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THE POWER OF<br />
makeup<br />
GERRY CUPIDO<br />
SO MANY people view makeup as something you<br />
use to cover up.<br />
Products simply used to conceal and beautify.<br />
There are many women who spend a small<br />
fortune on makeup products, brushes and<br />
sponges, not for the sake of vanity but to use as a<br />
form of expression, artistry and skill.<br />
A lick of red lipstick is an instant “pick-me-up”<br />
while being able to master the perfect wing liner<br />
can leave you with a sense of achievement! It’s<br />
the little things that boost your confidence.<br />
“That’s one of the things I love about makeup.<br />
You can change your whole attitude by just doing<br />
your eyeliner or lipstick differently.” – Beyoncé<br />
Makeup brings out the artist in you. The<br />
elaborate cut crease and perfectly blended<br />
contours are both an expression of creativity and<br />
masterful application. A skill that comes naturally<br />
to you or from years of practice.<br />
So often men think that it’s a tool to attract<br />
their attention but many women will tell you<br />
that 90 percent of the time it’s for themselves. To<br />
highlight their features, to have a bit of fun and<br />
for some it’s a bit of a confidence booster.<br />
Professional makeup artist, Alana du Plooy, is<br />
in agreement that makeup is more than just a<br />
cover-up.<br />
“Makeup plays a significant role in a woman's<br />
life. It inspires women to embrace their beauty in<br />
all it's glory. To embrace our moods, our style and<br />
our individuality as a female using this beautiful<br />
art of makeup” says du Plooy.<br />
In 2018, du Plooys decided to follow her<br />
dream in pursuing her own business and created<br />
'The Travelling Artist' offering a variety of services<br />
in the beauty industry to all women in SA.<br />
She designed a unique makeup class called<br />
'The Basic Beauty Workshop', which specifically<br />
focuses on teaching women how to achieve<br />
a beauty look using their own products and<br />
enhancing their natural features as well as<br />
educating women on which products to invest in<br />
as to eliminate unnecessary spending and having<br />
women feel overwhelmed with certain makeup<br />
techniques.<br />
“The perception of what beauty is on social
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