The Convenient Gourmet

4.1
The Convenient Gourmet
Commercial to Consumer
The top left hand quadrant of the market matrix was interesting
to me, as it represented a fertile ground for further
research and a possible design opportunity.
It represented the market of cooking appliances that could
perform faster than their industrial counterparts, whilst still
retaining the idea of a ‘gourmet’ application.
This theme of the “convenient gourmet” would be useful
at the start of my design process to ground my ideas and
possible outcomes.
Alot of the more successful products on the market come
from redesigning commercial applications to the consumer
market. Commercial machines are efficient, functional and
powerful (eg. deep fryer). But they lack ergonomic design
and other user considerations that will make them useful in
the consumer household.
Successful products not only manage to miniaturize the
technology and application to the consumer level, but also
manage to do so whilst fitting well with the user behaviours
and contexts.
Some products go a step further, in coming from an industrial
use, to commercial use, and then to home/consumer
usage, like the Searzall.
The following pages feature case studies of successful commercial
to consumer products and what makes them appeal
to the market.
INDUSTRIAL
Welding (Construction)
COMMERCIAL
Searing (Restaurant)
CONSUMER
Broiling (Household)
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