ESTETICA Magazine USA (4/2021)

USA 

the HairMagazine 

CURLS GALORE 

Deciding to embrace 

your natural texture 

MANSCAPE 

The latest trends in 

men’s grooming 

PRO PICKS 

NYFW, events, tools, 

tips and more 

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editorial 

We’ve come a long way since this time last year, when we were felt poised on the 

edge of a precipice, not sure about what the immediate future held in store. Now 

thanks to vaccines, things are gradually returning to normal. Live events are once 

Concept: Sens.ùs 

Marketing&Communication 

Team 

Photo: Paco Di Canto 

Make-up: Vania Cesarato 

Styling: Veronica Spadaro 

again on the calendar, albeit with the necessary protocols in place. Maggie Mulhern 

was able to go to NewYork Fashion Week and shares her reporting on the latest trends 

for spring. ABS, MCB, OMC, Cosmoprof and other events are also back on track. 

And positive vibes and creativity are 

reaching new heights, with trends that 

overwhelmingly invoke self-confidence 

“In the depth of winter, 

I finally learned that 

within me there lay 

an invincible summer.” 

Albert Camus 

and individuality. Maybe because during lockdowns we came to 

terms with ourselves, with both our limitations and our potential. Not only have we 

survived, we have overcome. And the future is looking bright again. 

Marie Scarano 

The world of hairdressing at 

www.esteticamagazine.com

Estetica n. 3/2021 

contents 

PUBLISHER AND 

MANAGING DIRECTOR 

Roberto Pissimiglia 

EDITOR-IN-CHIEF 

Marie Scarano 

esteticausa@estetica.it 

INTERNATIONAL 

EDITOR-IN-CHIEF 

Laura Castelli 

l.castelli@estetica.it 

INTERNATIONAL ADVERTISING 

COORDINATOR 

Monica Tessari 

m.tessari@estetica.it 

LAYOUT 

Manuela Artosi 

m.artosi@estetica.it 

Davide Cardente 

d.cardente@estetica.it 

ADVERTISING & P.R. 

Nives Carena 

nivescarena@estetica.it 

ESTETICA USA 

EDITOR-AT-LARGE 

Maggie Mulhern 

ESPAÑA 

Elisabet Parra, 

Cristina Hernández 

DEUTSCHE AUSGABE 

Michaela Dee 

FRANCE 

Marie Coccoluto 

UK 

Gary Kelly 

ITALIA 

Lucia Preziosi, 

Glorianna Vaschetto, Clara Danubio 

DIGITAL 

Erica Balduini, 

Erika Marchese, 

Wilma Sommariva, 

Shoot Cover Story 6 

Trends Beautiful Brunettes 10 

Catwalks Ethnic catwalks 18 

Trends Curls & waves 22 

Men’s trends Just chillin’ 24 

Vision Variety... the spice of life 26 

Events A passion for creativity 82 

Events MCB by Beauté Sélection 85 

Headshot Lights, camera, action! 88 

Waves, curls and 

textures – whether 

short, long or 

medium lengths – 

are all the rage. 

Tools Cutting Edge 92 

international trends 

Texture & Shape 33 

Tools, men’s grooming 

and fashion runways 

bring it all together.

Cover Story 

The Sens.ùs IRIS Collection 2021/22 draws its inspiration 

from a wintry spectrum of light, where nature is the artist 

and the elements and flora are her palette. Marie Scarano 

We can see the beauty that surrounds us. So the Sens.ùs team began with the iris of our eyes. Our 

window onto the world, the diaphragm filled with light that brings our eyes to life. A color from 

within that completes our view of the wonders of the world. Etymogically speaking, the word derives 

from ancient Greek word 'iris' - meaning 'rainbow'. Hence 'iridescent' like the colorful clothes of the 

goddess Iris, who would leave a richly-colored trail in the sky as she passed, forming a rainbow. 

Today there is a more scientific explanation of this marvelous natural phenomenon, but nevertheless

it continues to convey a message of fair weather and hope. All of these considerations put the concept 

of light and its refraction at the very heart of the Iris collection. Light is the element that brings colors 

to life, produces mirror-like effects on water and is reflected on snow, creating a magical atmosphere. 

The Sen.sùs Iris collection is indeed a tribute to our Earth. The color palette chosen, in line with 2022 

trends, is reminiscent of natural elements and the many shades of rainbows. Light gray like ice on 

water and white like snow, the golden yellow of sunlight, emerald green like the trees reflected in the 

lake, red/mahogany like the barks of trees, purple like the heather still in bloom. Contrasts of 

saturations and pastels, light and shadows, warm and cool tones, complementary hues and 

graduations of the same. Mother Nature's palette lends itself to art. 

shoot 

7

Hair: Sens.ùs Creative Team 

Photo: Paco Di Canto 

Make-up: Vania Cesarato 

Styling: Veronica Spadaro 

Concept: Sens.ùs 

Marketing&Communication Team 

Behind the scenes 

Technically there was no curtain, no props, no stage, no backstage. A courageous and unique 

choice, allowing Nature to provide the ultimate setting. The shoots for the summer and winter 

collections took place in the space of just two weeks and it was extraordinary to see the scenery 

change in a handful of days. The hair looks alternate classic romantic waves with braided 

lengths and bold cuts. The various styles blend harmoniously together, portrayed as if set in a 

timeless place.

Sens.ùs defines its mission as the research and development of cosmetics for maintaining and 

coloring beautiful hair, while always guaranteeing the highest levels of Quality, Safety, and 

Innovation. In today’s world of cosmetics, hair color and maintenance products require both highly 

specialized technologies as well as the most sensitive balance between function and effectiveness. So 

Sens.ùs is also focused on the safety and quality of the results in order to offer clients and consumers 

the best possible personal care products possible. The Iris collection embodies a commitment to 

nature and individualism, an appreciation of primordial beauty and becoming a part of it. More than 

just trending colors and styles, but an overwhelming triumph of scents, sensations and interplays of 

light that only our Earth - and Sens.ùs - is able to create. 

shoot 

9

Beautiful Brunettes 

Move over, blondies! Brunette is the hottest color trend this 

season, from cappuccino to ebony and everything in between. 

Brunettes are no longer dull or mousey, but rather luxurious and sensual. Just add a touch of dimension 

or detail with balayage or other techniques to warm tones like cinnamon, chestnut, and caramel or cool 

ones like ash, cacao, and burgundy. Ask your colorist to open up a world of possibilities! 

BOHEMIAN PUNK 

Raven black hair is perfect for this ecletic Bohemian look with an exotic oriental vibe. A perfect example of less being more. The finish is 

smooth with an ever-so-subtle texture for some soft, touchable volume. The idea of the half-open zip accessory being used as a sort of punk 

snood for the half-beehive in the back is brilliant. This image is the ultimate example of brunette hair being a highly artistic proposal of 

alternative elegance. 

US_Hair: Shirley Gordon @shirleyghautehair; Photo: Roberto Ligrest; Make-up David Maderich for MAC 

Gary Kelly and Marie Scarano 

SUNSET TO TWILIGHT 

The inspiration for this collection moves from Sunset to Twilight, encompassing a Brunette Plum, Melding Copper, Red, Oranges 

shaped into a bob with whispers of Violet and Blue hues. The shape of this bob is softer and moves freely with a multi-texture and 

asymmetric overlay fringe. What better way to celebrate the winter season than with warmth and sophistication? 

US_Hair and Styling: Nick Paganon n@nickpaganohairdesign Goldwell National Artist/Make-up: Jenny 

Thomas @jennythomasbeautry @rod_novoaPhoto: @KeffMil\kkelson Jeff Mikkelson Photography 

10 trends

TRUE TO YOURSELF 

This look from the Go Goldwell Masterbrand Campaign says it all. This espresso brunette is the 

ideal base for slightly lighter contours to fame the face. Then from the chin down a grayish-teal 

sombre is both subtle and soft. Another enormous advantage is that maintenance is minimum. So 

this technique makes it the perfect option for the client on the go who still wants to make a fashionforward 

statement. Experiment with different hues, not only blue, but greys, reds, violets and more. 

Hair: Go Goldwell Masterbrand Campaign 

TAKING IT TO NEW HEIGHTS 

Not your everyday updo! This look is perfect for any formal occasion. The sleek polished finish enhances 

the reflections of light on the dark base. The sculpted interwoven layers lend an artful touch of 

sophistication, while the runaway wisps evoke a sense of rebellion. Simplicity and complexity wrapped 

up in one magically elegant coif. 

