Home Textile Exports July 2021

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Home Textile Exports July 2021

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6

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Group Chairman

Publisher

Managing Editor

(Responsible)

H.Ferruh ISIK

ISTMAG Magazin Gazetecilik

Yayıncılık İç ve Dış Ticaret Ltd. Şti.

Mehmet SOZTUTAN

(mehmet.soztutan@img.com.tr)

Welcome on

board!

Advisory Board

Editorial Consultants

Correspondents

Osman Nuri CANIK

Ufuk OCAK

Hilmi GULCEMAL

Pınar TASDELEN

Ayse Mehtap EKINCI

Assoc. Prof. Mehmet Ali OZBUDUN

Inkrit BERBEE

(inkrit@lobsterconcepts.nl)

Milou KET

(studio@milouket.com)

Dr. Rolf ARORA

Elke ARORA

The world had been caught by the pandemic unprepared. While every

industry was running fast with manufacturing, sales and export operations,

all of a sudden, they had to stop. Now the globe is a little sick

and has some traces of the pandemic, however, it is ready to take off.

It seems all industries will take of shortly and fly high for a long while.

The main indicator of the real normalization is physical trade fairs.

And this will be possible in August. The rescheduled and cancelled

fairs will open one after another. So, a big marathon is waiting for us

because it is our habit to run from a fair to another, from one country

to another, from a continent to another continent. Altogether with

all stakeholders of the home textile industry, from manufacturer to

exporter, we will fly high.

I believe there is a big, squeezed demand in all industries including

the home textile sector. Because of the cloudy weather, the horizons

of the businesspeople were unclear. So, they were confused how and

where and if they place orders. Now the weather is clear and suppliers

are overambitious to meet the accumulated demands of their business

partners. I wish luck and success for all but first I wish healthy

hand happy times.

Mehmet SOZTUTAN

(mehmet.soztutan@img.com.tr)

Domestic

Advertising Manager

International

Sales Manager

Technical Manager

Art Director

Chief Accountant

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EVENTS

Exhibition lockdown in

Germany costs 40 billion euros

The permanent lockdown for the German exhibition

industry has massive consequences for the

entire economy: according to calculations by

AUMA - Association of the German Trade Fair Industry

based on an Ifo study, cancellations of exhibitions due

to Corona measures have so far led to an overall economic

loss of 40 billion euros. With the exception of

September and October 2020, no fairs have been allowed

to take place since March 2020 and the second

quarter of 2021 is also likely to be cancelled almost

completely.

However, in recent days some federal states such as

Baden-Württemberg, Bavaria, Hamburg, Lower Saxony

and North Rhine-Westphalia have opened up perspectives

for a new start of exhibitions, which are dependent

on certain incidence rates. AUMA Managing Director

Jörn Holtmeier comments: “These are important first

steps on the way out of the lockdown. The exhibition

organizers, exhibitors and their service providers now

expect a clear signal from all the federal states for permitting

exhibitions again. The favorable development

of the infection figures makes it possible to send signals

everywhere now for the benefit of the economy.

Otherwise, the continuing standstill will endanger the

existence of organizers, stand construction companies

and many other partners in the exhibition industry”. For

example, the considerable decline in turnover of the

hotel industry, gastronomy, railways, air traffic and taxi

is to a large extent due to the closure of the fairs.

July 2021


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PROFILE

HTE

OURA introduces high-

tech Alta Towel

Business Wire / OURA, known for infusing hightech

solutions into everyday products, announces

its latest wellness-promoting antimicrobial lifestyle

product, the Alta towel. Engineered with CottonX,

a proprietary fiber and textile technology, Alta eliminates

bacteria, mold and musty aromas by self-sterilizing

and killing bacteria on contact. Purchase of these

cutting-edge towels also supports children in need, with

a portion of proceeds set aside to grant the wishes of

childhood cancer patients.

“Most people are familiar with the smell of an old musty

towel, but most are not aware that these odors – no

matter how faint – are caused by mold and bacteria that

love to grow on moist, damp fibers,” said Keane Veran,

co-founder and CEO of OURA. “OURA designed the Alta

towel to protect individuals by killing microbes before

they get a chance to grow, providing a clean, fresh

feeling after every single use. We are proud to provide

a better solution for consumers and are passionate

about our work as advocates for healthier choices and

promoters of overall wellbeing.”

The Alta towel’s CottonX technology is antimicrobial,

compliments of copper-infused fibers that self-sterilize

and deodorize by breaking down odor-causing molecules

and killing 99 percent of bacteria and mold. The

technology relies on pure copper oxide permanently

embedded into every 100 percent long-staple cotton of

these new towels—ensuring they maintain efficacy over

the test of time even after 100+ washes.

Super absorbent densely packed cotton fibers wick

away moisture instantly and are ultra-plush with a soft,

luxurious feel that is ideal for those with sensitive skin.

Plus, they are hypoallergenic, eco-friendly and crafted

to last. The unique properties of the Alta towel have

also been scientifically proven to promote skin health

and elasticity.

July 2021


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EVENTS

HTE

Heimtextil

2022: Good

prospects for

the re-start

The plans for the coming

Heimtextil are being drawn

up against the background

of an optimistic perspective

for 2022. A promising

number of registrations

and a positive echo from

the sector are encouraging

signals for the restart in

seven months.

