Middle East 2022

Criteria
Diversity
Diversity is one important aspect that
needs to be taken into consideration
when in the travel and hospitality
industry. It is essential to have staff
that has varying diversity to ensure that
the organization can properly connect
with their guests. Diversity is taken into
account in terms of gender, nationality
as well as languages spoken among
other factors. Not only do we take the
diversity of the staff into account but
even that of the facilities and services
offered; a hotel or tour operator
providing a better range of services is
preferred over those that do not.
Customer Reviews
What better way is there to know about
an organization than by getting first
hand reviews? Customers are the best
judges of any service as they are the
ones who experience them and can
assess whether they were up to the
mark or not. Considering reviews from
hundreds of customers gives us a fair
idea about the general pros and cons
of any organization and also gives us
valuable inputs for the other criteria
as well.
Industry Knowledge
It is of prime importance that an
organization has thorough industry
knowledge. Without knowing the nit-bits
of the industry, it is difficult to flourish
and provide services which are a class
apart. Before any organization ventures
into the industry, it is essential that
they know how the industry is moving
and how they should make changes to
their methodologies in order to remain
relevant and also be a top-performing
organization.
Location
Location is one of the most important factors, but also one of the most subjective,
as the ‘ideal’ is very much determined by the type of visitor and the type of
hotel itself. However, there are a few factors we take into consideration when
determining the winners of location-based awards. The first is convenience; that
is, hotels that are easy to travel to. Many of our winners in this category are in
convenient locations, such as adjacent to airports, close to beaches or found in
the heart of easy-to-navigate cities. We are always impressed when hotels go the
extra mile to take the hassle out of traveling and offer such additional services as
airport shuttles or car hire services. However, we’re always excited to come across
a hotel that is, to use a familiar phrase, off-the-beaten-track. A hotel that can
offer something a little different, in terms of natural surroundings, can make the
difference between a good holiday and an incredible one.
8
9