US_Hair: Liza Espinoza (@modaliza2), Hair Styling: Reynaldo Achurra (@rey.salonfluxx) Hair Colour: Dianna 

Lesko (@diannaleskocolourist) and Makayla (Kay) Mappa (@coloured.by.kay) for Salon Fluxx, Photo: Nohemi 

Capetillo (@Noamyphotographer) Photo: Nohemi Capetillo (@Noamyphotographer) Make-up: Melissa Musseau 

(@mmusse) Styling: Clare Frith Products: Moroccanoil

WILD AND WISPY 

“Brunette is a colour that every colourist loves to work with – it can be filled with warmth, rich and glossy or can 

be cool, creative and completely bespoke, all to suit the client, their hair vision and their lifestyle. When creating 

this image, I want a colour that would work alongside the models complexion as well as the haircut, and help me 

create the statement that I had envisioned. The colour created, worked so well with the lighting on the shoot, that 

it showed off the multi-dimensional tones used throughout the look to give a much more creative look.” 

UK_Haircut and Colour: David Murray JOICO Senior Creative Artist and member of the JOICO European 

Design Team; Photographer ; Alan Keville; Make Up Artist: @talisman_makeupartist; Products: Joico 

EASY DOES IT 

“I love how the strong look of this a very on-trend cheekbone grazing bob complements the 

beautiful brunette hair colour. Brunettes are always on trend, but for 2021 and 2022 brunettes will 

be multidimensional. You will see a number of different brunette tones through the hair, giving 

dimension, depth and also a reflective shine. We wanted the brunette tones to stand out and enhance 

the cut, yet to look a incredibly healthy, soft, and glossy. 

UK_Hair: Diana Carson, Rainbow Room International; Photographer: Michael Young; Make-up: Kirsten Baillie; 

Stylist: Detroit Law 

124 trends trends 125

DREAMING WIDE AWAKE 

“This collection was inspired by the stillness of water and the reflection of the sky when it hit the water during the morning moon. 

One of the directions I was moving towards was simplicity; soft solid hair color, white blonde, blue black, golden dark blondes and 

espresso. Haircuts are precision, classic and defined,” explained Lisa Vann. The purity of this rich saturated espresso tone is almost 

too perfect, so the touch of the crinkly fly-aways keeps this angelic vision grounded. 

USA_Hair: Lisa Vann; Assistant Hair: Aspen Day-Flynn; Make-up: Hannah Vann all from Vann Studio, Seattle 

WA Photo: David Rossa, Denver, CO; Designer Lisa Marie Lisa Marie Couture, Seattle WA 

KEEPING IT SIMPLE 

“Brunette is a gorgeous colour to shoot images with. It’s depth and slight mystery transpires beautifully through your images and 

I love working with this hair colour. I wanted to pair the brunette with a classic, simple bob. Movement in the hair was important to 

show off not only the colour, but the shape too. Brunette is a colour that suits many different skin tones and complexions due to the 

different hues that run through it. Adding warmth to classic brunette works beautifully, too.” 

UK_Hair: Simon Hill; Styling: Ian Todd; Photography: Chris Bulezuik; Make-up: Stacey Whittaker 

trends 

13

“Inspired by the concept of “NATURAL, SOFT & ESSENTIAL” to embrace the feminine, hair must have movement. The creative 

direction is going back to basics for comfort and creating a harmonious balance.” This delicious cinnamon shade and long, 

touchable locks gently soften the overall mood of this look. 

Asia, Hong Kong_Hair: Ritz Lam @Leonardo 3 Hair Corner in Hong Kong and TEN Studio; Model: Yvette 

14 trends NATURAL, SOFT & ESSENTIAL 

Lorem 

SMOKING HOT! 

“I used Newance Fashion Brown Shades to make different colour placements throughout the hair using the Airtouch technique. 

I paid special attention to the shape and structure of the head to create a seamless blend of colour. Also, this technique can 

be applied to perfectly blend multiple natural brown shades, such as cool brown and warm brown; it adds translucency and 

smokiness to the colour result.” 

Asia, Taiwan_Hair: Autumn @ Aschön Salon; Photo: Adam @ howisadamtristan; 

Make-up: Charlene charlene_makeupstudio

JUST BE WHO YOU ARE 

“This image epitomises our brand; gorgeous, wearable hair, and natural makeup, so the individual 

looks and feels like the very best version of themselves. This tone-on-tone effect was achieved using 

a soft colour palette that complements the model’s skin-tone, whilst leaving the authenticity of her 

natural root intact. To emphasise the beauty of the hair’s natural texture, colour placement was really 

important. Ribbons of caramel applied from the mid-section to the tip enhance the hair’s natural 

curl and movement, resulting in a sun-kissed goddess vibe - and our vision of modern beauty!” 

UK_Hair: Christopher Laird, November Collective Co-Founder; Photo: Vivienne Edge; Make-up: Emma 

Cantwell; Styled by Christopher Laird and Emma-Louise Cantwell 

BLENDING BRUNETTES 

“What I love about this image is the way the hair is dressed with the curls and texture, which really 

showcases the hair colour. The shape of the hair lets us create extra dimension by layering multiple tones 

of brunettes, copper brunettes, mahogany brunette and ash brunette on top of each other in a layered 

system and this really created depth and texture so it wasn’t flat and dull.” 

UK_Hair: Paul Dennison, Fellowship for British Hairdressing’s PROJECT: Colour Team Leader; Art Direction 

and Styling: Robert Eaton; Photo: Richard Miles; Make-up: Anna Wild 

trends 

125

Ethnic 

catwalks 

Oribe sponsored a riotous celebration of the urban diversity 

and individuality of the Big Apple at Fashion Week, teaming 

up with like-minded brands for breakthrough looks. 

NYMD 

Oribe artists enhanced 

natural looks for ten 

designers during New 

York Men’s Day, like the 

streetwear inspired 

silhouettes at Chelsea 

Grays to “summer heat” 

inspired looks at Carter 

Young (center). 

This was the most fun NYFW in years - a true celebration of individual looks and natural texture. 

The hair adorning the fashion this season was by far the most joyful and happy ever. It’s not that the 

silhouettes of recent seasons were necessarily “boring”, but the hair designs featured in the Spring/ 

Summer 2022 collections were full of variety in shape, color, texture and style. Makeup was loud 

and proud. Beauty was the star of the collections, and according to the key artists at the shows, 

“realness” will be the star in the new year. Estetica was in New York for the shows and decided to 

focus on one of the most active sponsors of NYFW, ORIBE. This season the brand sent artists and 

products to 16 NYFW shows and brought in key leads like Kien Hoang, editorial artist James Pecis, 

Coby Alcantar, Mandee Tauber and Christian Ceja-Compin among others. Dozens of Oribe artists 

were on hand to follow their concept and direction to create fresh hair looks for, collectively, 

hundreds of models. 

18 catwalks

Hitting the runway 

Oribe sponsored 16 shows this season, gravitating toward designers that allow a more creative 

collaboration between hair stylist and designer. “We believe the best results come from working 

together as a team,” Daniel Kaner says. “It’s thrilling to partner with emerging artists who 

have something to say and to become a part of their creative process.” The creative process has 

succeeded for Gabriela Hearst, shown here in her fourth Oribe-sponsored show.

Behind the scenes 

Covid precautions did not hamper the creative process. 

Social distancing was challenging, but styling stations were 

well spaced, products were switched out regularly and fewer 

guests were invited backstage to give the artists more space. 

When it comes to sponsorship, the brand considers several factors and is quite selective on which 

designer will get their support. “We want to support a mix of designers who align with our diversity, 

equity and inclusion values as a brand,” Daniel Kaner, Oribe co-founder and President, says. 

“Through our more than ten years of sponsorships, we’ve built long standing relationships with 

designers who are very much in line with our brand aesthetic and beliefs. Oribe Canales was a 

visionary and treated hair as a canvas, so we seek out like-minded creators who allow our brand to 

creatively showcase its hair artistry as another way to honor that heritage of hair as an art form.”

CHROMAT 

FRIED RICE 

THOM BROW 

MARKARIAN 

AUTHENTIC 

This season was a celebration 

of diversity and individuality, 

and many of the designers 

used “real people” as models, 

like the artists and musicians 

at Fried Rice. “I loved the 

opportunity to create ‘real’ 

hair for these shows,” Kien 

Hoang, Principal Educator 

of Content & Training for 

Oribe, and key artist for most 

of the Oribe shows, says. “Our 

team collaborated with each 

designer to push the limits 

and enhance each collection 

with the hair look.” 

STOLEN GARMENT 

STAN 

catwalks 

21

Curls & 

waves 

Individualism is the latest trend, so if you are a curly-girl, 

embrace the natural texture of your hair and just enjoy it! 

With the latest fashion trends focusing on individualism and versatility, the best and easiest thing 

someone with wavy or curly hair can do - whether male or female - is to just go with it. Of course, there 

are ways of taming and enhancing your curls, but avoid conflict. Don’t fight it. Both you and your curls 

will be much happier - and on trend! - for it. 

Sam Villa Art Director Teresa Romero explains, “Natural texture is at the forefront of bold, beautiful, 

expanded shapes. First you must understand the type and character of the natural curl pattern. Then 

using a combination of cutting techniques to address the density of the hair to help enhance or minimize 

volume. A good cut will celebrate natural texture, and allow style shifting into other looks more easily.” 

