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March 2022

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Advertorial: Guardian Warm Roof<br />

RAISE THE BAR WITH EXCLUSIVE<br />

INDUSTRY PARTNERSHIP<br />

There are many benefits to installing the Guardian Warm Roof, and in the face of industry<br />

demands, the system is now even more attractive to homeowners and installers with the<br />

announcement of a new exclusive VELUX® partnership...<br />

Over the last few years the industry<br />

has seen pressure from every angle<br />

imaginable. Among homeowners, things<br />

haven’t exactly stayed quiet either. Since 2020<br />

there’s been substantial growth in homeowners<br />

looking to increase their internal space through<br />

moving to a bigger home. The biggest trend,<br />

however, was with 57% of homeowners deciding<br />

to make energy-efficient improvements on their<br />

home.<br />

While personal needs for more space are growing,<br />

homeowners are facing other industry pressures.<br />

A rising energy price-cap is scheduled from the<br />

1st April this year and there are also<br />

regulations for all residential<br />

dwellings – including<br />

improvements on existing<br />

homes – to be zero carbon<br />

ready by 2025 .<br />

As a result, homeowners<br />

are having to navigate<br />

these changes, and are<br />

even more conscious about<br />

finding long-term energy saving<br />

solutions for their homes.<br />

With growing environmental demands on<br />

residential properties and yearly home energy<br />

increases of up to £708, we are all affected.<br />

As a result of these imminent changes you are<br />

probably wondering ‘how will this affect the<br />

future of my business?’.<br />

Solutions for homeowners<br />

In many homes across the UK the conservatory<br />

that was once thought to be a dream sunroom<br />

has quickly turned into an expensive and<br />

The Guardian Warm Roof is the only conservatory roof replacement system to incorporate VELUX®<br />

neglected extension of its insulation and ventilation technology.<br />

the home. However,<br />

Proven to improve home energy ratings and with<br />

homeowners are<br />

over 100,000 Guardian Warm Roof installations<br />

realising they can<br />

in the UK, it’s no secret why homeowners<br />

reclaim their space back<br />

favour replacing their conservatory roofs with<br />

and remain in line with<br />

this thermally-efficient solid roof. Homeowners<br />

government regulations, with a<br />

choose to keep their internal square footage,<br />

significant improvement on the standard for<br />

maintain property value and reap the benefits of<br />

extensions, making homes warmer and reducing<br />

year-round energy savings and easy temperature<br />

bills, by replacing their conservatory roof.<br />

regulation with the U-value of 0.18 W/m 2 K that<br />

Opting for a replacement roof over demolishing the Guardian Warm Roof replacement brings.<br />

or rebuilding the conservatory is much more cost<br />

Partnerships for the future<br />

effective and environmentally viable. Initially,<br />

a roof replacement is already less wasteful<br />

The Guardian Warm Roof is also fully<br />

as it maintains the original foundations of the<br />

customisable to the needs and style of the<br />

conservatory structure. Secondly, a solid warm roof<br />

homeowner. When replacing the roof, a key<br />

is much more effective in mitigating heat loss and<br />

consideration among homeowners is often<br />

gain than a glass or polycarbonate roof because of<br />

whether they will lose the internal daylight of their<br />

26 T I MARCH <strong>2022</strong> PRACTICAL CONTENT FOR THE GLAZING INSTALLER & HOME IMPROVEMENT SPECIALIST

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