The sector is raring to go and y earning for a

return to the international stage. Personal discussions,

physical product presentations and

valuable inspiration – the call for an international

and multifaceted meeting place for the sector is

loud and clear seven months before the next scheduled

edition of the trade fair. At present, the falling

corona infection rates, as well as the associated moves

to relax restrictions and open up businesses, offer

good reason for optimism at home and abroad. “At

last, we can see light at the end of the tunnel. And,

although this is no reason for euphoria, it gives us a

solid ground for taking a positive approach. We have

excellent contacts to our international customers who

have expressed a great need for personal encounters,

a direct exchange of information and new impressions”,

says Olaf Schmidt, Vice President Textiles &

Textile Technologies, Messe Frankfurt. This is also

reflected by the reassuringly high number of registrations

already received after more than a year of pandemic

and with seven months still to go before the

leading trade fair for home and contract textiles opens

its doors again. Thus, around 80 percent of exhibitors

at Heimtextil 2020 are interested in taking part in the

coming edition of the fair.

Trend Space: tomorrow’s furnishing trends

For visitors interested in design, the highlight of the

July 2021


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programme of events in 2022 will once again be the

Trend Space inspiration area in Hall 4.0. The coming

edition will show how the pandemic has changed our

lives and, therefore, the way we furnish our homes. In

this connection, particular attention will be given to the

mega subject of ‘new work’, which will be viewed with

new facets. As in the past, the director of the Trend

Space is Anja Bisgaard Gaede and her team from SPOTT

Trends & Business.

Digital service to supplement the trade fair

Digital services will supplement the spectrum of products

to be seen at Heimtextil 2022 in Frankfurt. In planning

are live streams and online contributions from the

programme of lectures. They will cover a variety of topics,

such as ‘sleep’, the Heimtextil Trends and Interior.

Architecture.Hospitality, the service for (interior) architects

and hospitality experts. Lectures will illuminate

the sustainability theme and the Future Materials

Library. Nextrade, the order and data-management portal,

is another digital service offered by Messe Frankfurt

and provides an around-the-clock business relationship

between dealers and suppliers. As the first digital B2B

marketplace for home and living, Nextrade brings together

demand and supply from the entire sector and

thus creates significant value added for both sides:


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PROFILE

ANNE KLEIN

debuts a

new home

collection

The namesake founder’s design archives and legacy

of creating beautiful, welcoming homes where

she hosted countless guests at her Connecticut

country home, West Hampton’s beach house, and

Manhattan downtown apartment with a pool in its entry,

serve as inspiration for the collection.

There are few designers who changed the course of

American fashion, but it was Anne Klein’s revolutionary

idea to offer women a complete wardrobe of coordinated

pieces. Now the Anne Klein Home collection is a

complete wardrobe for the bed with classic design that

is as timeless as the founder’s vision.

“We are excited to bring the bed and bath categories to

Anne Klein and expand the brand’s presence at leading

omnichannel and DTC retailers,” said Effy Zinkin,

Chief Operating Officer at WHP Global, which owns the

Anne Klein brand. “The launch of the Home collection

is a testament to our mission of giving the Anne Klein

consumer even more ways to experience and shop the

brand in a meaningful way.”

July 2021


Ozgul Packing, entered to packaging sector in

1999 which takes an important place in Turkish

and world economy; today it has carried

production facilities to 4.000 m2 indoor area from

140 m2 indoor area which was founded for PVC

bags producing.

Beside wire frame, piping and biding bags

it has expanded markets which was provided

box packing as well.

Ozgul Packing is a leading company in

machine parks in the line with changing IT, R & D

Adil Mh. Vahdet Cd. Yamanlar Sk. No:9A/1 Sultanbeyli - Istanbul - TURKEY

Phone: +90 216 592 62 44 Fax: +90 216 592 95 75

Mail: info@ozgulambalaj.com


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PROFILE

HTE

Tropical breezes at Özdilek

home textiles this summer

Modern designs inspired by

botanical and tropical plants,

and meeting the warm colors

decorate the Özdilek Home

Textile collections this season.

Offering softness with their

100% cotton structure, towels

and bathrobes seem to be

bringing along tropical breezes

both to homes and beaches

throughout the summer.

Engaging themes of nature and

colorful flowers, quilt cover sets

evoke the enthusiasm of summer

at homes.

The shoots for the collection that once again hosts Jessica

May, the brand face of Özdilek Home Textiles, in the new

season with all her grace were held in the romantic atmosphere

of Kose Konak Hotel, accompanied by the unique sun

and winds of Alaçatı.

Feel the warmth of the colours...

In the new season collection of Özdilek Home Textiles, where

we witness the innovative interpretations of the classic but

modern, synthesized of traditional and modern motifs reflecting

the rustic luxury style, the colors ranging from tile to copper

red, the harmony of spicy colors with neutral grays, the color

ranges of green of oil and olive turning into the green of an

almond, the tones of mustard and yellow, as well as navy blue

and denim blues, catch the eyes.

You can find towels and bathrobes formed of industrial styles,

where modern lines meet a warm color palette, and stylish

quilt cover sets at Özdilek Home Textile stores, Özdilek malls,

online shopping site Özdilekteyim.com as well as authorized

sales points, and Özdilek distributors.

July 2021


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PROFILE

HTE

Luxury Egyptian Linens offers the

world’s softest and most luxurious

bamboo bed sheets

EINPresswire - Those who have stayed at a luxury hotel typically

rave about a few things, but the common denominator

is the quality of the bedding. Hotels notoriously use

the most exclusive linens money can buy to cultivate a sleep

experience, ensuring that no one wakes up on the wrong side of

the bed. While retailers typically price these linens at astronomical

price points for their exclusivity, one company’s commitment

to quality and affordability transcends them all. Luxury Egyptian

Linens, the nation’s premier provider of luxury bedding products,

is redefining modern living by bridging the gap between

buttery soft linens and a budget.

The average person spends a third of their life sleeping, so

when it comes to bedding and linens; quality and comfortability

should never be compromised for affordability. Understanding

the importance of a good night’s sleep and this massive gap in

the market, Luxury Egyptian Linens was created to become a

one-stop shop for bedding products, rooted in quality, comfort,

and service.

