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The Convenient Gourmet

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04

Trendspotting

The use of trendspotting in this thesis is to spot patterns and

emerging products that exist, be it containers, dispensers,

utensils, appliances, single-function gadgets or redesigns of

previous cookware.

It serves as a useful way to seek out fertile opportunities for

design, and to understand why people are purchasing these

products.

I then plotted a market matrice against the backdrop of convenience

vs gourmet, the two trends that I feel make up the

bulk of the consumer culinary market.

After making a list of the most successful items I found and

tabulated their attributes, I moved on to identifying and

explaining some of the trends I found.

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