Magzoid Magazine - Luxury Magazine in the Creative Space | November 2021

- Exclusive to Magzoid
Q1. You have prominently established
yourselves as successful designers
making your mark in the creative
industry. We would like to know about
your very first step in the art world?
Gianfranco: I was born in Venice;
Italy which is a town where art is
everywhere. As a kid, whenever I
looked at the reflection of the city in
the water, I saw the image change
every time. Back then, I felt it was
no less than magic. That was the
first nudge that pushed me into this
world; to do something new with
image and put it out in the world
for the people to see. Whenever
anyone asked me what I wanted
as a present, the answer would
be a camera. I used to take lots
of photos back then. However, I
wanted something more than to
just frame the photos, just like the
water in Venice. I wanted the world
to see something different. Maybe
immersive art as I know it started
from there.
Bruno: Art had a strong presence
in my family. I studied art and
management and after I joined the
French Ministry of Culture, I would
see how museums and historical
monuments were managed in the
modern world. When I started, I
created a space to bring new ways
to showcase historical monuments
in museums. It all started with a
cave where some people were
projecting images on the walls
Bruno Monnier
and Gianfranco had participated
too. The Municipality Le Baux
de Provence in France created
a competition and we ended up
winning it. Gianfranco helped us
create a completely new space.
It was my first step into this world
and in France, it led to Lumière. A
new concept of a digital art center,
something different from a classic
exhibition. We grew into this art
niche with the help of Gianfranco.
Gianfranco Iannuzzi
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