Estetica Magazine UK (2/2022)

UK 

the HairMagazine 

HAIR TALK 

Innovative Ideas and 

Inspirational Interviews 

COVER STORY 

Iris Collection: 

Captivating Shades 

SUMMER 

Client Consultations 

to Stay Colour Fresh!

UNBREAKABLE. 

NEW BONDS. 

STRONGER HAIR. 

Achieve stunning hair that looks and feels unbreakable. 

Dualsenses Bond Pro provides instant strength and resilience for weak, 

fragile hair that is prone to breakage. With integrated Inter-Amino-Bond- 

Builder that fortifies the hair from inside out by forming new ionic and 

hydrogen bonds. Suitable for all hair types. 

For the full care portfolio visit goldwell.com 

#DUALSENSESBONDPRO #HAIRGOALSACHIEVED

Scan the QR code to discover how 

you can become a Great Lengths 

certified stylist and transform your 

business this year.

Great Lengths hair extensions are famous for their unique 

made-in-Italy craftmanship and ethically-sourced raw 

materials. Each of us tells a story. It starts within and it 

reflects on the way we want to be percieved from the 

outside, which is why the company believes that providing 

the hair we dream of is paramount. 

www.greatlengths.com/uk 

Voices is a project which reveals the stories of 7 women 

chosen for their tales of life changes and courage.

Create 

every 

shade of 

gorgeous 

There’s so much to love about Paul Mitchell® Professional Hair Color 

With more than 300 shades spanning across semi-, demi- and permanent colour options, plus a comprehensive blonding 

system, Paul Mitchell® Professional Hair Color offers one of the most robust vegan colour portfolios in the industry – all with 

exceptional condition, brilliance and shine, and ONLY available in the hands of the professional. 

Create every shade of gorgeous with 

Paul Mitchell® Professional Hair Color. 

For more information contact our friendly team on 

0845 659 0011 or email hello@salon-success.co.uk. 

Visit our website salon-success.co.uk/professional-hair-color

editorial 

We at Estetica love the Summer - and I’m not talking about the fact that we all pack up 

for a couple of weeks and go on holiday! It's more to do with the energy. enthusiasm 

and optimism which are prevalent across our wonderful industry. This surge of excitement 

is also driven by salon clients, who seems to become much more daring and open to 

Hair: Sens.ùs 

Creative Team 2021/22 

Photo: Paco Di Canto 

Make-up: Vania Cesarato 

Fashion Styling: 

Veronica Spadaro 

Location: Lago di Braies, 

Bolzano, Italy 

new suggestions when it comes not only to their hair, but to their total look as well. 

A change in hair colour is often the 

driving force that gives salon clients the 

confidence to try something different. 

It’s not just among salon clients where the excitement levels are building, though. 

This is the time of year when quite a bit of the hair professional's skills, insightfulness and 

creativity is being scrutinised and analysed behind the scenes. International competitions 

like Kao’s Global Creative Awards and Wella’s Trend Vision Awards are really beginning 

to build up a head of steam. Although still at the ‘UK’ level during the Summer months, 

success now can lead on to the opportunity to represent our country on the international 

stage and therefore gain world recognition. Our very best wishes go to everyone who 

is participating in any hair competition or event at the present time. We wish you every 

success in achieving your individual goals. 

Gary Kelly, 

Editor-in-Chief, Estetica UK 

Discover our latest online news at 

www.esteticamagazine.com

#PMCleanBeauty 

Good 

for hair. 

Good for 

the planet. 

Treat hair to sustainable style. 

Introducing three new styling 

products to the award-winning 

Clean Beauty collection, these gentle 

products are infused with Flax Seed 

and Ferulic Acid to nourish and 

protect strands for a guaranteed 

good hair day. 

Our 100% vegan products feature 

clean formulas, organic botanicals 

and carbon-negative packaging. 

Clean Beauty is manufactured using 

good vibes and 100% certified clean 

energy, which helps reduce pollution 

and greenhouse gases. It’s the 

ultimate farm to bottle experience. 

For more information, contact our friendly team on 

0845 659 0011 or email hello@salon-success.co.uk. 

Visit our website salon-success.co.uk/cleanbeauty

Estetica n. 2/2022 

contents 

PUBLISHER AND 

MANAGING DIRECTOR 

Roberto Pissimiglia 

EDITOR-IN-CHIEF 

Gary Kelly 

estetica.uk@lineone.net 

INTERNATIONAL 

EDITOR-IN-CHIEF 

Laura Castelli 

l.castelli@estetica.it 

INTERNATIONAL ADVERTISING 

COORDINATOR 

Monica Tessari 

m.tessari@estetica.it 

LAYOUT 

Manuela Artosi 

m.artosi@estetica.it 

Davide Cardente 

d.cardente@estetica.it 

UK SALES & MARKETING 

MANAGER 

Luca Pissimiglia 

l.pissimiglia@estetica.it 

CONTRIBUTORS 

FRANCE 

Marie Coccoluto 

SPAIN 

Elisabet Parra, 

Cristina Hernández 

DEUTSCHE AUSGABE 

Michaela Dee 

ITALIA 

Lucia Preziosi, 

Glorianna Vaschetto, 

Emanuela Vaser 

USA 

Marie Scarano 

DIGITAL 

Erica Balduini, 

Erika Marchese, 

Stefania Rao, 

Alessandro Zanetti 

Shoot Cover Story 8 

Looks Creative Combos 10 

Catwalks Spring/Summer 2022 16 

Events 40th Alternative Hair Show 22 

Networking Kao Hub Network 2022 24 

Awards IHAs 2022 26 

Teamwork Team Fellowship 28 

Interview Daniel Kaner 82 

Interview Debbie Digby 84 

Interview William Zeqiri & Nick Miller 88 

Step by Step Wolfblow by ghd 90 

international trends 

Colour Symphony 33 

Summer is a great 

time for clients 

to invest in good 

quality hair care 

to keep their hair 

looking and feeling 

healthy – and their 

colour looking 

perfect! 

Top inflencers and 

professionals from the 

world of UK hairdressing 

give their take on the 

industry in 2022.

Cover Story 

Sens.ùs takes us on a journey into nature with its 

stunningly beautiful Iris collection for Spring/Summer 

2022; a sensational riot of colours, fragrances & light.

The Sens.ùs Iris collection was shot in May – the month of flowers and that very transitional light that 

carries us from Spring into Summer. The images were shot on Lake Braies, near Bolzano in the North 

of Italy. They are reminiscent of the rainbow of captivating colours which can be found in nature. 

Shimmering silver grey, like ice on water or untrodden snow; a golden sunlight yellow; the emerald of 

evergreen forests reflecting on a lakeside; the mahogany red of tree bark and the lilac-mauve of heather 

in bloom. Also prevalent in the collection is Very Peri, the Pantone Colour of the Year 2022. This colour 

trend was confirmed by research carried out in advance by the Sens.ùs Communication & Marketing 

Team, who came up with the name Iris - a magical word whose colours encompass a world of meanings: 

purple is considered a symbol of wisdom, white is, of course, synonymous with purity, while blue 

represents faith and hope. Golden yellow, meanwhile, embodies happiness, optimism, enlightenment 

and creativity. In Greek mythology Iris was the messenger of the gods. The divinity of the rainbow was a 

beautiful girl characterised by sweetness and refined features. She dressed in a tunic formed by iridescent 

multi-coloured drops that left, as she passed, the trail of a thousand colours. These formed a rainbow – 

the bridge of colour uniting heaven and earth. 

Hair: M. Cardini, P. Crisafulli, 

R. D’Amico, E. Franci, S. Gagnoli, 

G. Gulino, G. Inturri, L. Magrini, 

M. Minciotti, F. Nicolodi, 

S. Peluchetti, D. Petterlin, 

J. Rizzo, A. Terenziani, F. Tricca 

Marketing: G. E. Barbagli, 

S. Barbagli, S. Campbell, V. Checcacci, 

M. Giovagnini, A. Guerrieri, 

E. Spapperi, S. Vaccarecci 



Fashion Styling: Veronica Spadaro 

photoshoot 

9

Creative combos 

Professional colourists worldwide challenge themselves to 

study colour theory and geometries for original designs. 

Gary Kelly and Marie Scarano 

Hairdressers and colourists glean their inspiration from nature, architecture, and more to create original cut ’n’ colour 

combinations that can range anywhere from subtle to over-the-top. They may not be for everyone, but there are some 

individuals eager to push their own limits, either for a one-off special occasion or for a new lease on life. 

