Estetica Magazine UK (2/2022)

The Sens.ùs Iris collection was shot in May – the month of flowers and that very transitional light that
carries us from Spring into Summer. The images were shot on Lake Braies, near Bolzano in the North
of Italy. They are reminiscent of the rainbow of captivating colours which can be found in nature.
Shimmering silver grey, like ice on water or untrodden snow; a golden sunlight yellow; the emerald of
evergreen forests reflecting on a lakeside; the mahogany red of tree bark and the lilac-mauve of heather
in bloom. Also prevalent in the collection is Very Peri, the Pantone Colour of the Year 2022. This colour
trend was confirmed by research carried out in advance by the Sens.ùs Communication & Marketing
Team, who came up with the name Iris - a magical word whose colours encompass a world of meanings:
purple is considered a symbol of wisdom, white is, of course, synonymous with purity, while blue
represents faith and hope. Golden yellow, meanwhile, embodies happiness, optimism, enlightenment
and creativity. In Greek mythology Iris was the messenger of the gods. The divinity of the rainbow was a
beautiful girl characterised by sweetness and refined features. She dressed in a tunic formed by iridescent
multi-coloured drops that left, as she passed, the trail of a thousand colours. These formed a rainbow –
the bridge of colour uniting heaven and earth.
Hair: M. Cardini, P. Crisafulli,
R. D’Amico, E. Franci, S. Gagnoli,
G. Gulino, G. Inturri, L. Magrini,
M. Minciotti, F. Nicolodi,
S. Peluchetti, D. Petterlin,
J. Rizzo, A. Terenziani, F. Tricca
Marketing: G. E. Barbagli,
S. Barbagli, S. Campbell, V. Checcacci,
M. Giovagnini, A. Guerrieri,
E. Spapperi, S. Vaccarecci
Photo: Paco Di Canto
Make-up: Vania Cesarato
Fashion Styling: Veronica Spadaro
photoshoot
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