s Architecture - 1 AIA/HSW Credit

9:30 a.m. - 10:30 a.m. | Room 117

Omer Ozbek

Architectural Sales Manager | ALPOLIC

This presentation will cover a wide range of timely topics important to the Architect, Designer, and Specifier of

contemporary interior and exterior metal panels. It will provide an overview of aluminum and metal composite materials as

well address MCM’s attributes, basic design guidelines, attachment systems, specifications, and cost considerations.


Understanding The ADA Standards: Introduction and Construction Aspects

1 AIA/HSW Credit

9:30 a.m. - 10:30 a.m. | Room 101

Ganesh Nayak

AIA, LEED AP (BD+C), Principal | Metier Inc

Quality Control Management during construction is an integral part of good project management and project delivery.

Minimizing construction mistakes and reducing rework through a proper quality control process ensures that a project is

delivered on time and on budget, thereby increasing profitability and reputation. The session will focus on quality control

and how it differs from quality assurance; writing a construction quality control plan that is actually effective, and implementing

it, and post-construction analysis. Emphasis will be placed on practical recommendations drawn from experience

in the field.


Mass Timber Termite Barriers & Waterproofing in Warm/Wet Regions

1 AIA/CES HSW Credit

9:30 a.m. - 10:30 a.m. | Room 111

Bo Young

Commercial Development Manager | TERM Barrier Systems Division

With the high growth potential of Mass Timber structures in regions with heavy termite pressure, studies by Mississippi

State University and the US Forest Service point to the possibility of termite damage and water absorption. Termite damage

and water absorption is a concern. However, our purpose today is to inform you of a physical, non-pesticide termite and

water barrier protecting almost the entire building envelope. Research on this termite and water barrier started 21 years

ago with Texas A&M University entomology scientists. The research has since expanded to a total of 7 university and

governmental entomology laboratories. Incremental cost of this physical barrier is minimized because the termite barrier is

built into an upgraded waterproofing barrier.

This course describes the development and use of this waterproofing / termite barrier, which is supplemented by screen

and stone termite barriers which are in use around the Pacific Rim, to create structures with termite barrier around the

building.

Target Audience: Architects, Designers, General Contractors, Commercial & Residential Builders, Spec Writers, Design

& Build Contractors

Don’t Kill your Golden Goose-Lawsuit Protection, Tax Reduction & Estate

Planning Strategies to Protect & Perpetuate your Business

9:30 a.m. - 10:30 a.m. | Room 119

Larry Oxenham

Speaker, Trainer | American Society for Asset Protection

Discover the tools you can use to become invincible to lawsuits, save thousands in taxes, and achieve financial peace of

mind.



Google Partner Teaching: Understanding & Training (MID-LEVEL) - Part 2

10:40 a.m.-11:30 a.m. | Room 106

Joshua Ramsey


In this class you will learn: (Bring a laptop and have a good understanding of what SEO already is)

• Writing text with your keywords

• Writing meta tags (Title,

Description, H)

• Implementing and Following

Google Strategies

• Bert

• EAT

• Security strategies


• Ranking Strategies

• Google AdWords – BASIC training

• Do’s / Don’ts

• HREFLANG Tag

Termites & New Construction

11:00 a.m. - 12:00 p.m. | Room 107

Lance Wilson

Real Estate and Business Development | Arrow Exterminators

1 hour class explaining the how termites get into new construction homes and the 3 main types of preventative treatments

that are used today.

Target Audience: Any residential home builder, purchasing manager, property manager, facilities or maintenance

manager or home owner.

Solar Power in 2021 and why you should be using it

11:00 a.m. - 12:00 p.m. | Room 101

Peter Giroux

Founder | American Solar & Alternative Energy Solutions

This presentation will be an overview on today’s solar systems ( residential & commercial ) and the numerous features

and benefits a system can provide. Will look at modern day solar panels, inverters, batteries and lighting products and the

numerous applications they support along with a few challenges we face in our industry. Will touch on the financial aspects

of installing solar and the benefits a system provides. Solar Power is not new, it has been around for over 40 years and has

evolved into a bankable home or business add-on or improvement that pays generous returns for 30+ years.

Target Audience: Architects, General Contractors, Subcontractors, Builders, Remodelers and Developers that are

considering super energy efficient homes and communities.

DIY Ductless Mini Split and Inverter Technology

11:00 a.m.-12:00 p.m. | Room 115

Jeff Cummings

Sales Representative | MRCOOL, LLC

Product overview demonstrating how contractors can save time and money installing MRCOOL systems.

Target Audience: Contractors, Electricians, Home Builders, Maintenance Personnel

Constructing Permanent Profit in Uncertain Times: Building A Healthy

Company

11:00 a.m. - 12:00 p.m. | Room 111

Wade L. Carpenter

CPA, CGMA | Carpenter & Company, CPAs, PC

Construction can be an incredibly profitable industry, but it can also be very volatile. Business cycles for construction

can change on a dime, and many contractors learned some hard lessons from the Great Recession. How do you build

a consistently profitable and healthy construction company to thrive in the best times and survive the downturns that

inevitably will return at some point?

Target Audience: All builders and contractors looking to build a cash flow positive healthy company that survive &

thrive in both good times and bad.


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six top brands. Visit our two-story Buckhead design studio and see products demonstrated

on real windows for the ultimate educational experience.

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TRUCKS

AKINS FORD RAM

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WWW.AKINSFORD.COM

220 West May Street

Winder, GA 30680

(678) 859-9565

PLUMBING

DUPREE PLUMBING CO., INC.

Gold Sponsor


WWW.DUPREEPLUMBING.COM

869 Worley Drive

Marietta, Ga. 3006

(770) 428-2291

Email Bid Request to: Estimating@DupreePlumbing.com

LIGHTING RETROFIT

HB RETROFIT

Gold Sponsor

Booth #339 - See Back Cover

WWW.HBRETROFIT.COM

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3640 Kennesaw North Industrial Parkway,

Suite B Kennesaw Ga 30144

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MOTION SHADING

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PROMOTIONAL PRODUCTS

IMAGE MARKETING, INC.

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CONSTRUCTION ESTIMATING & TAKEOFFS

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projects@ImpulseTakeoffs.com

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Telephone: (678) 905-0600

WATER SYSTEMS

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Construction Monthly Magazine | Atlanta 2021 Build Expo Show Edition

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