FASH MAG JULY28

online.magazines

FASHION

IOL

Hats off to wonder women


CONTACT US

PUBLISHER

Vasantha Angamuthu

vasantha@africannewsagency.com

EDITOR

Geraldine Cupido

geraldine.cupido@inl.co.za

EXECUTIVE LIFESTYLE EDITOR

Nelandri Narianan

nelandri.narianan@inl.co.za

PRODUCTION

Renata Ford

renata.ford@inl.co.za

BUSINESS DEVELOPMENT

Keshni Odayan

keshni.odayan@inl.co.za

DESIGN

Dimpho Mokhoanatsi

dimpho.mokhoanatsi@inl.co.za

SALES

Charl Reineke

charl.reineke@inl.co.za

ENQUIRIES

info@anapublishing.com

Contents

8 SA Beauty Entrepreneurs

l

The Face behind Swiitchbeauty

l

The power of makeup

l

#GirlPower Makeup Looks

l

4 Women in Sustainable

Fashion Design

l

Meet the Coloured Meisie

l

The corset


I’M A mother of two strong-willed, bright and

creative girls.

My eldest daughter is sixteen years old and

has been practising sustainable fashion long

before people had a name for it.

She has the ability to creatively transform

any clothing item into something completely

different with nothing but a pair of scissors,

needle and thread. When I spring clean my

wardrobe she already knows what pieces she

wants and how she will re-purpose them.

My youngest daughter might only be eight

years old, but she’s one of the fiercest little

girls I know. She’s confident in who she is. She

embraces her natural curls and coils. When it

comes to what she wears she knows exactly

what she wants. She can confidently walk into

a room filled with family, friends or strangers

and command attention.

I love that my daughters are not afraid to

swim against the current tide of cookie cut,

copy and paste personas we see across our

social media platforms.

Long before I even became a mother to a

girl (my first-born is a boy) I believed that it’s

up to us, the mothers, sisters, aunts, to raise

strong independent free-thinking girls.

To allow them to be who they are. To

embrace their natural beauty. To nurture and

grow their God given talents so that they can

reach their full potential.

Growing up I’ve been blessed with

strong female role models. My mother and

grandmother, two very different women, both

fiercely protective of their children, showed me

what it means to be a woman and what we

are capable of.

It warms my heart to see so many young

South African women building their own

empires.

The makings of strong role models for the

younger generations.

This month’s issue is a celebration of just a

few of the outstanding women in the fashion

and beauty industry.

Women who are not afraid to take a giant

leap, to strongly plant their feet firmly in both

the creative and business world.

Women who are leaving their mark for the

world to see!

Editor’s note

Gerry


SA BEAUTY ENTREP

8

THOBILE MAZIBUKO

SOUTH Africa may have a high youth unemployment

rate, but there are still those who try to bridge the gap by

creating beauty brands.

The beauty industry is increasingly becoming

increasingly diverse.

After years of being ignored by mainstream beauty and

skincare brands, black women have decided to take things

into their own hands.

Over the past few years, there has been a rise in beauty

brands in South Africa, where we have seen an increasing

number of South Africa’s young beauty entrepreneurs

coining it.

Here’s a look at 8 dynamic young women making waves

in the beauty industry.

Vuyi Zondi

Zondi, a management consultant by

profession, started her natural skincare brand

Corium Naturals by creating skincare elixirs

for herself and close friends. After receiving

good feedback, she then started researching

natural skincare and traditional skincare

practices of African and Indian people. To

create her unique products, Zondi sources raw

materials from Africa. For example, her African

Black Soaps are imported from Ghana and

carry approvals from the Ghanaian Standards

Board.

About her brand, she said: “Our brand is

built on the hallmarks of simplicity, purity and

credibility.

“The natural skincare solutions that we

provide are natural and botanical. In other

words, every ingredient in our products is

derived from nature and, as far as possible,

in its most unrefined and natural state. Our

recipes are inspired by traditional African,

Himalayan and Ayurvedic beauty practices.”

Boity Thulo

Boity Thulo went from being a TV presenter and

rapper to being a budding beauty mogul.

In 2020, she partnered with Halo Heritage, a

company that makes natural hair and fragrance

products, to launch a haircare range and a

fragrance.