CANDY GIRL 

“I absolutely love this image and I had so much fun creating it. Colour is a chance to express yourself and make statement and I wanted to do just that. We had an 

overall candy style theme for this shoot, which gave me the perfect opportunity to have some fun. I wanted to play with multiple colours and sharp lines to really 

make the colours pop. My aim was to create a bold image that was all about the hair and for me, the contrasting colours combined with the precision cut is the 

perfect example of that!” Chelsea Bate (UK) 

Hair: Chelsea Bate @o_chelseashairstyles; Creative Director: Giovanni Perri for Elizabeth & Giovanni @ElizabethandGiovanni; 

Photo: Paul Gill @Pablono1; Make-up: Chrissie Trattos @Chrissietmakeup 

BI-LEVEL BOLD 

Colour blocking is the colour application technique of the moment. I love this image from our POP collection so much because of its bright bold placements. 

There is no denying that each colour has its place and even though it’s such a contrasting look, the colour block placement just makes it work. This particular 

image was inspired by the classic cuts of the sixties and primary colours of the Bauhaus in addition to the contrast of Warhol but all with a modern twist. 

The result is this bi-level look with modern texture and dramatic colour blocking. Brian Leo McCallum (UK) 

Hair: Brian Leo McCallum, Owner of ROAR Hair and Beauty 

10 looks

TIE DYE EFFECT 

“Over the past few years, we have included colour blocking and strong colour panels within our colour 

collections. This year, we wanted to be even more innovative with our colour placement and decided to 

use the Batik Colour Technique, whereby we bleached random areas of the hair to lift the hair and then 

applied colour on these areas to create a tie dye hair effect. For this look we paired an ice-white blonde 

with a canary yellow hue to really show off the yellow in the hair and create a statement contrast. Paired 

with a short-textured crop, I love the quirkiness of this look and how the unique colour placement 

enhances the cut and draws your eyes in.” Dylan Brittain (UK) 

Hair: Dylan Brittain, Artistic Director at Rainbow Room International 

SEVENTIES THROWBACK 

“Hair is a fascinating, transient canvas and colour is our paint to add beautiful, intricate details that 

capture attention. I love the dark silhouette of taupe that sits behind a fresh, light tone of mint. I also 

love the contrasting stripes of colour, they are totally having a moment and look so fresh with the 

throwback seventies blow out. Add to that the texture and shape and it’s the perfect style for summer.” 

Siobhan Haug (UK) 

Hair: Siobhan Haug at TONI&GUY, London; Make-up: Monnie Kaur; Styling: Veronika Greenhill; 

Photo: Kevin Luchmun 

trends 

125

VIBRANT CONTRASTS 

I wanted this Newance by Topchic collection to be different from the traditional collections, where 

colours used were strong, vibrant, and contrasting. This was Japanese-inspired. The goal was to design 

looks with nuances between contrasting and natural hues, using colouring techniques to create 

movement and texture. Out of the 7 looks I created, Sheryl’s look has the most obvious lighter block 

colouration that juxtaposes the total hair design. Yet it is unassuming and blends with the base colour 

well. The panel slices strategically placed inside the base colour area made it pop out dimensionally, 

creating a soft texture to complement the lighter block colour. The result is cute and somehow brought 

out the nuance more than I expected. Justin Javier Tan (Singapore) 

Hair: Justin Javier Tan from Shunji Matsuo Hair Salon, Singapore National Artist; Newance by Topchic collection 

GEN Z APPEAL 

We wanted to create hair looks that speak to the next generation of ghd customers, while using 

techniques that have universal appeal. These styles were made to be showcased on social media; the 

pastel tones, embellished details and y2k inspirations all have a Gen Z feel, but are built around 

techniques and tools that everyone will love. Amy Sontae, ghd global Education Creative Manager (UK) 

Hair: James Earnshaw for ghd; Photo: Philip Blythman; Creative: Amy Sontae; Styling: Charly Suggett; 

Make-up: Meg Lindow; Nails: Karen Louise 

124 trends trends 125

BLENDED CONTRASTS 

This is a simple one-length bob shape but is made eye catching by adding contrasting colour. Working with a violet blonde tone on the 

back, with a soft muted copper tone through the front makes the whole style pop. Lines with soft, blended themes and movement are 

combined with bold styling and couture robes. Robert Kirby (UK) 

Hair: Robert Kirby, Robert Kirby London; Make-up: Maddie Austin Kelly; Styling: Elisa Heinesen; 

Photo: Andrew Kimbler 

GRAPHIC GEOMETRICS 

This winning Eufora Stylist of the Year concept was a hybrid inspiration - an incorporation of a precision shaved style featuring 

geometric shapes intensified by bold pops of contrasting colours. A look like this can take you from the skatepark to the Met Gala 

in style. Plus it can inspire an infinite number of other options. Changing up shapes & colours to suit your mood! 

Cut & Colour: Tori Azevedo (USA); Photo: Dee Fortier; Make-up: Kat Shaw 

looks 

13

COLOUR-WHEEL COMPLEMENTS 

We are loving this contemporary yet timeless look. What do we like most? The textured, disconnected and longish pixie with a 

casually sideswept fringe? Or maybe the tousled texture that perfectly exalts the peachy-blond nuances? Or maybe the contrasting 

steel blue strands? Maybe even the simple fact that all these come together to create perfection. 

Hair: Vicky Tadros (USA) ; Photo: Doug McMillan; Make-up: Jennifer Vandenhoogenband; Styling: Christie 

Roth at Typsy Scarf Boutique; Products: Wella Professionals 

“Inspired by the colour of the year, periwinkle blue, I designed a complementary colour palette which pulls in opalescent shades 

of warm pink, soft mint and milky gold. I then softened and expanded an exaggerated wedge-shaped razor cut bob. I feel like I’m 

gazing at an opal shimmering through a calm pool of water.” Ilona Garson (USA) 

Hair: Ilona Garson (@ilona.garson.hair); Photo: Brian Garson (@briangarson); Make-up: Nakesha 

Chong (@nakeshachong); Model: Ava Leroux (@ava_leroux_); Model Agency: Models International Mgmt 

(@mimmodels); Products: Wella Professionals 

14 looks CELESTIAL NEBULA

PLUM PRETTY 

A touch of punk, very mod, quasi-Trekkie! This look flaunts spectacular precision 

in cut, colour and styling. The cherry-red halo effect is pure genius. The chin-hugging 

earlocks and the scalloped fringe contoured to accentuate the eyebrows are otherworldly. 

Hair: Robin LaChance (USA) ; Photo: Paula Tizzard; Make-up: Florencia Taylor; Styling: Adrian 

Arnieri 

LIVED-IN PRECISION 

“It’s important for all of us to respect each canvas and fibre... embrace the fascination of curl and 

movement. To be open and flexible so we can deliver truth and versatility in the lived-in precision of 

today’s looks. We must rediscover the joy that exists in the art of hairdressing and create uplifting 

narratives that spread positive energy. Grant this mindset a new level of inclusiveness and individuality. 

And lastly, embrace the opportunity and have fun - hair is a fibre with an attitude just waiting to be 

celebrated.” Sam Villa (USA) 

Hair: Sam Villa Team; Art Director: Teresa Romero; Photo: Nico Norsdström/Obsidian and Blush; 

Tools: Sam Villa; Make-up: Tanya Ortega and Leticia Tapia; Styling: Michi Lafary/Obsidian and Blush 

124 trends trends 125

Huishan Zhang 

Catwalks Photos: IMAXtree.com 

Bora Aksu 

Cotton 

Candy 

This colour is selling like 

hot cakes, but smells of 

happiness at the sweet 

counter. It all about pink, 

from hair to seasonal 

light boots, to neon 

fashion shades. Make-up 

is ‘all inclusive’ and goes 

without saying! 

Laura Castelli 

Bani Pasricha 

Laura Castelli

SPRING 

SUMMER 

2022 

Laura Biagiotti 

Moschino 

KNWLS 

Genny 

Courrèges 

Courrèges 

Luisa Spagnoli 

Marco Rambaldi 

Malan Breton 

Bora Aksu 

Anna Sui 

Isabel Marant 

Rokh 

Anna Sui 

Blumarine 

Lanvin 

catwalks 

17

SPRING 

SUMMER 

2022 

Moschino 

Sandro Paris 

Almeida 

Bani Pasricha 

Richard Quinn 

Az Factory 

Richard Quinn Blumarine 

Moschino 

David Koma 

MM6 Maison Margiela 

Lemon Juice 

Ready with the Factor 50 sun cream? Flashes from the 

Maldives clash with your wardrobe! Sunshine inside and 

out to help warm your spirit and light up your summer. 

A squeeze of supersexy energy... 

Vitor Zerbinato 

18 catwalks

Hobeika 

Catwalks Photos: IMAXtree.com 

Roberto Cavalli

LONDON 

EXCEL LONDON 

8-10 October 2022 

#salon22 

Will you be there? 

