Automotive Exports March 2022

So, how is this situation in the
domestic market?
We also made researches to see how we
can deliver our products directly to our
customers in the domestic market. Because
the product we sell for 600 TL goes up to
1500 TL until it reaches the customer. For
this, we have activated our E-Commerce
channel. Apart from our own E-Commerce
site, we also took our place in all of the
market places. In fact, we broke a record
by reaching a turnover of 2 million in a
short time like 8 months in a market place
in 2020. As a result of our efforts, we have
reached 1600 different sales points. We
made a selection based on this figure, and
now our products are being sold at around
800 sales points on average. We have a
field team regularly visiting these outlets
and evaluating customer feedback. We will
continue our efforts to deliver problem-free
and quality products to end consumers.
Could you give information about your
production facilities? Do you have
R&D studies?
We are using 2500 different molds. We are
the only company carrying out R&D and
P&D studies in this sector in Turkey. We
allocate 25% of our turnover only to these
activities. We produce 22 thousand new
products every month. We bought a new
machine from Italy for my new products.
In this way, decorative stitches began to
take place in our products. Customers can
already design their own covers on the
internet with the products and colors they
want.
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