Boxoffice Pro—Q4 2021
Boxoffice Pro is the official publication of the National Association of Theatre Owners
Boxoffice Pro is the official publication of the National Association of Theatre Owners
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great examples that we can learn from and<br />
adopt best practices, not only in Mexico,<br />
but from the whole region.<br />
Every country is operating under<br />
a different time frame for recovery.<br />
What challenges is Cinépolis<br />
currently facing as a result?<br />
Stability is the main challenge we have<br />
across all these markets. India, for<br />
example, was one of the markets that was<br />
doing quite well while the pandemic was<br />
hitting European markets quite heavily.<br />
They even launched new titles that were<br />
quite successful: In Tamil Nadu, in the<br />
south of India, they launched Master, and<br />
it did amazing box office numbers. But<br />
suddenly, the Delta variant hit the country<br />
and everything stopped again. Now we’re<br />
seeing India, little by little, getting back on<br />
its feet. Latin America, however, has been<br />
hit very hard by the Delta variant.<br />
The lack of stability in being able to<br />
forecast the future when we present to our<br />
board is a challenge every other cinema<br />
company is also facing. There is a huge<br />
“Once we reach that<br />
stability—once vaccinations<br />
are prevailing around the<br />
globe—we will start seeing<br />
the rebirth of the exhibition<br />
business.”<br />
uncertainty right now, but at least in the<br />
case of the Cinépolis board members, they<br />
understand the complexity of the situation.<br />
All of us at Cinépolis believe there is a<br />
strong and bright future for the exhibition<br />
industry worldwide. Once we reach that<br />
stability—once vaccinations are prevailing<br />
around the globe—we will start seeing the<br />
rebirth of the exhibition business.<br />
What are some of the operational<br />
and best practices lessons you’ve<br />
picked up and implemented circuitwide<br />
since the start of the pandemic?<br />
First of all, communication. Constant<br />
communication with every team member<br />
around our different regions. The other is<br />
training: training our teams to create and<br />
generate the safest possible environments,<br />
everywhere. Not only in our cinemas, but<br />
also at their homes, because we want our<br />
employees and their families to be safe. If<br />
we see a positive case in any of our offices<br />
around the globe, we want to ensure we<br />
can check in on them to see how they are<br />
doing and see how we can help them and<br />
Q4 <strong>2021</strong><br />
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52-55_SHOWEAST_Miguel-Mier.indd 53 16/09/<strong>2021</strong> 11:43
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