Home Textile Exports July 2021

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6
HTE
Group Chairman
Publisher
Managing Editor
(Responsible)
H.Ferruh ISIK
ISTMAG Magazin Gazetecilik
Yayıncılık İç ve Dış Ticaret Ltd. Şti.
Mehmet SOZTUTAN
(mehmet.soztutan@img.com.tr)
Welcome on
board!
Advisory Board
Editorial Consultants
Correspondents
Osman Nuri CANIK
Ufuk OCAK
Hilmi GULCEMAL
Pınar TASDELEN
Ayse Mehtap EKINCI
Assoc. Prof. Mehmet Ali OZBUDUN
Inkrit BERBEE
(inkrit@lobsterconcepts.nl)
Milou KET
(studio@milouket.com)
Dr. Rolf ARORA
Elke ARORA
The world had been caught by the pandemic unprepared. While every
industry was running fast with manufacturing, sales and export operations,
all of a sudden, they had to stop. Now the globe is a little sick
and has some traces of the pandemic, however, it is ready to take off.
It seems all industries will take of shortly and fly high for a long while.
The main indicator of the real normalization is physical trade fairs.
And this will be possible in August. The rescheduled and cancelled
fairs will open one after another. So, a big marathon is waiting for us
because it is our habit to run from a fair to another, from one country
to another, from a continent to another continent. Altogether with
all stakeholders of the home textile industry, from manufacturer to
exporter, we will fly high.
I believe there is a big, squeezed demand in all industries including
the home textile sector. Because of the cloudy weather, the horizons
of the businesspeople were unclear. So, they were confused how and
where and if they place orders. Now the weather is clear and suppliers
are overambitious to meet the accumulated demands of their business
partners. I wish luck and success for all but first I wish healthy
hand happy times.
Mehmet SOZTUTAN
(mehmet.soztutan@img.com.tr)
Domestic
Advertising Manager
International
Sales Manager
Technical Manager
Art Director
Chief Accountant
Subscription
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www.hometextile.com.tr
Adem SACIN
(adem.sacin@img.com.tr)
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Omer Faruk GORUN
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Ayca SARIOGLU
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EVENTS
Exhibition lockdown in
Germany costs 40 billion euros
The permanent lockdown for the German exhibition
industry has massive consequences for the
entire economy: according to calculations by
AUMA - Association of the German Trade Fair Industry
based on an Ifo study, cancellations of exhibitions due
to Corona measures have so far led to an overall economic
loss of 40 billion euros. With the exception of
September and October 2020, no fairs have been allowed
to take place since March 2020 and the second
quarter of 2021 is also likely to be cancelled almost
completely.
However, in recent days some federal states such as
Baden-Württemberg, Bavaria, Hamburg, Lower Saxony
and North Rhine-Westphalia have opened up perspectives
for a new start of exhibitions, which are dependent
on certain incidence rates. AUMA Managing Director
Jörn Holtmeier comments: “These are important first
steps on the way out of the lockdown. The exhibition
organizers, exhibitors and their service providers now
expect a clear signal from all the federal states for permitting
exhibitions again. The favorable development
of the infection figures makes it possible to send signals
everywhere now for the benefit of the economy.
Otherwise, the continuing standstill will endanger the
existence of organizers, stand construction companies
and many other partners in the exhibition industry”. For
example, the considerable decline in turnover of the
hotel industry, gastronomy, railways, air traffic and taxi
is to a large extent due to the closure of the fairs.
July 2021

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PROFILE
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OURA introduces high-
tech Alta Towel
Business Wire / OURA, known for infusing hightech
solutions into everyday products, announces
its latest wellness-promoting antimicrobial lifestyle
product, the Alta towel. Engineered with CottonX,
a proprietary fiber and textile technology, Alta eliminates
bacteria, mold and musty aromas by self-sterilizing
and killing bacteria on contact. Purchase of these
cutting-edge towels also supports children in need, with
a portion of proceeds set aside to grant the wishes of
childhood cancer patients.
“Most people are familiar with the smell of an old musty
towel, but most are not aware that these odors – no
matter how faint – are caused by mold and bacteria that
love to grow on moist, damp fibers,” said Keane Veran,
co-founder and CEO of OURA. “OURA designed the Alta
towel to protect individuals by killing microbes before
they get a chance to grow, providing a clean, fresh
feeling after every single use. We are proud to provide
a better solution for consumers and are passionate
about our work as advocates for healthier choices and
promoters of overall wellbeing.”
The Alta towel’s CottonX technology is antimicrobial,
compliments of copper-infused fibers that self-sterilize
and deodorize by breaking down odor-causing molecules
and killing 99 percent of bacteria and mold. The
technology relies on pure copper oxide permanently
embedded into every 100 percent long-staple cotton of
these new towels—ensuring they maintain efficacy over
the test of time even after 100+ washes.
Super absorbent densely packed cotton fibers wick
away moisture instantly and are ultra-plush with a soft,
luxurious feel that is ideal for those with sensitive skin.
Plus, they are hypoallergenic, eco-friendly and crafted
to last. The unique properties of the Alta towel have
also been scientifically proven to promote skin health
and elasticity.
July 2021

