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The Garage 336

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NEWS<br />

Making<br />

workshop<br />

life simpler,<br />

despite the<br />

complexity<br />

Cars are continuing to evolve, becoming more powerful, more environmentally friendly, more<br />

comfortable, and safer. At the same time, they are becoming more complex, and with each<br />

new innovation, independent workshops have to familiarise themselves with yet more<br />

technology. That is why it’s good to have a partner like Schaeffler Automotive Aftermarket<br />

on their side, because the company’s objective is to make things easier for them and their<br />

customers, despite all the complexity involved.<br />

‘Convenience’ is one of the key focus<br />

points of Schaeffler Automotive<br />

Aftermarket’s strategy designed to<br />

shape the future of the independent<br />

aftermarket. However, is convenience<br />

really possible at a time when both cars<br />

and the replacement parts they need are<br />

becoming steadily more complicated? As<br />

digitalisation and electric mobility gains<br />

ground and the number of repairs and<br />

services requiring special expertise and<br />

tools continues to grow, along with the<br />

pressure on workshops to work profitably<br />

and efficiently?<br />

It is a challenge, but one that can<br />

be overcome with system expertise<br />

and market knowledge, explains Jens<br />

Schüler, President GKAM, Global Sales<br />

& Marketing, Schaeffler Automotive<br />

Aftermarket: “Schaeffler is a renowned<br />

specialist and innovator in the powertrain,<br />

engine and chassis segments, and a<br />

leading global development partner for<br />

vehicle manufacturers. Our Automotive<br />

Aftermarket division is a longstanding and<br />

reliable partner that provides support<br />

and inspiration to the independent<br />

aftermarket and independent workshops.<br />

<strong>The</strong>re is no organisation better placed<br />

than we are to provide the right answers<br />

to important questions the future of car<br />

servicing.<br />

Electric mobility, Industry 4.0,<br />

and digitalisation as opportunities<br />

Tapping into new trends, along with<br />

preparing for them in advance, is<br />

essential for the long-term success of a<br />

workshop. Schaeffler is therefore working<br />

on solutions that allow workshops to<br />

participate in new trends, by helping<br />

shape the process of digitalisation for<br />

example: “We consider digitalisation to be<br />

an opportunity to support complex repair<br />

procedures on-site and intensify the<br />

dialogue with our customers worldwide,”<br />

says Schüler. REPXPERT will play an<br />

increasingly important role in this context,<br />

as the Schaeffler service brand provides<br />

workshop professionals with appropriate<br />

special tools and repair support, not<br />

just via traditional channels like personal<br />

training and hotlines, but increasingly<br />

through digital formats such as virtual<br />

installation instructions and training<br />

sessions.<br />

At the same time, Schaeffler is helping<br />

to ensure that independent workshops do<br />

not lose out on the opportunities offered<br />

by electric mobility. For example, the<br />

company has its sights set firmly on the<br />

independent aftermarket as it develops<br />

e-axles and hybrid modules for electric<br />

vehicle manufacturers all over the world.<br />

When electric vehicles become<br />

relevant for the independent aftermarket,<br />

Schaeffler will be ready with an aligned<br />

portfolio of repair solutions and services<br />

to support workshops, solutions that will<br />

make it easy for garages to benefit from<br />

the increasing prevalence of electric<br />

vehicles, allowing them to tap into this<br />

new segment and thus secure a profitable<br />

future for their business.<br />

Information on Schaeffler products,<br />

fitting instructions, labour times and much<br />

more can be found on the REPXPERT<br />

workshop portal – www.repxpert.co.uk<br />

– the REPXPERT app, or by calling the<br />

Schaeffler REPXPERT hotline on 0872 737<br />

0037.<br />

26 THE GARAGE<br />

26,27 Schaeffler.indd 1 21/02/2022 15:48

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