22 trends 

Goldwell Curls & Waves Collection 

Hair: Sam Villa Team - Art Director: Teresa Romero - Photo: Nico Norsdstrom - Obsidian and Blush 

- Makeup: Tanya Ortega and Leticia Tapia - Wardrobe: Michi Lafary - Obsidian and Blush

Wella Professionals North America Brand Ambassador Briana Cisneros 

Lead Hair Color & Stylist: Lisa Vann, Vann, StudiSeattle WA - Photo: James Cheng, Seattle WA - Make-up: Hannah Vann, Vann Studio, 

Seattle WA - Designer: Lisa Marie - Lisa Marie Couture, Seattle, WA - Photo: James Cheng, Seattle WA - Hair color: EuforaColor 

KMS 

For the look above-left, Wella 

Professionals North America 

Brand Ambassador Briana 

Cisneros shares, “Nutricurls 

Curlixer Defining Balm 

gave her curls this beautiful 

bounce and defined the curls. 

I applied it roots through 

ends on damp hair. Then I 

used a small amount after 

it was dry to slightly define 

the curls further.” 

Lisa Vann, creator of the look top right, also adds color. “Adding a rich, fall color will 

enhance the shine and create depth in the hair. It’s the perfect season of the year to go for 

a Deep Red, Burnt Copper or Violet Red guaranteed to liven up those curls as we head into 

those often dreary winter months.” Lisa then opted fo Eufora Perfect Curl Curl Activator 

on wet hair and Eufora Forming Cream to twist out the curls, diffuse and set style. Lastly, 

she sprayed with Eufora Retain to set and hold the look for all day style. Another in-salon 

breakthrough service is Goldwell’s NUWAVE, a revolutionary semi-permanent shape 

change service that effortlessly creates cascading waves, while leaving hair feeling truly as 

good as it looks. Follow up at home with the Goldwell Curls & Waves collection, a line of 

at-home hair care and styling essentials, designed to help you create the perfect wave. KMS 

CONSCIOUSSTYLE counts four essential products developed with a few high performing 

ingredients with a minimum impact on the planet 

– used in the most effective way to create pure, 

individual hairstyles. 

Goldwell 

Eufora 

Goldwell

Just chillin’ 

Guys, like girls, are taking a more individualized approach 

to their grooming. Embracing and enhancing their natural 

attributes makes it easier to look good and feel better. 

Jesse Linares, Sam Villa ArTeam and Master Stylist at Lunatic Fringe, sums up today's manscape, saying, “In the 

salon, today’s male guest is looking for haircuts that can run the distance - so longer, brush-back styles are in top 

demand. Men are looking for an “eight-weeker” or cuts that have room to grow in over time.” Some might observe 

that low-maintenance looks are all the rage due to post-lockdown apprehension, just in case I can’t get to my barber or 

hairdressers. But it’s not only that. It’s also about a DIY sense of individuality and demand for versatility. Like belowright. 

Teresa Romero, Sam Villa Ambassador says, “The Metro Quiff hair is longer, with an effortless and natural cut. 

These hybrid shapes can be styled in multiple ways by working pomades and/or styling creams, from looking vintage to 

punk.” “Men’s hair trends are wildly eclectic,” observes Liza Espinoza of Salon Fluxx in Naperville, IL, “almost anything 

goes as long as it suits their style. Today’s modern men are also accessing their softer, more expressive sides, and bending 

the gender norms.” Indeed, while the man-bun seems finally to be out (thank goodness!), hair color is not necessarily 

Passage Bleu 

Jose Luis Salon and Boutique - Artistic Director: Teresa Romero, Sam Villa Ambassador 

- Photo: Daniela Bauer - Hair and Make-up: Teresa Romero, Sarah and JLS Artistic 

Team - Tools: Sam Villa - Wardrobe Stylist: Melania Leocadia - Model: Ian Geyer 

men’s trends 

24 

Natch

Hair: Charley Tuck, Vann Studio Seattle Wa - Production & Styling: Lisa Vann & Charlie Price 

Photo: David Rossa Denver Co. - Make up Vann Studio Team Seattle Wa 

out of the question and many men are opting for longer lengths and natural waves, curls and 

textures. For his collection above, Charley Tuck drew inspiration for the “Wolf of Wallstreet” 

from the overly chunky suits of the 80s/90s, but with a deconstructed perspective. “Conforming 

when necessary, while remaining true to yourself and always,” says Charley, “I see more and more 

individuals stepping outside of their comfort zones and trying to incorporate a blend of different 

styles together. Classic silhouettes with modern lines, more texture, and bold colors that stand 

out amongst the men of the past ushering in a new era of self care and expression.” 

Trendy 

“A lot of men are simply 

‘letting it go’ and long shapes 

are hitting hard in the 

trends. From mild surfer boy 

to straight up Point Break, 

these designs require strong 

knowledge in texturizing 

techniques.” - Jesse Linares 

Hair: Liza Espinoza, Dianna Lesko, Makayla (Kay) Mappa, 

Raynaldo Achurra for Salon Fluxx 

Freedom 

Hair: Jesse Linares/Sam Villa 

ArTeamand Master Stylist at 

Lunatic Fringe - Photo/Katie Parker 

Goldwell

Something quirkily 

sesnsorial... that appeals 

to our senses of touch and 

sight, tempting us to reach 

out an make contact. 

Hair: Angelo Seminara, 

Goldwell Global Ambassador 

Hair Color: Angelo Seminara 

and Takashi Kurokawa using 

Goldwell Color 

Photo: Txema Yeste 

Make-up: Laura Dominique 

Styling: Niccolo Torelli 

Variety... the 

spice of life

Best of 


“Breakthrough 

design and 

flights of fancy. 

New dimensions 

in hairdressing” 

27 vision

28 vision 

“Dare to be different! 

Stylish and heroic, with an 

audaciously bold edge”

Best of 


Contemporary classics for 

go-anywwhere looks. The 

original fringes combined with 

otherwise classic cuts lend a 

sense of stunning individuality. 

Hair: Liza Espinoza (@modaliza2) 

Hair Styling: Reynaldo Achurra 

(@rey.salonfluxx) 

Hair Color: Dianna Lesko 

(@diannaleskocolourist) and Makayla 

(Kay) Mappa (@coloured.by.kay) 

for Salon Fluxx 

Photo: Nohemi Capetillo 

(@Noamyphotographer) 

Make-up: Melissa Musseau 

(@mmusse)

Red by any other name... dark 

and luminous, rich and luxurious, 

arcane and passionate. Simply 

HOT! 

Hair and styling: Nick Pagano - @ 

nickpaganohairdesign Goldwell National 

Artist 

Photo: @KeffMil\kkelson Jeff Mikkelson 

Photography 

Make-up: Jenny Thomas @ 

jennythomasbeautry 

@rod_novoa

Best of 


“Not just any little 

black dress... Not just 

any red... Not just any 

night out” 

31 vision

Book your space now! 

Make the most of this 

unique opportunity to meet 

thousands of visitors from 

the industry on the show 

floor, and get genuine leads. 

Tel: +971 4 389 45 00 

beautyworld@uae.messefrankfurt.com 

www.beautyworldME.com 

31 Oct – 2 Nov, 2022 

Dubai World Trade Centre

MODA 

INT’L 

Hair: Adrian Gutierrez/Photo: Damien Carney/Make-up: Joanne Gair/Styling: Nikko Kefalas 

TEXTURE 

& 

SHAPE

AN ARTISTIC MEDIUM 

Historically hairstyles have taken on many connotations: from an insignia of social status as in elaborate 17th-century 

wigs, to Lady Godiva’s eroticism, to the bobbed feminists of the 1920s, to Hair the Musical of the hippie counterculture and 

sexual revolution of the late 1960s. Today’s hairstylists are a new breed who embrace hair as a blank canvas and sculptural 

medium, pushing the limits of their creativity, also thanks to innovative products, tools and techniques. A contemporary 

reflection of the 21st-century individualism. 

Storicamente le acconciature hanno assunto svariate connotazioni: a partire da simbolo dello status sociale come nelle 

elaborate parrucche del XVII secolo, all’erotismo di Lady Godiva, alle femministe con il carré degli anni ’20, fino a Hair, 

il musical della controcultura hippie e della rivoluzione sessuale alla fine degli anni ’60. Gli hairstylist di oggi sono una 

nuova generazione che abbraccia i capelli come una tela bianca e un mezzo scultoreo, spingendosi oltre i limiti della propria 

creatività, anche grazie a prodotti, strumenti e tecniche innovative. Uno specchio dell'individualismo del XXI secolo. 

Historisch gesehen haben Frisuren viele Konnotationen: 

aufwendigen Perücken des 17. Jahrhunderts, über 

Feministinnen der 1920er Jahre bis hin zu Hair, dem 

Revolution der späten 1960er Jahre. Die Hairstylisten 

das Haar als Leinwand und skulpturales Medium 

überschreiten, nicht zuletzt dank innovativer 

Eine zeitgenössische Reflexion des 

von Insignien des sozialen Status, wie in den 

Lady Godivas Erotik und den Bobs der 

Musical der Hippie-Gegenkultur und sexuellen 

von heute sind eine neue Generation, die 

begreifen und dabei die Grenzen ihrer Kreativität 

Produkte, Tools und Techniken. 