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Heimtextil
2022: Good
prospects for
the re-start
The plans for the coming
Heimtextil are being drawn
up against the background
of an optimistic perspective
for 2022. A promising
number of registrations
and a positive echo from
the sector are encouraging
signals for the restart in
seven months.
The sector is raring to go and y earning for a
return to the international stage. Personal discussions,
physical product presentations and
valuable inspiration – the call for an international
and multifaceted meeting place for the sector is
loud and clear seven months before the next scheduled
edition of the trade fair. At present, the falling
corona infection rates, as well as the associated moves
to relax restrictions and open up businesses, offer
good reason for optimism at home and abroad. “At
last, we can see light at the end of the tunnel. And,
although this is no reason for euphoria, it gives us a
solid ground for taking a positive approach. We have
excellent contacts to our international customers who
have expressed a great need for personal encounters,
a direct exchange of information and new impressions”,
says Olaf Schmidt, Vice President Textiles &
Textile Technologies, Messe Frankfurt. This is also
reflected by the reassuringly high number of registrations
already received after more than a year of pandemic
and with seven months still to go before the
leading trade fair for home and contract textiles opens
its doors again. Thus, around 80 percent of exhibitors
at Heimtextil 2020 are interested in taking part in the
coming edition of the fair.
Trend Space: tomorrow’s furnishing trends
For visitors interested in design, the highlight of the
July 2021

17
programme of events in 2022 will once again be the
Trend Space inspiration area in Hall 4.0. The coming
edition will show how the pandemic has changed our
lives and, therefore, the way we furnish our homes. In
this connection, particular attention will be given to the
mega subject of ‘new work’, which will be viewed with
new facets. As in the past, the director of the Trend
Space is Anja Bisgaard Gaede and her team from SPOTT
Trends & Business.
Digital service to supplement the trade fair
Digital services will supplement the spectrum of products
to be seen at Heimtextil 2022 in Frankfurt. In planning
are live streams and online contributions from the
programme of lectures. They will cover a variety of topics,
such as ‘sleep’, the Heimtextil Trends and Interior.
Architecture.Hospitality, the service for (interior) architects
and hospitality experts. Lectures will illuminate
the sustainability theme and the Future Materials
Library. Nextrade, the order and data-management portal,
is another digital service offered by Messe Frankfurt
and provides an around-the-clock business relationship
between dealers and suppliers. As the first digital B2B
marketplace for home and living, Nextrade brings together
demand and supply from the entire sector and
thus creates significant value added for both sides:

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PROFILE
ANNE KLEIN
debuts a
new home
collection
The namesake founder’s design archives and legacy
of creating beautiful, welcoming homes where
she hosted countless guests at her Connecticut
country home, West Hampton’s beach house, and
Manhattan downtown apartment with a pool in its entry,
serve as inspiration for the collection.
There are few designers who changed the course of
American fashion, but it was Anne Klein’s revolutionary
idea to offer women a complete wardrobe of coordinated
pieces. Now the Anne Klein Home collection is a
complete wardrobe for the bed with classic design that
is as timeless as the founder’s vision.
“We are excited to bring the bed and bath categories to
Anne Klein and expand the brand’s presence at leading
omnichannel and DTC retailers,” said Effy Zinkin,
Chief Operating Officer at WHP Global, which owns the
Anne Klein brand. “The launch of the Home collection
is a testament to our mission of giving the Anne Klein
consumer even more ways to experience and shop the
brand in a meaningful way.”
July 2021

Ozgul Packing, entered to packaging sector in
1999 which takes an important place in Turkish
and world economy; today it has carried
production facilities to 4.000 m2 indoor area from
140 m2 indoor area which was founded for PVC
bags producing.
Beside wire frame, piping and biding bags
it has expanded markets which was provided
box packing as well.
Ozgul Packing is a leading company in
machine parks in the line with changing IT, R & D
Adil Mh. Vahdet Cd. Yamanlar Sk. No:9A/1 Sultanbeyli - Istanbul - TURKEY
Phone: +90 216 592 62 44 Fax: +90 216 592 95 75
Mail: info@ozgulambalaj.com

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Tropical breezes at Özdilek
home textiles this summer
Modern designs inspired by
botanical and tropical plants,
and meeting the warm colors
decorate the Özdilek Home
Textile collections this season.
Offering softness with their
100% cotton structure, towels
and bathrobes seem to be
bringing along tropical breezes
both to homes and beaches
throughout the summer.
Engaging themes of nature and
colorful flowers, quilt cover sets
evoke the enthusiasm of summer
at homes.
The shoots for the collection that once again hosts Jessica
May, the brand face of Özdilek Home Textiles, in the new
season with all her grace were held in the romantic atmosphere
of Kose Konak Hotel, accompanied by the unique sun
and winds of Alaçatı.
Feel the warmth of the colours...
In the new season collection of Özdilek Home Textiles, where
we witness the innovative interpretations of the classic but
modern, synthesized of traditional and modern motifs reflecting
the rustic luxury style, the colors ranging from tile to copper
red, the harmony of spicy colors with neutral grays, the color
ranges of green of oil and olive turning into the green of an
almond, the tones of mustard and yellow, as well as navy blue
and denim blues, catch the eyes.
You can find towels and bathrobes formed of industrial styles,
where modern lines meet a warm color palette, and stylish
quilt cover sets at Özdilek Home Textile stores, Özdilek malls,
online shopping site Özdilekteyim.com as well as authorized
sales points, and Özdilek distributors.
July 2021