Thulo first launched Boity Pink Sapphire Eau

de Parfum, which was then followed by eight

hair products under her label. Speaking of

her products, she said that she has always

dreamed of having her fragrance line.

“It has always been a lifelong dream

to create a range of fragrance

and haircare products that truly

represent African women. Now,

more than ever, black African

women are creating a unique

identity and playing increasingly

important roles in almost every aspect

of life in Africa-from government to

business and more.

“Creating a brand that is

specifically designed for powerful

modern African women made

this collaboration with Halo

Heritage a natural fit,” she

said.


RENEURS

Sebapu, from Soshanguve, worked at the South

African National Defence Force before starting her

cosmetic brand, Hermosa Flor.

The brand name means beautiful flower in

Spanish was inspired by her name, Mbalenhle.

Sebapu, who has always loved makeup, said

her beauty journey started when she was still in

primary school, where she would enter beauty

competitions. “I loved getting dolled up for those

competitions. Although that’s where the love for

beauty started, I started fully embracing it in high

school,” she told lifestyle digimag, The Throne.

Since the brand’s inception in 2019, Sebapu

has launched a wide range of products, including

lipsticks, eyeshadow palettes, makeup brushes,

face washes, serums and, most recently,

eyelashes.

Mbali Sebapu

Amanda du-Pont

Skeem Saam actress Amanda du Pont has also

entered the beauty industry by launching a vegan

skincare range, Lelive.

Pronounced leh-lee-veh, the vegan skincare

range that is made up of 95% natural ingredients was

launched in April this year. The name was inspired

by the model’s unofficial Swati name meaning “of the

nation or world”. Du Pont added that what makes her

products unique is that they are unisex. “We thought

it was important for us to create a skincare range that

wasn’t specifically marketed to any gender but rather

focused on targeting how your skin feels and what it

needs the most,” she said.


Actress and sports presenter Manku also

launched a fragrance line. Manku, who

portrays the character of Lizzy Thobagkale on

Skeem Saam launched Amascent Fragrances

in May when she was mourning the passing

of her grandmother. Taking to Instagram,

she said: “I’m so excited to finally take this

step in growing my baby. @amascent is a

concept that came about in 2017 after I had

my bundle of joy with the aim of assisting

those who wanted to have an extra income

and of course those who love to smell good.

@amascent we have a variety of fragrances

for men and women inspired by some of your

popular scents.”

Amanda Manku

Masego Kunupi

Kunupi, one of the pioneering women in the beauty

industry, has franchised her cosmetics brand, Chique

Beauty, across South African provinces.

To celebrate 10-years in the beauty business, Kunupi

recently launched 12 Chique Beauty franchises. Her

decision to expand her brand was inspired by the gap

she saw within the beauty industry. As such, she then

created job opportunities for the youth of South Africa.

“I have already built an established brand. So I thought,

why not empower these young women that want to start

something of their own,” said Kunupi.


Botha, the owner of Le Naturel, was inspired

by South Africa’s indigenous medicinal

plants to create her range of luxury, natural

products with these unique indigenous oils.

Handcrafted in Franschhoek, Western

Cape, Le Naturel products are rich blends

of advanced natural skincare with organic

and herbaceous ingredients used to craft

everything from bath oil to shampoo.

“I’ve been an entrepreneur at heart. I love

empowering people, learning new skills

and growing the community around me and

sharing good vibes,” said Botha.

Lea Botha

Nomfundo Njibe

Founder of Chick Cosmetics, Njibe, has always

loved beauty from a young age. In her childhood,

she enjoyed playing with her mother’s makeup and

playing dress-up with her peers. She launched her

brand in 2018 after having lost her makeup brand

during a short visit to London. “I had to shop for new

beauty essentials. Coming from South Africa, I had

never seen so many beauty retailers selling all the

affordable products from indie brands I knew from

the internet and magazines. Being a curious cat at

heart, I started researching and learning more about

this independent beauty industry I wanted to be a

part of. The rise of brands on Instagram fuelled my

passion to start Chick Cosmetics,” she said in an

interview with Digital Beauty.


The face behind

Swiitchbeauty

Rabia Ghoor scooped the Forbes Young

Achiever 2021 Award and is noted as one of

South Africa's leading women in business.

Picture: Twitter/ Rabia Ghoor @rabiaghoor

At the age of 14, Ghoor took a stab at her

entrepreneurial journey and started her makeup

and skincare online beauty store, Swiitchbeauty.