Individualismus des 21. Jahrhunderts. 

Historiquement, les coiffures ont eu différentes 

interprétations. De la représentation du statut social, 

comme au XVIIème siècle, à l’érotisme de Lady Godiva ; du féminisme avec le carré des années 20, 

jusqu’à Hair, la comédie musicale symbole 

des contestations hippies et de la révolution sexuelle des 

années 60. L’hairstylists d’aujourd‘hui aborde 

la coiffure comme une nouvelle toile vierge. 

A la fois peintre et sculpteur, il repousse les 

limites de sa créativité grâce à de nouveaux produits, de 

nouveaux outils et de nouvelles techniques 

innovantes. La coiffure, un miroir de l’individualité du 

XXIème siècle. 

Históricamente, los peinados han 

estatus social como en las elaboradas 

las feministas de la década de 1920, 

sexual de finales de la década de 

adoptan el cabello como un lienzo 

de su creatividad, también gracias 

Un reflejo contemporáneo del 

adquirido muchas connotaciones: desde una insignia de 

pelucas del siglo XVII, hasta el erotismo de Lady Godiva, 

Hair the Musical de la contracultura hippie y la revolución 

1960. Los estilistas de hoy son una nueva generación que 

en blanco y un medio escultórico, empujando los límites 

a productos, herramientas y técnicas innovadoras. 

individualismo del siglo XXI. 

Art Direction: Beata Bourillon 

& Pascal Latil 

Hair: C. Coifier, S. Tesevic 

and C. Théophile 

Photo: Pascal Latil 

Make-up: Johanna Pariente 

Styling: Sylvie Théophile

Hair & Styling: Salon Sergio Molina 

Photo: Marius Uzoni 

Make-up: Gara de Zuppo 

Hair: Lorems Ipsums 

Photo: Aleglie Brazzoff 

Make-up: Pico Pallo e sister 

Styling: Alpibel Dladoirasuta 

Products: Sumaimei Prof

Hair: José García Benítez @Kumenhair 

Photo: David Arnal 

Make-up: Raúl Castaño 

Styling: Eunnis Mesa 

Products: Revlon Professional

Hair: Manuel Mon 

Photo: Bernardo Baragaño 

Make-up: Lorena Fernández 

Products: Revlon Professional

Hair & Styling: Salon Sergio Molina 

Photo: Marius Uzoni 

Make-up: Gara de Zuppo 

CLEAR- 

CUT 

Hair: Jason & Charlie Miller 

Photo: Jason Miller 

Make-up: Lauren Gollan 

Make-up Academy 

Art Direction: A. Abei, 

J. Del Luca, M. Lamberti 

Hair: Gogen Team 

Colour: Gina Rossi 

Photo: Alessandro Abei 

Make-up: Claudia Ferri 

Styling: Edoardo De Giorgio

Hair & Styling: Shelley Lane 

Photo: Dan Thomas 

Make-up: Roseanna Velin

Hair: Anja Zurawski 

Photo: Sabine Dräger 

Make-up: Hanna Abts

Art Direction: Hair: Lorems Christophe Ipsums Gaillet 

@Haute Photo: Coiffure Aleglie Française Brazzoff 

Hair: Baptiste Make-up: Santens Pico Pallo e sister 

Photo: Pawel Styling: Willig Alpibel & Kamil Dladoirasuta Cichon 

Make-up: Products: Izabela Szelagowska Sumaimei Prof

Art Direction: Andrew Smith 

Hair: A. Smith, M. Calzavara, 

A. Croci, D. Avellini 

Photo: Kamil Strudzinski 

Make-up: A. M. Negri Brida & A. Croci 

Styling: Valentina Di Pinto

Hair & Make-up: Pelsynera 

Photo: Oliver Viladoms 

Styling: Laura García Baena 

Hair: Imanol Oliver 


Make-up: José Méndez 

Styling: Imanol Oliver & Mari Conesa 

Hybrid bobs, pixies and mullets remind us 

where we came from, where we are today, and 

what we can aspire to in the future.



Colour: A. Seminara & 

Takashi Kurokawa 



Styling: Niccolò Torelli

Hair: Christine Alves 

Photo: Maurizio Pighizzini 

Make-up: Margaux Malte 

Styling: Roxane Scudier 

Creative Direction: Simon Ellis 

@Schwarzkopf Professional 

Hair: Essential Looks Team 

- Arjan Bevers, Tyler Johnston, 

Lesley Jennison

Art Direction: Francesco Arancio 

Hair: Sabrina Randazzo, 

Rosanna Dentici, Giovanni Galeota 

Photo: Desirèe Di Bella 

Make-up: Maria Luisa Daidone 

Products: Alfaparf Milano

A TRIPPY 

GROOVE 

Hair: Rodrigo Araneda 

Photo: Martin Tremblay 

Make-up: Marika D'Auteuil 

Styling: S. Bernard & A. Simard 

Products: Denman 

Hair: Hairstudio Infinity, 

Gold Winner Salon Team of the year, 

Goldwell Global Creative Awards 

Photo: Petra Holland 

Make-up: Gerdien van Westen 

& Esmee De Mey 

Hair: Carlos Alvares @Trademark Salon, 

Silver Winner Editorial Colorist of the year, 

Goldwell Global Creative Awards

Hair & Styling: Xaro Ferri 

Photo: Juanjo Martín 

Make-up: Karla Rillo 

Hair: Mirko Schioppa 

Photo: Marco Barbaro 

Make-up: Cinzia Carletti 

Styling: Carolina Turra

Hair & Styling: Anna Barroca 


Make-up: Anna González

Hair: Elle Broadhurst 

Colour: Kristie Kesic 

Photo: Georgia Wallace 

Make-up: Gemma Elaine 

Styling: Lucia Josephine 

Creative Direction: Simon Ellis 

@Schwarzkopf Professional 

Hair: Essential Looks Team 

- Arjan Bevers, Tyler Johnston, 

Lesley Jennison 

Sophisticated color 

contrasts can be stark 

or stealthy on a sleek 

finish. Letting the light 

bring it to life.



Styling: Laura García Baena

Art Direction: Stefano Bugada 

Creative Direction: Emiliano Fratarcangeli 

Photo: Max Valerio 

Make-up: Roberta Siani

Art Direction & Styling: Robert Eaton 

Hair: Fellowship Project Colour Team 

Photo: Richard Miles 

Make-up: Anna Wild

Hair & Styling: Shelley Lane 

Photo: Dan Thomas 

Make-up: Roseanna Velin 

Hair: Manu Aroa 

Photo: Ruben Dario 

Make-up & Styling: 

Carlos Escalante 

TIES THAT 

LIBERATE 

Hair: Paige Cameron 

@Cobelle Creative Salon 

Photo: Georgia Wallace 

Make-up: Gemma Elaine

Hair: Ivan Rodríguez 

Photo: Jell Loya 

Make-up: Thessa Peralta 

& Greg del Toro 

Styling: Roberto de la Nuva

Art Direction: Hooker & Young 

Hair: Fame Team 

Photo: Michael Young 

Make-up: Kirsten Baillie 

Styling: Bernard Connolly

Hair: Brandon Messinger 

Photo: John Rawson 

Make-up: Priscilla White 

Styling: Jamie Russell 

Products: Denman

Art Direction: Sam Burnett 

Hair: Fellowship Project X Team 

Photo: Ben Hards 

Make-up: Coco Hirani 

Styling: Masha Mombellie 

Products: Goldwell and KMS

Braids are 

always an 

outstanding 

protagonist. A 

fashion-forward 

manifesto. An 

avant-garde 

twist and shout. 

Hair: Anja Zurawski 

Photo: Sabine Dräger 

Make-up: Hanna Abts 

Art Direction & Hair: Marco Iafrate 

Photo: Lorenzo Sampaolesi 

Make-up: Massimo Palasciano

Hair: Alexander Kiryliuk 

Hair: @SK Lorems Style Barcelona Ipsums 

Photo: Aleglie David Brazzoff Arnal 

Make-up: Pico Miguel Pallo Silva, e sister 

Styling: Natalia Alpibel Sidorova Dladoirasuta 

Products: Styling: Agata Sumaimei Karobka Prof

Hair & Make-up: Hairkrone 


Styling: Visori Fashion Art 

Products: Wella Professionals 

Art Direction: Christophe Gaillet 

@Haute Coiffure Française 

Hair: Baptiste Santens 

Photo: Pawel Willig & Kamil Cichon 

Make-up: Izabela Szelagowska 

MEDUSA 

VIBE 

Art Direction: Jo Capelli & 

Alessandro Galetti for Art Hair Studios 

Hair: Elisa Ferrari 

Photo: Severino Orlandi 

Make-up: Prolab Agency 

Styling: Angela Marcato 

Products: Wella

Art Direction: Jo Capelli & 

Alessandro Galetti for Art Hair Studios 

Hair: Elisa Ferrari 

Photo: Severino Orlandi 

Make-up: Prolab Agency 

Styling: Angela Marcato 

Products: Wella

Hair: Sean Chiu @M Plus Salon, 

Gold Winner Avant Garde Stylist of the year, 




Styling: Laura García Baena

Even within the 

apparent randomness 

of chaotic complex 

systems, there are 

underlying patterns, 

interconnectedness. 

