Estetica Magazine UK (2/2022)

Advertorial
Discover how
subscription-free Fresha
is boosting House of
Gloss’ business.
Shaping the World of Beauty and
Wellness Businesses
M
onika Serafim
specialises in high-tech,
high-value beauty
treatments including
laser hair removal,
microdermabrasion
facials and nail care. As
an expert cosmetologist and owner
at House of Gloss, London, she
makes every client “feel like they’re
visiting an old friend”.
Located in fashionable Fulham,
House of Gloss puts the customer
experience at the heart of every
service. Alongside its state-of-theart
aesthetic equipment, central to
delivering what her clients want,
Fresha plays a key role in Monika’s
business. “We are fully booked two
weeks ahead and most of it is
thanks to Fresha.”
A beautiful journey
After a decade specialising in
aesthetics and laser treatments,
Monika took the brave decision to
open her own business during the
pandemic. A crucial step on her
journey was to use Fresha’s business
software to help her grow House of
Gloss. “Fresha plays a massive part in
managing my business because I am
running the whole show. As a
business owner, it has made my life
so much easier – I absolutely love it!”
Transforming business with
memberships and deposits
Before using Fresha, Monika
experienced high numbers of
no-shows and late cancellations. She
now relies on Fresha’s deposits and
memberships to increase client
loyalty and protect bookings. “Before
using Fresha, up to 80% of
treatments that were not paid
upfront resulted in a no-show. This
was very bad for our business. Now,
with Fresha’s deposit feature, I have
virtually zero no-shows.”
Many of Monika’s treatments, such
as laser hair removal, require clients
to book a minimum number of
sessions. Fresha has allowed Monika
and the team at House of Gloss to
“sell a membership and automatically
see how many times clients have
been in, which is very useful.”
Fresha – the #1 booking software,
totally subscription-free
Now, as a fully booked thriving
business, Monika is using Fresha with
confidence. And unlike her
experiences with other booking
software, Fresha offers her invaluable
support. “One of the reasons I’m with
Fresha is the incredible customer
service. Fresha is not just software,
there are people behind it, and I think
that’s really important,” Monika says.
House of Gloss benefits from Fresha’s
integrated payment methods to
process payments seamlessly. Monika
also uses the full range of automated
messaging features to remind clients
about their appointments, reward
regulars, send birthday gifts and offer
promotions through email and text
marketing tools. “I can spend less
than £20 on a blast marketing
campaign that will generate £400-
£500 worth of bookings; this is very
effective for driving my business
forward.”
Most importantly, House of Gloss’
clients enjoy using Fresha to book
and manage appointments. Monika
says: “They all find it helpful, simple
and very clear. Even when a client
cancels, there’s no issue or
awkwardness. I’ve been raving about
Fresha and I 100% recommend it to
other salons.”
Transform your business just like Monika by joining Fresha for free at
https://www.fresha.com/for-business
business
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