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PROFILE
HTE
Luxury Egyptian Linens offers the
world’s softest and most luxurious
bamboo bed sheets
EINPresswire - Those who have stayed at a luxury hotel typically
rave about a few things, but the common denominator
is the quality of the bedding. Hotels notoriously use
the most exclusive linens money can buy to cultivate a sleep
experience, ensuring that no one wakes up on the wrong side of
the bed. While retailers typically price these linens at astronomical
price points for their exclusivity, one company’s commitment
to quality and affordability transcends them all. Luxury Egyptian
Linens, the nation’s premier provider of luxury bedding products,
is redefining modern living by bridging the gap between
buttery soft linens and a budget.
The average person spends a third of their life sleeping, so
when it comes to bedding and linens; quality and comfortability
should never be compromised for affordability. Understanding
the importance of a good night’s sleep and this massive gap in
the market, Luxury Egyptian Linens was created to become a
one-stop shop for bedding products, rooted in quality, comfort,
and service.
Luxury Egyptian Linens works hand in hand with factories, to
cut out the middle man and cultivate a market that welcomes in
buyers within any budget. Offering an unparalleled selection of
products, sizes, and colors; Luxury Egyptian Linens guarantees
that no competitive provider offers a greater selection or a lower
price point.
Featuring buttery soft Egyptian cotton sheets and duvets, bamboo
sheets and duvets, goose down comforters and pillows, and
more; Luxury Egyptian Linens’ exclusive bedding line has become
a staple in thousands of American homes. All Egyptian cotton
sheets are STANDARD 100 by OEKO-TEX Certified, and boast
world-class comfort and opulence to make every night a luxury
vacation. To be STANDARD 100 by OEKO-TEX certified, textiles
must undergo rigorous testing to confirm that everything from
the dyes and fabrics to accessories like buttons and zippers, are
free from harmful levels of chemical substances.
Offering the world’s softest and most luxurious bamboo bed
sheets, the organic bamboo sheet sets are soft, breathable,
eco-friendly, hypoallergenic, and odor-resistant; perfect for
those who have allergies, sensitive skin, or those who sweat in
their slumber.
Luxury Egyptian Linens’ premium line of goose down comforters
are silky soft, handcrafted, ethically sourced, hypoallergenic,
warm, lightweight, and perfect for any season. All goose down
comforters are RDS Certified (responsible down standard) ensuring
that down and feathers come from animals that have not
been subjected to any unnecessary harm, and STANDARD 100
by OEKO-TEX Certified. The goose down comforters and pillow
have become a fan favorite for buyers in all seasons and climates.
Through proof of concept, dedication to the craft, and unwavering
commitment to curating quality bedding for any budget;
Luxury Egyptian Linen’s purpose-driven vision has come to fruition.
July 2021

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PROFILE
HTE
Blinds 2go
introduces
joyful new
Emma
Bridgewater
Spring
Collection
Emma Bridgewater’s
charming designs
make a joyful leap
into spring with the
new Emma
Bridgewater blinds
and curtain
collection from
Blinds 2go.
Emma Bridgewater’s charming designs make
a joyful leap into spring with the new Emma
Bridgewater blinds and curtain collection from
Blinds 2go. Emma Bridgewater is a renowned household
name since 1984, thanks to her hand painted designs,
from the iconic Polka Dots to the quirky kitchen
inspired patterns that have become modern classics.
In the new spring collection, nature inspired designs
including Ladybird, Bumblebee, Sweet Peas,
Sunflower, Figs, Lemons and Garden Birds have been
translated into a stylish range of window blinds and curtains.
Emma commented “The new collection features some
new patterns from our Spring collection as well as some
old favourites we enjoy bringing out of the archives.
Figs for example is a pattern I love to
July 2021

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PROFILE
re-interpret after all of these years - it is as unstoppable
as Jaffa Cakes! I tend to think back to my other’s
house and kitchen, which was wonderfully warm and
inviting. It was informal and rather messy but more fun
than other people’s houses and I have always wanted
to reproduce this. The new Bee and Buttercup patterns
are directly inspired by the increased appreciation we
have for nature and time spent out of doors. During
these strange times, I have started to properly garden
and have cherished my daily walks more than ever,
stopping to admire wildflowers. My love of lemons in
cooking inspired the Lemons patterns beautifully illustrated
covering pottery and now blinds, which are sure
to insert brightness into any environment!”
Whether Roller, Roman Blind or Curtains, each Emma
Bridgewater fabric comes with a choice of linings creating
the perfect combination of practical shading and
incredible style. The devotion to making the everyday
a ‘little bit nicer’ is exactly what this collaboration is
built on.
July 2021

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EVENTS
Heimtextil launched digital
materials library
Progressive material innovations presented digitally: following the
cancellation of this year’s fair due to the corona pandemic, Heimtextil
is extending its range of digital services and launching a new online
materials library entitled ‘Future Materials Library’.
Heimtextil is now showing a selection of innovative
materials from all over the world in the digital
‘Future Materials Library’. At the last physical
Heimtextil in 2020, visitors had the opportunity to explore
the ‘Future Materials Library’ with all their senses.
Now, in the online version of the library, visitors can
discover the potential of previously unknown textiles
at any time. The ‘Future Materials Library’ invites visitors
to open their minds to experimental approaches
and revolutionary ideas.
The curators of the new materials library are Londonbased
futures-research agency, FranklinTill. “We are
transitioning to a materials revolution that will help
restore the balance in our relationship to our planet.
As part of the Heimtextil Trends 21/22, we present
a new selection of materials for interior applications
with exciting innovations from all over the world”, says
Caroline Till of FranklinTill.
A mix of commercially viable products and
developments in an early stage
Imaginative designers and environmentally-aware
manufacturers: the Future Materials Library 2021 offers
materials pioneers a platform and presents a
July 2021

