March 2022

Market turbulence
Continued from page 22
Central’s aluminium Flat Rooflight has been produced to
‘help installers tap into a lucrative and growing market’
At the same time, however, there will always
be higher earning households who still have the
money to spend, and generally, it’s this group that
would rather invest in premium products.
Being a “single source supplier” of PVCu and
aluminium solutions, we are well positioned to
offer the products to help.
As part of Central’s growth strategy, we’ve spent
the past few months expanding into this highend
domestic market, growing both our product
portfolio and customer base with the aim of better
serving domestic installers.
First in our range is the aluminium casement
window, said to be the ideal window to tap into
increased demand for contemporary new-builds
and refurbishment projects.
As well as being extremely aesthetically
pleasing, it incorporates all the high-quality
functions you’d expect from an aluminium flush
casement window, including weather resistance,
advanced performance, and incredible versatility,
functioning as a durable alternative to timber and
steel window systems.
We also offer our aluminium Flat Rooflight
(above), a contemporary but practical system
designed to meet the needs of the modern
building.
Quick to assemble on site and available in
a wide range of sizes, this made to measure
rooflight comes in three different designs – Fixed,
“I believe that if the
industry can get
through what’s been
an unprecedented past
two years, we can get
through anything”
Ventilation, and Egress – and certainly meets
the demand for stylish and functional products,
helping installers tap into a lucrative and growing
market.
Also available is our range of highly customisable
aluminium bi-folds and patio doors, which offer
homeowners a way to let in more natural light,
and installers the chance to benefit from this
premium market.
From a PVCu perspective, our mechanically
welded flush casement windows provide our
customers with a heritage look that suits many
applications.
It’s the perfect product that can differentiate
installers from the competition and help maximise
their margins.
The right marketing
In what’s set to become a difficult and
competitive trading period, as well as investing
in premium products it’s also vital that installers
wrap themselves in a marketing package to
maintain their strong reputation.
Of course it’s very tempting to cut costs, but it’s
more important now than ever for installers.
That’s why in addition to an extensive product
portfolio, we also offer our customers access to
the exclusive Central Hub, an online portal where
both PVCu and aluminium installers can access
showroom materials and marketing support,
brochures, images and downloads, as well as the
latest company news and order notifications.
All the features of the Central Hub have been
designed to benefit installers, from detailed
product information to dedicated marketing
and showroom support, all of which will help
them provide better service to their customers,
and ultimately win them more sales, improve
conversion rates and increase profit margins.
Promising future
It’s certainly a changing market out there, but I
believe that if the industry can get through what’s
been an unprecedented past two years, we can
get through anything.
With strategic investments in both the right
products and their marketing, domestic installers,
I believe, will flourish, with Central Window
Systems at hand for support all the way.
Contact Central Window Systems:
0121 500 0505
www.centralwindowsystems.co.uk
@Central_WS
24 TI MARCH 2022 PRACTICAL CONTENT FOR THE GLAZING INSTALLER & HOME IMPROVEMENT SPECIALIST