drinkworld Technology + Marketing 2/2022
drinkworld Technology + Marketing is the leading magazine for the entire drinks industry worldwide. Feature articles and short communications cover the whole spectrum of processing, bottling, raw materials, logistics, packaging and marketing of beverages. We also report on special topics of regional interest and the trends in the beverage industries worldwide. Readers are executives and decision-makers in the brewing, dairy and mineral water industries, manufacturers of non-alcoholic drinks, wine growers and bottlers.
drinkworld Technology + Marketing is the leading magazine for the entire drinks industry worldwide. Feature articles and short communications cover the whole spectrum of processing, bottling, raw materials, logistics, packaging and marketing of beverages. We also report on special topics of regional interest and the trends in the beverage industries worldwide. Readers are executives and decision-makers in the brewing, dairy and mineral water industries, manufacturers of non-alcoholic drinks, wine growers and bottlers.
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Packaging<br />
Tetra Pak Partners with Leading Beverage<br />
Brands to Launch the World’s First<br />
Tethered Caps on Carton Packages<br />
The new caps, introduced by BBL in Ireland, Cido Grupa in the Baltics, LY Company Group and<br />
Lactalis Puleva in Spain and Weihenstephan in Germany, have been designed to prevent litter<br />
and accelerate transition to renewable materials.<br />
solutions are currently being introduced<br />
across Ireland, the Baltics , Spain and<br />
Germany in different product categories<br />
– a market first for these geographies.<br />
As part of a wider programme, this<br />
development paves the way for Europebased<br />
customers to stay ahead of<br />
schedule and meet the Single Use<br />
Plastics (SUP) Directive coming into<br />
force by 2024.<br />
Marco Marchetti, Vice President Packaging Materials,<br />
Sales and Distribution Solutions, Tetra Pak<br />
Joining forces with leading beverage<br />
producers, Tetra Pak is launching<br />
tethered caps on carton packages.<br />
Julia Luscher, Vice President <strong>Marketing</strong>, Tetra<br />
Pak<br />
Marking a significant milestone in the<br />
company’s long-term work on design<br />
for recycling, five new tethered cap<br />
Lactalis Puleva – Lauki milk, packaged in Tetra Brik® Aseptic 1000 Slim cartons with plant-based<br />
HeliCap 23 Pro closures<br />
Julia Luscher, Vice President <strong>Marketing</strong>,<br />
Tetra Pak, comments: “We are delighted<br />
to be supplying a number of customers<br />
with tethered cap solutions, helping<br />
them to ‘walk the talk’ towards their<br />
sustainability ambitions. Understanding<br />
our customers’ needs and having<br />
collected consumer insights through<br />
multiple pieces of research across<br />
various markets, our new tethered<br />
caps have been designed to enhance<br />
convenience. For instance, they are easy<br />
to open and re-close for subsequent<br />
consumption, while featuring carefully<br />
sized diameters for smooth pouring and<br />
drinking.”<br />
Tethered caps play an important role<br />
in preventing litter, as the cap will stay<br />
attached to the package. They could also<br />
help reduce the carbon footprint of the<br />
carton when they are chosen by food<br />
manufacturers as plant-based options,<br />
made from polymers derived from<br />
responsibly sourced sugarcane, thereby<br />
increasing the renewable content of the<br />
package. Additionally, a majority of Tetra<br />
Pak’s tethered cap portfolio features a<br />
reduced amount of plastic. Depending<br />
on the various solutions, the company<br />
achieved a plastic content reduction<br />
ranging between 7% and 15%.<br />
<strong>drinkworld</strong> <strong>Technology</strong> + <strong>Marketing</strong> · June <strong>2022</strong><br />
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