drinkworld Technology + Marketing 2/2022

More documents

Recommendations

Info

Marketing No Longer Just Milk by DONNA BERRY In order to stay relevant with today’s planet-conscious consumers, fluid milk processors are investing in efforts to make a range of sustainability claims, everything from touting their happy cows grazing on open pasture to carbon neutral farm-to-home refrigerator practices to improved recyclable packaging efforts. In some instances, whey, the byproduct of cheese and yogurt making, is being upcycled into alternative beverages. And, with some products, the animal is no longer part of the process. That’s right, there’s animalfree milk now in the marketplace. Perfect Day Inc., is a forerunner in the animal-free dairy space. Founded in 2014 by bioengineers Ryan Pandya and Perumal Gandhi, the company is on a mission to create a kinder, greener tomorrow using biology. The company’s flagship product, the world’s first precision fermentation protein, debuted in 2020. Instead of relying on cows, Perfect Day works with microflora to create proprietary animal-free cow whey protein. While delivering the same taste and texture as conventional cow whey protein, a third-party reviewed life cycle assessment found that Perfect Day’s whey protein reduces blue water consumption by up to 99%, greenhouse gas emissions by up to 97% and nonrenewable energy use by up to 60%, compared to conventional dairy milk production methods. The first beverage to use Perfect Day’s proteins debuted in early 2022 by betterland foods. Combined with a plantbased recipe, the resulting consumer product, betterland milk, is described as being creamy, rich and performing better than other plant-based milks, while delivering the same cooking, whipping, steaming, frothing and baking functionality. The formulation includes medium chain triglycerides and sunflower oils and is said to have less sugar than traditional cow’s milk with no lactose or cholesterol. New betterland milk comes in two varieties extra creamy and whole varieties in 32-ounce shelfstable boxes. More recently, Tomorrow Farms, a food technology company on a mission to fuel the sustainable food revolution with irresistible food and beverage brands, has launched Bored Cow, a line of flavored animal-free dairy milks. The brand is starting with three chocolate, strawberry and vanilla options in singleserve shelf-stable cartons. A fourth “original” flavor will be available later this year. Bored Cow describes itself as containing all the creaminess and goodness of traditional dairy: 8 grams of complete protein per cup, 0 grams of total sugars per cup (compared to 22 grams in conventional chocolate milk), as well the calcium, potassium, vitamin D and vitamin B12 consumers expect from traditional dairy milk. “We started Tomorrow Farms with a belief that there’s a better way to make our favorite foods,” said Ben Berman, CEO. “We believe the Bored Cow brand will be synonymous with this exciting new category, offering an alternative to cow’s milk and plant-based milks that doesn’t compromise on taste, nutrition, texture and, most importantly, the future of our planet.” This summer, Strive Nutrition Corp., will launch a new line of value-added animalfree milk products enriched with Perfect Day’s ingredient. The lead product will be Strive FREEMILK Whole. It offers 25% more protein, 75% less sugar and less saturated fat than regular whole cow’s milk. There will also be a FREEMILK Chocolate with less sugar and more protein than regular chocolate dairy milk. Strive will also offer Strive Oat+Protein and Strive Almond+Protein, both enriched with 10 grams of Perfect Day animal-free whey protein per serving. That’s more than three times the level of protein found in the leading oat milk brand and 10 times more than the leading almond milk. Unlike oat and almond proteins, Perfect Day animalfree whey protein is a “complete” protein with all nine essential amino acids. Later in 2022, Strive will introduce protein shakes and sports hydration protein beverages. 10
Marketing “Our priority is to develop great tasting ‘wow’ products with clean ingredient labels that deliver efficient nutrition to the consumer and are good for our planet’s future generations by addressing climate change,” said Dennis Cohlmia, co-founder at Strive Nutrition Corp. Upcycling real whey While animal-free whey protein is an emerging ingredient segment, real whey—the byproduct of cheesemaking and strained yogurt production—is finding new uses in atypical beverages. Upcycling is all about reducing food waste by taking overlooked ingredients and creating delicious new foods and beverages. That’s what the Spare Food Company is doing with its first creation, which is an effervescent drink called Spare Tonic. It is made from whey plus only three other ingredients: fruit, spice and a touch of honey added as the fermentation catalyst. The beverage consists of about 85% to 95% whey that would have otherwise been discarded from the production of strained yogurt. For every one cup of strained yogurt produced, two cups of whey are created. Because whey is naturally acidic, it must be neutralized before going into the waste stream or it could wreak havoc on the ecosystem. It is estimated that in New York State alone, where 70% of strained yogurt consumed in the U.S. is produced, more than one billion pounds of whey is created annually. Spare Tonic captures what would have been the lost value of this whey (nutritionally, economically and environmentally) and crafts it into a beverage. To source the whey, Spare Food partnered with The White Moustache in Brooklyn, which uses milk from Hudson Valley, N.Y.-based dairy farms. Since Spare Food started purchasing the excess whey to make Spare Tonic, The White Moustache has been able to expand its yogurt production, which in turn means they have been able to hire more people and buy more milk from these family dairy farms. Spare Tonic naturally provides a good source of protein, is rich in electrolytes including calcium, magnesium and potassium, and is an excellent source of vitamins B6 and B12. It has a natural 3:1 carbohydrate to protein ratio, which makes it ideal as a post-workout recovery beverage. Spare Tonic is available in four flavors: Blueberry & Ginger, Cucumber & Lime, Lemon & Ginger and Peach & Turmeric. The beverage comes in 12-ounce cans, with one can containing 100 to 120 calories. Wheyward Spirit is a new specialty alcohol made with whey. During the fermentation process, yeast converts the sugar (lactose) from whey into alcohol. This product is then distilled. No lactose remains in the final product so it is completely lactose free. The spirit highlights whey’s naturally delicate and creamy characteristics and has a signature flavor of oaky vanilla cream and warm spice notes, rounded by a subtle pear aroma. It can be consumed in the same manner as vodka. drinkworld Technology + Marketing · June 2022 11
Page 1 and 2: ZKZ 62006 ISSN 1433-1594 Vol. 26 No
Page 3 and 4: Editorial Just Rewards There are mo
Page 5 and 6: Contents Marketing & Trends 10 No L
Page 7 and 8: Cover Story are so important in rai
Page 9: made in the usa Cover Story ZAHM&NA
Page 13 and 14: Hacking the food supply: Marketing
Page 15 and 16: Ingredients check the nutritional l
Page 17 and 18: Ingredients whether injecting bold
Page 19 and 20: Marketing can just subscribe to wha
Page 21 and 22: Processing enable precise weighing
Page 23 and 24: We bring colour into view! Compact
Page 25 and 26: Processing ISO 17025 standards ISO
Page 27 and 28: New from Certuss: The New Electric
Page 29 and 30: Packaging Tetra Pak Partners with L
Page 31 and 32: LEARN MORE Packaging USE THE BEST D
Page 33 and 34: Packaging KHS Group and E.Leclerc R
Page 35 and 36: Packaging the customer’s specific
Page 37 and 38: Packaging drinkworld Technology + M
Page 39 and 40: Events SIMEI Returns to Fiera Milan
Page 41 and 42: Events 17-20 June Teheran, Iran foo
Page 43 and 44: Gase Process Aids Suppliers' Guide

drinkworld Technology + Marketing 2/2022

Create successful ePaper yourself

Delete template?

Save as template?