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EVENTS
first-class mix of economically proven and revolutionary
developments. FranklinTill has organised the
materials in four themes: REGENERATIVE CROPS,
REMADE FIBRES, HARVESTING WASTE STREAMS
and SUSTAINABLE COLOUR.
An example of a supplier of regenerative crops is
the British company Tengri, which obtains rare yak
fibres directly from a cooperative of nomadic yak
shepherds in the Khangai region of Mongolia. In this
way, Tengri enriches the pool of sustainable natural
materials that, in addition to yak fibres, includes
hemp, nettle and flax.
When it comes to remade fibres, the Finnish pioneers
from Ioncell supply a pioneering material: they
use an ionic liquid to turn used textiles, pulp, old
newspapers and cardboard into strong textile fibres,
which are then used to make long-lasting, high-quality
fabrics.
The French-Dutch company Tarkett also exploits
waste products and gives fitted and used floor coverings
a second life. With the aid of ground-breaking
technologies, the two main components of carpet
tiles – yarn and backing – are separated and a yarn
purity of 95 percent guaranteed.
Against the background of 28 million tonnes of food
being thrown away every year in Japan, the country’s
Food Textile company is dedicated to the reduction
of food waste, which it uses to make sustainable
dyes. In a patented process, blueberries, red cab-
July 2021

40
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EVENTS
bage, coffee and matcha are turned into natural, brilliant
textile dyes.
With their different approaches, these textile pioneers
provide an exciting contribution to the transformation
of the current linear system of production and consumption
into a circular model. This is in line with the
objectives of the ‘Future Materials Library’, which aims
to convince both producers and consumers of the benefits
of the circular-flow economic principle.
Resources are running low
Thus, the new Heimtextil materials library tackles one
of the main problems of the modern age: the shortage
of resources on earth. In particular, textile production
creates huge and continuously growing quantities of
waste. And, over past decades, the design business
has developed a ‘take, make and discard’ model of
consumption that is incredibly harmful for our planet.
In the climate-emergency era, however, future-oriented
designers are learning from nature and working together
with it. They endeavour to make use of the power of
highly efficient natural circular systems to create textiles
and materials that are better for both humans and
the planet.
Heimtextil Trends: a guide for the international
sector
The ‘Future Materials Library’ is part of the Heimtextil
Trends that, for almost three decades, have been offering
orientation for the sector by revealing design
tendencies for the coming season. Even in the crisis,
the Heimtextil Trends remain a vital part of the overall
concept of the fair and provide important content for
all target groups involved within the worldwide sector.
Accordingly, Heimtextil aims to spotlight style-defining
design developments taking place within the larger context
of lifestyle trends. At the same time, the Heimtextil
trend experts scan the exhibitors’ product world and
identify unequivocal trends in the sector. In this connection,
particular attention is paid to sustainable aspects
along the entire value chain – in both the new
digital library and live during the fair next January.
July 2021

6-8 HAZiRAN 2021

46
PROFILE
HTE
Gap and Walmart
partner to
introduce Gap
Home the first-
ever home
collection from
Gap, the leading
casual lifestyle
brand
Gap is the first fashion
retailer to partner with
Walmart in the home
space, delivering a multiyear
partnership to offer
timeless American style for
modern living
Businesswire - Gap and Walmart today announced
a strategic partnership to introduce Gap Home,
a new brand of home essentials available exclusively
at Walmart. With this launch, two of the
world’s most iconic brands have come together to
bring Walmart’s scale and Gap’s brand heritage to
life through signature style in a new product category
for the first time – encouraging customers to shop for
quality designs and timeless home essentials for their
everyday lives.
Available to shop beginning July 24 exclusively on
Walmart.com, the Gap Home launch collection will feature
more than 400 items across home décor, tabletop,
bedding and bath, ranging in price from $15.88
for a Washed Denim Pillow to $64.98 for a T-Shirt Soft
Jersey Reversible King Comforter Set perfect for dress-
July 2021

47
ing all spaces, from college dorms to forever homes.
New Gap Home seasonal and special collections will
drop throughout the year and will be developed in partnership
with Gap’s licensing agency, IMG.
“We’re thrilled that Gap selected Walmart as the exclusive
retailer to debut its home brand. A hallmark of
American fashion, Gap is the ideal partner to bring its
timeless, signature style into the modern home to help
customers design and decorate beautiful living spaces,”
said Anthony Soohoo, Executive Vice President, Home,
Walmart. “Over the past few years, we’ve focused on
expanding our home assortment to bring high-quality,
stylish home goods and decor to our customers at an
unbelievable value. Gap Home is the latest example of
how we’ll deliver on that mission.”
Gap Home embodies the brand’s optimistic, modern
American style that bridges the gaps between individuals,
generations and cultures. The launch collection is
made with the planet in mind and features quality materials
like denim and chambray with unique finishes
at a price point that is accessible to all customers. The
Gap Home collection includes items made with organic
cotton and recycled materials.
“Walmart is a global leader in the home space with
extensive digital reach and distribution, and this partnership
enables Gap to introduce a new category in
a smart, scalable way,” said Mark Breitbard, President
and CEO of Gap brand. “Gap Home at Walmart opens
a new door for Gap as a lifestyle brand delivering timeless
American Style in all new ways. We are excited for
this growth opportunity, enabling even more customers
to fall in love with Gap.”

Bedroom
HTE
decoration
48
PROFILE
recommendations
suitable for
summer
With the arrival of summer, seasonal decorative
changes in living areas are again on the
agenda. While the flurry of summer decoration
in homes gains momentum, bedrooms where all
the fatigue of the day is relieved are also ready for
the new season with this change. Those who want
to spend the entire summer in peace are looking for
ways to recreate their bedrooms with small touches.
Cotton Box, which has been serving in the home textile
sector for more than fourty years, offers decoration
suggestions that will give summer excitement in
bedrooms.
You can take advantage of the power of colors
Work can be started by using vibrant colors in decoration
to reflect the summer spirit of the bedrooms.
The energy of the space can be quickly amplified
by decorating it with colors reminiscent of summer,
such as blue, green, pink and yellow. Those who
want to create a simpler space can include products
designed with pastel shades such as powder, mint
green and beige. In addition, light tones that help the
environment look more spacious by adding depth to
where it is located also take its place at the beginning
of the preferred colors in summer.
July 2021

