National Hardwood Magazine - September 2021

BE PART OF
BUILDING
SOMETHING
BIG
Where We’ve Been
It’s no secret, the hardwood industry has been losing market share to
products that look like wood, but have none of the natural benefits or
authentic attributes of Real American Hardwood. In order to recapture
market share and improve industry stability, hardwood organizations
united to form the Real American Hardwood Coalition.
Where We Are
The goal is to develop a national consumer promotion campaign on a
scale that’s never been seen before. And a lot has been accomplished
in a short period of time—including the completion of an extensive
consumer research initiative, establishing brand guidelines, registering
trademarks, and launching social media profiles.
Where We’re Going, Together
The next steps will have the largest impact on the industry and require
buy-in from all industry stakeholders. The Coalition is preparing to
launch a comprehensive promotion campaign—including a consumeroriented
website, in-store promotion at top big box stores, a broad
media relations campaign, social media influencer partnerships, print
and web advertising, and much more.
How You Can Get Involved
Moving the campaign forward and expanding its reach will take the
support of the entire industry—for the benefit of the entire industry.
■ Make a voluntary contribution to help fund the consumer
promotion campaign.
■ Use the Real American Hardwood logo on your sales and
marketing communications, facilities and vehicles, products,
and website.
■ Follow @RealAmericanHardwood on Instagram and Facebook,
and tag #RealAmericanHardwood in your social media posts.
Visit RealAmericanHardwood.org to learn more and get on board.
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