Luxury Egyptian Linens works hand in hand with factories, to

cut out the middle man and cultivate a market that welcomes in

buyers within any budget. Offering an unparalleled selection of

products, sizes, and colors; Luxury Egyptian Linens guarantees

that no competitive provider offers a greater selection or a lower

price point.

Featuring buttery soft Egyptian cotton sheets and duvets, bamboo

sheets and duvets, goose down comforters and pillows, and

more; Luxury Egyptian Linens’ exclusive bedding line has become

a staple in thousands of American homes. All Egyptian cotton

sheets are STANDARD 100 by OEKO-TEX Certified, and boast

world-class comfort and opulence to make every night a luxury

vacation. To be STANDARD 100 by OEKO-TEX certified, textiles

must undergo rigorous testing to confirm that everything from

the dyes and fabrics to accessories like buttons and zippers, are

free from harmful levels of chemical substances.

Offering the world’s softest and most luxurious bamboo bed

sheets, the organic bamboo sheet sets are soft, breathable,

eco-friendly, hypoallergenic, and odor-resistant; perfect for

those who have allergies, sensitive skin, or those who sweat in

their slumber.

Luxury Egyptian Linens’ premium line of goose down comforters

are silky soft, handcrafted, ethically sourced, hypoallergenic,

warm, lightweight, and perfect for any season. All goose down

comforters are RDS Certified (responsible down standard) ensuring

that down and feathers come from animals that have not

been subjected to any unnecessary harm, and STANDARD 100

by OEKO-TEX Certified. The goose down comforters and pillow

have become a fan favorite for buyers in all seasons and climates.

Through proof of concept, dedication to the craft, and unwavering

commitment to curating quality bedding for any budget;

Luxury Egyptian Linen’s purpose-driven vision has come to fruition.

July 2021


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PROFILE

HTE

Blinds 2go

introduces

joyful new

Emma

Bridgewater

Spring

Collection

Emma Bridgewater’s

charming designs

make a joyful leap

into spring with the

new Emma

Bridgewater blinds

and curtain

collection from

Blinds 2go.

Emma Bridgewater’s charming designs make

a joyful leap into spring with the new Emma

Bridgewater blinds and curtain collection from

Blinds 2go. Emma Bridgewater is a renowned household

name since 1984, thanks to her hand painted designs,

from the iconic Polka Dots to the quirky kitchen

inspired patterns that have become modern classics.

In the new spring collection, nature inspired designs

including Ladybird, Bumblebee, Sweet Peas,

Sunflower, Figs, Lemons and Garden Birds have been

translated into a stylish range of window blinds and curtains.

Emma commented “The new collection features some

new patterns from our Spring collection as well as some

old favourites we enjoy bringing out of the archives.

Figs for example is a pattern I love to

July 2021


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HTE

PROFILE

re-interpret after all of these years - it is as unstoppable

as Jaffa Cakes! I tend to think back to my other’s

house and kitchen, which was wonderfully warm and

inviting. It was informal and rather messy but more fun

than other people’s houses and I have always wanted

to reproduce this. The new Bee and Buttercup patterns

are directly inspired by the increased appreciation we

have for nature and time spent out of doors. During

these strange times, I have started to properly garden

and have cherished my daily walks more than ever,

stopping to admire wildflowers. My love of lemons in

cooking inspired the Lemons patterns beautifully illustrated

covering pottery and now blinds, which are sure

to insert brightness into any environment!”

Whether Roller, Roman Blind or Curtains, each Emma

Bridgewater fabric comes with a choice of linings creating

the perfect combination of practical shading and

incredible style. The devotion to making the everyday

a ‘little bit nicer’ is exactly what this collaboration is

built on.

July 2021


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HTE

EVENTS

Heimtextil launched digital

materials library

Progressive material innovations presented digitally: following the

cancellation of this year’s fair due to the corona pandemic, Heimtextil

is extending its range of digital services and launching a new online

materials library entitled ‘Future Materials Library’.

Heimtextil is now showing a selection of innovative

materials from all over the world in the digital

‘Future Materials Library’. At the last physical

Heimtextil in 2020, visitors had the opportunity to explore

the ‘Future Materials Library’ with all their senses.

Now, in the online version of the library, visitors can

discover the potential of previously unknown textiles

at any time. The ‘Future Materials Library’ invites visitors

to open their minds to experimental approaches

and revolutionary ideas.

The curators of the new materials library are Londonbased

futures-research agency, FranklinTill. “We are

transitioning to a materials revolution that will help

restore the balance in our relationship to our planet.

As part of the Heimtextil Trends 21/22, we present

a new selection of materials for interior applications

with exciting innovations from all over the world”, says

Caroline Till of FranklinTill.

A mix of commercially viable products and

developments in an early stage

Imaginative designers and environmentally-aware

manufacturers: the Future Materials Library 2021 offers

materials pioneers a platform and presents a

July 2021


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HTE

EVENTS

first-class mix of economically proven and revolutionary

developments. FranklinTill has organised the

materials in four themes: REGENERATIVE CROPS,

REMADE FIBRES, HARVESTING WASTE STREAMS

and SUSTAINABLE COLOUR.

An example of a supplier of regenerative crops is

the British company Tengri, which obtains rare yak

fibres directly from a cooperative of nomadic yak

shepherds in the Khangai region of Mongolia. In this

way, Tengri enriches the pool of sustainable natural

materials that, in addition to yak fibres, includes

hemp, nettle and flax.

When it comes to remade fibres, the Finnish pioneers

from Ioncell supply a pioneering material: they

use an ionic liquid to turn used textiles, pulp, old

newspapers and cardboard into strong textile fibres,

which are then used to make long-lasting, high-quality

fabrics.