49
You can use patterns and accessories that are
reminiscent of summer
The summer spirit can be felt at its deepest by using
the patterns and accessories that come to mind when
it is called summer in bedroom decoration. Seashells
may prefer duvet covers or pikes with minimal patterns
such as sails and starfish. However, by hanging
a picture with a sea view on the wall or placing small
summer-themed accessories on the nightstand, an atmosphere
can be created as if you are on the seaside.
Don’t forget to choose cotton textiles
The most important issue when creating bedroom decoration
in summer is the selection of textile products.
One hundred percent cotton and breathable fabric designs
should be preferred for a quality and hole-free
sleep in summer temperatures. Cotton products that
absorb moisture in a short time and trap sweat provide
the user with a healthy sleep experience, thanks to its
soft structure, it offers comfortable and comfortable
sleep throughout the summer.
Satin fabrics can also be preferred
Another alternative after cotton textiles for the summer
months is satin fabric products... Satin duvet covers,
which are processed by a frequent weaving technique
using cotton yarns made of extremely fine fibers, are
often preferred in summer due to their refreshing
structure. Mako-satin fabrics, especially used for duvet
cover sets, create a comfortable sleeping environment
thanks to its glossy and flat fabric. At the same time,
satin fabric duvet covers made of one hundred percent
cotton yarn, which add a stylish air to the bedrooms
thanks to its glossy surface, are highly appreciated
both in terms of appearance and usage.

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PROFILE
Luxury textile company Generation
HTE
Royal launches indulgent fabric designs
Einpresswire - Generation Royal today announced the launch
of its new online design store. Generation Royal is known
in interior design circles as a source for the best in textiles.
Their rich colors and fabrics are unique and used for custom,
decorative throw pillows—all made in the USA. All of Generation
Royal’s textiles are meticulously hand crafted and never produced
in a factory. In addition to its superb throw pillows the
company offers made-to-order custom curtains and one-of-akind
pet beds, which exactly match pillows and curtains.
“Generation Royal is dedicated to offering the best hand-made
textiles for unparalleled design,” said Andrew McGowan, CEO
and Owner. “We believe that your home is a representation of
your identity. At Generation Royal, we craft our textiles by hand
and no two pieces are alike. We offer our clients bespoke interior
design that can never be duplicated in any home product or
department store. The feeling you get when purchasing designer,
luxury items should be as exciting as the delight of receiving
designer handbags and shoes. We believe quality interior design
should be relevant year after year and for decades to come.”
The limited collections are intricately designed and connect
with one another. Designs and collections are made to mix and
match, creating a style unique to its customers’ home environment.
Highlights of the collection on display in the online store
include a Yellow Whirling Pillow Set, a Reverse Decadent Scroll
Pillow, a Blue Cheek Pillow and many others. The store has dozens
of pillows on offer. The site features a 2021 “Look Book”
that offers style insights for the company’s 2021 selection. The
company’s signature designs are featured on Instagram as well.
The designers of Generation Royal bring years of experience in
textiles and interior design and hope to showcase the opportunity
for each home to be unique. It focuses on the “luxury of
clients’ textiles,” and ships each order with care.
All pillows come in protective dust covers to protect them from
dust and dirt. Generation Royal takes great care when shipping
and packaging clients’ merchandise. It believes in meticulous
shipping and packaging that reflects how proud the company
feels about its merchandise and its customers.
July 2021

“Trade fairs are essential for a healthy
and successful economy”
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Trade fairs pave the way for
economic upswings and are a key
to prosperity – this is something
that Nicola Beer, Vice President
of the European Parliament, and
Wolfgang Marzin, President and
Chief Executive Officer of Messe
Frankfurt GmbH, both emphasised
when they met at the home
base of Germany’s biggest trade
fair organiser. Beer also spoke
forcefully about the importance
of international trade fairs to
a strong, stable and healthy
economy.
Ever since early 2020, the international trade fair industry
has been facing huge challenges posed by the coronavirus
pandemic. When trade fairs were shut down, the marketing,
communication, order and networking platforms that are
so essential to every industry for establishing and maintaining
customer relationships and generating sales disappeared almost
overnight. “Trade fairs are international showcases and strongholds
for their industries, and they make a major contribution to
economic prosperity,” said Beer. “If trade fairs and congresses
cannot take place, this has consequences not only for exhibiting
companies, but for the entire economy – and these are
significant in scope. Trade fairs are essential for a healthy and
successful economy.” That is why the European trade fair industry
needs policymakers to send a clear signal that events can
resume. Spain, Great Britain and the Netherlands have already
demonstrated that major events such as trade fairs and congresses
are possible once again. Germany is particularly important
to international business, and it needs to show the political
courage necessary to permit a full reopening of the trade fair
industry on the basis of the experience gained in hygiene and
testing concepts throughout Europe.
According to a study by the renowned ifo research institute,
events at Messe Frankfurt generated immense purchasing power
amounting to €3.6 billion annually nationwide in the past, not
Nicola Beer, Vice President of the European Parliament,
and Wolfgang Marzin, President and Chief Executive
Officer of Messe Frankfurt GmbH,
to mention a total of €657 million in tax revenues. The cancellation
and postponement of trade fairs also has a huge secondary
impact, not only on hotels, restaurants and bars, but also on
transport and service providers and retailers. According to the
ifo study Messe Frankfurt’s events safeguard over 33,000 jobs
throughout Germany.
“As mirrors of the economy, trade fairs have repeatedly been
confronted with crises – now they are set to reprise their role
as stabilisers of the economy. That is because trade fairs are
where our oldest and most valuable currency is traded: trust,”
said Marzin. He noted that although digital and hybrid event formats
have once again demonstrated the flexibility and diversity
of trade fairs during the crisis, “Lasting trust can only be generated
in person. Close partnerships cannot develop in a purely
digital arena.”

