01945 Spring 2022

SPRING 2022 | 25
really my focus with the charitable events.”
He sees the mission of his company
in creating original unique art and music
parties that would provide engaging,
immersive experiences to participants
and also highlighting different nonprofit
organizations
From his experiences at events and
music festivals, Lautner noticed that when
people experience music and art together
it creates a unique type of energy. He
wants to emulate that feeling with Eternal
Events.
“The big picture is theoretical at this
point in my head, but what I was able to do
in November, was kind of a launch point
for ultimately the business model moving
forward,” Lautner said.
Last November, he organized an event
in Marblehead with the Lynn nonprofit,
Beyond Walls, titled "Confluence: Unifying
Communities through Public Art."
“Street art is something that I’ve always
really been fascinated with. Drawing is
really not one of my talents. But I really
connect with it,” Lautner said.
Through his real-estate connections,
Lautner was able to source a venue — an
empty space — and turn it into an art
gallery with framed photographs of the
outdoor mural work that Beyond Walls
has done. Lautner went out and found a
sponsor to put on the event, sold tickets,
organized live music, a light show and an
open bar.
“Basically, it was a fundraising
opportunity for Beyond Walls, but it also
provided an opportunity for people to
come in and experience an art-gallery
opening type-thing with live music,”
Lautner said.
Unlike $1,000 donor dinners, which are
only really accessible to higher net worth
individuals who brag about how much
they can donate, Lautner is interested in
creating events that he and his friends in
their 20s can participate in and feel as a
part of something bigger.
“We don't have the means to go spend
$500 for a ticket for an event,” Lautner
said. “So it is (about) making fundraising
experiences more equitable and more
accessible to a younger demographic by
providing them experiences that they
would otherwise not attend and helping
them feel better.”
Lautner hopes that people who
attended his November event traveled
to Lynn to see the murals in person and
maybe even went out, tried the food and
other things that the city has to offer.
The event in Marblehead was a success,
Lautner said. About 150 people came out
to support and connect with Beyond Walls,
raise money and honor Chris Knittle, a
late street artist from Marblehead whom
Lautner knew growing up.
“It made me feel awesome,” Lautner
said.
He wants to continue connecting
nonprofits with a wider demographic base
and create a community of self-actualized,
self-realized individuals by creating these
unique experiences that are otherwise not
accessible to someone who wants to do
something bigger than themselves that
might be on a lower budget.
“If you want to donate at a very high
level, you can still do that,” Lautner said.
“But then again, if you are someone
making $40 grand a year and you want
to go out and you want to experience
something that’s really exciting and unique,
all you need is just the price of the ticket
and that gets you in and you still have that
knowledge,” Lautner said.
His business is about amplifying and
highlighting organizations while inspiring
people to get out and spend some money
on something that is going to provide them
a great experience and help out those who
are less fortunate, Lautner said.
“It's not really about getting rich, it's
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