Magzoid Magazine - Luxury Magazine in the Creative Space | November 2021

DIGITAL ART GALLERY
Q2. Please tell us about your educational
background and how it influences
your growth and actions now?
Gianfranco: My education is not
related to art, per se. However, I
was quite passionate about art.
In the end, although unrelated,
my education does play a role in
what I do because subjects like
geometry and sociology are vital
in understanding society as we
know it. In the digital art exhibition,
people are experiencing the
artwork individually but they are
all together in the same space.
This is where sociology comes in
as it focuses on people and how
they interact with each other. The
world is too much to experience
individually.
Bruno: When I was in the French
Ministry of Culture, I realized that
30% of the French population
are involved with art but 70% of
them do not know much about it.
This brings us to digital art and its
purpose. We aim to bring in a new
set of audience and introduce them
to art. I also created a foundation
whereby we could bring access to
arts and culture to underprivileged
and sick children.
Q3. What were your motivations to hop
into what you do today?
Gianfranco: We aim to create
something unique and share it with
the world, to bring people together
to experience immersive art and
actively participate in what they
see. Bruno and the company have
created an opportunity where we
can implement it. It is exciting for
me to create new spaces to present
to people.
Bruno: Exhibitions created by
Gianfranco make this a wonderful
experience. It is unlike anything
out there in the market. We spark
emotions within our visitors as they
get immersed in the artwork, the
artist, and the story.
We aim to create
something unique and
share it with the world, to
bring people together to
experience immersive art
and actively participate in
what they see.
Q4. Do you think Culturespaces has
inspired other museums and cultural
institutions to stage more digital
exhibits?
Bruno: I think it is perfectly
complementary. The purpose of
digital art centers is to bring art to
people albeit in a different way, a
way we have never seen art before.
It is for people who have not had
much interaction with art as well
as for those who have but can now
experience it digitally. I think people
who discover art here get to learn
about the art and the artists, for
example, Van Gogh. Museums will
always be classic but they are not
accessible to everyone. We bridge
that gap by providing access to
classic artworks halfway across the
world.
Q5. Do you think the future of
museums is digital?
Gianfranco: No, I personally don’t
think so. Digital museums are a
completely separate thing from
museums. It opens a new medium.
As Bruno said, we can project Van
Gogh’s artwork through technology
but museums are still a classic.
Bruno: Let’s put it this way; digital
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November 2021
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