The French-Dutch company Tarkett also exploits

waste products and gives fitted and used floor coverings

a second life. With the aid of ground-breaking

technologies, the two main components of carpet

tiles – yarn and backing – are separated and a yarn

purity of 95 percent guaranteed.

Against the background of 28 million tonnes of food

being thrown away every year in Japan, the country’s

Food Textile company is dedicated to the reduction

of food waste, which it uses to make sustainable

dyes. In a patented process, blueberries, red cab-

July 2021


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HTE

EVENTS

bage, coffee and matcha are turned into natural, brilliant

textile dyes.

With their different approaches, these textile pioneers

provide an exciting contribution to the transformation

of the current linear system of production and consumption

into a circular model. This is in line with the

objectives of the ‘Future Materials Library’, which aims

to convince both producers and consumers of the benefits

of the circular-flow economic principle.

Resources are running low

Thus, the new Heimtextil materials library tackles one

of the main problems of the modern age: the shortage

of resources on earth. In particular, textile production

creates huge and continuously growing quantities of

waste. And, over past decades, the design business

has developed a ‘take, make and discard’ model of

consumption that is incredibly harmful for our planet.

In the climate-emergency era, however, future-oriented

designers are learning from nature and working together

with it. They endeavour to make use of the power of

highly efficient natural circular systems to create textiles

and materials that are better for both humans and

the planet.

Heimtextil Trends: a guide for the international

sector

The ‘Future Materials Library’ is part of the Heimtextil

Trends that, for almost three decades, have been offering

orientation for the sector by revealing design

tendencies for the coming season. Even in the crisis,

the Heimtextil Trends remain a vital part of the overall

concept of the fair and provide important content for

all target groups involved within the worldwide sector.

Accordingly, Heimtextil aims to spotlight style-defining

design developments taking place within the larger context

of lifestyle trends. At the same time, the Heimtextil

trend experts scan the exhibitors’ product world and

identify unequivocal trends in the sector. In this connection,

particular attention is paid to sustainable aspects

along the entire value chain – in both the new

digital library and live during the fair next January.

July 2021


6-8 HAZiRAN 2021


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PROFILE

HTE

Gap and Walmart

partner to

introduce Gap

Home the first-

ever home

collection from

Gap, the leading

casual lifestyle

brand

Gap is the first fashion

retailer to partner with

Walmart in the home

space, delivering a multiyear

partnership to offer

timeless American style for

modern living

Businesswire - Gap and Walmart today announced

a strategic partnership to introduce Gap Home,

a new brand of home essentials available exclusively

at Walmart. With this launch, two of the

world’s most iconic brands have come together to

bring Walmart’s scale and Gap’s brand heritage to

life through signature style in a new product category

for the first time – encouraging customers to shop for

quality designs and timeless home essentials for their

everyday lives.

Available to shop beginning July 24 exclusively on

Walmart.com, the Gap Home launch collection will feature

more than 400 items across home décor, tabletop,

bedding and bath, ranging in price from $15.88

for a Washed Denim Pillow to $64.98 for a T-Shirt Soft

Jersey Reversible King Comforter Set perfect for dress-

July 2021


47

ing all spaces, from college dorms to forever homes.

New Gap Home seasonal and special collections will

drop throughout the year and will be developed in partnership

with Gap’s licensing agency, IMG.

“We’re thrilled that Gap selected Walmart as the exclusive

retailer to debut its home brand. A hallmark of

American fashion, Gap is the ideal partner to bring its

timeless, signature style into the modern home to help

customers design and decorate beautiful living spaces,”

said Anthony Soohoo, Executive Vice President, Home,

Walmart. “Over the past few years, we’ve focused on

expanding our home assortment to bring high-quality,

stylish home goods and decor to our customers at an

unbelievable value. Gap Home is the latest example of

how we’ll deliver on that mission.”

Gap Home embodies the brand’s optimistic, modern

American style that bridges the gaps between individuals,

generations and cultures. The launch collection is

made with the planet in mind and features quality materials

like denim and chambray with unique finishes

at a price point that is accessible to all customers. The

Gap Home collection includes items made with organic

cotton and recycled materials.

“Walmart is a global leader in the home space with

extensive digital reach and distribution, and this partnership

enables Gap to introduce a new category in

a smart, scalable way,” said Mark Breitbard, President

and CEO of Gap brand. “Gap Home at Walmart opens

a new door for Gap as a lifestyle brand delivering timeless

American Style in all new ways. We are excited for

this growth opportunity, enabling even more customers

to fall in love with Gap.”


Bedroom

HTE

decoration

48

PROFILE

recommendations

suitable for

summer

With the arrival of summer, seasonal decorative

changes in living areas are again on the

agenda. While the flurry of summer decoration

in homes gains momentum, bedrooms where all

the fatigue of the day is relieved are also ready for

the new season with this change. Those who want

to spend the entire summer in peace are looking for

ways to recreate their bedrooms with small touches.

Cotton Box, which has been serving in the home textile

sector for more than fourty years, offers decoration

suggestions that will give summer excitement in

bedrooms.

You can take advantage of the power of colors

Work can be started by using vibrant colors in decoration

to reflect the summer spirit of the bedrooms.

The energy of the space can be quickly amplified

by decorating it with colors reminiscent of summer,

such as blue, green, pink and yellow. Those who

want to create a simpler space can include products

designed with pastel shades such as powder, mint

green and beige. In addition, light tones that help the

environment look more spacious by adding depth to

where it is located also take its place at the beginning

of the preferred colors in summer.

