Estetica Magazine UK (2/2022)

VIBRANT CONTRASTS
I wanted this Newance by Topchic collection to be different from the traditional collections, where
colours used were strong, vibrant, and contrasting. This was Japanese-inspired. The goal was to design
looks with nuances between contrasting and natural hues, using colouring techniques to create
movement and texture. Out of the 7 looks I created, Sheryl’s look has the most obvious lighter block
colouration that juxtaposes the total hair design. Yet it is unassuming and blends with the base colour
well. The panel slices strategically placed inside the base colour area made it pop out dimensionally,
creating a soft texture to complement the lighter block colour. The result is cute and somehow brought
out the nuance more than I expected. Justin Javier Tan (Singapore)
Hair: Justin Javier Tan from Shunji Matsuo Hair Salon, Singapore National Artist; Newance by Topchic collection
GEN Z APPEAL
We wanted to create hair looks that speak to the next generation of ghd customers, while using
techniques that have universal appeal. These styles were made to be showcased on social media; the
pastel tones, embellished details and y2k inspirations all have a Gen Z feel, but are built around
techniques and tools that everyone will love. Amy Sontae, ghd global Education Creative Manager (UK)
Hair: James Earnshaw for ghd; Photo: Philip Blythman; Creative: Amy Sontae; Styling: Charly Suggett;
Make-up: Meg Lindow; Nails: Karen Louise
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