National Hardwood Magazine - September 2021

NWFA Hosts Successful Wood
Flooring Expo
Photos by Terry Miller
Orlando, FL–The National Wood Flooring Association’s
(NWFA) 2021 Wood Flooring Expo, was
held recently here at the Orange County Convention
Center. Organizers deemed it a tremendous
success, with more than 2,500 attendees, numerous
in-person networking opportunities, and a wide variety of
education sessions.
This year, NWFA and the Coverings international tile
and stone exhibition organizers co-located to simultaneously
bring attendees to the NWFA’s 2021 Wood Flooring
Expo and Coverings 2021.
“We were very pleased with the results of co-locating
with Coverings for our Expo this year, and the feedback
from attendees and our exhibitors has been fantastic,”
said Michael Martin, President and CEO of the National
Wood Flooring Association. “While COVID-19 had its
impacts and restrictions, the level of engagement and
the quality of interactions at this year’s NWFA Expo was
unparalleled.”
This year’s NWFA Expo featured:
•More than 20 speakers
•Education sessions designed to help attendees hone
technical skills, and grow their business
•Live demonstrations
•New product demonstrations and exhibitions on the
tradeshow floor
•NWFA Certified Professionals Pre-Expo Symposium
•Announcement of Hardwood Floors Magazine’s
“Wood Floor of the Year” winners
This year’s NWFA Expo was made possible by Premier
Sponsor, ProDriveHD.
“Our expectations were exceeded beyond imagination
at this event with the number of new customers
and the traction of contractors seeing our product,” said
Hollis Henderson of ProDriveHD. “This was a trendsetting
event, and I think the people who did not attend this
time missed an opportunity to learn from the in-person
instruction and to experience the benefits like we did.”
“While the footprint of the Expo was smaller than 2019,
we enjoyed better than anticipated engagement from
attendees and partners,” explained Stephen Crawford,
Sales Director of Canlank Coatings. “The event served
as an ideal platform to introduce our new Organization,
Canlak Coatings, and we’re looking forward to next
year’s Expo in Tampa, FL.”
A video recap of the 2021 NWFA Expo is now viewable
on the NWFA’s YouTube page, (https://www.youtube.
com/watch?v=pa1SHG7HcRc) and the NWFA currently
is making plans for its next Expo in Tampa, FL, on April
12-14, 2022.
Additionally, Tommy Maxwell, Chairman and CEO of
Maxwell Hardwood Flooring, Inc., Monticello, AR, was
inducted into the NWFA Hall of Fame during the 2021
NWFA Convention and Expo.
The award recognizes individuals who make significant
contributions to the wood flooring industry. Maxwell
has been in the industry for 45 years and has worked for
flooring companies such as Sykes, Bruce, Anderson and
Robbins. He has served on the Board of Directors for
the NWFA and was also Chairman. Maxwell has served
on boards for the Hardwood Federation and NOFMA
(National Wood Flooring Manufacturer’s Association)
as well as the Arkansas Forestry Association. He was
instrumental in helping NOFMA merge with the NWFA
Please turn to page 50
Brandon Loyd, The Wood Floor Store LLC, Florence, AL; Robin
and William Church, Appalachian Lumber Co. Inc., Wilkesboro,
NC; and Steven Moore, The Wood Floor Store LLC
Paul Rezuke Sr., Paul Rezuke Jr., and Randy McCullough, Wickham
Hardwood Flooring, Wickham, QC
Jim Bailey, Buchanan Hardwood Flooring LLC, Aliceville, AL;
Elizabeth Baldwin, Kentwood, Kent, WA; and Doug Fikes and Rob
Dahlberg, Buchanan Hardwood Flooring LLC
Russ George, B.R. Funsten & Co./Tom Duffy Co., Manteca, CA;
and Jim Duke, Graf Bros. Flooring & Lumber, South Shore, KY
Elizabeth Baldwin, Kentwood, Kent, WA; and Todd Byrd, PLMI,
Philadelphia, PA
Steve Stoufflet, Robinson Lumber Company, New Orleans, LA;
Giannina Vick, Bozovich USA, Austin, TX; and Drago Bozovich,
Bozovich, Lima, Peru
Todd Steadman and Norm Steffy, Cummings Lumber Co. Inc.,
Troy, PA; and Thomas Agrachov and Hugo Silva, Newark Flooring
Express LLC, Newark, NJ
Bobby Cloer, Oakcrest Lumber Inc., Newport, TN; Brad Jurkowski,
Crystal Element Inc., Newton Upper Falls, MA; and George
Teleshevsky, Crystal Element Inc., Brooklyn, MA
Steve Stoufflet and Jacqueline Monteilh, Robinson Lumber Company,
New Orleans, LA; Pat Wathen, Lanham Hardwood Flooring,
Louisville, KY; and Dan Lennon, Robinson Lumber Company
Albert Posadas, Brittany Moore, Amber Stringer, Kyle Evans and
Scott Fesus, Mullican Flooring, Johnson City, TN
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