VUYOLWETHU FUNDAM

“IN PURSUIT of fulfilling any dream or

passion you have to start (with a plan of

execution),” says the founder and creative

director of Swiitchbeauty, Rabia Ghoor.

At 14, Rabia Ghoor started her

entrepreneurial journey by launching her

online makeup and skincare beauty store,

Swiitchbeauty.

Recently, Ghoor scooped the Forbes Young

Achiever 2021 Award and was noted as one of

South Africa’s leading women in business.

"When I started, I didn’t think that I would

be nominated for any award, let alone a

Forbes award," she told the Standard Bank Top

Women Publication.

She explained that the award validated

the fact that she was doing something

worthwhile.

Ghoor admitted that getting into the

business at a young age was incredibly

daunting, as she is someone who has

struggled with Imposter Syndrome for years.

What excites her about her job is that she

gets to make makeup for a living, she said.

When she started, her vision for Swiitchbeauty

was to be a tech-enabled, affordably-priced and

transparent beauty brand.

"Today, Swiitchbeauty is an inclusive, affordable

beauty brand that speaks to women, and not down

on them," she was quoted as saying.

The brand continues to thrive, with an online

community of more than 108 000 followers.

When South Africa implemented the hard

lockdown in 2020, many businesses were left cashstrapped

and had to move to a digital platform or

shut down entirely.

Because Swiitchbeauty is already an E-commerce

store, Ghoor said 2020 was their best year yet. They

were more than ready to face the challenges of

digital transformation, she said.

When it comes to building a successful beauty

brand from the ground up, Ghoor shares three tips

for budding business owners:

When your consumer speaks, don’t just hear

– LISTEN. Shift your focus to creating valuable

products with integrity instead of trying to cash in

on the next trend or fad.

Social media is not a marketing tool – it’s a

storytelling tool. Content is more to do with saying

something than selling something.


THE POWER OF

makeup

GERRY CUPIDO

SO MANY people view makeup as something you

use to cover up.

Products simply used to conceal and beautify.

There are many women who spend a small

fortune on makeup products, brushes and

sponges, not for the sake of vanity but to use as a

form of expression, artistry and skill.

A lick of red lipstick is an instant “pick-me-up”

while being able to master the perfect wing liner

can leave you with a sense of achievement! It’s

the little things that boost your confidence.

“That’s one of the things I love about makeup.

You can change your whole attitude by just doing

your eyeliner or lipstick differently.” – Beyoncé

Makeup brings out the artist in you. The

elaborate cut crease and perfectly blended

contours are both an expression of creativity and

masterful application. A skill that comes naturally

to you or from years of practice.

So often men think that it’s a tool to attract

their attention but many women will tell you

that 90 percent of the time it’s for themselves. To

highlight their features, to have a bit of fun and

for some it’s a bit of a confidence booster.

Professional makeup artist, Alana du Plooy, is

in agreement that makeup is more than just a

cover-up.

“Makeup plays a significant role in a woman's

life. It inspires women to embrace their beauty in

all it's glory. To embrace our moods, our style and

our individuality as a female using this beautiful

art of makeup” says du Plooy.

In 2018, du Plooys decided to follow her

dream in pursuing her own business and created

'The Travelling Artist' offering a variety of services

in the beauty industry to all women in SA.

She designed a unique makeup class called

'The Basic Beauty Workshop', which specifically

focuses on teaching women how to achieve

a beauty look using their own products and

enhancing their natural features as well as

educating women on which products to invest in

as to eliminate unnecessary spending and having

women feel overwhelmed with certain makeup

techniques.

“The perception of what beauty is on social


media can be extremely intimidating for women

who want to start exploring with makeup. My

Basic Beauty Workshops guide and encourage

women and empower them with the knowledge

they would need to enhance their natural features

and spoil themselves to feel fabulous inside and

out.”

Du Plooy is known for building great

relationships with her clients who have become

so loyal to her as an artist over the years.

Having sat in her makeup chair a few times,

one get’s a true sense of her passion and love for

beauty.

The time and love she invests in each client

speaks volumes for her work and it is rare that

you would find a makeup artist who respects and

adores natural beauty.

