06.07.2022 Views

Estetica Magazine UK (2/2022)

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at magazines.esteticanetwork.com

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at magazines.esteticanetwork.com

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made available for Sens.ùs partners. To be able to identify with fast moving trends is important for a<br />

salon’s image and with limited resources this can be a challenge. Sens.ùs as a brand is easy to promote<br />

and identify with due to the carefully presented Collections.<br />

Educational courses and training are vital elements in our industry. How do you deliver these to salons and<br />

which are the stand-out benefits in terms of staff career building and staff retention?<br />

P4h have a foundation in education, this means we have the creative and technical expertise in our<br />

education team to be able to support salons and stylists in their understanding and use of Sens.ùs<br />

products. Creating beautiful hair colour results is a combination of great products, skilled technical<br />

ability and creative vision which culminates in the ‘Insta Hair of Dreams’ we all strive for. It does not end<br />

THE HAIR EDUCATOR - Jude Bale, Sens.ùs Ambassador<br />

As a Sens.ùs ambassador you help deliver brand training and education. Why is the Sens.ùs educational model so effective?<br />

What do participants love most about it? Why would you recommend Sens.ùs to friends and colleagues who are looking to<br />

enhance their professional hair skills?<br />

By working closely with the product development team, we are given first access to new and changing ranges, this makes it easier to<br />

create teaching modules. We understand the ingredient selections and the benefits to the hair. In this present era clients are asking<br />

more questions, researching before they go to the stylist or deciding on a product. The Masterclass, held in the Sens.ùs Global<br />

Academy in Tuscany, gives attendees the opportunity to tour the manufacturing facility. I have never worked with a company so<br />

transparent and inclusive with their customers. When you are surrounded by passionate people you cannot help but be in love with<br />

Sens.ùs and its results, why would you use anything else?

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