The Garage 336

TYRES
Bridgestone’s
simplified, sustainable
and sporty range
heralded
Bridgestone has looked to the past,
present and the future in developing
its most comprehensive consumer
tyre range to date, which is more
simplified, sustainable and sportier than
ever before.
The tyre giant – now recognised as a
global leader in sustainable mobility and
advanced solutions – has received a
number of positive test results in recent
times for its product range, which has
been simplified and revitalised in the past
two years.
Notably, the new Potenza Sport, the
Turanza T005, the Weather Control A005
EVO and the Duravis All Season van tyre
are recent additions to the line-up and all
(bar the Potenza Sport and Duravis) benefit
from Bridgestone’s unique DriveGuard
run-flat technology, which allows
motorists to keep on moving for 50 miles –
at speeds up to 50mph – after a puncture.
POTENZA SPORT
In a nod to the past, Bridgestone has
leant on its many years of motorsport
experience to produce the Potenza Sport,
which is arriving at dealers shortly having
been revealed in December 2020.
This next generation tyre represents a
new standard in premium, high-end sports
performance, providing best-in-class
performance in the dry supported by a
premium wet package.
Tested by TÜV SÜD, one of Europe’s
most respected independent automotive
testing institutes, Potenza Sport achieves
the best performance in both dry
braking (shortest braking distance on a
dry surface) and cornering and straight
line stability (maintaining vehicle stability
when travelling both in a straight line and
through a curve) versus competitors in
the premium segment [1] And, with an
EU label A-grade in wet grip across its
full line-up and deemed best performer
in wet cornering and handling in further
tests performed by TÜV SÜD, Bridgestone
Potenza Sport also offers outstanding wet
performance.
In a huge early coup for the
product, it has been selected as the
exclusive original equipment tyre for the
Lamborghini Huracán STO supercar, as
well as long-time partner Maserati’s MC20
supercar.
WEATHER CONTROL A005 EVO
The Weather Control A005 EVO tyre
is Bridgestone’s second generation
all-season touring tyre. Like its
predecessor, it has been designed to
deliver year-round control, safety, and
convenience – but has been reengineered
to offer additional performance benefits.
It has been built using Bridgestone’s
advanced, high silica NanoPro-tech
compound technology. Bridgestone has
combined the compound with a new
mixing technology that improves its silica
dispersion to give the A005 EVO excellent
fuel efficiency and enhance its overall
snow potential.
Alongside an optimised carcass
construction and optimised contact
pressure distribution, this enables the
new tyre to be capable of handling
everyday driving challenges across all four
seasons without compromising on wear
performance.
DURAVIS ALL-SEASON
For the present, Bridgestone’s latest
Duravis All Season van tyre is also being
seen as a crucial piece in the overall
product jigsaw, which boasts an ‘A’ rating
in wet handling.
Like the Weather Control A005 EVO
consumer tyre, the Duravis All Season
has been designed to deliver year-round
control, safety, and convenience, using
Bridgestone’s advanced, high silica
NanoPro-tech compound technology.
Bridgestone has combined the compound
with a new mixing technology that
improves its silica dispersion to give the
A005 EVO excellent fuel efficiency and
enhance its overall snow potential.
And when looking to the future,
Bridgestone’s commitment to providing
sustainable mobility and advanced
solutions can be seen in the fact that
around 30 per cent of all new OE fitments
developed by Bridgestone EMIA in 2020
were created specifically for EVs. From its
ologic Technology - created specifically for
BMW’s all-electric i3 – to the pioneering
ENLITEN Technology, Bridgestone has
always supported the development
of EVs through ground-breaking tyre
technologies.
SUSTAINABILITY
As well as shaping a sustainable future of
mobility in its product output, Bridgestone
is showing equal commitment to investing
in greener practices in the development of
those products.
Virtual Tyre Modelling represents the
future of tyre development at Bridgestone,
and its already in use today. The
technology enables Bridgestone to create
a digital twin of the tyre at its development
stage, reducing the volume of physical
prototype tyres – and subsequently raw
materials – needed, and cutting the
product development time by up to 50 per
cent. Thanks to Bridgestone’s continued
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