drinkworld Technology + Marketing 4/2021

Ingredients
Maltodextrin-Free, High-in-Fiber Fruit
Powder with Cherries
Taiyo's dietary fiber Sunfiber ® combined with the nutritional benefits of Stevnsbaer
Functional ingredient expert Taiyo GmbH and Danish manufacturer Asiros Nordic A/S
have joined forces to create a new fruit powder with appealing nutritional properties:
CherryShield is part of a range of premium and organic fruit powders for use as a food
supplement or in functional beverage applications that aid well-being and digestion. The
added health benefits of CherryShield Premium and Organic powders are based on the
ingredients of an exceptional Danish sour cherry variety and Taiyo's 100% natural dietary
fiber Sunfiber ® .
Since ancient times, cherries and their
juice have been used to relieve various
ailments. The fruit used for the new
powder is the so-called Stevnsbaer cherry,
which is cultivated exclusively in Denmark.
To ensure consistently high quality, the
harvest for CherryShield powder comes
exclusively from contract farming on the
Danish islands of Lolland and Zealand,
where the ocean climate provides optimal
growing conditions. Compared to other
varieties, this sour cherry weighs just 2g
and has the highest sugar content and
dry matter. Stevnsbaer cherries have
twice as much vitamin C as oranges and
three times the antioxidant content of
blueberries. The polyphenol content of
the Stevnsbaer cherry is also significantly
higher compared to other sour cherries,
with 2.6g per 100g. According to
studies, the plant pigments help prevent
cardiovascular and neurodegenerative
diseases associated with oxidative stress.
Other attributed health benefits relate
to modulation of the gut microbiota. The
secondary plant compounds have an
antibacterial effect, which makes them
useful for immune system support. A
sleep-improving effect has also been
demonstrated.
The prebiotic effect of CherryShield
Premium and Organic powders is
boosted by the ISO-certified dietary
fiber Sunfiber ® , which is derived
from guar beans (PHGG) via partial
hydrolysis. The positive influence on
digestion and the feeling of satiety, as
well as the low glycaemic index, have
been scientifically proven in more than
150 studies. According to the Australian
Monash University, Sunfiber® is
certified suitable for patients with
irritable bowel syndrome and other
functional gastrointestinal disorders as
part of a low-FODMAP diet.
CherryShield Premium and Organic fruit
powders do not contain maltodextrin,
which is why they can state "no added
sugar" on the label. The claim "high in
fiber" is also permitted. The colorless,
odorless and tasteless, non-viscous
dietary fiber Sunfiber ® performs the
technological functions of an additive,
while the solubility of the fruit powders
in water is also convincing. The decisive
factor here is the agglomerate structure
that is created when the fruit juice is dried
with the dietary fiber. Additionally, the
dietary fiber can be coated with additional
active ingredients, such as coenzyme
Q10, magnesium or zinc. CherryShield is
gluten-free, certified GMO-free and vegan.
To ensure the highest possible purity,
the products are tested for polyphenols
and DNA as part of the Canadian TRU-ID
certification programme.
CherryShield is a registered trademark
of Asiros Nordic A/S. With this product
innovation, development partners Taiyo
and Asiros are addressing manufacturers
with very different target groups but all of
whom have similar needs: immune health
is driving category growth. The fruit
powders can be pressed into effervescent
tablets or offered as chewable tablets,
capsules or gummies. As a functional
thirst-quencher that does not contain
any additional sugar, the perfectly soluble
agglomerates can be used in instant
drinks and fruit teas, even for children. For
direct consumption, they can also be filled
in sachets of 5-6g. Other prebiotic juice
powders available include Elderberry,
Lingonberry, Aronia, Cranberry and
Blueberry, as well as Red and Black
Currant.
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