She's also branched out in hosting workshops

for big corporations in Cape Town and has been

a guest speaker sharing her beauty tips for many

events working alongside Cosmetixsa as one of

her main sponsors.

Apart from her workshops Du Plooy continues

her work as an artist through engagement shoots,

bridal party applications, maternity shoots,

newborn shoots, matric ball looks at well as

editorials and portrait shoots.


#GIRLBOSS makeup looks

GERRY CUPIDO

WHETHER you want to show off your

natural beauty and let your inner glow

shine through your bare skin or whip

out your brushes and products to work

your creative magic and transform your

look to whatever mood you’re in, a

woman has the power to do whatever

she pleases to make herself feel

her best.

There’s no right or wrong way here

and no one can tell you otherwise.

Whether you’re a super mom running

a household, a CEO of your own

company or a student working on

your degree, here’s how to bring out

your girl power. “I absolutely love

popping on a bright or bold lipstick

colour to finish off a natural eye look

but since we have to wear a mask all the

time it’s not always possible to rock a

bold lip,” says MUA Alana du Plooy.

However, she has these power looks

you could rock even when you’re

masked up.


Get creative! Whether it’s a dark smokey eye or

a bold and bright colour, create a dramatic eye

look to make your eyes the main feature. Or go

for a simple, yet bold, wing liner. A sleek sexy

liner is always a classic and striking.

STRONG BROWS

LUSHES LASHES

No look is complete without a sweep of mascara.

Apply two to three coats of mascara to intensify

your lashes. For dramatic effect add false lashes.

However stay away from showgirl, stage lashes and

opt for more natural lashes to add volume.

Don’t be afraid to show off

your naturally bushy eyebrows.

If yours are more on the sparse

side then go ahead and fill

them and define them. Full

brows doesn’t mean solid

drawn and coloured-in brows.

DRAMATIC EYES


DRESS by by Sindiso Khumalo


C

4

A DRESS by Lara Klawikowsi dress

WOMEN IN

SUSTAINABLE

FASHION

DESIGN

THOBILE MAZIBUKO

This Women’s Month,

we celebrate four female

designers who are into

sustainable fashion. They

produce magnificent

garments while looking out

for the environment.

LARA KLAWIKOWSKI

The Cape Town-based designer

is one of the best when it comes

to sustainability. Her eponymous

label that focuses on avant-garde

design is famous for producing

stunning garments made from

recycled materials, especially

plastics.

In 2020, she won the

Innovative Design and Materials

Award. She also won the coveted

Changemaker Award at the TWYG

x Country Road Sustainable

Fashion Awards 2020. Early this

year, she showcased her designs

at the Sandton City Sustainable

Exhibition.


BASETSANA Kumalo wearing a Rubicon dress.

A DRESS by Sindiso Khumalo.

HANGWANI NENGOVHELA

The founder of Rubicon never disappoints when it comes

to sophisticated designs. In most of her collections,

she celebrates African heritage. In 2015, she won the

Mbokodo Awards for fashion design and innovation.

This year, she celebrates 16 years of being in the fashion

industry and has launched the ‘Myth Re-imagined’

collection inspired by the fashion trends from the great

historical Mapungubwe Kingdom in Limpopo.” It is well

known that the Mapungubwe Kingdom was a bustling

nation whose people lived in abundance. To show their

strength and power, the Mapungubwe’s ruler moved

the upper classes to the top of a hill while the working

classes remained on level ground. We have included

that concept in our latest work. Translating the different

levels of authority into fashion, our garments showcase

various layers of fabrics while depicting movement

throughout the collection,” she said.

SINDISO KHUMALO

Also based in Cape Town, Khumalo is known for

sustainable textile designs. Inspired by her Zulu and

Ndebele heritage, her designs are about telling the

African story. She won Vogue Italia “Who’s On Next

Dubai” competition in 2016 and was one of the speakers

at the United Nations on sustainability in fashion. She

has exhibited her work at Royal Festival Hall in London,

The Smithsonian Museum of African Art in Washington,

Louisiana Museum in Denmark and the Zeitz Mocaa

Museum, Cape Town. She was also a finalist for the LVMII

Prize last year, which was shared by the designers.


TWO-PIECE designed by Lezanne Viviers.