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HTE
PROFILE
Luxury
Summer
Bedding
Collection
by The
Surrey Down
With the summer so close to arriving - it is
time for us all to be dreaming of those
balmy summer evenings.
With that in mind it is the perfect time to look for
the perfect summer bedding to ensure you will get
the very best nights sleep. A natural pillow and duvet
is perfectly suited for those summer nights with
its natural moisture wickening properties. All of our
products have a 100% Cotton casing and our pillows
and duvets are all hand finished in the traditional
way in our factory in Germany.
Company
July 2021

A duvet with a high down
content will be perfectly
light for the summer
while also keeping you
warm if the temperatures
drop into the single
figures overnight. We
have a fantastic range of
Down duvets to suit all
budgets.
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HTE
PROFILE
Coastal Style meets
Pantone 2021 colors
July 2021

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Looking for a coastal style for your
home interior but also want to
keep it on trend with the Pantone
2021 colors? Look no further as Aqua by
Design have a Nautical Grey Collection
that embraces both grey and yellow into
their range of fabric design and interior
accessories.
If you are looking for a full style transformation,
you can buy fabric by the metre,
or opt into their soft furnishings service
of roman blinds, curtains and box seating
cushions. Ths fabric is also available
as outdoor fabric, so you can extend into
your garden with waterproof outdoor
cushions, deckchair slings and even a bit
of bunting can cheer up a tired corner of
the garden.
For just a splash of coastal vibe in your
home, you can add some home accessories
such as oven gloves, tea towels,
cushions or zipped pouches. These also
make lovely summer gifts for friends and
family.

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HTE
EVENTS
Restoring period of
businesses after Covid-19:
Challenges and opportunities
The global recovery is on the right track albeit conditional
on key differentiating elements across
countries. Global GDP is expected to rebound by
+5.1% in 2021, with one fourth of the recovery being
driven by the US, while China should contribute less to
growth by progressively adopting a less accommodative
economic policy. In 2022, world GDP growth should
reach +4.0%. Europe should recover its Covid-19 losses
only at this horizon against H2 2021 for the US. The
race to recovery will hinge on seven key obstacles.
Obstacle 1: Formula 1 race on vaccination. Execution
risks will remain a key differentiator between countries,
with the pace of vaccination campaigns driving a multispeed
recovery and keeping divergence at high levels.
At the current pace of vaccination, the US and the UK
will reach herd immunity in May. While Europe should
be able to vaccinate its vulnerable population by the
summer, herd immunity is not likely to be reached before
the fall at the current pace. On the other hand,
most governments (France) are speeding up the vaccination
pace to reach herd immunity during the summer.
Obstacle 2: Excess savings will still hover around 40%
above pre-crisis levels at end-2021. In a relatively optimistic
scenario, excess savings from households should
provide a tailwind to consumer spending to the tune of
+1.5% of GDP in Europe and more than +3% in the US
in 2021. Close to the same amount could be added
on top for investment or consumption abroad purposes
should confidence effects play a positive role. We
calculate that around EUR163bn could be transformed
into private consumption in the Eurozone, equivalent
July 2021

65
to 30% of the Covid-19 excess savings. However, in
the US, we expect 50% of the current excess savings
to be spent in 2021 as an earlier loosening of restrictions
and more powerful fiscal impulses should boost
the confidence effect. The US household savings rate
should be back to a normal level at close to 7% of
gross disposable income at end-2021.
Obstacle 3: Phasing out assistance mechanisms is not
a zero-sum game and the risk of policy mistakes remains
high. After the “whatever it takes” consensus in
2020, fiscal policy will march to the beat of national
drums going forward. In 2021, the consensus to do
“whatever it takes” is already giving way to more heterogeneous
policy prospects. In China, the path towards
a fiscal normalization has already started, with fiscal
targets implying a clear withdrawal of policy support in
2021, even if some flexibility will be kept to manage
credit risk if needed. The global demand torch will pass
to the US, with its gigantic USD1.9trn fiscal stimulus
(9% of GDP). Europe’s fiscal response pales in comparison:
the Next Generation (NGEU) fund will only extend
a helping hand from H2 2021 onwards and the growth
impact (a cumulative +1.5pp until 2025) should prove
moderate and delayed, given its focus on the supply
side – 2/3 of the EUR313bn grants are likely to be used
for investment – and drawn-out payments.
Obstacle 4: Crowding-in vs. crowding-out effects on investment
are not yet resolved. Joe Biden’s “Build Back
Better” in the US (potentially USD2.3trn), the EU Next
Generation of EUR725bn fund and China’s infrastructure
plan totaling more than YUD1.5trn by 2025 will all
contribute to support demand and the global economy’s
growth potential over the medium-term. But their
success depends on whether governments can channel
excess savings to productive projects and boost private
sector. We find that EUR100bn of excess savings could
increase business investment by around +2% y/y in
Germany, France and the UK, but much of this will depend
on future tax policies and the funding conditions
(e.g. recovery state-guaranteed loans).
Obstacle 5: Bottlenecks in the global supply chain are
as high as during the peak of the pandemic and should
push global trade into a borderline recession in Q2.
Global trade growth will rebound to +7.9% in 2021 in
volume terms, but excluding the positive base effects
from 2020 growth will stand at +5.4%. More importantly,
we expect a temporary slowdown in Q2 2021 due
to prevailing supply-chain disruption: for the full year
2021, we estimate that the impact of supply-chain disruptions
could weigh on global trade growth by -1.7pp.
In addition, trade in services will remain impaired by the
delayed reopening of sectors most impacted by Covid-
19-restrictions and continued barriers to cross-border
travel.
Obstacle 6: Temporary overshoot of inflation. A temporary
overshoot of inflation is likely to be driven by temporary
base effects. Hence, companies’ pricing power
is likely to remain limited, given subdued demand dynamics:
(i) excess savings from households and NFCs
that act as a drag on money velocity; (ii) persistently
negative output gaps due to lower capacity utilization
and (iii) rising unemployment rates that will keep a lid
on wage growth (below 3%). Therefore, we don’t expect
central banks to stage a policy U-turn as a reaction
to inflation temporarily overshooting in the US at 3.5%
by mid-2021 and hitting the 2% target for a few months
in the Eurozone.
Obstacle 7: Not putting an end to the sweet music of
market’s reflation. Risky assets are operating under the
assumption that what is good for them – unconventional
monetary policy and fiscal profligacy – is necessarily
good for the real economy, which will ultimately validate
their optimism. For the time being, however, what we
see is a widening divergence between asset prices and
their underlying value. Amplified by various investment
management techniques (ETFs, risk-parity) that put asset
allocation on automatic pilot, this divergence is a
vulnerability. An inadvertent escalation in geopolitical
tensions between the US and China, surging inflation
that wrong-foots the subdued inflation expectations
held by central banks or nationalistic impulses prevailing
over the common good in Europe are all exogenous
triggers that could put its widening in reverse. But exogenous
sources of risk are always easier to identify than
endogenous ones: the danger is more likely to come
from within capital markets. As shown by the rise of
options trading and margin debt, leveraged investing
is pervasive, and so is the confusion about liquidity:
especially in capital markets, the velocity of money (the
flow of liquidity) is far more volatile than its quantity
(the stock of liquidity). In the presence of leverage and
overtrading, risk-taking is prone to running amok and
even a minor shock to confidence can lead to a sudden
drying up of liquidity, forced liquidations and/or
default.

