Estetica Magazine UK (2/2022)

“
Daniel
Kaner
DANIEL KANER, PRESIDENT AND CO-
FOUNDER OF ORIBE HAIR CARE, TALKS TO
ESTETICA MAGAZINE ABOUT THE ORIBE
BRAND, ITS POSITIONING AND IDENTITY
WITHIN THE HAIR AND BEAUTY INDUSTRY
AND ITS JOURNEY SINCE BECOMING PART
OF KAO SALON DIVISION IN 2018.
”
Q: It’s now five years since your partnership with Kao Salon Division was created. Tell us about
that journey so far?
A: It’s been a great journey so far! We already loved the Kao philosophy, its people and what the brand
represented, so as far as Oribe was concerned we wanted them to carry on with what they had already
been doing so well for such a long time. The Kao Corporation is a 130 year old company with strong
core values and a global culture. The professional division has a long history in the salon industry, led
by some very insightful leaders. The Kao Corporation is also one of the most ethical corporations in
the world. In fact, the Ethisphere Institute, a leading US think-tank, has recently named the Kao
Corporation one of the World’s Most Ethical Companies for a record 16th consecutive year - and the
only Asian company to have made the list every year since Ethisphere began its ranking in 2007. Kao
also has quite an aggressive environmental social corporate governance standard, which is something
Daniel Kaner is President and that’s very important to the Oribe brand identity. During Covid we had two 3rd party coaches who
Co-Founder of Oribe Hair Care.
came to work with our senior team – one specialising in diversity, equity and inclusion; the other in
Estetica interviewed him when
he visited London in the Spring sustainability. These are considerations which are very important to us as we have a broad audience
for the Oribe Experience and within our community.
Signature Session Event in the UK. Q: Being part of Kao inevitably means Oribe has a strategic partnership with Goldwell,
especially in term of professional colour. How do the two brands work in synergy and what are the
advantages and benefits for Oribe?
A: This is such an important partnership for us as we don’t have a colour line. We identified Goldwell
as a strategic partner for us, as their colour is the gold standard in our industry and a perfect
companion for our brand. A professional colour service offers such support to the salon community
and before we partnered with Kao we had already been working in synergy with a number of
colourists and educators in North America. It was amazing, because we slowly began to see Oribe
products filtering in when they worked on-stage and then of course the synergy with Goldwell which
evolved, to the point where educators were using this expansive colour palette to deliver education
on-stage ‘the Oribe way’.
Q: What are the core-values of Oribe that make it such an outstanding professional brand both in
terms of reputation and quality?
82 interview