July 2021


49

You can use patterns and accessories that are

reminiscent of summer

The summer spirit can be felt at its deepest by using

the patterns and accessories that come to mind when

it is called summer in bedroom decoration. Seashells

may prefer duvet covers or pikes with minimal patterns

such as sails and starfish. However, by hanging

a picture with a sea view on the wall or placing small

summer-themed accessories on the nightstand, an atmosphere

can be created as if you are on the seaside.

Don’t forget to choose cotton textiles

The most important issue when creating bedroom decoration

in summer is the selection of textile products.

One hundred percent cotton and breathable fabric designs

should be preferred for a quality and hole-free

sleep in summer temperatures. Cotton products that

absorb moisture in a short time and trap sweat provide

the user with a healthy sleep experience, thanks to its

soft structure, it offers comfortable and comfortable

sleep throughout the summer.

Satin fabrics can also be preferred

Another alternative after cotton textiles for the summer

months is satin fabric products... Satin duvet covers,

which are processed by a frequent weaving technique

using cotton yarns made of extremely fine fibers, are

often preferred in summer due to their refreshing

structure. Mako-satin fabrics, especially used for duvet

cover sets, create a comfortable sleeping environment

thanks to its glossy and flat fabric. At the same time,

satin fabric duvet covers made of one hundred percent

cotton yarn, which add a stylish air to the bedrooms

thanks to its glossy surface, are highly appreciated

both in terms of appearance and usage.


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PROFILE

Luxury textile company Generation

HTE

Royal launches indulgent fabric designs

Einpresswire - Generation Royal today announced the launch

of its new online design store. Generation Royal is known

in interior design circles as a source for the best in textiles.

Their rich colors and fabrics are unique and used for custom,

decorative throw pillows—all made in the USA. All of Generation

Royal’s textiles are meticulously hand crafted and never produced

in a factory. In addition to its superb throw pillows the

company offers made-to-order custom curtains and one-of-akind

pet beds, which exactly match pillows and curtains.

“Generation Royal is dedicated to offering the best hand-made

textiles for unparalleled design,” said Andrew McGowan, CEO

and Owner. “We believe that your home is a representation of

your identity. At Generation Royal, we craft our textiles by hand

and no two pieces are alike. We offer our clients bespoke interior

design that can never be duplicated in any home product or

department store. The feeling you get when purchasing designer,

luxury items should be as exciting as the delight of receiving

designer handbags and shoes. We believe quality interior design

should be relevant year after year and for decades to come.”

The limited collections are intricately designed and connect

with one another. Designs and collections are made to mix and

match, creating a style unique to its customers’ home environment.

Highlights of the collection on display in the online store

include a Yellow Whirling Pillow Set, a Reverse Decadent Scroll

Pillow, a Blue Cheek Pillow and many others. The store has dozens

of pillows on offer. The site features a 2021 “Look Book”

that offers style insights for the company’s 2021 selection. The

company’s signature designs are featured on Instagram as well.

The designers of Generation Royal bring years of experience in

textiles and interior design and hope to showcase the opportunity

for each home to be unique. It focuses on the “luxury of

clients’ textiles,” and ships each order with care.

All pillows come in protective dust covers to protect them from

dust and dirt. Generation Royal takes great care when shipping

and packaging clients’ merchandise. It believes in meticulous

shipping and packaging that reflects how proud the company

feels about its merchandise and its customers.

July 2021


“Trade fairs are essential for a healthy

and successful economy”

53

Trade fairs pave the way for

economic upswings and are a key

to prosperity – this is something

that Nicola Beer, Vice President

of the European Parliament, and

Wolfgang Marzin, President and

Chief Executive Officer of Messe

Frankfurt GmbH, both emphasised

when they met at the home

base of Germany’s biggest trade

fair organiser. Beer also spoke

forcefully about the importance

of international trade fairs to

a strong, stable and healthy

economy.

Ever since early 2020, the international trade fair industry

has been facing huge challenges posed by the coronavirus

pandemic. When trade fairs were shut down, the marketing,

communication, order and networking platforms that are

so essential to every industry for establishing and maintaining

customer relationships and generating sales disappeared almost

overnight. “Trade fairs are international showcases and strongholds

for their industries, and they make a major contribution to

economic prosperity,” said Beer. “If trade fairs and congresses

cannot take place, this has consequences not only for exhibiting

companies, but for the entire economy – and these are

significant in scope. Trade fairs are essential for a healthy and

successful economy.” That is why the European trade fair industry

needs policymakers to send a clear signal that events can

resume. Spain, Great Britain and the Netherlands have already

demonstrated that major events such as trade fairs and congresses

are possible once again. Germany is particularly important

to international business, and it needs to show the political

courage necessary to permit a full reopening of the trade fair

industry on the basis of the experience gained in hygiene and

testing concepts throughout Europe.

According to a study by the renowned ifo research institute,

events at Messe Frankfurt generated immense purchasing power

amounting to €3.6 billion annually nationwide in the past, not

Nicola Beer, Vice President of the European Parliament,

and Wolfgang Marzin, President and Chief Executive

Officer of Messe Frankfurt GmbH,

to mention a total of €657 million in tax revenues. The cancellation

and postponement of trade fairs also has a huge secondary

impact, not only on hotels, restaurants and bars, but also on

transport and service providers and retailers. According to the

ifo study Messe Frankfurt’s events safeguard over 33,000 jobs

throughout Germany.

“As mirrors of the economy, trade fairs have repeatedly been

confronted with crises – now they are set to reprise their role

as stabilisers of the economy. That is because trade fairs are

where our oldest and most valuable currency is traded: trust,”

said Marzin. He noted that although digital and hybrid event formats

have once again demonstrated the flexibility and diversity

of trade fairs during the crisis, “Lasting trust can only be generated

in person. Close partnerships cannot develop in a purely

digital arena.”