Join us in October for the biggest brands, hottest shows, 

exclusive offers and unrivalled hair inspiration

#SEEYOUATSALON 

UNLOCK SALON INTERNATIONAL 2022 

HAIR: JAMES EARNSHAW, PHOTOGRAPHY: JAYDEN FA, STYLING: ELLIS RANSOM, MAKEUP: MEG LINDOW

After 2 years of virtual events, the Alternative Hair Show 

is celebrating its 40th anniversary with a live show at 

the Troxy, an Art-Deco theatre in Stepney, East London. 

22 events 

40 th 

Alternative 

Sergi Bancells

40 years of pure magic. 40 years of hair fashion inspiration. 40 years of financially 

supporting research into childhood blood cancers. 40 years of true hair legends that 

Estetica Magazine has been following and supporting since the very beginning. The 

2022 Alternative Hair Show, LEGENDS, is celebrating this unique, wonderful legacy on 

Sunday 9th October 2022 with a live show at the Troxy theatre in London, a new venue 

with an audience capacity of over 3,000 and with fantastic views of the stage. Founder 

and director Tony Rizzo has dedicated 40 years of his time and effort to making the 

Alternative Hair Show happen. It's been an amazing, inspirational story – since the first 

ever AHS at the Camden Palace, through the London Hippodrome years, to that first, 

memorable night at the Royal Albert Hall in 1997 and beyond. Over the years, 

countless global artistic teams and hairdressing talents have performed at the show. 

Loyal Alternative Hair fans have looked to the event for inspiration, as well as 

entertainment, but most importantly have helped to raise £13 milion to fund 

Leukaemia research. Happy anniversary AHS. Here's to many more years to come! 

Since its first 

event in 1983, 

the Alternative 

Hair Show has 

inspired the world 

through hundreds 

of fascinating 

hair fashion 

presentations and 

cutting edge styles. 

For more 

information 

visit the 

ESTETICA 

MAGAZINE 

websites

The Hub 

Network 2022 

Earlier this spring, Kao Salon Division was delighted to 

welcome back its salon partners to The Hub Network 2022 

– a truly unforgettable experience for everyone involved! 

Kao Salon Division chose the most beautiful setting imaginable for its long-awaited HUB Network 2022. 

Under cloudless spring skies and alongside the shimmering blue sea of Carveoiro on Portugal’s Algarve, over 

150 salon owners and HUB team members descended on the stunning five-star Tivoli Spa retreat. The venue 

offered refined rooms and suites, three pools, spa, dive centre and tennis courts, as well as excellent 

hospitality and customer service from its staff. 

This was the fourth time that this hugely successful event has been held - after a 2-year hiatus was even more 

eagerly-anticipated than ever. Hosted by Director of Sales, Mitch Lucas, and Kao Salon Division Director of 

Education Irene Meikle, the official focus for the 2022 event was on how to add value to your business, build 

your brand and achieve your ambitions. However, the desire to meet up, engage with like-minded people and 

share personal experiences proved to be an equally important element to the proceedings. 

24 events

Charles Marcus 

Charles inspired the audience with 

his powerful story of overcoming 

adversity to carve out a highly 

successful business and career. 

He shared personal experiences 

of being different yet having the 

courage to use those differences to 

stand out. 

INSPIRATION AND NETWORKING 

Participants were able to enjoy two full days of inspirational business presentations; insights and 

advice from expert speakers; and exclusive networking opportunities. These experiences were 

perfectly complemented by two incredible nights of al fresco dining and entertainment hosted under 

the stars overlooking the Atlantic Ocean on the Vale Covo cliffside. “How fantastic to be back together 

again in such a stunning location,” commented Julie Winchester, General Manager Kao Salon Division 

UK, Ireland. “We received some incredible insights and inspiration from our amazing speakers. We 

hope all of our customers, who are all part of our Kao Salon family, enjoyed hearing from them and 

took home some practical ideas to help support their business. We can’t wait to reveal the destination 

of our next HUB Network 2023 and to spending more time with our salon family soon – it’s great to 

finally be back together!” 

The Hub Network Speakers 2022 

Hellen Ward 

Hellen tackled the subject of ‘how 

to future proof your salon business 

and face challenges with fluid 

managerial thinking in a changing 

market. 

Sophia Hilton 

Sophia addressed the challenging 

matter of toxicity within the salon, 

explaining that toxicity is driven 

by behaviours and not people and 

can be in one part of our lives and 

not another. 

Anthony Bennett 

Anthony enthralled the audience with 

his emotional story of a near death 

experience that led him to turning his 

biggest fear into his biggest passion; 

achieving his dreams by facing his 

fears and using the power of 

imagination to envision the result you 

are seeking. 

Richard Lambert 

Instigating lively discussion 

and debate and audience 

conversation, Richard addressed 

the recent and growing challenges 

of skills and recruitment within 

the industry currently faced 

within the industry. 

Penny Etheridge 

Penny took to the stage to 

share her story of ‘how to turn 

an impossible situation into a 

success story.’ 

VIN+OMI 

Following the recent partnership 

between KMS and sustainable 

visionaries and fashion powerhouse, 

VIN+OMI, The HUB Network 

welcomed Vin onto the stage to 

share the inspiring story behind one 

of the world’s most recognised and 

pioneering sustainable brands. 

Holly Tucker 

Holly closed the event with an 

inspiring and uplifting speech 

‘do what you love, love what 

you do.’

IHA 2022: 

Unforgettable! 

Two thousand professionals from over 30 countries 

descended on Madrid for this joyfully creative industry 

event: the International Hairdressing Awards 2022. 

26 events

Presented by Mikel Luzea & Sergi Bancells, the International Hairdressing 

Awards have Revlon Professional as main sponsor, Estetica as international 

media partner and Salón Look & The Hair MBA as promoters. 

The International Hairdressing Awards gala event brought together the best hairdressers from all over the 

world in Madrid. The evening represented an unforgettable experience, in which fashion, talent and 

glamour came together on the purple carpet (the red carpet of the hairdressing industry) where collections 

by hairdressing teams from around the world were paraded. This was followed by a glamorous awards 

ceremony for Siëro (Best Men’s Commercial), Candice McKay (Best Women’s Commercial), Sylvestre 

Finold (Best Avant-Garde), X-Presion (Best Team), Cos Sakkas (International Hairdresser of the Year), 

Mustafa Avei (Influencer of the Year) and Robert Lobetta (International Hair Legend of the Year). 

Visit our website for more photos and information. 

The runway shows at the International 

Hairdressing Awards 2022 featured a 

line-up of truly exceptional teams: 

Danilo Giangreco, Pierre Ginsburg, 

Experimento No Name, TONI&GUY, 

Trevor Sorbie and X-Presion.

Team 

Fellowship! 

The Fellowship for Hair Artists of Great Britain was 

founded in 1946 to promote the professional 

hairdressing industry & invite hairdressers to belong to 

an organisation to share their experiences & knowledge. 

Now, 75 years later, its membership is a who’s who of great British hairdressers and encourages new talent while promoting 

excellence, professionalism and creativity. And to take it into the next 75 years, the Fellowship has introduced a brand new 

Executive Board, a collection of some of the most exciting names around who will work together to take the industry to a new 

level for 2022 and beyond. Each member brings their own wealth of experience, from running a business to working on shoots 

and shows, to the ever-changing face of education. With new President Robert Eaton at the helm, the Fellowship is embracing 

the diversity of the industry, and looking to guide, inspire and educate salon owners, salon stylists, freelance independent 

stylists and barbers, as well as product houses, press and organisations. From assistants starting on their career to wellestablished 

names, there will be opportunities, events and education aimed at all levels and experiences. “The Fellowship has 

worked tirelessly over the last 75 years to bring creativity and oportunity to everyone – and now the Executive Board will be 

working with this heritage to make this even more accessible to every level of hairdressing and barbering, from those thinking 

about entering the industry, to those who have expertise and wealth in abundance. We want to grow this amazing industry, 

attract new dynamic talent, and create opportunities for everyone," explains Robert. “Because we are brand neutral, we can 

offer unrivalled education and experiences to our members, from those who are running a high-street business, to those who 

are freelance and on their own journey. We will be working together to re-energise the next generation, and will shout about 

what a diverse, inclusive and exciting industry this really is. We’re all excited to get going and already have some great plans in 

place that you should start to see in the coming months. We’ve got lots of ideas and initiatives in the pipeline, we can’t wait to 

tell you all about them and for you to be part of the new Fellowship journey.”

Karoliina Saunders 

Ken Picton 

Andreas Stavrou 

Ashleigh Hodges 

Barry Stephens 

Michelle Griffin 

Colin McAndrew 

Nick Irwin 

The Executive Board members are: 

Robert Eaton, President 

Ashleigh Hodges, Vice President 

Andreas Stavrou, Chair 

Michelle Griffin, Vice Chair 

Karoliina Saunders, Chancellor 

Colin McAndrew, Head of Business 

Nick Irwin, Head of Creative 

Simon Shaw, Head of Education 

Ken Picton, Head of Events 

Barry Stephens, CEO 

Simon Shaw 

Robert Eaton 

teamwork 

29

CELEBRATING 25 YEARS OF TRANSFORMATIONAL 

HAIRCARE AND INDULGENT HYDRATION. 