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EVENTS
HTE
Pınar Taşdelen Engin, Chairwoman of the Board of UTIB:
“The new route of the textile
industry is sustainability”
Sustainable production
was emphasized in the
‘Circular Economy’ panel
hosted by UTİB. UTİB
President Pınar Taşdelen
Engin said that the
industry had undergone
a great transformation in
terms of adapting to the
new lifestyle.
In cooperation with Uludağ Textile Exporters’ Association (UTIB) and
DCube Circular Economy Cooperative, the ‘Circular Economy Practices
in the Textile Industry Panel’ was realized online, moderated by Pınar
Taşdelen Engin, Chairman of the Board of Directors of UTİB, and Berna
Aşiroğlu, Chairman of DCube.
Trainings continue at BUTEKOM
Pointing out that the level of awareness on the concept of circular economy
has been increasing day by day, UTIB Chairwoman of the Board Pınar
Taşdelen Engin said, “Our companies in the textile sector are adapting
more and more to environmentally friendly production. As the Association,
we have many studies on this subject. In our Bursa Technology and
Coordination R&D Center (BUTEKOM), which we established with the partnership
of UTIB, UHKIB and BTSO, we organize trainings focusing on environmental
production. Our UR-Ge project on ecological textiles continues.
This year, we will organize the 11th of the Turkey Home Textile Design
Competition with the theme of “Creating a Sustainable Lifestyle” with the
concept of masterclass. As in the last 3 years, we have determined the
main theme of the competition in 2021 as ‘Sustainability’. We continue our
work in the name of circular economy and sustainability without slowing
down.”
July 2021

Emphasis on the European Green Deal
Stating that companies should adopt a sustainability-based approach
in the name of circular economy, DCube Chairman of the
Board Berna Aşiroğlu said, “With the European Green Consensus,
it is understood that the European Union will realize the industrial
transformation until 2050 with a new growth strategy and
all policies will be implemented in the light of climate change. It
is stated that with the new order, environmentally harmful and
carbon-based growth will be replaced by growth models based
on energy and material efficient circular economy. The new economic
strategy of the European Union focused on combating
climate change is very critical for us, as it will rapidly bring the
transformation of countries such as Turkey, which is in commercial,
financial and political cooperation with the EU, to the agenda.
On the other hand, the private sector and companies have a
very important role to play in the fight against the climate crisis.
İpeker: “We continue vegan production”
Drawing attention to the need for a total change in the name
of circular economy and sustainability, UTIB Board Member and
İpeker Tekstil Board Member İhsan İpeker said, “The luxury of
consuming endlessly has ended for humanity. That’s why change
is needed. This total change is not something that can happen
only from the perspective of the industry and the industrialist.
Here, the mental view of the consumer needs to change. I believe
that the brands we work with are not 100 percent sincere in this
regard. Awareness needs to be raised here. As İpeker Tekstil, the
most important thing for us is the life cycle. We continue our activities
with vegan licensed production, which is a good example
of transformed sustainability. We have been crowned with many
environmental awards and international sustainability business
awards with our work in the field of sustainability. We have also
been selected as Turkey’s most environmentally friendly export
champion in the export of sustainability products by TİM (Turkey
Exporters’ Assembly).
waste pomace is released in our country and 6 million tons globally.
We first started the production of biopolymer from olive
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pits and produced products for many sectors from automotive
to electronics and food packaging. Under the leadership of Rebil
Group company, we established the Oleatex brand by inventing
vegetable leather with this polymer structure obtained from olive
seed waste. Our vegan leather is much more cost-effective and
has more filling materials than its competitors. In addition, we
also produce labels, buttons and hanger accessories in the field
of sustainable textiles.
Cesur: “We say humanity first”
Stating that they have been working on sustainability and
circular economy for many years, Yeşim Textile Corporate
Communications Director Dilek Cesur said, “Our company,
which is an integrated global player in the world industry league,
prioritizes the concepts of sustainability and circular economy in
every step it takes. All these concepts are built on the principle
of ‘Humanity First’, which is the main principle of our company,
and are placed in a transparent systematic that is audited and
maintained. To date, we have carried out many studies in this
field that can be shown as the first in our sector. We are the first
apparel company that signed the UN Global Compact principles,
the world’s largest sustainability network, in 2006. Yeşim Textile
is an organization that has adopted its social responsibilities as
a principle since the first day it was founded and aims to set an
example for all its stakeholders in this regard.
Ünlütürk: “We have removed the use of coal”
Expressing that they plan all their corporate strategies on the
basis of sustainability principles, Sun Tekstil Chairman of the
Board Elvan Ünlütürk said, “We are among the members of the
UN Global Compact, the world’s largest corporate sustainability
platform, and we support the ‘Sustainable Development Goals’.
In addition to the use of recycled and nature-friendly materials,
we develop designs we call ‘Re-Imagined Designs’, in which we
re-evaluate the surplus finished products in our production processes.
By 2021, we have eliminated the use of coal in energy
production completely. Thus, we reduced our 5 thousand tons
of carbon dioxide gas emissions. We measure our greenhouse
gas emissions at all levels and continue to report and declare,
and work to improve our processes in line with the results.”
Bioplastic developed from olive kernel
In the TechXtile Start-Up Challenge in 2020, Biolive Company
Founding Partner Duygu Yılmaz, who won the first prize with
her project titled ‘Sustainable Textile Products and Vegetable
Leather Production with Nature Preserving Biopolymer Obtained
from Olive Seed Waste Pomace’, shared information about her
initiative. Yılmaz said, “We made the bioplastic invention from
olive seed waste. Every year 500 thousand tons of olive seed