Hair: Arjan Bevers @Avanti 

Hairprofessionals 

Photo: Andrew O’Toole 

Make-up: Mireille Bevers Brunt 

Styling: Luca Termine 

Hair: Brandon Messinger 

Photo: John Rawson 

Make-up: Priscilla White 

Styling: Jamie Russell 

Products: Denman

Art Direction: Sam Burnett 

Hair: Fellowship Project X Team 

Photo: Ben Hards 

Make-up: Coco Hirani 

Styling: Masha Mombellie 

Products: Goldwell and KMS

Hair: Naomi Brooks @The Hair Sanctuary 

Photo: Desmond Murray 

Make-up: Nikki Bassy

Hair: Aurora Ramos Ramos 

Photo: Jhow Ferso 

Styling: Ivanna Mestres Ibiza 

Hair: José García Benítez 

@Kumenhair 


Make-up: Raúl Castaño 

Styling: Eunnis Mesa 

Products: Revlon Professional 

PANACHE 

APLENTY 

Hair: Viktoriia Vradii 

Photo: Aleksandr Chernega 

Make-up: Svetlana Sharapova 

Styling: Irina Dzhus

Hair: Mikelah-Jayde Riley Studio 

Photo: Aaron McPolin 

Make-up: Ashley Brockman 

Styling: Rebecca Paterson

Hair: Jean-Jacques Ayache, Vanessa 

Giani & Martyn Foss-Calder for JLD 

Photo: Vivienne Balla 

Make-up: Elsa Durrens 

Styling: Fabrice Leonard



Colour: A. Seminara & 

Takashi Kurokawa 



Styling: Niccolò Torelli

Art Direction: Simon Shaw, 

Wahl Global Artistic Director 

Hair: Fellowship Project Men Team 

Photo: Ayo Banton 

Styling: Dynamite Terrace Menswear 

Creative and Art Direction: 

Miquel García Cotado 

Hair: Revlon Professional Artistic Team 

Photo: Miguel Reveriego 

Make-up: Dani Rull 

The quiff: variations on a theme. The perfectlypunk 

crest, the less-is-more pixie, and catching 

the perfect wave. Color highlights and low-lights 

play a role as well.

Creative Direction: 

James Longagnani 

Art Direction: Manuel Sunda, 

Angelo Rosa Uliana 

Photo: Fulvio Maiani 

Products: Wella 

Creative direction: 

James Longagnani for 

James Hair Fashion Club 

Art direction: Manuel Sunda, 

Angelo Rosa Uliana 

Hair: A. Spaggiari, 

G. Mastriani, N. Canario 

Photo: Fulvio Maiani 

Styling: Federica Reali 

Products: Wella

Hair: Klaus Peter Ochs 

Products: Wella Professionals, 

Hairdreams

ENERGY 

WAVES 

Hair: Emmanuel Esteban 

& Sofia Geideby 

Photo: Vishal Baharani 

Make-up: Orlando Martín 

Hair, Photo & Styling: 

Keith Bryce, Finalist NAHA 2021 

Make-up: Marie Fuentes 

Art Direction: David Katchadourian 

& Pascal Latil 

Hair: Alexandra Grey Team 

Photo: Pascal Latil 

Make-up: Marian Miteva 

Styling: Veronique Suchet 

Products: Schwarzkopf Professional

Hair: Shi-Han-Zhou @Eros Hair Styling, 

Silver Winner Avant Garde Stylist of the year, 

Goldwell Global Creative Awards 

Hair: Marcela Blechová @Salon TOP, 

Bronze Winner Avant Garde Stylist of the year, 


Art Direction: François Mazeau 

for Intercoiffure 

Hair: N. Astruc, A. Baz, D. Cognin, 

V. Moutault, D. Suquet, P. Thénard 

Photo: Yves Kortum

Art Direction: Hooker & Young 

Hair: Fame Team 

Photo: Michael Young 

Make-up: Kirsten Baillie 

Styling: Bernard Connolly

Hair: Galina Sardaryan 

Photo: Yakovenko Volodymyr 

Make-up: Ksenia Erneva 

Styling: Andrey Projeev

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A passion 

for creativity 

It’s back! Eufora Global Connection 2022 will reignite 

your passion for beauty, inspire new goals, and spark 

the creative genius that propels you toward success. 

Throughout last year’s pandemic, Eufora continued to manifest 

their dedication to nurturing and serving the professional 

beauty industry, providing the high performance products, tools, 

education and inspiration essential for salons and stylists to 

prosper and thrive in the face of unprecedented difficulties. 

But now that is all in the past, and the company is now poised 

to revive their Eufora Global Connection event in 2022. 

The brand is hard at work to be able to welcome hairdressers 

from all over the world to the Marriott Marquis San Diego 

Marina Hotel in San Diego on April 4 and 5. 

Two ticketing options provide access to all general sessions, 

including keynote speaker, daily international runway 

presentations, the Eufora Stylist of the Year Awards Celebration 

and even more when you register as a VIP! 

You won’t want to miss out on any of the exciting goings-on!

Eufora has a fully 

holistic view of the 

salon industry, fostering 

and promoting success 

through personal 

development, business 

and management 

training, and the 

honing of cutting, 

coloring, and styling 

skills, all while 

providing abundant 

inspiration and top 

quality products. 

, 

BELIEVE IN YOURSELF FIRST! 

Eufora acknowledges that success as a salon professional is founded on much more than 

cutting, coloring and styling skills. It’s also about reliable, safe, ethically sustainable, and 

quality products. And the brand is also determined to cultivate the personal growth of the 

salon professional as a foundation for business success. Hence the event will feature a 

keynote presentation entitled “BELIEVE IN YOURSELF” by Mel Robbins, a public speaker, 

teacher and author of well-known books like “The 5 Second Rule” and “The High 5 Habit”. 

Hands-on technical and creative breakouts are also available as add-ons, including an extensive 

collection of both color and cutting classes on the agenda. There will be something for every 

licensed stylist, no matter their skill level. Those wanting to hone their editorial styling skills 

will enjoy up close and personal conversations with runway artists. Moreover, there will be 

personal development and salon business breakouts on the 2022 menu as well; perfect for 

salon coordinators and managers. 

The Eufora Global Store will once again be open for business offering attendees everything 

from exclusive Eufora logo wear to the most coveted tools and product packages available. 

So pre-register and find out more about the Eufora Global Connection 2022 at www.eufora.pro. 

events 

83

The World’s Leading 

Trade Beauty 

Network 

• 17 editions: 

7 in-house + 10 licensed 

• Over 176,000 copies 

of each issue distributed in 

over 60 countries worldwide 

• More than 800k fans/followers 

worldwide 

• 20 online platforms 

and much, much more... 

Follow us on: 

Free for iPad 

For further information please contact: 

Edizioni Esav 

Via Cavour, 50 - 10123 Torino (Italy) 

Tel.: +39 011 83921111 - Fax: +39 011 8125661 

w w w . e s t e t i c a m a g a z i n e . n e t 

on AppStore

What a great achievement! In spite 

of the social and economic 

situation of these difficult times, 

MCB by Beauté Sélection Paris 

2021 was a huge success: organizing 

a live event, in total safety, 

guaranteeing beauty professionals 

the utmost quality. Given extenuating 

health and travel regulations, 

the event welcomed about 30% 

fewer participants than those at 

previous editions, yet 30,000 

beauty professionals traveled to 

Paris to discover new products 

Planning for MCB by 

BS 2021 edition was 

an enormous challenge 

for its organizers. 

MCB by 

Beauté Sélection 

A live international event 

brimming with talent and 

optimism for the future 

of the beauty industry. 

and trends, drawing inspiration 

from the shows, learning techniques 

and gaining know-how, but 

also meeting with sector experts. 

And despite the Delta variant 

having further slowed down air 

travel with very rigid health 

restrictions, even many foreign 

visitors were eager to attend. 

Indeed, 4.5% of this year’s guests 

came from abroad. 

Three days of live meetings, 

exchanges, creativity, trends, 

business and innovations revolving 

around six main areas: 

Hair Care Products, Labelling & 

Packaging, Services and Furniture, 

Nails and Make-up, Men’s and 

Barbering, Store/Shopping. 

The high points of the fair 

included the 8th edition of 

The Mentor, Best Emergent Talent 

2021, the competition born in 

collaboration with Estetica: 

30 minutes for the 8 international 

talents prepared to unveil their 

creations on the MCB stage. 