Alterna’s Caviar Anti-Aging Replenishing Moisture 

collection immerses you in the essence of the ocean. 

To find out more & become an Alterna stockist scan here.

MODA 

INT’L 

Hair & make-up: Christophe Pujol/Photo: Patrice Berchery 

COLOUR 

SYMPHONY

Hair Spectrum 

A spectrum is the ultimate colour palette. It incorporates a rainbow of infinite 

opportunities that can convey the subtle nuances of every feeling, sensation and 

emotion - from the heat of deep sultry reds through to the frosted cool of ice blue. 

The Hair Spectrum is equally as vast. The skills of the colour artist combined with 

extraordinary advances in product research and development mean that no shade is 

ever off-limits. The best news of all is that salon clients are embracing new hair colour 

looks in combinations which, not so long ago would have been inconceivable! So get 

spectrum-inspired; you might just surprise yourself! 

Lo spettro cromatico è la palette colore definitiva. Incorpora un arcobaleno di possibilità 

infinite che possono trasmettere le sottili sfumature di ogni sentimento, sensazione 

ed emozione – dall’ardente calore dei rossi sensuali all’eleganza gelida dell’azzurro 

ghiaccio. Lo spettro capelli è altrettanto vasto. Il talento di un artista del colore, combinato 

con gli straordinari progressi nella ricerca e sviluppo dei prodotti, fanno sì che 

nessuna sfumatura sia ormai off-limits. La notizia più bella è che i clienti dei saloni 

stanno adottando nuove combinazioni di colore fino a poco tempo fa inconcepibili! 

Allora lasciatevi ispirare dallo spettro; non potrete che sorprendervi! 

Ein Spektrum ist die ultimative Farbpalette. Es enthält einen Regenbogen der 

unendlichen Möglichkeiten, die jede subtile Nuance eines jeden Gefühls, jeder 

Empfindung vermitteln können - vom Feuer intensiver Rottöne bis hin zur frostigen 

Kühle eisigen Blaus. Das Haarspektrum ist ebenso groß. Die Fähigkeiten des Farbkünstlers 

vereint mit modernster Produktforschung und -entwicklung zeigen, dass 

der Nuancenvielfalt keine Grenzen gesetzt sind. Die beste Nachricht von allen ist, 

dass Salonkunden jetzt sogar Haarfarben in Kombination tragen, was man sich vor 

noch nicht allzu langer Zeit nie hätte vorstellen können! Lassen Sie sich also spektral 

inspirieren; Sie könnten von sich selbst überrascht sein! 

Le spectre des couleurs est la palette ultime des tonalités. Un arc-en-ciel infini de 

possibilités. Ces nuances subtiles sont la retranscription des sentiments. De la chaleur 

ardente d’un rouge intense à l’élégance froide d’un bleu acier. Associées aux progrès 

extraordinaires de la recherche et du développement de produits, elles donnent 

naissance à une infinité de nuances. La meilleure nouvelle est que les clientes des 

salons adoptent ces nouvelles associations de couleurs jusque-là inconcevables ! Alors 

laissez-vous surprendre par l'infinité du spectre chromatique ! 

El espectro cromático es la paleta de colores definitiva. Incorpora un arcoíris de 

infinitas oportunidades que permiten transmitir los sutiles matices de cada 

sentimiento, sensación y emoción, desde el calor de los rojos intensos y sensuales 

hasta el frío helado del azul hielo. El espectro en el cabello es igualmente amplio. El 

talento del colorista, combinado con los extraordinarios avances en investigación y 

desarrollo de productos, asegura que no existen los límites. La mejor noticia de todas 

es que los clientes del salón están adoptando nuevas combinaciones de colores de 

cabello que, no hace mucho tiempo, habrían sido ¡inconcebibles! Así que inspírate 

en el espectro, ¡puede que te sorprendas a ti mismo!

Hair & AD: Marco Iafrate 

Photo: Lorenzo Sampaolesi 

Make-up: Massimo Palasciano

COLOUR 

SYMPHONY 

Hair & colour: Danielle Waterman 

Photo: Richard Monsieurs 

Make-up: Deney Adam 

Art Direction: Angelo Seminara, 

Goldwell Global Ambassador 

Photo: Txema Yeste 

PSYCHEDELIC 

RHYTHMS 

Hair: Alexey Osipchuk & 

Team Park by Osipchuk 

Photo: Pasha Pavlov 

Hair: David Barron 

Photo: John Rawson 

Make-up: Maddie Austin 

Hair & make-up: Cassandra Torres 

Photo: David Arnal

Art Direction: Angelo Seminara, 

Goldwell Global Ambassador 

Colour: Angelo Seminara 

and Takashi Kurokawa 

Photo: Txema Yeste 

Make-up: Daniel Kolaric

Hair: Steven Smart 

Photo: Jamie Blanshard 

Make-up: Debra Smart 

Styling: Ginger Ninjas

Hair: Mayte Garrote 

@ Different Estilistas 

Photo: David Arnal 

Make-up: José Luis Blasco 

Styling: Eunnis Mesa

History Evelit ama 

qui seruq cumqe 

earum id ut earuntis 

si bea senisque 

solo coreru asm sei 

iniquo. 

Hair: Luigi Martini @ Lisap Milano 

Photo: Mauro Mancioppi 

Make-up: Raffaella Tabanelli 

Styling: Luca Termine

Hair & styling: 

Christian Ríos Hair Couture 

Photo: Esteban Roca 

Make-up: Gloss Make Up 

Hair: Raquel Saiz & 

Ulises Peluqueros 


Make-up: Nacho Sanz 

Catch the light and run in the face of convention. 

Whatever your look colour dictate your true identity. 

Hair: Javier Gomar Hairstylist 


Make-up: Mimi Novella 

Hair & Colour: Viktoriia Vradii 

Photo: Desmond Murray 

Make-up: Evgeniya Spiktorenko

COLOUR 

SYMPHONY 

Hair: Matteo Susini @ Loft Parrucchieri 

Photo: G. Gori & A. Aldrovandi @ Total black 

Make-up: Rossano Fasano 

Styling: Mirko Burin 

Strong asymmetric lines compete with 

sumptuous shades to be the focal point. 

Who dares wins; the result is looking 

like a draw!

Hair: Emma Simmons 

Photo: Tony Le Britton 

Make-up: Paula Maxwel 

Styling: Chris Simmons

Hair: Giuseppe Stelitano 

& Tiziana Di Marcelli 

@ Trevor Sorbie Artistic Team 

Photo & Colour: Giuseppe Stelitano 

Styling: Tiziana DiMarcelli

COLOUR 

SYMPHONY 

Hair: Kumenhair 


Make-up: Raul Castaño 

Hair: Rodrigo Araneda 

Photo: Leda & St-Jacques 

Make-up: Marie-Laure Larrieu 

Hair: Shaun Brezanin 

TWO-TONE 

TRESSES 

Hair: Carla Bergamaschi 

& Artistic Team Inebrya 

Photo: Filippo Fortis 

Hair & make-up: Toni Espigares 


Products: Schwarzkopf Professional 

Hair: Imanol Oliver 


Make-up: José Méndez

Hair: Danilo Giangreco 

Photo: Jack Eames 

Make-up: Lans Nguyen-Grealis 

Styling: Rubina Marchiori

Hair & photo: Vanessa Secondino 

Make-up: Kris Christodoulou 

Styling & colour: Kim Rivka Elbaz

Hair: Michelle Griffin @ Loxbox 

Photo: Michael Young 

Make-up: Natasha De Cazalet 

When one colour is never enough! Looks that say 

their piece without objection - totally in your face! 

Hair: Courtney Cockburn 

@ Roar Hair and Beauty 

Photo: Richard Miles 

Make-up: Lauren Mathis

Hair & styling: Christian Ríos 


Make-up: Josep López

This page 

Hair: X-presion 

Photo: Miguel Reveriego 

Make-up: De Maria 

Left 

Hair: Gogen Team - Alter Ego Italy 

International Creative Director 

Photo: Marco Di Filippo @ TM Studio 

Make-up: Trine Marie Skauen 

Styling: Fabio Mercuri 

Products: Alter Ego

COLOUR 

SYMPHONY 

Hair: Cos Sakkas @ Toni&Guy 


Make-up: Lan Nguyen-Grealis 

Styling: Veronika Greenhill 

Monochromatic moods: 

Self-confidence to the point of 

indifference; no exceptions.

