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10 | <strong>01945</strong><br />
As a small business owner during<br />
the pandemic, Rogers faced uncertainty<br />
and restrictions regarding her sales and<br />
products. Adjusting to the pandemic was<br />
tough, she said, but she credited a group<br />
of female entrepreneurs for helping her<br />
get through it.<br />
Five years ago, Rogers went to a<br />
conference in South Carolina called<br />
the Southern Sea, where she met other<br />
female business owners. This group met<br />
once a week via Zoom, and Rogers said<br />
she collaborated with the other women<br />
to incorporate her work into Southern<br />
magazines and articles, which resulted in<br />
a large consumer base in the South.<br />
Through Instagram, Pinterest,<br />
Facebook and email, Rogers connects<br />
with her customers in the South to keep<br />
them up to date with new and exclusive<br />
products, including her personalized<br />
napkin twillies.<br />
"My two little hashtag I always<br />
use are "#popitwithamonogram" and<br />
#elevatetheeveryday," Rogers said. "I<br />
think elevating the everyday really<br />
embodies so much of my personality and<br />
what I do."<br />
Rogers said she is hoping to continue<br />
to work with her friends in the South<br />
to grow her business and clientele, and<br />
wants to bring Poppy on a road trip<br />
there.<br />
"I love seeing how much my business<br />
has been growing and branching out,"<br />
Rogers said. "I have a lot of plans for The<br />
Preppy Stitch and am excited to see how<br />
it all plays out."<br />
Rogers encourages people to follow<br />
her on social media (@thepreppystitch)<br />
for updates and information about popups<br />
and products.<br />
Danielle Rogers uses her 1969 camper, Poppy<br />
the Preppy Hitch, as a mobile display of her<br />
monogramming skills.<br />
Danielle Rogers, owner of The Preppy Stitch, a custom monogramming business based in Marblehead,<br />
stands with her 1969 camper, which she purchased during the COVID-19 pandemic.<br />
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