Parra News August 10 2021

BUSINESS
WITH GRAHAM FITZPATRICK
WESTERN SYDNEY BUSINESS CENTRE • 4721 5011
Why paid advertising remains a
key component to marketing
I
would like you to imagine you are
starting a new business back in the
pre-digital age.
In a time where local newspapers and
the Yellow Pages were business essentials.
Imagine after months of planning,
renovating, decorating and training,
you have finally thrown open the doors
of your new store, office or workshop.
You are now open for business.
But where are the customers?
In this time before social media businesses
had no choice but to spend money
on advertising.
They advertised in directories, local
papers and other advertising platforms
to attract customers to their business.
Those that did not advertise either went
nowhere or went out of business.
So why do we not do it in today’s
marketplace?
In this digital age businesses spend
large amounts of money on creating
awesome looking websites.
They also spend lots of time creating
compelling content on social media
pages.
But again, where are the customers?
Where is their advertising?
The principles of good marketing and
advertising has been around for a long
time and have not really changed.
Marketing and Advertising experts still
talk about consistent, paid advertising
being important.
So let me ask you these questions.
Do your customers know you have a
website? Do they know you are actively
on social media? Are you advertising?
If you answered “maybe”, “I think so”
or “no” to these questions you need to get
active and start doing paid advertising
now.
Ad words, paid content, paid ads,
boosted posts, sponsorship and all other
types of online advertising should be
part of your business plan and marketing
strategy.
Newspapers, billboards, radio
stations... you need to consider where
your customers are and how you attract
them.
Nothing should be off the table as far
as your strategy and considerations for
advertising go.
You need to shout it from the rooftops
and let people know who you are.
What you do. And how they can contact
you.
WW43815
parra news » Tuesday, August 10, 2021
2021
APPRENTICESHIP
& TRAINEESHIP
EXPOS
NORTHERN SYDNEY
Tuesday 16 November
3pm to 8pm
The Concourse
Chatswood
FREE PUBLIC ENTRY – YOUR DREAM JOB AWAITS YOU
CENTRAL COAST
Thursday 4 November
3pm to 8pm
Mingara Recreation Club
Tumbi Umbi
MAJOR SUPPORTERS & PARTNERS
ILLAWARRA
Thursday 18 November
3pm to 8pm
Illawarra Hockey Centre
Unanderra
SOUTH WESTERN
SYDNEY MACARTHUR
Thursday 11 November
3pm to 8pm
Liverpool Catholic Club
Prestons
WESTERN SYDNEY
Tuesday 23 November
3pm to 8pm
Penrith Valley Regional
Sports Centre
Cambridge Park
PROUDLY BROUGHT TO YOU BY
The perfect opportunity
for students, parents & job
seekers to speak with potential
employers & training providers
with opportunities available now.
MEDIA PARTNER
If you are interested in exhibiting call 0437 995 279 or visit apprenticeshiptraineeshipexpos.com.au
PN44402
AN IMPORTANT UPDATE FOR BUSINESS
Only essential businesses
should now be open
Until 28 August, businesses that are non-essential are required to close to the public and operate online or through
click and collect only if they can. If you're an essential business such as supermarkets, medical services and
takeaway food, make sure you follow the COVID-19 safety guidelines which include:
> Using the NSW Government QR Code for checking in
and out all customers, staff, contractors and visitors
> Ensuring unwell staff are not at work, get tested immediately
and stay home until they return a negative test result
> Wearing a face mask when working indoors
and outdoors
> 1.5m physical distancing where possible
> Good hand hygiene and regular surface cleaning
Financial grants to help those impacted by the current COVID-19 restrictions are available to eligible businesses.
PN45735
For free, personalised support to help your business
be COVID Safe, visit nsw.gov.au or call 13 77 88
19