Hair: Michelle Griffin @ Loxbox 


Make-up: Natasha De Cazalet

Hair & make-up: Toni Espigares 


Styling: Artistic Team of Toni Espigares 

Products: Schwarzkopf Professional

Hair: Cos Sakkas @ Toni&Guy 



Styling: Veronika Greenhill

Hair & Make-up: Hairkrone 


Styling: Visori FashionArt

Hair & Creative Direction: 

Antoinette Beenders 

Photo: Andrew Yee 

Make-up: Walter Obal 

Styling: Anna Katsanis 

Prop styling: Shari Anlauf

Art Direction: Eric Maurice 

Hair: A. Zachary & E. Belmonte 

Photo: Pascal Latil 

Make-up: Stéphanie Joffroy 

Styling: Antonio Ortega

Hair & photo: Jose Urrutia 

Make-up: Anabel Larrauri 

Styling: Candy Mot 

Hair: S. McGill & D. Brittain 

@ Rainbow Room International 


Make-up: Kirsten Baillie 

Fringe benefits. Well yes, we are talking colour, but 

who can ignore such skilful scissor-work as this!? 

Hair: Antonio Palladino 

Photo: Desmond Murray 

Make-up: Bianca Bonjour 

Images: FPA 

Hair: Gorka Nevado 

Colour: Esther Lozano 


Styling: Eu Mesa

Hair: Italian Style 

International @ Framesi 

Photo: Karel Losenicky 

Make-up: S. Dell'Orto, 

G. Giarratana

Hair: Carla Bergamaschi 

& Artistic Team Inebrya 

Photo: Filippo Fortis

COLOUR 

SYMPHONY 

Hair & Colour: Kat Trotter 

Photo: Nick Berardi 

Make-up: Kolby Beauty 

Twist and turn; duck and dive. There is 

never only one direction of travel when 

style is inspired by colour... and colour 

offers endless possibilites.

Hair: Tiziana Di Marcelli 

@ Trevor Sorbie 

Photo: Giuseppe Stelitano 

Make-up: Sabrina Gatej

COLOUR 

SYMPHONY 

Hair: Danilo Giangreco 

Photo: Chris Bulezuik 

Make-up: Grace Hayward 

Hair: Tom Smith 

Photo: Chris Bulezuik 

Make-up: Grace Hayward 

LUSTROUS 

COLOUR 

Art Direction & hair: Maria Polushko 


Make-up: Karina Grigoriants 

Art Direction: Miquel García Cotado 

Hair: Revlon Professional Artistic Team 

Photo: M. Reveriego & M. García Cotado 

Make-up: Dani Rull 

Products: Revlon Professional 

Hair: Italian Style Framesi 

Photo: Karel Losenicky 

Make-up: S. Dell'Orto, G. Giarratana

Hair: Now Progressional Team 

@ Alfaparf Milano 

Products: Alfaparf Milano

Art Direction: Bruno Marc, 

Joico Ambassador for UK, 

Europe and Ireland 

Hair: David Murray & Katrina Kelly 

Photo: Jamie Blanshard 

Styling: Katie Moore 

Products: Joico Europe

Hair: Salvo Filetti 

@ Compagnia della Bellezza 

Photo: Antonio Di Maria 

Make-up: Giorgia Bellanova 

Styling: Vittoria Rossi Provesi 

Products: L’Oréal Professionnel

Hair: Toni&Guy International 

Artistic Team 




COLOUR 

SYMPHONY 

Never overlook the lengths! They create 

the perfect opportunity to take colour and 

style expertise to their breathtaking 

extreme.

Hair: Tom Connell, 

Davines Hair Art Director 

Products: Davines

Hair: Olga García 


Make-up: Jose Luís Blasco 

Styling: Visori Fashionart 

Hair: Lorems Ipsums 

Photo: Aleglie Brazzoff 

Make-up: Pico Pallo e sister 

Styling: Alpibel Dladoirasuta 

Products: Sumaimei Prof

Hair: Raquel Saiz 

& Ulises Peluqueros 



Hair: Olga García 


Make-up: Jose Luís Blasco 

Because 4 eyes are better than 2: You can double 

up on everything - hair magnetism included! 

Hair: Rick Roberts 

Photo: Richard Miles 

Make-up: Roseanne Velin 

Hair: Alfredo Valero 

Photo: Santi Nuñez 

Make-up: Isabel Bernardino

Hair: Sens.ùs Creative Team 



Styling: Veronica Spadaro

Art Direction & hair: 

Maria Polushko 


Make-up: Karina Grigoriants 

Styling: Ksenia Kostenko

Hair & photo: Headup 

Make-up: Natasha De Cazalet 


Captivating glances that speak a thousand words. 

e.g: “Look how beautiful my hair colour is today!” 

Hair: Alexander Dinter, 

Creative International Director 

@ La Biosthétique 

Products: La Biosthétique

Hair: Sara Piera 

@ Salones Carlos Valiente 



Styling: Art Team Salones CV

Hair & make-up: Federico Patelli 

Photo: Headup 

Styling: Veronika Greenhill

Art Direction: Shayna 

and Florian Knittel 

Hair: Shy+Flo Creative Team 

Photo: Ko Photography 

Make-up: Jasmin Berger 

Styling: Edgar Balseca

Art Director: Jo Capelli & 

Alessandro Galetti @ Art Hair Studios 

Photo: Alberto Rugolotto 

Make-up: M. De Marco & D. Devittis 

Clothes Stylist: Eleonora Papetti 

Products: Wella Professionals 

COLOUR 

SYMPHONY 

Up-do. Down-do. When all is said 

and done, it's all in the detail. 

Entrance them with the colour and 

all the rest is excels.

Hair: Lucca & Yvan Estatoff 

Photo: Bruno Estatoff 

Colour: Laetitia Bonnand 

Make-up: Morgane Guillet

DISCOVER 

ESTETICAEXPORT.COM 

A new digital way to enhance 

international business is 

now available! 

An editorial and digital 

service supporting hair & beauty 

product manufacturers entering 

new international markets. 

JOIN US TODAY! 

www.esteticaexport.com

Lather, 

Rinse, 

Refill 

At Oribe, we believe in big hair — 

and a small carbon footprint. 

The new refill pouches use 71% less single-use plastic 

than our large-format liter bottles. 

oribe.com

“ 

Daniel 

Kaner 

DANIEL KANER, PRESIDENT AND CO- 

FOUNDER OF ORIBE HAIR CARE, TALKS TO 

ESTETICA MAGAZINE ABOUT THE ORIBE 

BRAND, ITS POSITIONING AND IDENTITY 

WITHIN THE HAIR AND BEAUTY INDUSTRY 

AND ITS JOURNEY SINCE BECOMING PART 

OF KAO SALON DIVISION IN 2018. 

” 

Q: It’s now five years since your partnership with Kao Salon Division was created. Tell us about 

that journey so far? 

A: It’s been a great journey so far! We already loved the Kao philosophy, its people and what the brand 

represented, so as far as Oribe was concerned we wanted them to carry on with what they had already 

been doing so well for such a long time. The Kao Corporation is a 130 year old company with strong 

core values and a global culture. The professional division has a long history in the salon industry, led 

by some very insightful leaders. The Kao Corporation is also one of the most ethical corporations in 

the world. In fact, the Ethisphere Institute, a leading US think-tank, has recently named the Kao 

Corporation one of the World’s Most Ethical Companies for a record 16th consecutive year - and the 

only Asian company to have made the list every year since Ethisphere began its ranking in 2007. Kao 

also has quite an aggressive environmental social corporate governance standard, which is something 

Daniel Kaner is President and that’s very important to the Oribe brand identity. During Covid we had two 3rd party coaches who 

Co-Founder of Oribe Hair Care. 

came to work with our senior team – one specialising in diversity, equity and inclusion; the other in 

Estetica interviewed him when 

he visited London in the Spring sustainability. These are considerations which are very important to us as we have a broad audience 

for the Oribe Experience and within our community. 

Signature Session Event in the UK. Q: Being part of Kao inevitably means Oribe has a strategic partnership with Goldwell, 

especially in term of professional colour. How do the two brands work in synergy and what are the 

advantages and benefits for Oribe? 

A: This is such an important partnership for us as we don’t have a colour line. We identified Goldwell 

as a strategic partner for us, as their colour is the gold standard in our industry and a perfect 

companion for our brand. A professional colour service offers such support to the salon community 

and before we partnered with Kao we had already been working in synergy with a number of 

colourists and educators in North America. It was amazing, because we slowly began to see Oribe 

products filtering in when they worked on-stage and then of course the synergy with Goldwell which 

evolved, to the point where educators were using this expansive colour palette to deliver education 

on-stage ‘the Oribe way’. 

Q: What are the core-values of Oribe that make it such an outstanding professional brand both in 

terms of reputation and quality? 