Presented by four Mentors – 

Loris Hug, Sandrine Ruiz, Pascal 

Lombardo and Agnes Soronellas 

– all the participants demonstrated 

advanced technical-styling 

skills. It was a difficult decision, 

but it was the young Stéphanie 

Michel who won the award (photo 

bottom left), followed by her 

mentor Loris Hug. The stylist 

commented: “I’ve always wanted 

to do this job. Since I was 16 years 

old I have participated in many 

Rotary Club competitions, where 

I always won. There were also 

other inter-regional competitions 

of the Meuse department in France 

where I always ranked in first or 

second place. I was also elected 

‘Best Apprentice of Lorraine’”. 

The next edition of MCB by 

Beauté Sélection will be from 

10 to 12 September 2022 

events 

85

OMC ANNIVERSARY 

Celebration 

COCKTAIL PARTY 

WELCOMING OMC MEMBERS TO JOIN US 

SUNDAY 6TH MARCH @ 7PM AURORA ROOM 

MELIA HOTEL, MILAN, ITALY 

FOR ADDITIONAL INFO EMAIL OMC@OMCHAIRWORLD.COM 

www.omchairworld.com

PRESENTS 

WORLD CUP 

PARIS SEPT 10 - 12 2022 

ORGANISED BY: 

OMC PLATINUM SPONSORS 

OMC GOLD SPONSORS 

OMC WORLD CUP FURNITURE SPONSOR 

www.omchairworld.com

Damien Carney 

Doug McCoy 

Roberto Ligresti 

Lights, camera, 

action! 

Editorial and competition collections never fail to enchant 

us. The model is gorgeous, the hair is perfect, the make-up 

on point. But there’s more to getting it picture perfect! 

88 headshots 

As a trade publication, we put a lot of effort into presenting spectacular images of hair for our 

readership - focussing on the style and color, whether they be commercially viable looks or over-thetop 

avant-garde coifs from national or international competitions. But while we often talk about the 

hairdresser(s), the second name in the credits tends to be somewhat overlooked. So if you are a 

hairdresser seeking a photographer for an editorial collection or photo competition or if you are 

considering taking on the challenge yourself, here is some perspective. Because yes! - often 

hairdressers and photogs are one and the same - whether by choice or by necessity. Doug McCoy was 

driven by the latter. “It came from me needing to document the work I was doing. I learned early on 

that documenting the work trains the eye and enables me to see proportion and balance and depth, 

which for a hairdresser are key. I found I did not always have a photographer around so I needed to 

learn to photograph the work myself…so I did.!” Damien Carney had a similar story, saying that 

desperation spurred him to take the leap. “The really good photographers I wanted to shoot with were 

too expensive. I simply did not have a “gigantic budget,” he explains, “Or they really didn’t want to 

shoot hair at all, it just wasn’t their thing. Unless, your paying them a loads of money or your doing 

hair with a well known model or celebrity.”

“It’s best to give each artist the ability to fully express their 

creativity. Working on an image is very much like working 

on a painting made by all of us (hair stylist, clothing stylist, 

and ultimately, me). While on set, it's a constant adding or 

removing of elements, it's always a wonderful collaboration. 

Lastly, I always suggest the hairstylist deconstruct the hair 

on set once we achieve the perfect shot, and often these 

'surprising mistakes' become a great asset for the photo.” 

– Roberto Ligresti 

Hair: Nick Stenson/Photo: Roberto Ligresti

“We’re all creative, but we have to listen, assimilate, and then come 

together as one. Remember each team member is contributing to your 

imagery. Work with the best that you can afford. This is not the time 

for your friends to play make-up artist or wardrobe stylist. 

Get the real pros on your team and it will elevate your concept and 

final images. Often it's finding the right team. The right synergy, 

energy. And controlling creative chaos. Too many ideas ends up 

looking very messy.” - Damien Carney 

Photo: Damien Carney /Hair: Adrian Gutierrez 

MUA: Joanne Gair /Wardrobe Stylist: Nikko Kefalas

“When I am shooting, I always come from a cinematic esthetic. I tend to like 

my photos to look cinematic, like a film still, and a character in a movie. It 

makes the viewer want to know who this person is. Then I will light accordingly 

to get the shot I am after. I want to embrace the character that the model is 

giving, I want to play up the look, whether it is shot in black and white, or color, 

backlit or blown out, whatever it takes to make the character come alive.” 

– Doug McCoy 

Then, for the perfect collection, there are so many other things to coordinate and decide. Where to 

start? All three of our photogs here agree: the concept, a story board. Then maybe the model. 

Roberto Ligresti claims he prefers a model with some experience in acting. “In a beauty 

photograph the expression of the model and the gestures are as important as the hair work,” he 

observes. Doug McCoy agrees, ironizing, “Most important is the model, the face. Everything 

depends on that. It is really easy to put the right haircut on the wrong face.” Damien Carney 

concludes. “The small things are the most important things to pay attention to. Sometimes its not 

how much you do. It actually how little you do. Finding the right balance.” 

headshots 

91

Cutting Edge 

You’ve got the passion and have perfected your skills. Now 

you can achieve your goals and even push your limits with 

the best and most innovative professional tools available. 

Estetica has been out and about to prepare this round-up of what's now available in hot and cutting 

tools, brushes and combs. So take some time to browse this round-up of the latest quality tools that 

can make all the difference in the final results of the salon professional. You should want nothing 

but the best if you want to be the best. Whether you are working on defining your brand, designing 

your next editorial collection, or even just starting out on building your client base, investing in 

innovative materials and technology is sure to result in a sound return. Moreover, these are all 

brands that also offer training and inspiration, enabling you to optimize their use. 

92 tools 

Denman 

The Denman D81 Style & Shine Brush comes in Small, Medium and Large and 

features a light weight balanced handle for all-day use. A blend of natural bristle 

and nylon quill for shaping, smooth, polishing and conditioning. It is perfect for 

taming curls and texture for a glossy finish. The Denman D25 Fantail Comb is 

ultra-smooth, with eight widely spaced round-teeth that easily penetrate thick 

or curly hair and a double-pronged fantail that’s perfect for teasing or sculptural 

styling. The ideal comb for barbers, too.

Andis 

The sleek, new reSURGE Shaver (left). features an easy pivot head that hugs the 

contours of the face, head, and neck, as well as an integrated long hair trimmer that 

reduces the amount of pre-trimming needed before shaving. Pros can also rely on the 

powerful, high-speed motor to glide through wet or dry hair — eliminating the need 

for a straight razor. Its dual, independent gold titanium, hypoallergenic foils combat 

irritation and deliver ultrasmooth results, for ultimate comfort for your clients. 

Cricket 

The New Binge Power Gloss Dryer uses its power-packed indulgence haircare 

technology to dry hair faster - while producing smooth, high-gloss, soft, manageable 

blowouts. A dominant force DC motor dries hair faster with an airflow power 

exceeding 70 MPH, while a negative ionic generator adds moisture to the hair and 

tourmaline gemstone adds high gloss shine. 

BabylissPRO 

The FX3 Collection features a professional hightorque 

clipper, a trimmer, and a shaver - representing 

the 3rd generation of Ferrari-powered products from 

BaBylissPRO®. Every item features advanced high-torque 

engines, ultra-sleek ergonomic European housings, and a 

unique embedded carbon texture grip surface for ultimate 

comfort. The X3 Collection Travel Case fits all three tools, 

plus chargers, clipper guards, and blades while travelling. 

Dark Stag 

The new Dark Stag DS+ Offset 

offers incredible long-lasting 

precision and an effortless 

reliable feel when cutting. 

Available in 6.0" and 7.0", its 

offset design allows the hand 

and arm to work in a more 

natural and comfortable cutting 

position, reducing strain and 

fatigue. Moreover there is also 

a silent and smooth tension 

system to make every the hardest 

days easier. 

Sam Villa 

The Sam Villa 14-Tooth Point 

Cutting Shear 6” is one that 

every stylist can rely on for on 

point cutting to create a soft 

seamless texture. These shears 

have a polished straight blade, 

so hair is pushed across the top 

of the teeth and cut at slightly 

different lengths, blending hair 

beautifully and eliminating 

lines. It gives the look of 

traditional point cutting, with 

much less effort. 

Wahl 

The Wahl Cordless Legend was 

originally known for its extended 

wide range fading wedge blade 

that provides you with a better 

fade and blending range. With the 

new added element of this clipper 

going cordless, you can now 

benefit from 100 minutes cordless 

run time from a single 60-minute 

charge. The Legend cordless hair 

clipper has a wide taper throw 

that provides an extended range of 

fading capabilities.

Meet the Winners of the 

Global Creative 

Awards 2021 

On 3-4 October, 2021, Kao Salon Division invited stylists from all over 

the world to the Kao Salon Virtual Experience 2021 to experience 

48 hours of creativity and inspiration. 

