Estetica Magazine UK (2/2022)

Co-Founder and Chief of Product,
NICK MILLER (left) and Founder
and CEO, WILLIAM ZEQIRI (right).
to turn newcomers into regulars and win back disengaged clients. When you share an offer to a targeted group, our blast
messaging options quickly fill in any gaps in your calendar.
NICK: And whether you’re tracking sales or monitoring your stock levels, Fresha’s live reports will help you understand
how well your business and team are performing. With all this info at your fingertips, we’ll help you achieve your goals!
How do the optional paid features work?
NICK: Most features on Fresha are 100% free to use for everyone, with no monthly subscription. In November 2021, we decided
to no longer apply a fee for returning clients from the marketplace, or for any bookings via social pages or Google. We only
charge our partners in three instances: a one-off fee for new clients we bring you through the marketplace, our competitive
payment processing fees and blast email and text fees. These features are completely optional and you can opt-out any time.
What are the benefits of Fresha’s integrated payment features?
NICK: We offer a brilliant payment experience which combines cashless in-app payment options with financial protection
by securely capturing client card details on file. Our partners enjoy 89% fewer no-shows this way. Many payment systems
have hidden monthly rental costs. At Fresha, we’ve kept things simple and only charge a small fee per transaction.
WILLIAM: Not only can you save money, but you can also generate extra income through cancellation fees and online tips.
By managing your transactions alongside your calendar, you’ll reduce your admin and spend more time focusing on what
matters – your clients.
Explain how your newly introduced deposit feature is proving to be so important for salons.
NICK: Businesses can collect pre-paid deposits to avoid no-shows and late cancellations. This feature adds an extra layer of
security to online bookings, as clients won’t be able to book unless a payment is made first. Fresha deposits are fully customisable
and you are in full control. If you only want to charge a deposit for certain services, or only for first-time clients, you can.
WILLIAM: Fresha releases deposit funds to your bank straight away. Getting a part payment before the appointment increases
your cash flow, and when clients pay a deposit, our research shows they spend 20% more on the day.
How do you sell products with the Fresha Store?
NICK: You can boost your revenue by creating your own professionally designed shop to sell your products online in
minutes. We’ve made that process super simple so you can take orders online and manage your inventory in one place.
What do you have in store for the rest of 2022?
NICK: We’ve released over 45 updates to our software in the last two months alone, including Google calendar syncing and
replying to client reviews to build loyalty. We’re only just getting started.
WILLIAM: As for what’s next, expect more payment and deposit options, customisable promotions and a state-of-the-art
staff roster, plus some really exciting stuff we can’t mention yet – you’ll just have to wait and see!
››› Join Fresha for free at www.fresha.com/for-business