82 interview

A: We set out with the objective of being ‘extraordinary’. The big question we asked ourselves was how we could stand out 

from the crowd. We therefore worked on all the component parts: the fragrance had to be special, rather than a stock 

fragrance, so we had it custom-blended; the packaging and design came as a result of a long careful study and finding the 

right designer... everything mattered. Choosing the right salon partners and the relationships we build with them was also 

vital. We began to learn not only what it takes to be better than average, but what’s required to grow and get even better 

as the journey continues. As a result, all Oribe creatives are not considered as ‘employees’ but are all trained leaders and 

mentors. I’m so proud of our team and the many stakeholders involved in our brand. Many of our partners have been with 

us from the very beginning. I think back to when we started the brand with limited resources and many of our partners 

believed in our goal... which allowed us to turn our vision into a reality. Our goal is greater than selling products; it’s become 

more about strengthening our larger network and making sure that we evolve together and leave the community stronger 

than we found it, providing an interesting future for younger artists and owners. 

Q: Tell us a bit more about that beautiful fragrance. 

A: We’ve worked together with the team for so many years to make products that we’re all proud of and that consumers can 

enjoy using. One of the products I am most proud of is not a hair care product but is, in fact, the Oribe signature fragrance. 

It’s a beautiful mix of bergamot, cedarwood and Cuba’s national flower, la mariposa blanca (white butterfly jasmine), and we 

were able to capture the fragrance in the form of incense, which adds to our signature fragrance; it’s beautiful. We worked 

with legendary incense makers on the Awaji islands off the coast of Japan. It’s a simple meditation, I love burning it throughout 

the day... it incites a subtle pause or change of focus. 

Q: As an industry, we can now feel fairly safe in considering ourselves ‘post-pandemic’. What has the Covid learningcurve 

meant to you in terms of both business and social attitudes? 

A: We had numerous calls with Oribe stakeholders and key leaders throughout the pandemic and what was most important 

to them was, above everything else, the safety of their staff and, of course, consumers as well. We really worked hard to 

create an environment which was safe for all. It was amazing to experience the great leadership that was delivered by 

everyone concerned. The second important thing was how our leaders shared their experiences. Hairdressing creates a very 

collegial quality within people, so they were able to support one other with essential advice and information. It’s an altruism 

I’ve always seen during my career within our industry, but it has been absolutely extraordinary to watch it during such 

challenging times as these. Another thing I want to mention is how the pandemic highlighted how fundamental the salon 

experience is to people. As everything has become more digitalised in recent decades, people miss the human touch and the 

salon experience is one of the few remaining ‘hands on’ life events which cannot be moved online. The closure of salons 

during the pandemic really had a strong impact on people as they endured the temporary loss of what is, for many clients, 

a social experience as well as a hair & beauty service. 

Q: The Oribe Experience & Signature Session Event during which we met you this Spring in London was been a 

fantastic opportunity to meet, discuss and exchange ideas and aspirations. What makes you most proud about the 

event which we all experienced together? 

A: London was just one destination on the tour. We had already been in Sweden, Rome and Milan in Italy, Munich in 

Germany and then, after London in the UK, we headed back to Chicago in the USA. The most wonderful part of the Oribe 

Experience & Signature Sessions was the fact that they took place at all – being all together to share hair creativity and 

education in person after so many months when it just wasn’t possible to do that. We’ve learned the importance of seeing 

each other and all being together. That’s what really counts. 

Q: Are there any exciting plans you’re able to share with us involving both Oribe and your activities within the brand? 

A: There is so much to share. An exciting project in the international arena as that for 2023 we have just signed a collaboration 

with our first non-English-speaking artist in Japan. Another wonderful development has been the launch of Oribe Hair 

Alchemy, which has sold out globally and is proving to be incredibly successful. We’ve also been working with an Italian 

manufacturer to develop some customised hair tools. Of course, we’re also looking at both our existing product lines, as well 

as researching and developing new ones, so there’s a lot coming up in the Oribe pipeline!

Interview with 

Debbie Digby 

Debbie is CEO of independent education and distribution 

company, passion4hair. The company is the UK distributor 

of Italian professional product brand, Sens.ùs, renowned 

for making high performance products using the latest 

technology and natural formulations. 

84 interview 

Please give us an overview of passion4hair.com and what you do in the UK hair industry. 

Passion4hair are an award winning (UK Enterprise Award 2022), independent education and 

distribution company who believe our industry begins and ends with the hairdresser. Why is this 

important? There is only so much one can achieve alone, so a network of likeminded people is a 

valuable asset for salon owners and their team. Our goal is to be the best business relationship with 

the salons we partner with, we demonstrate this through our education. From product knowledge 

through to business management delivered from our academy in Milton Keynes, in salons and 

online, we strive to make the knowledge and skill necessary to be successful easily accessible to all. 

Tell us about the passion4hair.com salon exclusive distribution philosophy in the UK and how it’s 

specifically beneficial to Sens.ùs as a brand? What makes it so effective? 

P4h work closely within the industry to bring solutions that benefit our customers, their customers 

and consequently us. We only work with independent manufacturers like Sens.ùs and have a 

professional exclusive distribution policy. We believe this is important, it means everyone in the 

supply chain is accessible and invested in mutual success. We understand that exclusivity within the 

professional industry is important for the success of salons, but we acknowledge that consumers want 

to buy online. Our award winning #SALONLOVE online shop was conceived to protect the 

exclusivity of our brands whilst simultaneously supporting salons with commission payments and 

giving their clients the convenience of buying online. 

Which are the key selling points which make Sens.ùs products so attractive to quality and high-end UK 

salons? 

Sens.ùs make high performance products using the latest technology and natural formulations in 

keeping with the demands of todays sophisticated market. For example, MC2 is a permanent 

oxidative colour without PPD, Ammonia, Parabens, Silicones and Resorcinol. It colours and 

restructures hair in a single action using its proprietary ARC (Active Revitalising Complex). Home 

care to maintain salon results between visits is an important aspect of achieving beautiful hair every 

day. Sens.ùs Illumyna prescribes Tailor Made Rituals by answering a simple set of questions on the 

Sens.ùs App and recommends the individual home care, making product selection easy and effective. 

How does Sens.ùs respond to the needs of its UK salon clients in terms of the creative support it can give? 

Digital assets for online promotion and in-salon marketing materials are readily available for salons 

and can be custom made by Passion4hair’s marketing support team. Sens.ùs release two inspirational 

collections a year, the current IRIS S/S collection is an example of the beautiful images and assets

made available for Sens.ùs partners. To be able to identify with fast moving trends is important for a 

salon’s image and with limited resources this can be a challenge. Sens.ùs as a brand is easy to promote 

and identify with due to the carefully presented Collections. 

Educational courses and training are vital elements in our industry. How do you deliver these to salons and 

which are the stand-out benefits in terms of staff career building and staff retention? 

P4h have a foundation in education, this means we have the creative and technical expertise in our 

education team to be able to support salons and stylists in their understanding and use of Sens.ùs 

products. Creating beautiful hair colour results is a combination of great products, skilled technical 

ability and creative vision which culminates in the ‘Insta Hair of Dreams’ we all strive for. It does not end 

THE HAIR EDUCATOR - Jude Bale, Sens.ùs Ambassador 

As a Sens.ùs ambassador you help deliver brand training and education. Why is the Sens.ùs educational model so effective? 

What do participants love most about it? Why would you recommend Sens.ùs to friends and colleagues who are looking to 

enhance their professional hair skills? 

By working closely with the product development team, we are given first access to new and changing ranges, this makes it easier to 

create teaching modules. We understand the ingredient selections and the benefits to the hair. In this present era clients are asking 

more questions, researching before they go to the stylist or deciding on a product. The Masterclass, held in the Sens.ùs Global 

Academy in Tuscany, gives attendees the opportunity to tour the manufacturing facility. I have never worked with a company so 

transparent and inclusive with their customers. When you are surrounded by passionate people you cannot help but be in love with 

Sens.ùs and its results, why would you use anything else?

Sens.ùs make high 

performance products 

using the latest 

technology and natural 

formulations in keeping 

with the demands of 

todays sophisticated 

market. 

there; through our academy program we teach and support salons and stylists in best practice – working 

with duty of care is an important responsibility for hairdressers when working with technical products. 

Green credentials and environmental awareness are now a mainstream considerations for the hairdressing 

industry. What makes Sens.ùs so special in terms of sustainability? 

Made in Tuscany is a bold declaration intended to encapsulate the passion of the company for the local 

community and the welfare of our planet. Natural ingredients are sourced locally and mindful methods 

of manufacturing are used in order to preserve the environment. The manufacturing facility is solar 

powered and supported by an innovative water system that uses reverse osmosis and a demineralisation 

process that not only protects the environment but enhances the quality of water in the Tiber River. 

