INDUSTRY DIRT HAPPENINGS IN & AROUND THE SELF SERVE CARWASHING INDUSTRY PSD Codax welcomes Mark Byard as new manager of business development PSD Codax of Bristol, England, part of ICS and OPW Vehicle Wash Solutions, global leaders in vehicle wash and payment solutions technology, welcomed Mark Byard as the new Manager of Business Development A December 6, 2021, press release stated that in this role, Byard will be directly responsible for PSD Codax sales and marketing efforts in the UK, Ireland and Scandinavian markets, as well as overseeing PSD Codax’s growth in the European market. Prior to joining PSD Codax, Byard was the Business Development Manager and Head of Sales for Kärcher Wash Systems, where he was responsible for overseeing business growth and key accounts. Before joining Kärcher Wash Systems, Byard held a variety of roles in the car wash industry from engineer to technical service manager to installation manager. “Mark has a level of experience, background and connection to the vehicle wash market that we find most beneficial to help understand and respond to our customers’ requirements,” said Rob Deal, Vice President of Corporate Sales for ICS, in a press release. “His depth of experience is exactly what we have been looking for as we expand our business development efforts to continue our growth. We are excited for the future and look forward to the impact Mark will bring to our customers.” “Over the last few years, the customer needs have changed and the requirement for contactless payment at the wash bay entrance has been a regular request,” Byard also stated in the press release. “I’m excited to join PSD Codax and be a part of offering vehicle wash operators the solutions they need to help increase profits by providing a seamless wash experience with the latest in payment system technology.” As Self Serve Car Wash News previously reported, OPW Vehicle Wash Solutions was formed in January 2019 and consists of PDQ Manufacturing, Inc., Belanger, Inc., and Innovative Control Systems. EverWash Acquires omniX Labs EverWash of Philadelphia, a leader in car wash membership and subscription management, announced that it has acquired omniX Labs, industry-leading real-time vehicle analytics, and Machine Learning (ML) platform. This acquisition will deepen EverWash’s capability to gain key sales and marketing insights at car washes to benefit their wash partners and customers. Together, EverWash and omniX Labs will use vehicle-centric data to improve the car care life cycle experience, while setting their eyes on other industries that can benefit from their proprietary analytics and ML models. “As a proven leader in the innovation and development of the car wash membership business, EverWash efficiently provides a mobile platform for subscribers and robust end-to-end solution for car wash operators,” said Scott Caplan, Co-Founder, and President of EverWash, in a November 15, 2021, press release. “In order for our business to embark on the next leg of our high-growth journey, the acquisition of omniX Labs will accelerate our ability to provide even more vehicle-centric actionable data that we can use to personalize the customers' experience and improve the operators' bottom line." “omniX Labs shares EverWash’s commitment to actionable data for the pursuit of client and customer success,” said Anoop Kanthan, CEO & Co-Founder of omniX Labs, in the press release. "We’re excited to contribute to their expansion by continuing to provide intelligent sets of eyes to help optimize the car wash experience. Ultimately, our insights will enable both EverWash and omniX to develop the next generation of car care solutions via the vehicle becoming an extension of the consumer’s wallet.” EverWash and omniX Labs have been working together since May 2020, but this complete merger will bring two leading technology platforms together to provide car care operators and retailers full lifecycle visibility into their customers. Express Wash Concepts acquires Kleenco Express Wash Concepts (EWC) of Columbus, Ohio, announced on January 19, 2022, that it acquired Kleenco, a leading supplier of car wash service, chemicals and components to automotive dealerships. Kleenco joins the Express Wash Concepts portfolio which presently includes 60 operating express tunnel car wash locations throughout Ohio, Indiana, Pennsylvania and Virginia. Powered by Express Wash Concepts, the newly enhanced Kleenco offers an expanded network of highly skilled car wash service professionals, an easy-to-use online service portal for scheduling service and chemical delivery, a fully stocked parts warehouse, and faster dispatched service calls, a press release stated. Award-winning chemical supplies are provided by industry leader ChemQuest. "We have drawn upon the deep breadth of experience from of our current Kleenco and Express Wash Concepts teams and look forward to providing our dealership customers with the best possible service, chemicals and components for their washes," John Roush, Express Wash Concepts Chief Executive Officer, stated in the press release. Moving forward, Kleenco's three-tiered service approach will offer a wide range of service options for automotive dealerships who at minimum want to keep their washes running with access to the best chemistry in the business, to higher volume dealerships looking for the convenience and value of automated chemical delivery, regular wash inspections and cleaning, to on-demand service. Discounted promotional options are also being offered to dealerships who prefer to provide customers with the convenience and value of washing at one of Express Wash Concepts' 60+ brand locations. Express Wash Concepts was formed in April 2018 with the announcement of a strategic investment partnership with Wildcat Capital Management, the family office of TPG Capital co-founder, David Bonderman. In 2021, EWC announced its geographical footprint expansion beyond Ohio and into Virginia, Pittsburgh and Indiana through the acquisitions of Green Clean Express Auto Wash, CleanTown USA and Snazzy's Express Car Wash. The Company plans to open an additional 50+ locations in 2022. 30 • WINTER 2022
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