Estetica Magazine UK (2/2022)
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at magazines.esteticanetwork.com
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at magazines.esteticanetwork.com
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Fresha:<br />
Now and into the Future<br />
ESTETICA HAS INTERVIEWED FRESHA<br />
FOUNDER AND CEO, WILLIAM ZEQIRI,<br />
AND CO-FOUNDER AND CHIEF OF<br />
PRODUCT, NICK MILLER, TO DISCOVER<br />
MORE ABOUT THE #1 BOOKING<br />
SOFTWARE THAT IS TAKING OUR<br />
INDUSTRY BY STORM.<br />
What is Fresha? Please give our readers a brief overview.<br />
Founder and CEO, WILLIAM ZEQIRI: “Fresha is the world's #1 and only subscriptionfree<br />
booking software for beauty and wellness, trusted by millions worldwide. Top-rated<br />
independently by Capterra, our advanced suite of tools gives businesses unmissable<br />
opportunities to attract, convert and retain your clients.”<br />
Co-Founder and Chief of Product, NICK MILLER: “Fresha helps over 320,000 businesses<br />
and professionals put their salons, barbershops and spas in the spotlight. More than 500<br />
million appointments are booked through Fresha every year, in over 120 countries.”<br />
What’s your winning formula?<br />
WILLIAM: Fresha’s all-in-one platform combines intuitive salon management, payment<br />
processing and a client marketplace that replaces any collection of standalone tools.<br />
Our subscription-free pricing model has no contract - you only pay for what you use.<br />
NICK: We know how hard it is to own a business, and we think managing it shouldn’t be. Our<br />
clean and simple user experience means anyone can use it, and your clients will love it too.<br />
How does your booking software help businesses get new customers?<br />
WILLIAM: Businesses using our marketplace app gain 26% more clients on average.<br />
With Fresha, your business is ranked higher on Google Search and Maps, offering<br />
people a chance to book directly from the page. You can also add Book Now buttons on<br />
your Instagram and Facebook pages for seamless booking.<br />
NICK: Low occupancy rates are a key challenge in the industry, but Fresha’s smart tech<br />
can increase client retention by 12%. We know 41% of online bookings are made<br />
outside business hours, as staying open online 24/7 gives clients the flexibility to book at<br />
their convenience.<br />
Tell us more about Fresha's features helping businesses with managing and<br />
Fresha’s Headquarters in Central London.<br />
marketing their salons.<br />
WILLIAM: Our partners get an incredible 392% return on investment when using our<br />
marketing campaigns. You can set up automated birthday offers and messages designed<br />
88 interview
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