LEZANNE VIVIERS

Viviers is famous for limited edition

garments. She does that to avoid the

production of ‘Dead-Stock’. As a brand

that prides itself on sustainability,

Vivers usually repurposes materials to

create unique designs. “We source the

majority of our fabrics from warehouses

that have been sitting with dead-stock

from the ‘70s. These old materials were

made with integrity and did not form

part of the current consumer-greed

has driven fashion industry as we know

it today. The quality of the fabrics are

exceptional and made to last. These

form the base of our materials which

we then print or re-work to update

them,” said Viviers.


I do feel like

coloured

people lack

ʻrepresentation

MEET

THE

COLOURED

GERRY CUPIDO

meisie

I’M A sunglass addict, so when I come across really

awesome sunglasses, I become completely obsessed

with them.

While scrolling through Instagram I came across

fab pair of shades that I’ve seen in a while, but it

was the name and graphics that drove me to the

brand's home page and I’m so glad I did.

The Coloured Accessories page is vibrant, with

pops of colour and trendy sunglasses and other

accessories each with their distinctive names.

South Africans who grew up and live in Cape

Town, in particular the Cape Flats, will immediately

identify with the names of the products.

The bio on the Instagram page doesn’t say too

much about the brand, other than the fact that

it’s “coloured meisie owned”.

Intrigued, I simply had to find out who the

“coloured meisie” is.

One DM later, I discovered Cape Town-born

Sheree Stevens to be the meisie behind the

brand.

The 31-year-old grew up in Seawind near

Lavender Hill, now works and lives in South

Korea.

She’s working as an English second language

teacher during the day as well as running her

Coloured Accessories brand.

A few emails later, here’s what I found out


about the dynamic young woman who’s singlehandedly

developing her brand and growing her

own business.

“My dream was always just to be financially

stable because we lived a life where we were one

paycheck from the poverty line,'' says Stevens.

“Bigger than this, I longed for something that

I wasn’t even sure existed at the time. I wanted to

be a business owner. Getting there seemed nearly

impossible, as after I finished my BA degree in

live performance at AFDA private university, the

only opportunities I received were either in the

retail or customer service industries.”

In 2017, she moved to South Korea, with her

mind set on gathering a good amount of capital

to start a business in fashion driven by her

passion for the industry.

“It was only in 2020, with the start of Covid,

that I gathered myself and did some introspection

about what I want my next chapter to be, and

that’s when I started my business,” says Stevens.

She adds that she’s always had a great love for

accessories.

“I was the friend who was always overaccessorised.

I remember friends always

mentioning to me that I was the only one they

knew who could get away with wearing so much

jewellery and still make it look fashionable.”

On arriving at the name “Coloured

Accessories”, she explains, “I feel like coloured

people who come from what some would call the

’slums of the Cape Flats’ lack representation.

“We are the ones who are always in the news

as crime statistics – both the perpetrators and

the victims; always with our four front teeth out.

Although there are rare occasions that we break

the mould, it never seems to be enough to shake

the stereotype. I want to be a representative of

where I come from and at the same time celebrate

what being coloured means to me.

“I wanted to create a brand for people like

me and for those who come from where I come

from and who speak the way we do. A brand of

our own. That we can feel like it’s a part of us

and hopefully make us feel great about being

coloured.”

Stevens says that she has the most fun when

coming up with the names like “ma se kind”,

“yassi” and “hoe lykit”.

“I would reminisce on the silly conversations

I’d have back home and when I was in high

school, words that were commonly used in my

youth, and just classic Afrikaans sayings that I use

up until this day. It’s also another way to keep

coloured culture within the brand.

“Even though there is so much of the coloured

culture integrated into the brand, it’s not done

this way to be exclusive; it’s more of an invitation

to join me in the celebration of who I see

myself as in the world. The brand is for any and

everyone who likes to stay authentic.”

Stevens is a one-woman operation running all

aspects of the business, from the online store to

social media and marketing.

“The funny memes, the poems, funny

branding, the shares and the responses are all me,

and this is why it brings me so much joy to see

how well it has been received thus far. It’s just

another way of confirming that I am on the right

track.”

To find out more about the brand and shop the

looks go to: www.colouredaccessories.com


SACHA VAN NIEKERK

CORSETS are the fashion piece of the

moment; from casual to dressy, this

piece will be the star of any outfit.

From sexy lingerie to edgy fashion

pieces, women have successfully

reclaimed this garment for themselves.

