GSFE Newsletter-May 2022
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Customer Retention<br />
Strategies That Work<br />
Part 3<br />
By Marcy Decato<br />
Creative Solutions Marketing<br />
& Printing<br />
Marcy Decato<br />
Creative Solutions Marketing & Printing, Inc.<br />
marcy@creativesolutionsmktg.com<br />
www.creativesolutionsmktg.com<br />
951-707-6338<br />
What’s better than acquiring one new customer?<br />
It sounds like a trick question, but the answer isn’t “acquiring two customers.” It’s actually<br />
retaining an existing customer.<br />
While there’s a certain allure that comes with capturing new customers, keeping<br />
customers coming back will continually result in a greater ROI — and it costs 5-25X less.<br />
In the next few issues I will give you examples of customer retention strategies that work.<br />
TIP #3: Send a company newsletter:<br />
A company newsletter is a simple and cost-effective way of retaining customers.<br />
You can use email automation to send updates or offers to all of your customers at<br />
once. And, you can send the email using an RSS feed on a designated frequency,<br />
so you don’t have to manually update the content or remember to click “send.”<br />
Even though it’s simple, newsletters can remind customers of your brand every<br />
time they open their inbox.<br />
Global Society For Female Entrepreneurs - www.globalsocietyforfemaleentrepreneurs.org<br />
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