Boxoffice Pro—Q4 2021

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Below. The Palms Theatres & Imax in Waukee, Iowa clause, Knapp would reach out to cinema veteran Larry Jacobson, then senior V.P. at AMC Theatres, to ask about “hot fishing tips”; this bit of entrepreneurial subterfuge led to architecture jobs with AMC, designed over the weekend after the chain held its Friday real estate meetings. “When I started a few years later, that was still a regular part of the weekly routine: wait for the real estate call on Friday afternoon and figure out whether you’re going to have to work the weekend or not to get something done for it,” says Cummings. Though he admits that it was “a bit of luck” that the multiplex boom was under way during TK Architects’ early years, “it certainly wasn’t a bit of luck that AMC was a targeted potential client. [The hard work] was not luck at all. Or all the design skill that went into being able to do those layouts in a few hours over a weekend, to let them make a decision whether a site made any sense.” And it wasn’t luck that would carry TK Architects along for another four decades. In 1987, says Cummings, AMC Founder and CEO Stan Durwood claimed that every theater that needed to be built in the U.S. already had been, which ultimately had two major impacts on TK Architects’ future. One: In search of new clients, they got involved in the larger exhibition community, attending industry events like ShoWest (now CinemaCon), CineEurope, CineAsia, and other conferences hosted by the NAC and TEA, the forerunner to ICTA. Secondly, when AMC went to Europe to try and establish an international presence there, TK hopped across the pond as well, founding an office in London in 1995. In the decades since, TK Architects has worked on entertainment projects in more than 50 countries. They also, in addition to cinemas, do work for entertainment, food, and retail venues, including those in the emerging cinema entertainment center field, profiled in depth in our August 2020 issue. “It was a unique edge that we had, to be able to [say to] cinemas, ‘Your technology has changed, and our technology has changed, and this is how we’re helping you create a better patron experience.’” Q4 2021 29 28-31_TK-Architects.indd 29 16/09/2021 11:33
Industry INDUSTRY INSIDERS In listening to the stories of vendors, whether seating or concessions, technology or architecture, one gets a sense of the rich and still-evolving history of theatrical exhibition—and the case is no different with TK Architects. In the firm’s early years, their designs for AMC under the leadership of Durwood were geared toward an “efficiency rating”—basically, taking a preexisting space (as most theaters were located in shopping centers at that time) and trying to fit as many people as possible into each auditorium for maximum profit. Whether a cinema’s business plan made sense was a matter of simple math: the cost of the lease, the size of the building, and the square footage required per seat. “I remember to this day a call with Ted and Larry Jacobson— they’d worked very hard on his plan to get something to fit. It was the first one they did, and they were so proud.” The plan was taken to Durwood, who right off the bat asked for the efficiency rating. When it proved too low, he responded, “‘Well, that’s terrible. Don’t even show it to me unless you get a 12.’ At the time, that was Stan’s formula, his recipe for what he needed to sign a lease.” “It’s about putting the space and spending the money where the customer will appreciate it.” The efficiency-rating era—or the packing-them-in-like-sardines era, whichever you prefer—began to pass with the coming of stadium seating and was fully K.O.’d by AMC’s enthusiastic adoption of recliner seating near the beginning of the 21st century. “We were having a conversation with [exhibition veteran, now CEO of Classic Cinemas] Chris Johnson,” says Cummings, “and he’s like, ‘It’s counterintuitive. It just makes no mathematical sense. But I see the results. I see the business. I see the dollars come from a location before and after. It makes no sense. But it works.’” Recliner seating swept the North American market, and other changes to the cinematic status quo followed—with TK Architects in the thick of it, figuring out how to design all these new trends that were taking hold in the industry. With dine-in came the need for theaters to have kitchens. More recently, the increased adoption of touchless technologies— spurred by Covid, but certain to remain post-pandemic per TK Architects Principal Theresa English—has had its own impact on theater design. Cinema entertainment centers are an area in 30 Q4 2021 28-31_TK-Architects.indd 30 16/09/2021 11:33
Page 1 and 2: $6.95 / Q4 2021 © 2021 MGM. The Ad
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Page 5 and 6: CONTENTS INDUSTRY THEATER ON SCREEN
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Page 15 and 16: Industry NATO mattered, from Capito
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Page 19 and 20: Industry CHARITY SPOTLIGHT CHARITY
Page 21 and 22: Industry CHARITY SPOTLIGHT The Big
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Page 25 and 26: Industry INDIE INFLUENCERS the arts
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Page 29: Industry INDUSTRY INSIDERS BUILDING
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On Screen THE ADDAMS FAMILY 2 ADDIN
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On Screen THE ADDAMS FAMILY 2 Regar
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On Screen THE ADDAMS FAMILY 2 place
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On Screen MASS It’s ironic that a
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On Screen EVENT CINEMA EVENT CINEMA
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Big screen. Bigger cause. St. Jude
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Boxoffice Pro—Q4 2021

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