56

HTE

PROFILE

Luxury

Summer

Bedding

Collection

by The

Surrey Down

With the summer so close to arriving - it is

time for us all to be dreaming of those

balmy summer evenings.

With that in mind it is the perfect time to look for

the perfect summer bedding to ensure you will get

the very best nights sleep. A natural pillow and duvet

is perfectly suited for those summer nights with

its natural moisture wickening properties. All of our

products have a 100% Cotton casing and our pillows

and duvets are all hand finished in the traditional

way in our factory in Germany.

Company

July 2021


A duvet with a high down

content will be perfectly

light for the summer

while also keeping you

warm if the temperatures

drop into the single

figures overnight. We

have a fantastic range of

Down duvets to suit all

budgets.

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60

HTE

PROFILE

Coastal Style meets

Pantone 2021 colors

July 2021


61

Looking for a coastal style for your

home interior but also want to

keep it on trend with the Pantone

2021 colors? Look no further as Aqua by

Design have a Nautical Grey Collection

that embraces both grey and yellow into

their range of fabric design and interior

accessories.

If you are looking for a full style transformation,

you can buy fabric by the metre,

or opt into their soft furnishings service

of roman blinds, curtains and box seating

cushions. Ths fabric is also available

as outdoor fabric, so you can extend into

your garden with waterproof outdoor

cushions, deckchair slings and even a bit

of bunting can cheer up a tired corner of

the garden.

For just a splash of coastal vibe in your

home, you can add some home accessories

such as oven gloves, tea towels,

cushions or zipped pouches. These also

make lovely summer gifts for friends and

family.


64

HTE

EVENTS

Restoring period of

businesses after Covid-19:

Challenges and opportunities

The global recovery is on the right track albeit conditional

on key differentiating elements across

countries. Global GDP is expected to rebound by

+5.1% in 2021, with one fourth of the recovery being

driven by the US, while China should contribute less to

growth by progressively adopting a less accommodative

economic policy. In 2022, world GDP growth should

reach +4.0%. Europe should recover its Covid-19 losses

only at this horizon against H2 2021 for the US. The

race to recovery will hinge on seven key obstacles.

Obstacle 1: Formula 1 race on vaccination. Execution

risks will remain a key differentiator between countries,

with the pace of vaccination campaigns driving a multispeed

recovery and keeping divergence at high levels.

At the current pace of vaccination, the US and the UK

will reach herd immunity in May. While Europe should

be able to vaccinate its vulnerable population by the

summer, herd immunity is not likely to be reached before

the fall at the current pace. On the other hand,

most governments (France) are speeding up the vaccination

pace to reach herd immunity during the summer.

Obstacle 2: Excess savings will still hover around 40%

above pre-crisis levels at end-2021. In a relatively optimistic

scenario, excess savings from households should

provide a tailwind to consumer spending to the tune of

+1.5% of GDP in Europe and more than +3% in the US

in 2021. Close to the same amount could be added

on top for investment or consumption abroad purposes

should confidence effects play a positive role. We

calculate that around EUR163bn could be transformed

into private consumption in the Eurozone, equivalent

July 2021


65

to 30% of the Covid-19 excess savings. However, in

the US, we expect 50% of the current excess savings

to be spent in 2021 as an earlier loosening of restrictions

and more powerful fiscal impulses should boost

the confidence effect. The US household savings rate

should be back to a normal level at close to 7% of

gross disposable income at end-2021.

Obstacle 3: Phasing out assistance mechanisms is not

a zero-sum game and the risk of policy mistakes remains

high. After the “whatever it takes” consensus in

2020, fiscal policy will march to the beat of national

drums going forward. In 2021, the consensus to do

“whatever it takes” is already giving way to more heterogeneous

policy prospects. In China, the path towards

a fiscal normalization has already started, with fiscal

targets implying a clear withdrawal of policy support in

2021, even if some flexibility will be kept to manage

credit risk if needed. The global demand torch will pass

to the US, with its gigantic USD1.9trn fiscal stimulus

(9% of GDP). Europe’s fiscal response pales in comparison:

the Next Generation (NGEU) fund will only extend

a helping hand from H2 2021 onwards and the growth

impact (a cumulative +1.5pp until 2025) should prove

moderate and delayed, given its focus on the supply

side – 2/3 of the EUR313bn grants are likely to be used

for investment – and drawn-out payments.

Obstacle 4: Crowding-in vs. crowding-out effects on investment

are not yet resolved. Joe Biden’s “Build Back

Better” in the US (potentially USD2.3trn), the EU Next

Generation of EUR725bn fund and China’s infrastructure

plan totaling more than YUD1.5trn by 2025 will all

contribute to support demand and the global economy’s

growth potential over the medium-term. But their

success depends on whether governments can channel

excess savings to productive projects and boost private

sector. We find that EUR100bn of excess savings could

increase business investment by around +2% y/y in

Germany, France and the UK, but much of this will depend

on future tax policies and the funding conditions

(e.g. recovery state-guaranteed loans).

Obstacle 5: Bottlenecks in the global supply chain are

as high as during the peak of the pandemic and should

push global trade into a borderline recession in Q2.

Global trade growth will rebound to +7.9% in 2021 in

volume terms, but excluding the positive base effects

from 2020 growth will stand at +5.4%. More importantly,

we expect a temporary slowdown in Q2 2021 due

to prevailing supply-chain disruption: for the full year

2021, we estimate that the impact of supply-chain disruptions

could weigh on global trade growth by -1.7pp.

In addition, trade in services will remain impaired by the

delayed reopening of sectors most impacted by Covid-

19-restrictions and continued barriers to cross-border

travel.

