ADN SPRING 2022 WEB
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INDUSTRY<br />
NEWS<br />
Chemical Guys reaches<br />
1 million followers<br />
Chemical Guys announced on December 22, 2021, that it now has over 1<br />
million followers on Instagram. According to a press release, it is now the most<br />
followed car care brand on social media in the United States. To celebrate the<br />
milestone, the company hosted its largest giveaway since the brand's first-ever Instagram<br />
post in 2012, offering followers the chance to win an arsenal of Chemical<br />
Guys' top products totaling $750, as well as a SUPER73-ZX Electric Motorbike.<br />
"Together with our team and our Chemical Guys Family we have created<br />
something incredible – 1 million strong and growing," said Jennifer Olvera,<br />
Chemical Guys Brand Director, in the press release. "We are truly grateful for<br />
the passion that is not only shared by our team but shared by each and every<br />
person that takes time out of their day to post and tag us to share their passion<br />
for shine with us. We love having the ability to interact with our growing Chemical<br />
Guys Family on Instagram and look forward to welcoming many more to<br />
our Family!"<br />
"Our team has spent countless hours building a complete ecosystem designed<br />
to attract, educate, empower and provide members of the Chemical<br />
Guys Family with solutions and a community," stated John Mansfield, Chemical<br />
Guys Chief Revenue Officer, in the press release. "Reaching this incredible<br />
milestone of 1 million engaged Instagram followers demonstrates how strong<br />
our shared passion for shine really is."<br />
Wicked Detailing gets ‘wag’<br />
of approval<br />
Wicked Auto Detailing of Santa Ana, California, teamed up with Barks of<br />
Love, an Orange County animal rescue to host a canine-friendly Cars & Coffee<br />
benefit event on Jan. 9, <strong>2022</strong>, according to a press release.<br />
The event was held to raise money and awareness for Barks of Love, with<br />
Wicked Auto Detailing donating 10% of each service.<br />
Barks of Love is a volunteer animal rescue that helps provide homes to neglected,<br />
abandoned, and abused animals, as well as education on animal abuse<br />
and euthanization, the press release said.<br />
“I found out about Barks of Love when I adopted my dog Taco in 2013 as<br />
a companion for my corgi, Waffles,” said Steve Goelman, Marketing Director<br />
at Wicked Auto Detailing, in the press release. “Everyone at Wicked Auto Detailing<br />
has and loves dogs. I rarely see a day in the office without some furry<br />
friends, so we're really excited that Barks of Love will be at the event.”<br />
Wicked Auto Detailing welcomed all leashed dogs and their owners, and provided<br />
fresh, hot coffee and donuts. A silent auction was also held at the event.<br />
22 | AUTO DETAILING NEWS | VOL. 7, NO. 5 • <strong>SPRING</strong> <strong>2022</strong>
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