Artists from around the world shared the best in technical and artistic education in color, 

cutting and styling. And the highlight of the event was the Global Creative Awards with the live 

announcement of the final winners. For stylists from all over the world, the Global Creative Awards 

offer the chance to show off their full creativity - without limits. 

The Global Creative Awards are an opportunity for stylists to create their own, unique hair look, 

showcasing their innovative skills and full creative vision. “The first ever Global Creative Awards 

proved that stylists around the world are ready to create inspiring images again, proving that despite 

the times we live in, Creativity Never Stops”, said John Moroney, VP Creative & Communication.

New Talent 

Colorist 

of the year 

TAIWAN 

Harley Liu / EROS Hair Styling 

GOLD WINNER 

CHINA 

Chloe Ng / Mainstage Hairdressing 

BRONZE WINNER 

SILVER WINNER 

NETHERLANDS 

Britt Sturing / 

Twins Hair & Beauty

Men’s Hairstylist of the year 

BRONZE 

SILVER 

GOLD 

UKRAINE 

Renat Murzahaleiev / HDRM Salon 

UNITED KINGDOM 

Lydia Wolfe & Jack Mead / Jack & the Wolfe 

RUSSIA 

Rustam Mirasov / Samedy

Avant Garde Stylist of the year 

HONG KONG 

Sean Chiu / M Plus Salon 

BRONZE 

GOLD 

SILVER 

www.globalcreativeawards.com 

TAIWAN 

Shi-Han Zhou / EROS Hair Styling 

CZECH REPUBLIC 

Marcela Blechová / Salon TOP

Editorial Colorist of the year 

SILVER 

GOLD 

RUSSIA 

Svetlana Zaytseva / Laimalux Academy 

www.globalcreativeawards.com 

BRONZE 

UNITED STATES 

Carlos Alvares / Trademark Salon 


Casey Coleman / CHAIR Studio

Salon Team of the year 

BRONZE 

SILVER 

GOLD 

NETHERLANDS 

Hairstudio Infinity 

TAIWAN 

K-Hans 


New Wave Hair

Global 

Creative 

Awards 

2022 

RETURNING LIVE IN 2022 

WITH ALL CATEGORIES! 

Let your ideas shine 

Three things separate a true creative artist from 

a dreamer: extraordinarily creative ideas, the ability 

to bring them to life, and doing it so well that it 

inspires others to reach for greatness too. And 

you’re a true artist. Everything you do shows this. 

You see the world as an opportunity. We get that. 

And now, we want to celebrate that. We invite you 

to share your work with us and the world. You have 

the talent; we have the stage for you. 

Share your creative vision 

// imagine: Let your imagination run wild. 

Envision your collection. What will you show 

the world? How will the colors, shapes and textures 

look? Once you have your vision, assemble your 

mood board to bring it to life. Review. Refine. 

Reimagine. Repeat until you’re satisfied. 

// create: Find your muse. Assemble your team. 

It’s time for you to bring your vision to life. 

Be clear. Be focused. Push yourself 

and make it big. Make it great. Make it stand out. 

// inspire: Now it’s time for you to put your creation 

out there. Enter the Global Creative Awards and 

share your vision with the world. Impress our judges 

with your collection. Inspire the entire world. 

In 2022 stylists can compete in two different 

ways - the Technical Awards with three different 

categories and the Editorial Awards 

with four categories: 

Technical Awards 

Creativity that starts with a photoshoot 

and ends with a live technical competition. 

// new talent colorist of the year. 

// creative colorist of the year. 

// creative haircutter of the year.

Editorial Awards 

Four exciting categories of photo-only global 

competition that celebrate the ultimate 

in editorial creativity. 

// men’s hairstylist of the year. 

// salon team of the year. 

// avant garde stylist of the year. 

// editorial colorist of the year. 

The participants of the editorial categories 

have to compete globally in this 

Photo-Only International Competition. 

The Gold Winners of each of the technical 

categories deserve the recognition 

and reward for all of their creative efforts. 

In addition to their trophy, they will receive 

global editorial coverage with 

ESTETICA Magazines. 

Take the chance to show the world what 

a true creative does: Imagine, 

Create and Inspire. 

For more information and all of the 

requirements, rules and regulations 

of the Global Creative Awards, please 

go to www.globalcreativeawards.com 

www.globalcreativeawards.com

SAVE THE DATE 

Amsterdam

The Kao Salon Family is looking forward to seeing 

you LIVE again at the Kao Salon Experience 2022!

TICKETS ON SALE 

DECEMBER 15 

CO-LOCATED WITH 

americasbeautyshow.com 

800.648.2505 | #americasbeautyshow 

Americas Beauty Show is a registered trademark of Cosmetologists Chicago.

Amidst all our recent 

adaptations, one 

thing hasn’t changed: 

our ability to have 

FUNN at America’s 

Beauty Show! 

ABS 

magic 

Alot has changed over the 

last few years. Day-to-days 

were reimagined, 

creativity reanimated. 

Even our approach to 

our livelihoods was 

- quite honestly - 

redesigned. But you know what 

hasn’t changed? 

Our ability to have some FUNN. 

2022 America’s Beauty Show is an 

in-person, engaging, FUN 

experience designed to help us all 

do what we do best even better. All 

salon professionals are invited to 

our in-person, immersive 

experience, organized to provide a 

space for our industry to: Flourish, 

Unite, Network, and Navigate. 

FUNN is our WHY, and you’re 

more than welcome to our FUNN 

house! 

Come and see the latest in 

education, the hottest trends and 

the opportunity to see and try 

what’s new in the beauty industry. 

ABS 2022 offers an unprecedented 

lineup of education to feed your 

artistic soul. It’s where colorists, 

cosmetologists nail pros and 

estheticians can focus on improving 

your craft and boosting your 

careers. Each year the “who’s who” 

and the “who’s new” of the industry 

come together for a 3-day weekend 

of hairdressing magic. It’s where 

you go to see what’s new, experience 

captivating beauty, be with your 

team and immerse yourself into the 

gold-standard of beauty with beauty. 

Get ready to have some fun on 

April 9-11, 2022 as we return to the 

Donald E. Stephens Convention 

Center and entertainment district 

of Rosemont, Illinois. 

America’s Beauty Show is a 

non-profit event focused on 

serving licensed beauty 

professionals. It is owned by 

Cosmetologists Chicago, a nonprofit 

association for the last 112 

years. America’s Beauty Show is 

known for education, innovation, 

community, shopping, and fun! It 

is a treasure within the professional 

beauty industry and is evolving to 

be relevant for both attendees and 

brand partners. 

Find inspiration, beauty 

and more magic at ABS. 

For further information, visit 

americasbeautyshow.com. 

events 

107

Cosmoprof Worldwide 

From 10 to 14 March 2022, Bologna will 

turn the spotlights on excellence and the 

innovations in all sectors of the cosmetics 

industry. From packaging to hair... 

The return of Cosmoprof 

Worldwide Bologna 2022 - 

live! - in March will welcome 

the leading international 

players to the fair district of 

the city with the objective of 

creating new synergies and 

dealing with the transformations of 

the market. “The 53rd edition of 

Cosmoprof Worldwide Bologna will 

be a moment of extraordinary 

importance for the sector: we will be 

able to once again welcome players 

from all over the world and shine 

spotlights on the excellence, 

innovation, and creativity that have 

made it possible for the industry to 

overcome unpredictable scenarios 

presented by the spread of Covid19 

on an international scale”, declared 

Gianpiero Calzolari, President of 

BolognaFiere. “There is a desire to 

get back to in-person trade relations, 

to discover innovations, and 

rediscover partners and collaborators 

- explained Enrico Zannini, General 

Manager of BolognaFiere 

Cosmoprof S.p.A - The 2022 edition 

will be a constructive and stimulating 

event to help producers, brands, 

Bologna 2022 

buyers, distributors, and retailers 

from all over the world find new 

ideas to relaunch the sector.” 

The fair will take place in full 

compliance with the safety protocols 

and reproposing traditional visitor 

itineraries: from Thursday, the 10th 

to Sunday the 13th of March, the 

pavilions dedicated to Cosmopack 

and the production supply chain 

and to the retail and perfumery 

segments of Cosmo|Perfumery and 

Cosmetics, while from Friday, the 

11th to Monday, The 14th of March, 

the Bologna Fair District will 

welcome professional operators with 

Cosmo|Hair & Nail & Beauty Salon. 

108 events

The area that promises to be flooded 

with innovation and new technological 

solutions is Cosmopack, 

which foresees an increasingly 

defined Division between the 

different specialities of the supply 

chain. The 19PK is bigger and better 

than ever, the section inside Hall 19 

dedicated to leading companies 

specialized in machinery and 

production solutions; Pavilion 15 

has been confirmed as the point of 

reference for international producers 

specialized in offering full-service 

for the industry, while the focus 

of Hall 18 will be the OEM and 

packaging sectors. Pavilion 20, next 

to the innovations in the machinery 

sector, will also house the companies 

specialized in packaging. 