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PROFILE
HTE
Fleecy
blankets will
enjoy your
home and
warm your
soul
Following closely the trends in home decoration
with its innovative designs, Bella Maison creates
a cozy atmosphere in your homes with new season
blankets. Blankets, which make the time spent at
home more comfortable with their soft texture, provide
pleasant moments on cold winter days. Blankets
designed with beautiful colors such as blue, beige,
anthracite, salmon and brown add color and energy
to your homes throughout the winter. Emphasizing elegance
with their minimal style, blankets complement
the decoration of the bedrooms with models appealing
to all tastes.
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While the Monet cotton blanket with it’s geometric
shapes displays a striking stance, Berta, Clarice and
Daisy cotton blankets with their leaf patterns provide a
modern look. In addition, the tassel details at the end
of the blankets are creating a different atmosphere
both in the beds and in the environment. Designs that
can be used on both sides are harmonizing with each
bedroom decoration.
Rio, Magdelena, Romano, Vitale and Macoron acrylic
blanket models, which are appreciated by those
who favor simplicity, reveal elegance with their color
tones. Bella Maison, which adds innovation to home
decoration with its assiduity prepared designs, applies
a discount of up to % 50 on all blankets and
a discount of up to % 30 in an additional basket the
brand, which wants to give its users a pleasant winter,
offers its stylish designs at affordable prices.

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HTE
PROFILE
New rugs
for 2021
from
housecosy!
housecosy has launched a new
collection of over 30 rugs for
2021 with styles to suit any
style or budget. The rugs
combine a mixture of 100%
wool, handcarved, flat weave
and indoor/outdoor usage.
July 2021

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80
HTE
PROFILE
Make your
home cosy for
winter with a
new collection
from Wallace
Cotton
Update your home for the cooler months with beautiful
new bed linen, homeware and nightwear from
Wallace Cotton. Discover the casual beauty of nature
inspired prints and natural fabrics for your home.
Treat yourself to pretty and versatile floral nightwear, perfect
for relaxing, sleeping and days at home.
Kona Duvet
With a soft orchid print on a teal background and muted
deck chair stripes on the flip side, Kona bed linen will
have you dreaming of warmer days. Made from organic
cotton, this nostalgic print with a hint of 1960s surfing
movies will brighten your bed and your day.
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Loft Sage Duvet
Lovely pure linen bedding in soft sage
with a reverse side of natural, for versatile
casual beauty this season. The Loft Linen
Sage duvet cover set makes a beautiful
neutral base to build a calm and restorative
bed for winter days at home relaxing
and sleeping. Choose Wallace Cotton
Endless Love Oxford pillowcases made
from organic cotton, to add an extra layer
of beauty to your linen bed.
Amarante is back in stock
The much loved and very popular
Amarante Duvet cover set from Wallace
Cotton is back in stock. This stunning
bedding has large scale vintage blooms in
soft shades of pink, green and cream on a
dark background. Made from organic cotton,
Amarante bed linen is a dramatic and
bold statement for your bed this winter,
don’t miss out!
Jacinda Nightwear
With a posy print of delicate flowers in
shades of pink, pale yellows and soft blues
on navy, Jacinda nightwear is a beautiful
floral for winter. Made from modal, which
feels silky to sleep in, the Jacinda range
from Wallace Cotton includes a robe,
nightie, nightshirt, PJ bottoms, PJ shirt,
sleep shorts and matching eye mask.
Modal is made using natural cellulose fibres
from wood pulp, creating fabric that
is comfortable, breathable and incredibly
soft on the skin.
Juliet Nightwear
With pretty roses in soft shades of pink
and green on pale blue, Juliet nightwear is
made from fine breathable organic cotton,
a sustainable choice for your PJs this season.
The Juliet range from Wallace Cotton
includes a robe, nightie, nightshirt, PJ
bottoms, PJ shirt, cami, sleep shorts and
matching eye mask.