Obstacle 6: Temporary overshoot of inflation. A temporary

overshoot of inflation is likely to be driven by temporary

base effects. Hence, companies’ pricing power

is likely to remain limited, given subdued demand dynamics:

(i) excess savings from households and NFCs

that act as a drag on money velocity; (ii) persistently

negative output gaps due to lower capacity utilization

and (iii) rising unemployment rates that will keep a lid

on wage growth (below 3%). Therefore, we don’t expect

central banks to stage a policy U-turn as a reaction

to inflation temporarily overshooting in the US at 3.5%

by mid-2021 and hitting the 2% target for a few months

in the Eurozone.

Obstacle 7: Not putting an end to the sweet music of

market’s reflation. Risky assets are operating under the

assumption that what is good for them – unconventional

monetary policy and fiscal profligacy – is necessarily

good for the real economy, which will ultimately validate

their optimism. For the time being, however, what we

see is a widening divergence between asset prices and

their underlying value. Amplified by various investment

management techniques (ETFs, risk-parity) that put asset

allocation on automatic pilot, this divergence is a

vulnerability. An inadvertent escalation in geopolitical

tensions between the US and China, surging inflation

that wrong-foots the subdued inflation expectations

held by central banks or nationalistic impulses prevailing

over the common good in Europe are all exogenous

triggers that could put its widening in reverse. But exogenous

sources of risk are always easier to identify than

endogenous ones: the danger is more likely to come

from within capital markets. As shown by the rise of

options trading and margin debt, leveraged investing

is pervasive, and so is the confusion about liquidity:

especially in capital markets, the velocity of money (the

flow of liquidity) is far more volatile than its quantity

(the stock of liquidity). In the presence of leverage and

overtrading, risk-taking is prone to running amok and

even a minor shock to confidence can lead to a sudden

drying up of liquidity, forced liquidations and/or

default.


68

EVENTS

HTE

Pınar Taşdelen Engin, Chairwoman of the Board of UTIB:

“The new route of the textile

industry is sustainability”

Sustainable production

was emphasized in the

‘Circular Economy’ panel

hosted by UTİB. UTİB

President Pınar Taşdelen

Engin said that the

industry had undergone

a great transformation in

terms of adapting to the

new lifestyle.

In cooperation with Uludağ Textile Exporters’ Association (UTIB) and

DCube Circular Economy Cooperative, the ‘Circular Economy Practices

in the Textile Industry Panel’ was realized online, moderated by Pınar

Taşdelen Engin, Chairman of the Board of Directors of UTİB, and Berna

Aşiroğlu, Chairman of DCube.

Trainings continue at BUTEKOM

Pointing out that the level of awareness on the concept of circular economy

has been increasing day by day, UTIB Chairwoman of the Board Pınar

Taşdelen Engin said, “Our companies in the textile sector are adapting

more and more to environmentally friendly production. As the Association,

we have many studies on this subject. In our Bursa Technology and

Coordination R&D Center (BUTEKOM), which we established with the partnership

of UTIB, UHKIB and BTSO, we organize trainings focusing on environmental

production. Our UR-Ge project on ecological textiles continues.

This year, we will organize the 11th of the Turkey Home Textile Design

Competition with the theme of “Creating a Sustainable Lifestyle” with the

concept of masterclass. As in the last 3 years, we have determined the

main theme of the competition in 2021 as ‘Sustainability’. We continue our

work in the name of circular economy and sustainability without slowing

down.”

July 2021


Emphasis on the European Green Deal

Stating that companies should adopt a sustainability-based approach

in the name of circular economy, DCube Chairman of the

Board Berna Aşiroğlu said, “With the European Green Consensus,

it is understood that the European Union will realize the industrial

transformation until 2050 with a new growth strategy and

all policies will be implemented in the light of climate change. It

is stated that with the new order, environmentally harmful and

carbon-based growth will be replaced by growth models based

on energy and material efficient circular economy. The new economic

strategy of the European Union focused on combating

climate change is very critical for us, as it will rapidly bring the

transformation of countries such as Turkey, which is in commercial,

financial and political cooperation with the EU, to the agenda.

On the other hand, the private sector and companies have a

very important role to play in the fight against the climate crisis.

İpeker: “We continue vegan production”

Drawing attention to the need for a total change in the name

of circular economy and sustainability, UTIB Board Member and

İpeker Tekstil Board Member İhsan İpeker said, “The luxury of

consuming endlessly has ended for humanity. That’s why change

is needed. This total change is not something that can happen

only from the perspective of the industry and the industrialist.

Here, the mental view of the consumer needs to change. I believe

that the brands we work with are not 100 percent sincere in this

regard. Awareness needs to be raised here. As İpeker Tekstil, the

most important thing for us is the life cycle. We continue our activities

with vegan licensed production, which is a good example

of transformed sustainability. We have been crowned with many

environmental awards and international sustainability business

awards with our work in the field of sustainability. We have also

been selected as Turkey’s most environmentally friendly export

champion in the export of sustainability products by TİM (Turkey

Exporters’ Assembly).

waste pomace is released in our country and 6 million tons globally.

We first started the production of biopolymer from olive

69

pits and produced products for many sectors from automotive

to electronics and food packaging. Under the leadership of Rebil

Group company, we established the Oleatex brand by inventing

vegetable leather with this polymer structure obtained from olive

seed waste. Our vegan leather is much more cost-effective and

has more filling materials than its competitors. In addition, we

also produce labels, buttons and hanger accessories in the field

of sustainable textiles.