The corset has been revived from

former eras of fashion, making their

way, once again, into the modern

world. The flattering garment with

a fitted bodice and boning lined

structure has been around since the

1500s and was worn by both men and

women. Worn as both an outer and

undergarment it was used to cinch the

waist offering the wearer an

elongated torso.

Once merely a "contraption" to

restrict women’s waists and create

a more hourglass figure it has been

reclaimed by women. In the present

day, period films and series offer us a

peephole into how corsets were used

as a means of physical oppression

and sexual objectification. In a scene

from the series Bridgerton, Daphne

is laced into a corset and becomes

increasingly breathless with every

yank of the ribbon which constricts

her. The shapewear was used to lift

the breasts, beautify silhouettes and

ensure modesty up until the wedding

night. According to an article by Every

Culture, it had as many as fifty laces

were worn from childhood. On the

wedding night, during consummation,

the groom had to tentatively unfasten

the lace to demonstrate self-control.

Of course, the corset styles we’re

seeing today aren’t emulating the

Middle Ages, but rather, they're the

product of late 90s and early 2000s

fashion influence. Icons of the decade

include Paris Hilton, Beyoncé and

Christina Aguilera. In 2021, the

colours are more muted, classic and

avoid the glitzy extras of denim

patchwork, bedazzled studs and

feather trims. This transformation

allows the garment to seamlessly find

its way into any wardrobe and pair

perfectly with a variety of outfits for

any occasion ranging from formalwear

to streetwear.

More recently, Billie Eilish graced

THE CORSET

the cover of British Vogue for their June 2021 edition.

Shedding her usual garb of baggy tracksuits and

oversized t-shirts, the seven-time Grammy Awardwinning

artist broke the internet with a regency-esque

lingerie look featuring the now iconic pink corset with

a satin sheen.

wThe bombshell of a cover was shared all over

the internet with fellow celebrities praising Eilish

for her message of body positivity and confidence.

As the voice of the younger generation, the star has

an insurmountable influence when it comes to any

decision she shares publicly.

From her fashion choices to social activism,

political views and beyond, when Eilish speaks,

Gen Z listens.


WITH SOME JEANS

Who knew that in 2021 we’d all

be rocking corsets with a pair of

blue jeans as casually as t-shirts?

Since these waist-flattering pieces

reemerged, they’ve been given a very

sleek and minimalist makeover with

little to no bells and whistles attached.

From linen to knit, the fabrics are

more versatile than the luxurious silks,

satins and even denim and lace we’re

used to seeing.

OVER KNITS AND SWEATERS

Knit dresses, oversized sweaters and

cosy sweaters are what autumn and

winter are all about. However, the

material is often not the most flattering

especially if you’d like to show off your

figure. In place of a chunky, wide belt,

use a corset to achieve the same effect

in a more fashion-forward way.

WITH A SUIT

Wearing lingerie under oversized

blazers has been the trend for the

past few years, but taking over

is the corset. The curved boning,

elegant lace and curvaceous

silhouette it offers the wearer

complement the rugged, masculine

energy of suits with their wideshouldered

jackets and flowing

pleated pants. This look can easily

be dressed up with accessories for

a smarter, more formal look.

OVER A WHITE SHIRT

GO ALL OUT WITH Y2K

Sometimes when you mix a few of

the most popular fashion trends,

you get an outfit so remarkably

Instagrammable balanced out with

the edgier elements of streetwear.

For example, wide-leg pants - they’re

bottom-heavy so the delicate

sweetheart neckline and cinched in

the waist of corsets pairs beautifully.

Add black rectangle framed shades, a

mini baguette bag and some squaretoed

strappy sandals to finish the look.

White shirts have become a staple

piece in most wardrobes since the

1940s and continued to gain traction

in the decades to come thanks to

cinematic masterpieces like Roman

Holiday starring Audrey Hepburn. Their

versatility has the ability to elevate any

outfit whether it’s being worn tied at

the front as a beach cover-up, as a light

layer during the summer or tucked into

a pair of jeans. In recent years the white

shirt has taken on a more baggy style

that needs the femininity of a corset.

Cinching in the waist and pushing the

outfit to something a little edgier, the

likes of Kylie Jenner and Bella Hadid

have been seen rocking this combo

either with strappy


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