THE CREATIVE STYLIST - Barrie Stephen, Sens.ùs Ambassador 

Tell us what you love most about Sens.ùs products. What makes them special to you? Why would you recommend them 

to your industry colleagues? What do you clients love most about them? 

Sens.ùs brand ethics are aligned with Barrie Stephen Hair beliefs and values. We love the fact that the brand is 

environmentally sustainable, eco-friendly and cruelty free. Our clients can intertwine their own beliefs making Sens.ùs a truly 

aspirational brand we are proud to be aligned with. Sens.ùs products guarantee the highest levels of innovation, safety and 

quality fully supporting all aspects of hair giving us and our clients the opportunity to create beautiful hair. I highly 

recommend Sens.ùs to fellow industry friends because Sens.ùs delivers on so many levels. Exclusively sold in independently 

owned hair salons, the in-salon support and education platform ensure excellence in technical, creative and business practices.

HELPING HAIR 

AND BEAUTY 

PROFESSIONALS 

THROUGH TIMES 

OF HARDSHIP 

For more than 150 years, the Hair and Beauty 

Charity has helped those in our industry who have 

fallen on hard times. We provide practical and 

financial support to those who need us and their 

families, to make their lives a little easier. 

Many of our beneficiaries have given a lifetime 

of service to the hair and beauty industry, changing 

the lives of millions of people. It is our duty to see 

them through in their time of need. 

Scan to meet 

our sponsors 

SUPPORT, FUNDRAISE, 

SPONSOR or DONATE 

HAIRANDBEAUTYCHARITY.ORG 

@HBCHARITYUK

Fresha: 

Now and into the Future 

ESTETICA HAS INTERVIEWED FRESHA 

FOUNDER AND CEO, WILLIAM ZEQIRI, 

AND CO-FOUNDER AND CHIEF OF 

PRODUCT, NICK MILLER, TO DISCOVER 

MORE ABOUT THE #1 BOOKING 

SOFTWARE THAT IS TAKING OUR 

INDUSTRY BY STORM. 

What is Fresha? Please give our readers a brief overview. 

Founder and CEO, WILLIAM ZEQIRI: “Fresha is the world's #1 and only subscriptionfree 

booking software for beauty and wellness, trusted by millions worldwide. Top-rated 

independently by Capterra, our advanced suite of tools gives businesses unmissable 

opportunities to attract, convert and retain your clients.” 

Co-Founder and Chief of Product, NICK MILLER: “Fresha helps over 320,000 businesses 

and professionals put their salons, barbershops and spas in the spotlight. More than 500 

million appointments are booked through Fresha every year, in over 120 countries.” 

What’s your winning formula? 

WILLIAM: Fresha’s all-in-one platform combines intuitive salon management, payment 

processing and a client marketplace that replaces any collection of standalone tools. 

Our subscription-free pricing model has no contract - you only pay for what you use. 

NICK: We know how hard it is to own a business, and we think managing it shouldn’t be. Our 

clean and simple user experience means anyone can use it, and your clients will love it too. 

How does your booking software help businesses get new customers? 

WILLIAM: Businesses using our marketplace app gain 26% more clients on average. 

With Fresha, your business is ranked higher on Google Search and Maps, offering 

people a chance to book directly from the page. You can also add Book Now buttons on 

your Instagram and Facebook pages for seamless booking. 

NICK: Low occupancy rates are a key challenge in the industry, but Fresha’s smart tech 

can increase client retention by 12%. We know 41% of online bookings are made 

outside business hours, as staying open online 24/7 gives clients the flexibility to book at 

their convenience. 

Tell us more about Fresha's features helping businesses with managing and 

Fresha’s Headquarters in Central London. 

marketing their salons. 

WILLIAM: Our partners get an incredible 392% return on investment when using our 

marketing campaigns. You can set up automated birthday offers and messages designed 

88 interview

Co-Founder and Chief of Product, 

NICK MILLER (left) and Founder 

and CEO, WILLIAM ZEQIRI (right). 

to turn newcomers into regulars and win back disengaged clients. When you share an offer to a targeted group, our blast 

messaging options quickly fill in any gaps in your calendar. 

NICK: And whether you’re tracking sales or monitoring your stock levels, Fresha’s live reports will help you understand 

how well your business and team are performing. With all this info at your fingertips, we’ll help you achieve your goals! 

How do the optional paid features work? 

NICK: Most features on Fresha are 100% free to use for everyone, with no monthly subscription. In November 2021, we decided 

to no longer apply a fee for returning clients from the marketplace, or for any bookings via social pages or Google. We only 

charge our partners in three instances: a one-off fee for new clients we bring you through the marketplace, our competitive 

payment processing fees and blast email and text fees. These features are completely optional and you can opt-out any time. 

What are the benefits of Fresha’s integrated payment features? 

NICK: We offer a brilliant payment experience which combines cashless in-app payment options with financial protection 

by securely capturing client card details on file. Our partners enjoy 89% fewer no-shows this way. Many payment systems 

have hidden monthly rental costs. At Fresha, we’ve kept things simple and only charge a small fee per transaction. 

WILLIAM: Not only can you save money, but you can also generate extra income through cancellation fees and online tips. 

By managing your transactions alongside your calendar, you’ll reduce your admin and spend more time focusing on what 

matters – your clients. 

Explain how your newly introduced deposit feature is proving to be so important for salons. 

NICK: Businesses can collect pre-paid deposits to avoid no-shows and late cancellations. This feature adds an extra layer of 

security to online bookings, as clients won’t be able to book unless a payment is made first. Fresha deposits are fully customisable 

and you are in full control. If you only want to charge a deposit for certain services, or only for first-time clients, you can. 

WILLIAM: Fresha releases deposit funds to your bank straight away. Getting a part payment before the appointment increases 

your cash flow, and when clients pay a deposit, our research shows they spend 20% more on the day. 

How do you sell products with the Fresha Store? 

NICK: You can boost your revenue by creating your own professionally designed shop to sell your products online in 

minutes. We’ve made that process super simple so you can take orders online and manage your inventory in one place. 

What do you have in store for the rest of 2022? 

NICK: We’ve released over 45 updates to our software in the last two months alone, including Google calendar syncing and 

replying to client reviews to build loyalty. We’re only just getting started. 

WILLIAM: As for what’s next, expect more payment and deposit options, customisable promotions and a state-of-the-art 

staff roster, plus some really exciting stuff we can’t mention yet – you’ll just have to wait and see! 

››› Join Fresha for free at www.fresha.com/for-business

GHD 

Hair: James Earnshaw 

Photo: Philip Blythman 

Creative: Amy Sontae 

Styling: Charly Suggett 

Make-up: Meg Lindow 

Nails: Karen Louise

2 

1 

4 

3 

5 

6 

7 

8 

9 

10 

11 

Wolfblow is one of the 

stunningly inspirational 

looks in ghd’s Spring/ 

Summer 2022 collection. 

It captures the zeitgeist 

which is integral to the 

brand and is all about 

Gen Z and their spirit of 

individuality, optimism 

and connectivity. 

1. PREP: apply ghd body goals 

total volume foam. 

2. COMB: through the hair using 

ghd detangling comb. 

3. PRE DRY: to 80% dry. 

4. SECTION: divide the hair 

diagonally back from the ear on 

both sides. 

5. HAIR SECTION & ANGLE: 

take a 3 inch diagonal back 

section of hair and place ghd size 

2 ceramic vented radial brush 

parallel to the section. 

6. TURN: rotate the brush in the 

ends diagonally roll up towards 

the root to dry. 

7. TRAVEL: glide on base at 45˚, 

twisting as you travel to lock in 

the texture. 

8. CONTINUE: always directing 

the hair away from the face. 

9. CONTINUE: until all the hair 

has been styled this way. 

10. FINISH: massage the roots to 

blend the texture. 

11. DRESS: using ghd detangling 

comb to pad the texture. 

step by step 

91

Advertorial 

Discover how 

subscription-free Fresha 

is boosting House of 

Gloss’ business. 

Shaping the World of Beauty and 

Wellness Businesses 

M 

onika Serafim 

specialises in high-tech, 

high-value beauty 

treatments including 

laser hair removal, 

microdermabrasion 

facials and nail care. As 

an expert cosmetologist and owner 

at House of Gloss, London, she 

makes every client “feel like they’re 

visiting an old friend”. 

Located in fashionable Fulham, 

House of Gloss puts the customer 

experience at the heart of every 

service. Alongside its state-of-theart 

aesthetic equipment, central to 

delivering what her clients want, 

Fresha plays a key role in Monika’s 

business. “We are fully booked two 

weeks ahead and most of it is 

thanks to Fresha.” 