Cesur: “We say humanity first”

Stating that they have been working on sustainability and

circular economy for many years, Yeşim Textile Corporate

Communications Director Dilek Cesur said, “Our company,

which is an integrated global player in the world industry league,

prioritizes the concepts of sustainability and circular economy in

every step it takes. All these concepts are built on the principle

of ‘Humanity First’, which is the main principle of our company,

and are placed in a transparent systematic that is audited and

maintained. To date, we have carried out many studies in this

field that can be shown as the first in our sector. We are the first

apparel company that signed the UN Global Compact principles,

the world’s largest sustainability network, in 2006. Yeşim Textile

is an organization that has adopted its social responsibilities as

a principle since the first day it was founded and aims to set an

example for all its stakeholders in this regard.

Ünlütürk: “We have removed the use of coal”

Expressing that they plan all their corporate strategies on the

basis of sustainability principles, Sun Tekstil Chairman of the

Board Elvan Ünlütürk said, “We are among the members of the

UN Global Compact, the world’s largest corporate sustainability

platform, and we support the ‘Sustainable Development Goals’.

In addition to the use of recycled and nature-friendly materials,

we develop designs we call ‘Re-Imagined Designs’, in which we

re-evaluate the surplus finished products in our production processes.

By 2021, we have eliminated the use of coal in energy

production completely. Thus, we reduced our 5 thousand tons

of carbon dioxide gas emissions. We measure our greenhouse

gas emissions at all levels and continue to report and declare,

and work to improve our processes in line with the results.”

Bioplastic developed from olive kernel

In the TechXtile Start-Up Challenge in 2020, Biolive Company

Founding Partner Duygu Yılmaz, who won the first prize with

her project titled ‘Sustainable Textile Products and Vegetable

Leather Production with Nature Preserving Biopolymer Obtained

from Olive Seed Waste Pomace’, shared information about her

initiative. Yılmaz said, “We made the bioplastic invention from

olive seed waste. Every year 500 thousand tons of olive seed


72

PROFILE

HTE

Fleecy

blankets will

enjoy your

home and

warm your

soul

Following closely the trends in home decoration

with its innovative designs, Bella Maison creates

a cozy atmosphere in your homes with new season

blankets. Blankets, which make the time spent at

home more comfortable with their soft texture, provide

pleasant moments on cold winter days. Blankets

designed with beautiful colors such as blue, beige,

anthracite, salmon and brown add color and energy

to your homes throughout the winter. Emphasizing elegance

with their minimal style, blankets complement

the decoration of the bedrooms with models appealing

to all tastes.

July 2021


73

While the Monet cotton blanket with it’s geometric

shapes displays a striking stance, Berta, Clarice and

Daisy cotton blankets with their leaf patterns provide a

modern look. In addition, the tassel details at the end

of the blankets are creating a different atmosphere

both in the beds and in the environment. Designs that

can be used on both sides are harmonizing with each

bedroom decoration.

Rio, Magdelena, Romano, Vitale and Macoron acrylic

blanket models, which are appreciated by those

who favor simplicity, reveal elegance with their color

tones. Bella Maison, which adds innovation to home

decoration with its assiduity prepared designs, applies

a discount of up to % 50 on all blankets and

a discount of up to % 30 in an additional basket the

brand, which wants to give its users a pleasant winter,

offers its stylish designs at affordable prices.


76

HTE

PROFILE

New rugs

for 2021

from

housecosy!

housecosy has launched a new

collection of over 30 rugs for

2021 with styles to suit any

style or budget. The rugs

combine a mixture of 100%

wool, handcarved, flat weave

and indoor/outdoor usage.

July 2021


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80

HTE

PROFILE

Make your

home cosy for

winter with a

new collection

from Wallace

Cotton

Update your home for the cooler months with beautiful

new bed linen, homeware and nightwear from

Wallace Cotton. Discover the casual beauty of nature

inspired prints and natural fabrics for your home.

Treat yourself to pretty and versatile floral nightwear, perfect

for relaxing, sleeping and days at home.

Kona Duvet

With a soft orchid print on a teal background and muted

deck chair stripes on the flip side, Kona bed linen will

have you dreaming of warmer days. Made from organic

cotton, this nostalgic print with a hint of 1960s surfing

movies will brighten your bed and your day.

July 2021


81

Loft Sage Duvet

Lovely pure linen bedding in soft sage

with a reverse side of natural, for versatile

casual beauty this season. The Loft Linen

Sage duvet cover set makes a beautiful

neutral base to build a calm and restorative

bed for winter days at home relaxing

and sleeping. Choose Wallace Cotton

Endless Love Oxford pillowcases made

from organic cotton, to add an extra layer

of beauty to your linen bed.

Amarante is back in stock

The much loved and very popular

Amarante Duvet cover set from Wallace

Cotton is back in stock. This stunning

bedding has large scale vintage blooms in

soft shades of pink, green and cream on a

dark background. Made from organic cotton,

Amarante bed linen is a dramatic and

bold statement for your bed this winter,

don’t miss out!

Jacinda Nightwear

With a posy print of delicate flowers in

shades of pink, pale yellows and soft blues

on navy, Jacinda nightwear is a beautiful

floral for winter. Made from modal, which

feels silky to sleep in, the Jacinda range

from Wallace Cotton includes a robe,

nightie, nightshirt, PJ bottoms, PJ shirt,

sleep shorts and matching eye mask.

Modal is made using natural cellulose fibres

from wood pulp, creating fabric that

is comfortable, breathable and incredibly

soft on the skin.

Juliet Nightwear

With pretty roses in soft shades of pink

and green on pale blue, Juliet nightwear is

made from fine breathable organic cotton,

a sustainable choice for your PJs this season.

The Juliet range from Wallace Cotton

includes a robe, nightie, nightshirt, PJ

bottoms, PJ shirt, cami, sleep shorts and

matching eye mask.

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