THE PROFESSIONAL 

SECTOR 

The companies specialized in 

products, accessories, and furnishing 

for hairdressing salons will be 

exhibiting in Pavilions 25, 31, 32, 33, 

35, and 37. On Hair returns to 

Pavilion 37, a newly inaugurated 

space of BolognaFiere: an arena 

with a capacity of more than 8,000 

will host spectacular hair shows by 

teams and masters known worldwide 

and heralders of innovation and 

creativity. Products and services for 

professional beauticians, spas, and 

nails will occupy Pavilions 28, 29, 

30, and 36. The program features 

other exciting initiatives: Cosmo 

Onstage, the stage dedicated to 

innovations in the beauty and hair 

sectors, will will welcome Masterclasses, 

the new advanced training 

project of Cosmoprof, with the 

participation of professional 

academies and trainers; World 

Massage Meeting will offer beauty 

operators the opportunity to meet 

for training and updating; Wunderkammer, 

or the cool salon of beauty, 

will welcome the videos of exhibitors 

with product launches, and the most 

innovative equipment and treatments. 

PERFUMERY 

Many areas are dedicated to the 

most innovative and high-profile 

companies, beginning with 

Cosmoprime, the pavilion dedicated 

to selective and high-quality 

cosmetics, that will host premium 

and luxury brands with a strong 

commitment to sustainability. 

Another special area has confirmed 

Zoom on Emerging Prime, where 

15 selected companies will present 

new ideas about ingredients and 

formulation, methods of using 

products and new consumer 

functionalities. The Extraordinary 

Gallery will welcome companies 

with innovative concepts in terms of 

formulas and packaging, while the 

exhibition area will be completed 

with round tables and the in-depth 

observations of CosmoTalks. 

www.cosmoprof.com 

Cosmoprof Worldwide Bologna is supported by the Italian 

Ministry of Foreign Affairs and International Cooperation 

and ICE - Agency for the promotion abroad and the 

internationalization of Italian businesses, as part of the 

extraordinary plan to promote Made in Italy.

Advertorial 

Empower 

Your Business 

Top salon software 

from Fresha is FREE 

for hair and beauty 

businesses! 

“Fresha marketplace 

actively connects our 

partners to people 

searching for hair and 

beauty services in their 

area,” explains CEO 

and Founder William 

Zeqiri (below left with 

Co-founder, Nick Miller). 

I 

n an online, digital and 

mobile-centric world, 

technology is enriching the 

hair and beauty industry 

with booking software and 

apps now integral to running 

a salon business. However, 

not all platforms are the same. 

Every now and then, something 

truly game-changing emerges that 

redefines the market and sets new 

benchmarks by which all other 

software providers are measured. 

Fresha is such an innovation! 

GLOBAL SUCCESS STORY 

With over 60,000 partners and 

200,000 beauty and wellness 

professionals in 120 countries - 

from freelancers to multi-outlet 

businesses - Fresha is positioned 

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rates via the App or 

in-store card terminals ensuring 

fast and secure payments. 

SUPERCHARGE GROWTH 

Key to the success of any salon 

business is attracting new clients 

and retaining existing ones, and by 

joining Fresha, partners gain access 

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search engine for hair, beauty and 

wellness services. This generates 

appointment bookings for 

partners that are boosted by 

reviews, so consumers can book 

online with complete confidence. 

FRESHA MARKETPLACE 

This seamless end-to-end 

experience helps generate new 

clients for partners, as well 

as protecting their incomes: 

“Fresha marketplace is one of our 

greatest innovations, as it actively 

connects our partners to people 

searching for hair and beauty 

services in their area,” explains 

CEO and founder William Zeqiri. 

“We’ve already processed over 250 

million appointments worldwide 

and this feature allows partners 

to promote their business, attract 

new clients and exceed their 

commercial potential.” 

Co-founder Nick Miller goes 

on to explain why Fresha is free, 

and why Fresha is urging salon 

businesses to stop paying for 

software: “Fresha gives salons free 

access to innovative software and 

our business grows as they attract 

more clients and generate more 

revenue. Salon businesses should 

only pay for software when it’s 

working for them and this 

partnership philosophy means 

that we collaborate and grow 

alongside our partners. This is the 

Fresha way.” 

Join Fresha FREE now by visiting 

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innovation 

111

Turbo 

Style 

The BaBylissPRO ® 

GOLDFX and ROSEFX 

Dryers : designed to 

empower hairstylists 

and barbers. 

High-performance. 

Perfectly balanced. 

Italian-designed. 

The BaBylissPRO® 

GOLDFX and 

ROSEFX Dryers 

offer the superior engineering 

and sleek styling that make all 

BaBylissPRO® collections so 

popular. Compact housing 

contains a high-speed brushless 

engine to allow faster styling and 

maneuvering. A turbo button 

boosts wind speed to 100 MPH, 

making this one of the fastest 

dryers available. A long, knurled 

metal handle ensures the ultimate 

no-slip grip, even with styling 

products on your hands. Dual heat 

and speed settings, snap-on 

concentrator, beard pic, and 

diffuser make this an essential 

styling tool. 

What more could a hairdresser 

want? Maybe more clients to keep 

super-satisfied with the great 

looks you can get with this 

cutting-edge tool. 

Estetica went to hairstylist-barber 

Nicole Renae @_nicolerenae to 

ask her more about which features 

in particular of the GOLDFX 

Turbo Dryer empowered her 

behind the chair. 

“I use my blow dryer for every 

client and even in between each 

client to keep my work space clean 

and hair free. Because it’s so light, 

I never struggle with it being too 

heavy while using it.” 

“But the stand-apart feature are 

the nozzles! It comes with a Beard 

Pic - that I use it to blow out 

beards to their true length so I 

can sculpt them. The Diffuser is 

diverse enough to bring out the 

texture in the hair whether it’s 

curly, straight, or wavy.” 

“Number 3 is the Concentrator - I 

love using it to focus on one section 

of the hair while I’m either drying 

it or trying to focus on bringing out 

volume in the hair.” 

The BaBylissPRO 

High-performance 

turbo dryers come in 

two fashion-forward 

colors: of Gold and 

Rose Gold... to add 

an elegant touch to 

your salon. 

112 tools

Estetica n. 4/2021 

ad index 

ESTETICA ITALIA 

EDIZIONI ESAV 

Via Cavour, 50 

10123 Torino (Italy) 

Tel.: +39 011 83921111 

Fax: +39 011 8125661 

www.estetica.it 

www.esteticamagazine.com 

West Coast Sales Rep. 

Marlena DuRon - 

1564 Seabridge Lane, 

Oxnard 93035 (USA) 

Tel. + 1 3104153360 

mduron@att.net 

AMERICA’S BEAUTY SHOW 106-107 

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ANDIS 2/104-105 

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BABYLISS PRO 

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BEAUTYWORLD MIDDLE EAST 32 

www.beautyworld-middle-east.ae.messefrankfurt.com 

COSMOPROF 2022 108-109 

www.cosmoprof.com 

DANCOLY COSMETIQUE 16-17 

www.dancoly.fr 

FRESHA 110-111 

www.fresha.com 

GOLDWELL 94-103 

www.goldwell.com 

IHA 4 

www.ihawards.com 

OMC 86-87 

www.omchairworld.com 

SENSÙS 

www.ilovesensus.it 

FC-1/6-9 

The “Elemental Chlorine Free” 

mark certifies that the cellulose 

used for the production of the 

paper has been bleached without 

the use of chlorine dioxide 

The “100% recyclable” mark 

certifies that the paper is a 

recyclable material, since the 

cellulose it contains can undergo 

repeated processing cycles 

The “Green Paper” mark is 

synonymous with quality and 

respect for the environment 

PRINTED IN ITALY BY Tipo Stampa srl 

Estetica USA “ISSN 2239-7213” (USPS # 12220) is published quarterly for $ 49.00 per year by EDIZIONI ESAV SRL- Via Cavour 50, 10123 Torino. 

Distributed in the USA by Tri State Magazine NY, Inc, 1209 Oakpoint Ave, Bronx, NY 10474 POSTMASTER: Send address changes to Estetica USA c/o Tri State 

Magazine NY, Inc, 1209 Oakpoint Ave, Bronx, NY 10474 

Registration n. 435 of 7.4.49, Turin Law Court. All rights reserved. Reproduction in whole or in part of texts or photography is prohibited. 

Manuscripts, photographs and art are selected at the discretion of the publi sher free of charge (advertising exclu ded). Whether published or not, no 

material will be returned and remains the property of the publishing house, which may make use of it as seen fit. This may include the withdrawal of 

publication rights to other publishing houses. Estetica requires exclusive publication rights in the hairdressing sector for all photography submitted 

which must not therefore be offered for publication to other magazines in the hairdressing trade or industry. 

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NEXT GENERATION 

OF PROFESSIONAL BARBER TOOLS 

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21FA081879

ESTETICA Magazine USA (4/2021)

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