Separator's Digest - GEA Westfalia Separator Group

Smoothies
“Smoothies“ have been a permanent fixture
in the fruit juice industry for quite some time.
They are offered to consumers in the fresh
fruit department and / or the refrigerated
shelves of supermarkets in packaging sizes
of approx. 250 ml.
They can also be found in direct sales at airports
and railway stations. They are sold as a snack, and
compete directly with soft drinks as well as fast
food and chocolate bars; they are advertised as a
drink as well as a fruit substitute.
Use of direct juices
Smoothies feature ingredients consisting of a
wide range of fruits. The main constituents are
frequently apple and orange juice. They also
contain fruit additives with an exotic
image. The premium group products
frequently come directly from fruit
processing. Fruit concentrates are
therefore not used in order to
provide freshness and an
excellent taste. Unlike normal
concentrate production, the
production of fresh direct
juice products requires
continuous operation, and
is not dependent on the
fruit season. This is the only
way in which the consumer
can be supplied with fresh
products throughout the
entire year. Direct juices from
the commonly encountered
types of fruit are already
established. Other raw products
come from deep-freeze or
refrigerated stores; fresh fruit from
other continents can also be an
alternative.