A beautiful journey 

After a decade specialising in 

aesthetics and laser treatments, 

Monika took the brave decision to 

open her own business during the 

pandemic. A crucial step on her 

journey was to use Fresha’s business 

software to help her grow House of 

Gloss. “Fresha plays a massive part in 

managing my business because I am 

running the whole show. As a 

business owner, it has made my life 

so much easier – I absolutely love it!” 

Transforming business with 

memberships and deposits 

Before using Fresha, Monika 

experienced high numbers of 

no-shows and late cancellations. She 

now relies on Fresha’s deposits and 

memberships to increase client 

loyalty and protect bookings. “Before 

using Fresha, up to 80% of 

treatments that were not paid 

upfront resulted in a no-show. This 

was very bad for our business. Now, 

with Fresha’s deposit feature, I have 

virtually zero no-shows.” 

Many of Monika’s treatments, such 

as laser hair removal, require clients 

to book a minimum number of 

sessions. Fresha has allowed Monika 

and the team at House of Gloss to 

“sell a membership and automatically 

see how many times clients have 

been in, which is very useful.” 

Fresha – the #1 booking software, 

totally subscription-free 

Now, as a fully booked thriving 

business, Monika is using Fresha with 

confidence. And unlike her 

experiences with other booking 

software, Fresha offers her invaluable 

support. “One of the reasons I’m with 

Fresha is the incredible customer 

service. Fresha is not just software, 

there are people behind it, and I think 

that’s really important,” Monika says. 

House of Gloss benefits from Fresha’s 

integrated payment methods to 

process payments seamlessly. Monika 

also uses the full range of automated 

messaging features to remind clients 

about their appointments, reward 

regulars, send birthday gifts and offer 

promotions through email and text 

marketing tools. “I can spend less 

than £20 on a blast marketing 

campaign that will generate £400- 

£500 worth of bookings; this is very 

effective for driving my business 

forward.” 

Most importantly, House of Gloss’ 

clients enjoy using Fresha to book 

and manage appointments. Monika 

says: “They all find it helpful, simple 

and very clear. Even when a client 

cancels, there’s no issue or 

awkwardness. I’ve been raving about 

Fresha and I 100% recommend it to 

other salons.” 

Transform your business just like Monika by joining Fresha for free at 

https://www.fresha.com/for-business 

business 

93

MORB 

Aube Hair 

Setting standards of contemporary design, 

first-class functionality and pure luxury since 1921 

Love it. Lease it. Own it. 

Contact your local distributor now 

www.takarahairdressing.co.uk

Advertorial 

Fast-track your 

Salon Upgrade! 

Takara Belmont 

understands your 

vision for your 

space; they’re the 

perfect partner to help 

bring every element 

together in creating 

your perfect salon. 

Yume Espoir Yume Espoir at Face Deco Aveda Salon in Japan 

Leasing with Takara Belmont enables you to upscale your interior 

with world-class equipment, spreading the cost with lease purchase 

options make every product affordable & tax efficient. 

P 

Patience is a virtue and 

real quality takes time. 

Takara Belmont products 

are rarely available ‘off 

the shelf’ as each is 

crafted to the highest 

standards of quality and 

precision, with many customised to 

the client’s own specification. And 

the reward for your patience? 

Products that deliver decades of 

timeless style, uninterrupted 

performance and lasting comfort. 

Harp Styling Chair 

GO FROM ‘HOW-TO-WOW’ 

WITH FREE SALON DESIGN 

AND FAST DELIVERY* 

The same is true of salon design. 

Achieving a look and ambience 

that’s distinctive - and a true 

reflection of your brand - means 

understanding your vision, clients 

and space. It also means knowing 

how to bring all these elements 

together to create the perfect salon. 

This is what Takara Belmont does. 

So why not take advantage of their 

FREE* Salon Design service to 

explore new horizons, set new goals 

and give your business a real boost 

by reimagining your space? It also 

means you increase the value of 

your services, enhance every client 

experience and maximise profits. 

START YOUR 

UPGRADE NOW! 

What’s even more exciting is that 

a wide range of their most popular 

chairs and equipment are in-stock 

and available in just a few weeks. Why 

not refine every service at the styling 

station and backwash area with the 

Cadilla styling chair and Cadilla BW 

chair? Bring elegance and comfort 

in the shape of the Harp styling 

chair and elevate every shampoo 

experience with the luxurious Yume 

Espoir back wash. Or why not boost 

colour business and accelerate client 

flow through with the Roller Ball F 

processor? Barbers and salons offering 

men’s grooming services can 

upgrade too, with the legendary 

Apollo 2 grooming chair and 

vintage inspired Legacy 95 available 

in as little as 3 weeks from order! 

LEASE IS MORE! 

Not only can you transform the look 

and feel of your interior and upscale 

every service with world-class 

equipment, spreading the cost with 

lease purchase options make every 

product affordable and tax efficient. 

Takara Belmont. Love it. Lease it. 

Own it. 

For salon design: 

https://www.takarahairdressing.co.uk/ 

salon-design-service 

For the benefits of leasing: 

https://www.takarahairdressing.co.uk/ 

leasing 

* Roller Ball F is available in 2 working days from 

order. Other from stock items stated are available in 

4 weeks from order and receipt of payment. Only 

available in standard colours and specification while 

stocks last. Salon Design service is FREE subject to 

T&Cs. See website for details. 

design 

95

Estetica n. 2/2022 

ad index 

EDIZIONI ESAV 

Via Cavour, 50 

10123 Torino (Italy) 

Tel.: +39 011 83921111 

Fax: +39 011 8125661 

info@estetica.it 

ESTETICA UK 

85 Tottenham Court Road 

London W1T 4TQ 

(Great Britain) 

estetica.uk@lineone.net 

www.esteticamagazine.com 

AHS 30 

www.alternativehair.org 

ALTERNA 32 

www.alternahaircare.eu 

CLEAN BEAUTY BY PAUL MITCHELL 6 

salon-success.co.uk/cleanbeauty 

FANOLA 31 

@fanola.official 

FRESHA 92-93 

www.fresha.com 

GOLDWELL 

IFC-1 

www.goldwell.com 

GREAT LENGTHS 2-3 

www.greatlengthshair.co.uk 

HAIR & BEAUTY CHARITY 87 

www.hairandbeautycharity.org 

OLAPLEX 

IBC-OBC 

www.uk.olaplex.com 

ORIBE 81 

www.oribe.com 

PAUL MITCHELL 4 

salon-success.co.uk/professional-hair-color 

SALON INTERNATIONAL 20-21 

www.salonshow.co.uk 

SENS.ÙS 

FC 

www.ilovesensus.it 

TAKARA BELMONT 94-95 

www.takarahairdressing.co.uk 

PRINTED IN ITALY BY Tipo Stampa s.r.l. 

TO SUBSCRIBE 

e-mail: customercare@estetica.it 

online: www.esteticamagazine.com 

Registration n. 435 of 7.4.49, Turin Law Court. All rights reserved. 

Reproduction in whole or in part of texts or photography is prohibited. Manuscripts, photographs and art are selected at the 

discretion of the publi sher free of charge (advertising exclu ded). Whether published or not, no material will be returned and 

remains the property of the publishing house, which may make use of it as seen fit. This may include the withdrawal of publication 

rights to other publishing houses. Estetica requires exclusive publication rights in the hairdressing sector for all photography 

submitted which must not therefore be offered for publication to other magazines in the hairdressing trade or industry. 

Notice to subscribers (Art. 13 of EU Regulation 679/2016) 

Pursuant to Art.13 of EU Regulation 679/2016, our company will proceed with the processing of the personal data you provide in 

compliance with current laws in force concerning the protection of the processing of personal data and in keeping with the 

obligations and guarantees of the legal, contractual, and regulatory standards. Subscription information may be known only bny 

subjects specifically authorised and instructed by our Company and by third parties subjects authorised to carry out the 

orginasational and economic activities connected with the subscription (ex. Shipping management, enveloping, sending 

correspondence) and will not be communicated to third parties for purposes not allowed by law or without explicit consent; they 

will be stored for teh purpose of sending our publications and for the time necessary to complete the purposes of professional 

updating for which the same information was collected. Data process controller is the company Edizioni Esav S.r.l. - Via Cavour 50, 

10123 Turin. The person whose information was processes may, at any time, exercise the rights established by the EU Regulation 

(Art. 15 Right to access; Art.16 Correction; Art. 17 Cancellation) by writing to Edizioni Esav - edizioniesav@pec.it.

A PROVEN 

TECHNOLOGY 

OLAPLEX 

Bond Building Technology repairs all types 

of hair damage. 

When used in salon services, hair is left in 

better condition than before. 

Discover how OLAPLEX can help 

your business. 

www.uk.olaplex.com

@OLAPLEX 

WWW.UK.OLAPLEX.COM

Estetica Magazine UK (2/2022)

Create successful ePaper yourself

Delete template?

Save as template?