The Garage 336
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NEWS<br />
Making<br />
workshop<br />
life simpler,<br />
despite the<br />
complexity<br />
Cars are continuing to evolve, becoming more powerful, more environmentally friendly, more<br />
comfortable, and safer. At the same time, they are becoming more complex, and with each<br />
new innovation, independent workshops have to familiarise themselves with yet more<br />
technology. That is why it’s good to have a partner like Schaeffler Automotive Aftermarket<br />
on their side, because the company’s objective is to make things easier for them and their<br />
customers, despite all the complexity involved.<br />
‘Convenience’ is one of the key focus<br />
points of Schaeffler Automotive<br />
Aftermarket’s strategy designed to<br />
shape the future of the independent<br />
aftermarket. However, is convenience<br />
really possible at a time when both cars<br />
and the replacement parts they need are<br />
becoming steadily more complicated? As<br />
digitalisation and electric mobility gains<br />
ground and the number of repairs and<br />
services requiring special expertise and<br />
tools continues to grow, along with the<br />
pressure on workshops to work profitably<br />
and efficiently?<br />
It is a challenge, but one that can<br />
be overcome with system expertise<br />
and market knowledge, explains Jens<br />
Schüler, President GKAM, Global Sales<br />
& Marketing, Schaeffler Automotive<br />
Aftermarket: “Schaeffler is a renowned<br />
specialist and innovator in the powertrain,<br />
engine and chassis segments, and a<br />
leading global development partner for<br />
vehicle manufacturers. Our Automotive<br />
Aftermarket division is a longstanding and<br />
reliable partner that provides support<br />
and inspiration to the independent<br />
aftermarket and independent workshops.<br />
<strong>The</strong>re is no organisation better placed<br />
than we are to provide the right answers<br />
to important questions the future of car<br />
servicing.<br />
Electric mobility, Industry 4.0,<br />
and digitalisation as opportunities<br />
Tapping into new trends, along with<br />
preparing for them in advance, is<br />
essential for the long-term success of a<br />
workshop. Schaeffler is therefore working<br />
on solutions that allow workshops to<br />
participate in new trends, by helping<br />
shape the process of digitalisation for<br />
example: “We consider digitalisation to be<br />
an opportunity to support complex repair<br />
procedures on-site and intensify the<br />
dialogue with our customers worldwide,”<br />
says Schüler. REPXPERT will play an<br />
increasingly important role in this context,<br />
as the Schaeffler service brand provides<br />
workshop professionals with appropriate<br />
special tools and repair support, not<br />
just via traditional channels like personal<br />
training and hotlines, but increasingly<br />
through digital formats such as virtual<br />
installation instructions and training<br />
sessions.<br />
At the same time, Schaeffler is helping<br />
to ensure that independent workshops do<br />
not lose out on the opportunities offered<br />
by electric mobility. For example, the<br />
company has its sights set firmly on the<br />
independent aftermarket as it develops<br />
e-axles and hybrid modules for electric<br />
vehicle manufacturers all over the world.<br />
When electric vehicles become<br />
relevant for the independent aftermarket,<br />
Schaeffler will be ready with an aligned<br />
portfolio of repair solutions and services<br />
to support workshops, solutions that will<br />
make it easy for garages to benefit from<br />
the increasing prevalence of electric<br />
vehicles, allowing them to tap into this<br />
new segment and thus secure a profitable<br />
future for their business.<br />
Information on Schaeffler products,<br />
fitting instructions, labour times and much<br />
more can be found on the REPXPERT<br />
workshop portal – www.repxpert.co.uk<br />
– the REPXPERT app, or by calling the<br />
Schaeffler REPXPERT hotline on 0872 737<br />
0037.<br />
26 THE GARAGE<br />
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